Thinking cities. Khalil Laaboudi. Smart & Sustainable Cities. Global Marketing

Thinking cities Khalil Laaboudi Smart & Sustainable Cities Global Marketing

Thinking Cities -- Agenda I. Ericsson in the World and in Hong Kong II. III. IV. Networked Society and other global trends New cities challenges Ranking cities around the world V. How we transform cities around the world VI. Hong Kong Kowloon East Ericsson Smart & Sustainable Cities Public Ericsson AB 2016 April 2016 Page 2

ERICSSON in the world Networks IT Media Industries Creating one network for a million different needs Achieving business agility with transformative IT Delight the TV consumer every day Connect industries for business acceleration 37,000 Patents 1 billion Subscribers managed by us $33 bilion Net Sales 25,700 R&D Employees 2.5 billion Subscribers supported by us 180 Countries with customers $5 billion In R&D 65,000 Services professionals 118,000 Employees Ericsson Smart & Sustainable Cities Public Ericsson AB 2016 April 2016 Page 4

ERICSSON in Hong Kong Since 1892 Ericsson doing business with the Government of China 34 230 30% Years of establishment in Hong Kong Employees Of network traffic through Ericsson infra. One in three Smartphone Lab in Hong Kong Ericsson Smart & Sustainable Cities Public Ericsson AB 2016 April 2016 Page 5

25 billion connected devices in 2020 25 20 25 billion connected devices Connections (billion) 15 10 25 years 5 billion connected people 5 100 years 1 billion connected places 1875 1975 2000 2020 Ericsson Smart & Sustainable Cities Public Ericsson AB 2016 April 2016 Page 7

Industry Transformation HEALTH EDUCATION MEDIA TRANSPORT BANKING UTILITY RETAIL WELLNESS LEARNING CULTURE MOBILITY TRANSACT FUNCTION EXCHANGE UBER AIRBNB Ericsson Smart & Sustainable Cities Public Ericsson AB 2016 April 2016 Page 8

NEW BEHAVIORS $13 million crowdfunding 700,000 new internet users $2,7 billion e-commerce 2.7 billion likes on Facebook Every day 133 million hours YouTube video watched 328 million app downloads Ericsson Smart & Sustainable Cities Public Ericsson AB 2016 April 2016 Page 9 2.7 billion photos posted

70 % of the world s population will live in cities by 2050 Ericsson Smart & Sustainable Cities Public Ericsson AB 2016 April 2016 Page 10

cities and global trends Ericsson envisions a Networked Society Fast urbanization is a global challenge City stakeholders transform based on ICT The new role of cities Ericsson Smart & Sustainable Cities Public Ericsson AB 2016 April 2016 Page 11

Thinking Cities Agenda I. Ericsson in the World and Hong Kong II. III. IV. Networked Society and other global trends New cities challenges Ranking cities around the world V. How we transform cities around the world VI. Hong Kong Kowloon East Ericsson Smart & Sustainable Cities Public Ericsson AB 2016 April 2016 Page 12

Three key stakeholders in cities Private sector People Public & local government Safety Competitiveness Efficiency Resilience Ericsson Smart & Sustainable Cities Public Ericsson AB 2016 April 2016 Page 13

Increased CHALLENGES housing JOBS TRANSPORTATION ENERGY WASTE EDUCATION PUBLIC SAFETY POLLUTION HEALTH WATER How to measure? How to cope? FOOD AND AGRICULTURE environment FOOD & AGRICULTURE URBAN DIVIDES How to Disrupt? Ericsson Smart & Sustainable Cities Public Ericsson AB 2016 April 2016 Page 14 *Photos licensed under Creative Commons

complex choices risk of isolated initiatives Ericsson Smart & Sustainable Cities Public Ericsson AB 2016 April 2016 Page 15

New challenges/ opportunities Efficiency Safety Holistic Vision Growth Resilience Available, cost efficient resources and city services Anticipating and responding to traditional and new types of threats to people, businesses and assets Breaking the silos and going beyond the vertical transformation Economically, environmentally and socially sustainable growth Resisting to acute shocks and chronic stress facing city infrastructure Ericsson Smart & Sustainable Cities Public Ericsson AB 2016 April 2016 Page 16

Networked society city index Ericsson Smart & Sustainable Cities Public Ericsson AB 2016 April 2016 Page 18

City index Ranking Ericsson Smart & Sustainable Cities Public Ericsson AB 2016 April 2016 Page 19

Challenges to cities with high ICT maturity Smart and sustainable city initiatives Ericsson Smart & Sustainable Cities Public Ericsson AB 2016 April 2016 Page 20

Ericsson Smart & Sustainable Cities Public Ericsson AB 2016 April 2016 Page 21

Smart city maturity MARKETING PILOTS VERTICAL PLATFORM GDP CONTRIBUTION Improve city image without investing resources Gather experience by piloting one vertical before launching large Further roll-out concepts by adding new verticals Unleash full potential through cross vertical integration Ericsson Smart & Sustainable Cities Public Ericsson AB 2016 April 2016 Page 23 Source: A.D.Little

Smart city maturity MARKETING PILOTS VERTICAL PLATFORM Improve city image without investing resources Gather experience by piloting one vertical before launching large Further roll-out concepts by adding new verticals Unleash full potential through cross vertical integration P BUS Ericsson Smart & Sustainable Cities Public Ericsson AB 2016 April 2016 Page 24

Mind the Gap MARKETING PILOTS VERTICAL PLATFORM Improve city image without investing resources Gather experience by piloting one vertical before launching large Further roll-out concepts by adding new verticals Unleash full potential through cross vertical integration P BUS Ericsson Smart & Sustainable Cities Public Ericsson AB 2016 April 2016 Page 26

Stockholm royal seaport C40 - Climate Positive Development Program Free of fossil fuels by 2030 Carbon emissions to be reduced to less than 1.5 tonnes per person by 2020 SRS to be adapted to future climate changes Climate-smart and efficient infrastructure connecting 10,000 homes and 30,000 workspaces Ericsson Smart & Sustainable Cities Public Ericsson AB 2016 April 2016 Page 27

Public Safety Sao Jose Dos Campos Homicide rate reduced by 18% Coordinating multiple agencies towards common goal Let s turn cost saving into life saving 5 year managed services commitment for support of real-time observation, dispatch and information sharing Responders equipped with right information and support Why Ericsson? Ericsson Smart & Sustainable Cities Public Ericsson AB 2016 April 2016 Page 28 Trusted to handle complex & critical infrastructure Shared platforms / future proof scale Holistic ecosystem view

Consulting Lusail City in Qatar Designed Smart City services with clear Return on Investment Smart Utility, Parking, home, building and Transportation Design Let s turn smart cities into smart Consulting on technology & partners selection Why Ericsson? investments Holistic ecosystem view Technology Leadership System Integrator Capability Ericsson Smart & Sustainable Cities Public Ericsson AB 2016 April 2016 Page 29

Connected lighting solution which integrates mobile network equipment into light poles Creates a sustainable, climate-positive district and an attractive living and working environment Offers city officials an innovative way to afford next generation energy efficient LED lighting to meet sustainability goals, and enabling network operators to offer improved city-wide mobile broadband and app coverage Different cities around the world Ericsson Smart & Sustainable Cities Public Ericsson AB 2016 April 2016 Page 30

EKEO s Kowloon East Smart City ERICSSON joins forces with ARUP to transform Kowloon East in Hong Kong into its first smart and sustainable neighborhood The feasibility study focuses on transforming Kowloon East into a Central Business District support economic growth Hong Kong s ICT maturity enables ICT based transformations with social, economic and environmental benefits Smart City initiatives in Kowloon East will be scalable to the rest of the city of Hong Kong Ericsson Smart & Sustainable Cities Public Ericsson AB 2016 April 2016 Page 32