Connected TV and Capablue Craig Chuter November 2010
Agenda 1. Capablue Background 2. Connected Device Opportunity 3. Device and Platform Review 4. Market dynamics 5. Connected Introduction 2
Capablue - VoD Background Capablue are a pioneering Video on Demand (VoD) Agency. It has designed, defined and delivered the UKs leading VoD projects: Abacus 3
Capablue - Connected TV Pedigree Capablue have been involved in the development of Connected TV VoD from the start, including the following initiatives: YouView core platform specification for (Channel) Five YouView Managing Set-top box specification and development work stream on core project team Abacus joint UK broadcaster account and payment solution for OTT VoD BBC IDCP - Putting BBC iplayer and other services on multiple connected TV devices HBBTV Supporter of the European HbbTV project Connected TVs - relationships with Samsung, Sony, LG and Phillips 4
Agenda 1. Capablue Background 2. Connected Device Opportunity 3. Device and Platform Review 4. Market dynamics 5. Connected Introduction 5
Market Opportunity iplayer Example Currently around 115M views per month: 2% or 2 million views on Wii 5% or 5 million views on PS3 6% or 7 Million views were on mobile Gaming consoles have become a major route for iplayer content consumption PS3 content Consumption suggests a living room shift 6
Connected Home One third of the UK population are very interested in the connected home Game consoles becoming a connected home entertainment hub1 Internet connected TVs predicted to exceed 320 million devices globally by 20131 European Games Consoles penetration: 20 million Wiis in Europe (August 2010) 16 million PS3s in Europe (August 2010) 6 Million Xbox in Europe (August 2010)2 YouView forecast 3.3 million YouView boxes by the end of 20123 1Ericsson UK Study 2 Nielsen 3 VGChartz.com 4 BBC Trust 7
Agenda 1. Capablue Background 2. Opportunity 3. Device & Platform Review 4. Market dynamics 5. Connected Introduction 8
Overview YouView, formerly known as Project Canvas is a set-top box or an embedded solution backed by the BBC, ITV, Channel 4 and Channel 5 as well as BT, TalkTalk and Arqiva. The boxes or devices using it will support catch-up streamed TV, pay-per-view on-demand content and DVR capabilities for regular free-to-air Freeview digital TV broadcasts. Technology The set-top box is connected to both an aerial and an internet broadband connection. Hardware will vary and depend on providers. Colour coded remote control Hardware Processor: ARM processor OS: Linux Bandwidth: up to 3Gbps RAM: 512MB Flash Memory Dual Freeview TV tuner Broadband connection USB HDMI and SCART (peritel) Digital audio output MHEG 5 Video format up to HD 720p Flash (may be reconsidered) HTML 5 Javascript (AJAX) Software EPG System management How to get on platform Open platform Process not clear at this stage 9
Discovery Hierarchy You View Discovery EPG - Search - Recommendations (to follow) Linear TV Freeview Video on Demand Portals Retail: SeeSaw / BT Vision / Tiscali Bespoke Applications (in scope ph 1?) Linear TV Linking VoD Linear? VoD Linear VoD Apps Adverts Adverts Adverts Adverts Pay? Pay Pay YouView discovery focussed on Freeview and own VoD area. Opportunity to develop own portal to spec Linear, VoD, Apps etc VoD Retailers provide an additional layer of discover and packaging Key: Discoverable in EPG Not discoverable in EPG 10
Overview Google TV is an open platform for TV-related devices bringing together Television and the Internet through a 10-foot unified user interface. It will be powered by Android and Google Chrome (web browser). Associated with manufacturers offerings GoogleTV provides access to TV, Internet as well as networked content. Hardware GoogleTV is an Freeware OS Multitude of provider and implementations Example implementation: Logitech GoogleTV Companion box Small form factor Processor: 1.2-GHz Atom processor Dual HDMI out Dual USB (open connectivity) Optical Digital Audio Connectivity: Ethernet and WiFi Video dependant on hardware (up to 1080p) Software Customised Google Chrome web browser with integrated Google search Platform Access The device is currently closed. However, the platform will be open after the release of a GoogleTV SDK. Applications developed for GoogleTV will have to go through the Android Marketplace. Google has indicated that the OS will be Open Sourced in 2011 allowing future custom implementations, development and possibly other embedded devices. 11
Overview The PS3 incorporates a web browser which allows users to access interactive internet content including flash video. Hardware Processor: Cell Broadband Engine Memory 256 MB XDR RAM, 256 MB GDDR3 VRAM Graphics nvidia RSX @ 550 MHz Max Resolution up to HD 1080p Connectivity Wi-Fi and Ethernet USB HDMI is possible to develop websites tailored for PS3 delivery and can take advantage of the consoles feature. Limitations The included browser is limited and integrates an older version of the flash plugin. Video delivery is limited to the formats allowed on the platform including MP4/H.264. Software XMB Web Browser Platform Access Access to the device XMB is closed however it 12
Connected TV Overview Samsung's offering consists primarily of Yahoo Widgets through its internet@tv service. These widgets are similar to the applications that can be downloaded for the iphone or Android devices. Original widgets included weather, news, finance, and Flickr however new ones have been introduced since launch of the platform including games, Twitter and YouTube. streaming video services. Access to the platform requires approval from Yahoo! and the manufacturer for inclusion within an Application store. Hardware The feature is available on all TVs with Internet@tv feature Platform Access The real appeal of Yahoo! widgets is its openness to developers. Yahoo predicts availability of about 100 widgets by year's end, including Netflix in the US and other top-tier 13
Overview Nintendo recently made the Wii Internet Channel application free for all users allowing owners of Wii consoles to access the internet and stream interactive video content. The Wii browser is based on Opera, which is available on desktop computers as well as mobile devices. accessed. However, Opera on the Wii only incorporates Flash lite (equivalent to Flash 7). Example of implementation BBC iplayer: http://www.bbc.co.uk/iplayer/bigscreen/ Youtube: http://www.youtube.com/xl Technology Content channels are accessed via the Internet Channel Platform Access Content accessed via the internet channel can be developed using standard HTML technologies including javascript. Limitations Flash content and streaming video maybe 14
Overview Recently revamped, the Apple TV provides functionality of a Home Theater system. The device has purposely been developed with limited storage. This means that all content must be streamed. There are two streaming sources for Apple TV: From a series of interconnected devices (computer, iphone, ipod touch, or ipad using Airplay via itunes) From a large array of content free or commercial (including video and audio podcats - RSS Feeds) Hardware Small form factor: 2.29cm x 9.91cm x 9.91cm Processor: Apple A4 chip at 1Ghz Storage: Unknown HDMI out Micro-USB Optical Digital Audio Connectivity: Ethernet and WiFi Video up to HD 720p Software FrontRow Platform Access The device is currently closed. However, because the platform is ios powered, it is rumored that applications running on other ios devices will be able to be easily ported and distributed via the Apple app store. This will open the door to virtually any content provider. 15
Overview LG recently announced that their new Netcast televisions will be powered by the well known freeware PLEXmedia centre software. Compatible devices will connect to a cloud version of Plex s platform for online content (think Netflix, Hulu, BBC iplayer) and will also be able to pull content across the local network from a device running Plex Media Server. Hardware Multiple type of Netcast devices available including Blu Ray HDMI out USB Optical Digital Audio Ethernet ports Video up to HD 1080p Software PLEX Media Centre Platform Access Thanks to PLEX, the LG Netcast devices will be open through PLEX Plugins (Python based). Apps will be available through the plugins store and will undergo a review process. PLEX provides a clear selection process but it is anticipated that there will be a second approval layer with LG. 16
Overview Boxee box is a set-top box incorporating the freeware Media centre software designed for the TV by Boxee. Boxee is a branch of XBMC media center software and is also known as the first "Social Media Centre enabling users to view, rate and recommend content to their friends through all major social network services and interactive media related features. Technology The set-top box is connected an internet broadband connection. Hardware is built by D-Link Connectors HDMI with HD 1080p support Ethernet and WiFi USB SD Card HTML5 / Flash Software Media management How to get on platform Open platform (Extensions) Web Browser Hardware Processor: Intel Atom CE4100 Optical Digital Audio and Compositie Audio 17
Overview Philips recently started offering Net Connected Televisions. Such televisions can access the approved internet portals reformatted for the big screen. The same Internet assets that are used for standard websites can be used. Hardware Net Televisions line Video up to HD 1080p Platform Access TV sets with the Net TV feature have a full browser on board. It is based on the open CE- HTML specification, which is a subset of existing open Internet standards, such as XHTML1.0, CSS TV Profile 1.0, DOM level 2 (the Core, Style, Events, and a subset of the HTML modules), ECMAScript 262 (3rd edition) and XMLHttpRequest (AJAX). Additionally, CE-HTML describes specific extensions for TV use, including Media object (for A/V rendering control), spatial navigation (up-down/left-right/ok) and guidance for text input with a simple TV remote control (SMS style). Content must be reviewed by Philips in order to be incorporated in the user s country portal. Limitations Flash Lite player only 18
Agenda 1. Capablue Background 2. Opportunity 3. Device & Platform Review 4. Market dynamics 5. Connected Solution 19
Device Summary Key: Poor Middle Strong Option Category Deployment Launch date Easy to deploy UK Market Penetration Re-usability (proprietary) Interactive use Summary Google TV STB All TVs? Young Demography Apple Apps Apps iphone, ipad, itv?? Young Wii Console All TVs? Young PS3 Console All TVs? Male Young Youview STB Freeview TVs? General Yahoo! Widgets Apps Samsung TV Sony TV? General Phillips TV Phillips TVs? General Xbox Console All TVs? Male Young Samsung TV Samsung TVs? General Sony TV Sony TVs? General LG TV LG TVs? General Fetch STB All TVs? General 20
UK Connected TV Summary Direction of travel: Multiple devices Rapidly evolving high risk to build Move to open web technologies - browser Dominance of server site deployment - thin client YouView Google Large format sites with device specific rendering on the fly (iplayer Bigscreen strategy) MY EPG discovery 21
UK Connected TV Summary Suggested Product Strategy: Avoid long term commitment including Capital investment Maximum device coverage - many current options more coming Avoid bespoke build or dependency on 1 platform Develop generic large screen solutions - Open W3C standards based around HTML 5 Mobile, web and TV single solution Customer management behind, not in front of brand - My EPG 22
Agenda 1. Capablue Background 2. Opportunity 3. Device & Platform Review 4. Market dynamics 5. Connected Solution 23
Connected - Overview Utilising Capablue s VoD experience Best in class technologies OTT single VoD solution Turnkey solution - from video ingest to a branded site Multiple device delivery to large screen formats for TV delivery Shared service reduces set-up and ongoing operation costs Direct customer engagement Connected sites can share accounts and payment reducing registration barriers 24
Connected - Key Components Bespoke site design and development to the specific brand, manage overall implementation Discovery all European TV metadata in place, provides personalisation and search Leading Global Video management, delivery and play out platform 25
Component Overview Connected Connected Connected Connected PC Device Device Device Device Mobile Device Identification and Presentation Management Presentation layer Page templates : Discovery : Personalisation : Monetisation Account management Site Product Management Account Management Editorial Payment Gateway Reporting Social Media Integration The Video Platform Video Player Content Protection Asset and Metadata management TV Genius Platform TV Metadata Recommendations Personalisation 26
Connected - Content Level Options 1. Platform / Aggregation provided as an aggregated solution across several broadcasters. Includes a top-level, crossbroadcaster EPG / discovery layer 2. Broadcaster single broadcaster solution, multiple channels under one brand, provided within a platform environment such as Canvas, Samsung Platform / Aggregator Navigation Layer Broadcaster Broadcaster Broadcaster Channels Channels Channels 3. Brand/Channel single channel or brand solution provided within a platform environment such as Canvas, Samsung 27
Devices Supported Developed for the delivery of Connected TV VoD services: PC: Standard VoD websites Consoles: PS3 and Wii TV Apps: Yahoo!, Samsung, Sony, LG, Phillips Apple Apps: iphone, ipad YouView: ( YouView ready for launch) Coming soon Google TV Q4 2010 Apple (i)tv (Apple Apps?) Q4 2010? Near future HbbTV estimate mid 2011. 28
Stovepipe Aggregator Shared Services Your Retail Options? Retail Model UK Example Pros Cons BCaster iplayer ITV Player 4oD Editorial control Brand prominence Direct customer relationship No revenue sharing Higher R&D costs Higher operational costs High registration and pay barrier Weaker up-sell and cross-sell Control development roadmap Risk of self build Account, Payment and Related Services BCaster BCaster BCaster See Saw BT Vision Sky Player Lower (shared) R&D costs Lower (shared) operational costs Lower registration and pay barrier Stronger up-sell and cross-sell Aggregator s brand is primary 3 rd party editorial control Limited customer engagement Share revenue with aggregator Shared development roadmap Editorial control Brand prominence Direct customer relationship BCaster BCaster BCaster Connected No revenue sharing Lower (shared) R&D costs Shared development roadmap Account, Payment and Related Services Shared operational costs Low registration and pay barrier Stronger up-sell and cross-sell 29
Summary Connected TV Mobile Console - Web Cost Effective Fast Deployment Shared Intelligence Global Leading technologies Working with YouView to be YouView ready for launch 30
Request a proposal For further information or to request a proposal, please contact: Craig Chuter Head of Business Development Capablue +44 20 7620 0909 craig.chuter@capablue.com 31
Thank You! 32
Definitions of device summary slide Option Name of option Category Type of service Deployment devices content displayed on Launch date date launched / to be launched to the public Ease to deploy how easy to get agreement from platform to carry services UK market penetration number in homes in the UK W3C vs. proprietary how standard (web based) vs. proprietary is the software Take-up of interactive even though deployed, how much is interactive actually used Capablue rating our rating for how worthy is it for consideration (as at Sept 2011) Demography likely target market on service 33