ISSUE FOUR July 2010 010 MediaKit CareersGuide S c i e n c e T e c h n o lo g y E n g i n e e r i n g A publication by
What is New Scientist? New Scientist is the world s leading science and technology news weekly. For over 50 years it has been the only current affairs weekly that discusses science and technology in a global context and reports the vital commercial, industrial and social consequences affecting us all. Our expert editorial team ensures New Scientist covers a wide range of scientific fields and issues with authority. Over the past 50 years, New Scientist has evolved into a multinational publication. Plus the magazine is supported by a comprehensive website newscientist.com which brings content alive with forums, blogs, unique photo galleries and insightful videos from around the globe. Australia alone boasts an average weekly readership of 282,000. (Roy Morgan, Sep 2009). New Scientist Careers Guide 2010 The New Scientist Science, Technology and Engineering Careers Guide is the only science, technology and engineering careers guide to be distributed to every high school in Australia. Science and technology courses are becoming increasingly popular as we confront challenges like climate change, water scarcity and rapid technological advancement in our daily life. Choosing a career path is a daunting prospect. The New Scientist Careers Guide aims to make this decision much easier for students by bringing together a number of elements to present a big picture view of a career in science, technology or engineering. In 2010 the New Scientist Careers Guide has increased to a huge 40 page guide packed with essential information for students. FEATURES OF THE GUIDE INCLUDE: Australian university information Profiles of young people in a variety of careers Jobs of the future in Science, Technology and the Engineering Science, technology and engineering degree information Alternative entry pathways and other tertiary education options Information on funding and scholarships plus other essential information for students Coolest jobs in Science and much more 2
A PUBLICATION BY 2010 Why advertise? Since 2007 the New Scientist Careers Guide has cemented itself as the essential careers resource for students, teachers and parents. The New Scientist Careers Guide 2010 will be distributed to every high school in Australia as well as being available for order and free to download online. Each year thousands of extra copies are requested by students, parents, teachers, educational bodies and policy advisors. This year the New Scientist Careers Guide has increased to a huge, 40-page guide packed with essential information for students. Requests for copies are already being received from leading high schools. The New Scientist Science, Technology and Engineering Careers Guide is specifically targeted to year 11, year 12 and 1st year university students that have a keen interest in the world around them. Target Australia s brightest students: tomorrow s leaders and innovators by advertising in The New Scientist Careers Guide 2010. Graduates from Mining Engineering, Pharmacy, Medicine, Nursing, Civil Engineering, Surveying, Veterinary Science, Dentistry, Building and Urban & Regional Planning have the best job outcomes with 90% or more in full-time employment. (Source: Australian Jobs, 2006) ISSUE ONE AUGUST 2007 Readership ISSUE TWO JUNE 2008 The readers of the New Scientist Science, Technology and Engineering Careers Guide are 85% high school and 13% undergraduate university students. Readers are 51% female and 49% male. (New Scientist Careers Guide readership survey 08). Print Post Approved PP255003/08784 Careers Guide SCIENCE TECHNOLOGY ENGINEERING A PUBLICATION BY The 50 000+ copies are read by students and then passed on to parents, carers and teachers giving the guide a broad reach throughout Australia. Amongst students, New Scientist is a highly regarded and trusted source of information, opinion, news and analysis. With a large student and academic audience, New Scientist is a must read on all university campuses. Print Post Approved PP255003/08784 Careers Guide SCIENCE TECHNOLOGY ENGINEERING Distribution As in prior years a minimum of 50,000 copies of the Careers Guide will be distributed through: Secondary schools University science, technology and engineering departments Extra copies where requested. Promotion The guide will be promoted from May to September through the following channels: New Scientist magazine New Scientist online Direct mail PR The guide will also be available for download on newscientist.com In 2009 over 4500 additional copies were downloaded online. 3
Advertising Packages PLATINUM $9800 n 1 full page with guaranteed premium positioning in the Careers Guide (valued at up to $9100) n 2 full pages or 4 x half pages in New Scientist (valued at up to $14 800) n 200 000 online impressions on NewScienstist.com (valued at $11 000) Total Value: $34 900 GOLD $9000 n 1 full page in Careers Guide, guaranteed right hand position (valued at $8300) n 1 full page or 2 x half pages in New Scientist (valued at up to $7400) n 100 000 online impressions on NewScienstist.com (Valued at $5500) Total Value: $21 200 SILVER $8000 Deadlines Booking Deadline Friday 28th May Material Deadline Friday 11th June How to Book Please contact: Kate Prideaux National Advertising Manager New Scientist Ph: +61 2 9422 8854 Email: kate@newscientist.com.au Advertising Packages All ad placements in New Scientist Magazine and NewScientist.com which form a part of these packages must be placed prior to September 30 2010. 30 days notice must be given for any changes to issue dates chosen otherwise ad placement is surrendered. Cancellation Policy In the event of Careers Guide advertisement booking cancellation the publisher reserves the right to retain monies paid in full unless re-sold. n 1 full page in Careers Guide (valued at $7800) n 1 full page or 2 x half pages in New Scientist (valued at up to $7400) Total Value: $15 200 BRONZE $4900 n 1 half page in Careers Guide (valued at $4300) n 1 x half page in New Scientist (valued at $3700) Total Value: $8000 PLUS BONUS ONLINE EXPOSURE FOR 12 MONTHS The New Scientist Careers Guide is also available for download on newscientist.com from July in its complete format (including advertising) for 12 months. The online version is in active magazine style, an easy to read, interactive format. All print ads booked in the New Scientist Careers Guide 2010, individually or as part of a Careers Guide advertising package, will be reproduced online FREE OF CHARGE within this downloadable interactive version available for 12 months. 4
A PUBLICATION BY 2010 New Scientist Careers Guide Rate Card Double Page Spread...$13 000 Outside Back Cover...$9100 Inside Front Cover... $8300 Inside Back Cover... $8300 Full Page with Guaranteed right hand position... $8300 Full Page... $7800 Half Page Horizontal/Vertical... $4300 Quarter Page Horizontal...$3300 96% of students found the New Scientist Science, Technology and Engineering Careers Guide useful or very useful. 94% said it gave them a good overview to begin pursuing a career in science. (New Scientist Careers Guide readership survey 2008) ISSUE TWO JUNE 2008 PLUS BONUS ONLINE EXPOSURE FOR 12 MONTHS New Scientist Careers Guide Online The New Scientist Careers Guide is also be available for download on newscientist. com in its complete format (including advertising) for 12 months. The online version is in active magazine style, an easy to read, interactive format. Print Post Approved PP255003/08784 Careers Guide SCIENCE TECHNOLOGY ENGINEERING All print ads booked in the New Scientist Careers Guide 2010, individually or as part of a Careers Guide advertising package, will be reproduced online FREE OF CHARGE in PDF format within this downloadable interactive version available for 12 months. However to further boost the message of your print ad additional online options can be found on page 7. 5
Cover Dates 2010 New Scientist Magazine Booking deadline Material deadline Cover Date 24-Dec 31-Dec 9-Jan 31-Dec 8-Jan 16-Jan 8-Jan 15-Jan 23-Jan 15-Jan 22-Jan 30-Jan 22-Jan 29-Jan 6-Feb 29-Jan 5-Feb 13-Feb 5-Feb 12-Feb 20-Feb 12-Feb 19-Feb 27-Feb 19-Feb 26-Feb 6-Mar 26-Feb 5-Mar 13-Mar 5-Mar 12-Mar 20-Mar 12-Mar 19-Mar 27-Mar 19-Mar 26-Mar 3-Apr 26-Mar 1-Apr 10-Apr 2-Apr 9-Apr 17-Apr 9-Apr 16-Apr 24-Apr 16-Apr 23-Apr 1-May 23-Apr 30-Apr 8-May 30-Apr 7-May 15-May 7-May 14-May 22-May 14-May 21-May 29-May 21-May 28-May 5-Jun 28-May 4-Jun 12-Jun 4-Jun 11-Jun 19-Jun 11-Jun 18-Jun 26-Jun Booking deadline Material deadline Cover Date 18-Jun 25-Jun 3-Jul 25-Jun 2-Jul 10-Jul 2-Jul 9-Jul 17-Jul 9-Jul 16-Jul 24-Jul 16-Jul 23-Jul 31-Jul 23-Jul 30-Jul 7-Aug 30-Jul 6-Aug 14-Aug 6-Aug 13-Aug 21-Aug 13-Aug 20-Aug 28-Aug 20-Aug 27-Aug 4-Sep 27-Aug 3-Sep 11-Sep 3-Sep 10-Sep 18-Sep 10-Sep 17-Sep 25-Sep 17-Sep 24-Sep 2-Oct 24-Sep 1-Oct 9-Oct 1-Oct 8-Oct 16-Oct 8-Oct 15-Oct 23-Oct 15-Oct 22-Oct 30-Oct 22-Oct 29-Oct 6-Nov 29-Oct 5-Nov 13-Nov 5-Nov 12-Nov 20-Nov 12-Nov 19-Nov 27-Nov 19-Nov 26-Nov 4-Dec 26-Nov 3-Dec 11-Dec 3-Dec 10-Dec 18-Dec 10-Dec 17-Dec 25 Dec/1 Jan 6
Additional Options Online NewScientist.com NewScientist.com accompanies and further strengthens the influence of New Scientist magazine. NewScientist.com has over 14.5 million page views and 3.1 million unique users per month worldwide - making it a global giant. 157 000 of these unique users are in Australia and New Zealand. 54% visit the site once per week or more. (New Scientist online reader survey, November 2008.) SIZE cpm (Cost per thousand impressions) Mega banner $45 Mega skyscraper $45 Island/MPU $55 Unique Users and Page Impressions NewScientist.com Australia/NZ Globally Unique Users 157 236 3,106,729 Page Impressions 970 907 14,554,774 Source: Hitbox September 09 Online ad sizes (width x height) NewScientist.com Mega Skyscraper 160 x 600 30K Mega Banner 728 x 90 30K Mega Banner 728 x 90 30K Mega Skyscraper 160 x 600 30K Mechanical Guidelines n NewScientist.com can run any kind of Rich Media n Clients can run ads smaller than the slot size n Flash creative should use Click-Tag instead of Click-Through n All ads can be geographically targeted n Animations should run for a maximum of three rotations or 30 seconds n All ads with a white background must include a coloured border n We do not accept ads which mimic NewScientist.com s editorial content or style, mimic computer or computing system messages or warnings. n For full specs please visit: www.newscientist.com/creativespec 7
Mechanical Specifications Print Material Deadline: 11th June 2010 Advertising Sizes: Single Page Trim Size: 267mm x 203mm Page Bleed: 5mm Type Area: 240mm x 185mm 1/2 page vertical Trim Size: 89.5mm wide x 240mm 1/2 page horizontal Trim Size: 185mm wide x 118mm 1/4 page vertical Trim Size: 89mm wide x 118mm 1/4 page horizontal Trim Size: 185mm wide x 58mm Software We accept: PDFs generated by Adobe Acrobat Distiller through 3DAPv2 settings and not produced directly by an application or PDF writer print to a Postscript file, then produce your PDF using Acrobat Distiller. PDFs must be press optimised and not print optimised. QuarkXpress up to Version 6.5. Adobe Photoshop and Illustrator versions up to and including Creative Suite transparent areas created using these applications must be flattened before supplying. If you are generating PDFs through InDesign, Illustrator or Photoshop please flatten any transparent areas within the files before postscripting. For a complete reference and troubleshooting guide on how transparency affects output please refer to Achieving Reliable Print Output from Adobe Applications with transparency at www.adobe.com/studio/print.there are also other invaluable guides under the headings of Print Resources, PDF & Printing and Colour & Transparency. We do not accept: Word, CorelDraw, Excel, Freehand, PageMaker, Publisher, PowerPoint files, PDFs derived from these applications or PDFs generated directly out of any application. Fonts QuarkXPress - when collecting all components, include both screen and printer fonts. Illustrator - any text created in Illustrator should be Outlined (Create Outlines is found in the Type menu). Please be advised that text should be created using Quark or Illustrator Outlined text and that we cannot guarantee the best printed results from Photoshop text. We do not accept TrueType or CID fonts. Use Postscript fonts or create an Outline of the fonts in Illustrator. Include all printer and screen fonts. Fonts must not be artificially stylised. Type size must not be below 8 points or reversed type below 10 points. Colour CMYK only for both colour images and illustrations (not RGB or LAB). Special colours (e.g. Pantone) by prior arrangement and additional cost (see Media Kit). When saving files in the Photoshop EPS format do not include halftone screen, transfer function and do not embed colour profiles. It is recommended that all black type be made up using process black only, not four colours. The maximum total ink weight of the file in any area should not exceed 310% with a 90% black maximum, should use UCR and allow for a 14-18% dot gain. Resolution Four-colour CMYK - 300 dpi at 100% print size. Format - EPS or Tiff. Black & White Line Art - 1200 dpi at 100% print size. Please ensure that all images are properly cropped and scaled to as near to 100% of the final advertisement size as possible. Document All live copy must be kept within the type area. This includes all text, images, keylines, key numbers and borders. Avoid running small type across the gutter. For headings that need to run across the gutter please allow a minimum of 1mm clearance on both sides of the gutter. Allow 3mm clearance on both sides of the gutter for Perfect Bound publications. Proofing In order to accurately reproduce your digital file we require a content proof to be supplied. Documents must be set and proofed to the correct size. Delivery of material Send via Quickcut or Websend (service providers for electronic delivery of digital files). Burn onto CD or DVD. All CDs & DVDs must be clearly marked and should be accompanied by material instructions including details of the original applications. It is also a requirement that material be delivered on time so that quality checking procedures can take place. Late material is liable to incur additional production costs. Additionally, Reed-Elsevier cannot take responsibility for the accurate reproduction of ads if material has been supplied late. CDs and DVDs will not be returned. PDF via Quickcut Quickcut is one of the preferred ways to send PDFs. When you register with Quickcut you will receive software called QuickPrint PDF Light. Opening your PDF using this program allows you to send the PDF to Quickcut. If the ad is correct Quickcut will then send your ad to us. The capacity for sending larger sized files is greater than that of email. For cost, connection and setup details please call Quickcut on (02) 9938 7500 or (02) 9938 7599 (Tech Support) or visit their website at www. quickcut.com.au. PDF via Websend Websend is another preferred way to send your PDFs. When you register with Websend you will receive a password to login to their website. Upload your PDF to the website. If your ad is correct Websend will forward your material to us. Again your capacity to send/upload large sized PDFs is greater than email. For cost, connection and setup details please call Websend on (03) 9642 2046 or 1300 798 949 (Tech Support) or visit their website at www. websend.com.au. Email Enquiries John.DeFraia@reedbusiness.com.au Disclaimer: Reed-Elsevier cannot be held responsible for the reproduction of material that does not adhere to any specifications outlined within this document. Please send high resolution PDFs to: John De Fraia New Scientist Production Manager Reed Business Information Tower 2, 475 Victoria Ave Chatswood NSW Australia 2067 Telephone: +61 (0)2 9422 2627 Fax: +61 (0)2 9422 2722 Email: john.defraia@reedbusiness.com.au For all your advertising enquires please contact: Kate Prideaux National Advertising Manager New Scientist Tower 2, 475 Victoria Ave Chatswood NSW Australia 2067 Telephone: +61 (0)2 9422 8854 Fax: +61 (0)2 9422 2844 Email: kate@newscientist.com.au 8