15th SpectroNet Collaboration Forum 12 December 2012, Puchheim How can VDMA Machine Vision Contribute to Success Stories in Marketing & Sales? Patrick Schwarzkopf VDMA Machine Vision
Core values in marketing and communication 1 Credibility 2 Useability 3 Access to customers
Credibility What motivation does the sender of the message have? What (or who) does the sender represent? How reliable is the sender? Does it have a good track record? What makes me trust the sender? Credibility
Useability Is the information useful for the sender or the recipient? Does the information help me deal with my daily business? Does it help me solve a problem? Does it help me save time? Is the information correct? Useability
Access to customers What channels does the sender have to address the relevant customer groups? What network is behind the sender? What synergies can be leveraged? Access and network
The VDMA (1) Not-for-profit! 38 trade associations (e.g. ) > 100 technology sectors (e.g. Machine Vision) Interdisciplinary forums (Composite Technology, Battery Production, Photonics, Photovoltaics Production, Organic Electronics, )
The VDMA (2) > 3,100 member companies > 40,000 visitors/year 500 employees Headquarters in Frankfurt + Berlin office + 6 regional offices in Germany + Brussels office + offices in China (2), India (3), Japan (1), Russia (1)
The VDMA (3) 38 associations providing synergies Agricultural technology Air-handling technology Building control and management Cleaning systems Compressors, compressed air and vacuum technology Construction equipment and building materials machines Electrical automation Engines and Systems Fire fighting equipment Fluid power Food processing & packaging machinery Foundry machinery Garment and leather technology Lifts and escalators Machine tools and manufacturing systems Materials handling and logistic technology Metallurgical plants and rolling mills
VDMA Nachrichten Recipients: > 3,100 member companies You can t buy it High quality infomation Relevant information Best media penetration in the machine building sector (tns infratest): 30.0 25.0 20.0 15.0 10.0 5.0 0.0 26.0 18.2 17.4 16.0 15.5 15.1 14.4 13.2 12.9 11.0
VDMA Machine Vision Guide 20,000 copies English / German separate versions 3D-Effect as attention getter Distribution through direct mail, trade fairs, foreign offices, website
VDMA Machine Vision Guide Enriched with practical contents Overview of machine standards Glossary Introduction to latest trends Pathway towards a solution Definitions Supplier profiles QR Codes Tracking of visitor numbers (profiles) Film links Access to mobile applications
Now available as e-book http://vdmashop.de/ibv_dmag (German) http://vdmashop.de/mv_emag (English)
Moving images: www.machinery.tv and www.vdma-webbox.tv Everybody is welcome to submit video content related to machine building / engineering. High quality video and audio footage for TV and radio journalists
VDMA Machine Vision: Our mobile website
Industrial photography award (VDMA ) Winner photo from SCHUNK
Trade fairs The voice of industry: conceptual sponsor Activities to enrich the shows (forums, special exhibitions, new topics, campaigns) PR/marketing to strengthen shows Strategic development of leading fairs from industry for industry Close partnership with trade fair companies
Application reports Currently overhauled!!!
Sourcing service Visionfinder Currently overhauled!!!
Our sustainability initiative: Bluecompetence Check it out at: www.bluecompetence.net
my.vdma.org To be launched soon Control panel Profiles Newsstream Groups
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