Working Workflows: Red and Beyond New Formats and Deliverables Gary Adcock Studio 37 RIchard Harrington RHED Pixel
Purpose A clear discussion of emerging formats and technology Discuss appropriate scenarios for implementation Examine the pros and cons of each format Discuss production and post workflows
Gary Adcock Studio 37 ICG Training Committee NAB Director of Photography Workshop Chair Workflow Technologist
Richard Harrington RHED Pixel Certified Instructor Adobe & Apple Author 25 books Director/Editor
Recent Workflows Things you should be doing now
Recent Workflows RED Footage Web Video & Content Metadata
Red
Red Workflow Shoot in 4K Deliver in 1080 or 2K Data is Everything OnSet Color
Shoot in 4K Acquire at Max Resolution Quad HD can save you Greatest Control Workflow Issues
Delivery 4K Uncommon 1080 Tape-Based Red Rocket is Your Friend
Data OnSet Post Delivery Backup
OnSet Color Learn to Love LUTs Virtual Color Space Always Rec 709 Color Freedom
Web Sites and Web Video How to integrate web content into a professional video Garbage In Garbage Out
Web Content Websites Web Video Flash Animation
Websites Still Capture Mac OS Snapz Pro Camtasia Snaggit
Websites Footage Capture ishowu Camtasia
Web Video Download MPEG-4 or F4V Resize with AE Hijack with Safari Screen Capture
Flash Animation Determine if Vector Convert with After Effects Export from Flash Use Screen Recorder
Metadata It s Data About Data (thrilling... we know)
Who is this
It s all about the Metadata
It s Everywhere OnSet Studio Archive Delivery
It s Everywhere OnSet!"#$% &'('#)*+,'*-+./0%12'3( Studio
It s Everywhere OnSet Studio Archive Delivery
Web Content Websites Web Video Flash Animation
Emerging Right Now Things you should be looking today
Emerging Right Now Stereoscopic 3D Video DSLR Video
Stereoscopic 3D It s coming at you
Stereoscopic 3D Video Avatar All About Broadcast Acquisition Post Delivery
Avatar Number One Film of all Time Two-Years Faster Than Titanic 85% Audience Choose 3D $3-5 Surcharge
Broadcast CES Show 3D-centric Launching in 2010 ESPN Disney Discovery DirectTV Upgrade Your TV
Acquisition Wild Wild West At Least 12 Competing Technologies Standards War in Post Sony & Panasonic One-Piece Solutions
Post Avid Current Leader High-End Finishing Systems Required Tape vs Tapeless Monitoring Issues
Delivery Multi-format Polarized Anaglyph Competitors Dolby RealD 3ealty
What Can You Do with a DSLR? The cameras offer lots of options...
Genres Dramatic Documentary Spot Music Video Short Form
The Pros Lens Selection Depth of Field Low-Light Sensitivity Quality-to-Cost Ratio Tapeless Workflow
Lens Selection
Lens Selection
Depth of Field
Depth of Field
Depth of Field
Low-Light Sensitivity
Quality-to-Cost Ratio
Tapeless Workflow
The Cons Tapeless Workflow Add On Gear Often Essential Poor Audio Quality Sync Sound Workflow
Tapeless Workflow
Add On Gear Often Essential
Poor Audio Quality
Sync Sound Workflow
Sync Sound Workflow
Editing Workflow The Files Aren t Ready to Edit
Editing Workflow Transfer and Backup Identify Editing Platform Transcode to the Correct Format Add Essential Metadata Edit & Archive
Browse with Adobe Bridge
Browse with Cover Flow
Transcode Apple Compressor MPEG Streamclip Important to identify correct codec and editing platform Test thoroughly Save and distribute settings
Tools and Techniques Get the job done faster
Tools and Techniques After Effects Image Capture ishowu Episode Pro MPEG Streamclip
After Effects www.adobe.com Process multi-formats SWF FLV & FV4 Resize video tinyurl.com/aeresizer
Image Capture Included with Mac OS Recognizes consumer & pro cameras Can convert to other codecs that you have loaded
ishowu www.shinywhitebox.com Screen capture utility ishowu HD not needed if only capturing screens Make your own presets
Episode Pro www.telestream.com Transcode to and from numerous formats Customizable broadcast delivery
MPEG Streamclip www.squared5.com Free conversion utility Can capture URL streams Supports many formats
The Future Things you should be getting ready for
The Future Look-Up Tables Raw Video
Look-Up Tables Tagline
Not Just Color Look Up Tables It s about the Luma Its about making the image look the same in post as it does on set
Raw Video Tagline
Raw is here ARRI RED Sony (soon) Silicon Image Phantom DSLRs
Questions & Answers We ll Do Our Best (and we re here all week)
Keep In Touch Richard Harrington RHED Pixel rich@rhedpixel.com @rhedpixel Gary Adcock Studio 37 info@studio37.com
RICH HARRINGTON 703.531.1325 Office www.rhedpixel.com facebook.com/richharringtonstuff linkedin.com/in/richardharrington www.creativecow.net RichardHarringtonBlog.com
BOOKS BY RICHARD HARRINGTON
GARY ADOCK 312.243.3244 Office www.studio37.com facebook.com/garyadcock linkedin.com/in/garyadcock www.creativecow.net http://blogs.creativecow.net/24640
Working Workflows: Red and Beyond New Formats and Deliverables Gary Adcock Studio 37 RIchard Harrington RHED Pixel
Working Workflows: Red and Beyond New Formats and Deliverables Gary Adcock Studio 37 RIchard Harrington RHED Pixel