The Economist online 2017 rate card

The Economist online 2017 rate card Since 1843, The Economist Group has been delivering essential global analysis to influential and intellectually curious minds. Our diverse, global audience thinks critically about the world, challenges the norm, and shapes the future. Only The Economist Group can reach them at any time, in the right environment, anywhere in the world. These influencers are world leaders, captains of industry, entrepreneurs, innovators and drivers of culture. They are professionally driven, globallyminded, tech savvy, creative, university educated and affluent. They are current and future subscribers of The Economist. INFLUENCE THIS AUDIENCE THROUGH 3 LAYERS OF ENGAGEMENT ALIGN WITH A TRULY, PREMIUM GLOBAL BRAND Our flagship site on global business, innovation, and politics REACH OUR ELITE READERS ANYWHERE Only accessible through The Economist Group ENGAGE THIS AUDIENCE WITH DISPLAY MOBILE VIDEO HIGH IMPACT NATIVE Through our digital platforms we reach 75 million users each month worldwide. MAXIMIZE REACH AMONG INFLUENCERS 80+ renowned business, news and political sites that ensure premium environment The Economist Group 2016. Source: ComScore Media Dashboard October 2015

Premium Sponsorship Opportunities Home page roadblock Channel roadblock Headline/Billboard/Leaderboard w/companions (300x600/300x250) 44,000 21,000 6,000 12,000 1,000 13,000 3,000 17,000 ** Headline Units can be produced by The Economist (Production charges Apply) Channel roadblocks deliver 100% SOV over the duration of the day, across the relevant channel front. All takeovers can serve Headline/Billboard/Leaderboard w/companions (300x600/300x250) Business & Finance 1,700 800 300 400 100 400 100 700 Science & Technology 4,000 1,700 300 800 100 800 200 1,300 Culture 3,000 1,200 300 700 100 600 200 1,000 ** Headline Units can be produced by The Economist (Production charges Apply) First Impression First impressions delivers maximum reach and impact for your brand. First impressions offers 100% SOV on the first visit of a reader anywhere on site for the duration of the day. All First Impression Sponsorships can serve Billboard/Leaderboard w/companions (300x600/300x250) AND/OR Mobile/Tablet 300x250 First Impression takeover (Desktop Only) First Impression takeover (All Devices) GBP Gross Daily Sponsorship Economist.com's homepage delivers maximum impact for your brand. Homepage takeovers offer a 100% SOV over the duration of one day 83,000 35,000 9,000 16,000 3,000 11,000 3,000 23,000 141,000 63,000 16,000 25,000 6,000 23,000 7,000 41,000 * Discounts may be applied when excluding various site sections due to availability Newsletters Special report Technology Quarterly Weekly Sponsorship Reach your target audience leveraging proprietary Economist.com Newsletter subscription base Editor's picks - MPU (Thu - Wed) 13,000 5,000 2,000 3,000 1,000 3,000 1,000 5,000 Daily Dispatch - MPU (Mon - Sun) 15,000 5,000 2,000 3,000 1,000 3,000 1,000 5,000 Monthly Sponsorship Special report sponsorship allows you to specifically target relevant editorial subjects. Each Special Report consists of a series of insightful articles and in-dept analysis, with your brand delivering advertising across all articles. Costs include traffic drivers** This sponsorship can serve Billboard/Leaderboard w/companions (300x600/300x250) Special report 100,000 53,000 17,000 17,000 3,000 17,000 4,000 33,000 Technology quarterly is our regular Special Report on the technology landscape Costs include traffic drivers** This sponsorship can serves Billboard/Leaderboard w/companions (300x600/300x250) as well as the 1024x768 canvas ad on article pages Technology Quarterly 100,000 53,000 17,000 15,000 3,000 15,000 3,000 33,000 ** Traffic driving support would deliver the following impressions: US: 1000k, UK: 200k, CEMEA: 400k, LA: 50k, ASIA: 400k.

Run of Opportunities (CPM) Homepage & Channels Contextual Targeting Run of GBP Gross Contextual Targeting Target your advertising by homepage and section of the website it appears in. Channels are the primary navigation across The Economist, and allow for precise contextual targeting. Available channels may include: World Politics, Business & Finance, Economics, Science & Technology, Culture, and various Blogs Standard MPU (All Devices) 32 35 42 40 44 42 44 37 Standard MPU (Mobile Only) 34 37 45 42 48 45 48 40 Standard MPU/LMPU (Desktop Only) 37 40 48 45 51 48 51 42 Premium: Premium viewable positions - Maximum Impact MPU/LMPU 68 63 64 83 65 77 63 75 Leaderboard 60 56 57 75 58 68 56 66 Billboard 97 89 91 116 92 108 89 107 Fullpage Synced Ads 201 184 190 245 192 226 184 221 Mobile In-Scroll* 73 67 89 76 56 65 67 82 * Mobile In-Scroll serves on smartphone devices only and may incur production costs Align your brand message with contextually relevant and brand-safe content. Contextual packages enable brands to position their message within a targeted range of content that fit their objectives. Available packages include: Business & Management, Thought Leadership, Technology & Innovation, Travel & Lifestyle, Interest Group Targeting via relevant keywords and phrases, and Smartology Standard MPU (All Devices) 27 29 36 34 38 36 38 32 Standard MPU (Mobile Only) 29 32 38 36 41 38 41 34 Standard MPU/LMPU (Desktop Only) 31 34 41 38 43 41 43 36 Smartology MPU/LMPU 53 57 67 63 70 67 70 60 Premium: Premium viewable positions - Maximum Impact MPU/LMPU 59 55 73 62 45 53 55 67 Leaderboard 52 48 64 54 39 47 48 59 Billboard 83 77 104 87 64 75 77 95 Smartology Billboard/Leaderboard 111 103 135 115 87 101 103 125 Fullpage Synced Ads 173 160 215 181 132 156 160 197 Mobile In-Scroll* 58 54 72 61 45 52 54 66 In Content Video** 0.43 0.43 0.43 0.43 0.43 0.43 0.43 0.43 * Mobile In-Scroll serves on smartphone devices only and may incur production costs ** In-content video is priced on a cost per completed view (CPCV) and serves on Articles Pages only Reach the Economist audience across all areas of Economist.com Standard MPU (All Devices) 23 25 30 29 32 30 32 27 Standard MPU (Mobile Only) 25 27 33 31 34 33 34 29 Standard MPU/LMPU (Desktop Only) 27 29 35 33 37 35 37 31 Premium: Premium viewable positions - Maximum Impact MPU/LMPU 38 31 58 49 38 37 31 53 Leaderboard 34 27 52 44 34 33 27 47 Billboard 55 42 82 67 52 51 42 74 Fullpage Synced Ads 131 104 198 164 127 124 104 179 Mobile In-Scroll* 47 43 57 49 36 42 43 53 In Content Video** 0.39 0.39 0.39 0.39 0.39 0.39 0.39 0.39 Pre-roll 49 49 49 49 49 49 49 49 * Mobile In-Scroll serves on smartphone devices only and may incur production costs ** In-content video is priced on a cost per completed view (CPCV) and serves on Articles Pages only

Targeting targeting Reach your target audience across Economist.com leveraging 1st party behavioral data (Business Leaders, Thought Leaders, Economist Subscribers) or overlay 3rd party data (Business Decision Makers, C-Suite, etc...) or both Standard MPU (All Devices) 28 30 35 33 37 35 37 31 Standard MPU (Mobile Only) 30 31 37 35 39 37 39 33 Standard MPU/LMPU (Desktop Only) 31 33 39 37 41 39 41 35 Premium: Premium viewable positions - Maximum Impact MPU/LMPU 62 58 76 64 49 56 58 71 Leaderboard 56 52 68 58 44 51 52 64 Billboard 87 82 107 91 67 78 82 98 Fullpage Synced Ads 183 171 224 191 143 166 171 208 Mobile In-Scroll* 55 51 65 57 43 50 51 61 In Content Video** 0.47 0.47 0.47 0.47 0.47 0.47 0.47 0.47 * Mobile In-Scroll serves on smartphone devices only and may incur production costs ** In-content video is priced on a cost per completed view (CPCV) and serves on Articles Pages only extension Reach Extension enables the campaign to deliver sequential messaging, unify engagement with your target across a fragmented web, add scale to the campaign, and maximize the reach of the custom assets, driving more potential leads back to the client. Minimum 60% Viewability Leaderboard / MPU / Large MPU 9 9 12 11 11 11 9 9 Pre-roll 20 20 20 20 20 20 20 20 Premium: Minimum 60% viewability guarantee (Utilizing Google Active View) Leaderboard / MPU / Large MPU 12 13 16 15 15 15 12 12 Pre-roll 24 24 24 24 24 24 24 24 Lead Generation Lead Generation enables the targeting of Business Decision makers and Thought Leaders to generate leads. Prices are per lead. Qualified Leads should include first name and last name, job title, company name, email address, phone number, country, company size by revenue, and industry Marketing Qualified Leads 78 78 78 78 78 78 78 78 Account Based Marketing Qualified Leads 98 98 98 98 98 98 98 98 Account Based Marketing Extension 15 15 15 15 15 15 15 15 * Additional information is available upon request Social Targeting Facebook Instant Articles Reach the economist facebook audience on their mobile devices via the Facebook App MPU 13 13 13 13 13 13 13 13 Facebook Sponsored Post Facebook Social Products includes sponsored posts redirecting to a brand creative roadblock Sponsored post 13 13 13 13 13 13 13 13

Viewable Attention Opportunities (Cost Per Hour) Focus Package GBP Gross Contextual Targeting Focus packages enable brands to position their message within a targeted range of content that fits their objectives, for example the thought leadership package will target business leaders exploring both business and politics. Targeting by themed context will allow advertisers to reach a mind-set as well as demographics throughout the site and across specific content. Available packages include: Business & management, Thought leadership, Technology & innovation, Travel & lifestyle focus packages Max Impact Focus Package 78 72 96 82 60 70 72 89 Max Exposure Focus Package 56 52 70 59 43 51 52 64 Run of Reach the Economist audience across all areas of Economist.com Max Impact Run of 51 40 77 63 49 48 40 69 Max Exposure Run of 37 30 56 47 36 35 30 51

Focus packages Premium Solutions (CPM) GBP Gross Contextual Targeting Focus packages enable brands to position their message within a targeted range of content that fits their objectives, for example the thought leadership package will target business leaders exploring both business and politics. Targeting by themed context will allow advertisers to reach a mind-set as well as demographics throughout the sites and across specific content. Available packages include: Business & management, Thought leadership, Technology & innovation, Travel & lifestyle focus packages Leaderboard 11 13 15 14 14 14 14 12 Billboard 21 23 27 24 24 24 24 22 MPU 13 14 16 14 14 14 14 13 300 x 600 17 19 23 21 21 21 21 19 Portrait 18 20 24 22 22 22 22 20 Run of Ideas People Media is a select alliance of 85+ premium digital Publishers that have been identified by The Economist Group for reaching a like-minded audiience to our subscribers. This product adds scale, efficiency and reach to digital campaigns. Reach Ideas People across all network partners Leaderboard 9 11 13 12 12 12 12 11 Billboard 18 20 24 21 21 21 21 19 MPU 11 12 14 13 13 13 13 11 300 x 600 15 16 20 18 18 18 18 17 Portrait 16 17 21 19 19 19 19 17 targeting targeting Mobile and Tablet Mobile In-Scroll Content Marketing Units Reach your target audience across Economist.com leveraging 1st party data that The Economist holds on our reeaders or an overlay of 3rd party data (e.g. Bizo) Leaderboard 13 15 17 16 16 16 16 14 Billboard 22 24 27 25 25 25 25 23 MPU 15 16 18 16 16 16 16 15 300 x 600 19 20 24 22 22 22 22 20 Portrait 20 21 25 23 23 23 23 21 Note: 3rd party targeting incurs a $5 CPM cost Custom Solutions Reach Ideas People on their mobile devices, with this high impact rich media, mobile only format Smartphone 320x50 7 8 9 9 9 9 9 7 Smartphone 300x250 12 13 16 14 14 14 14 12 Tablet Leaderboard 10 12 15 13 13 13 13 12 Tablet MPU 12 13 16 14 14 14 14 12 Reach Ideas People on their mobile devices, with this high impact rich media, mobile only format In-Scroll 25 27 30 28 28 28 28 25 ** Economist built unit - production charge applies Drive hub traffic or accentuate brand natively on homepages/ section fronts and/or article pages Native/Brand Spolight 30 30 31 31 31 31 31 27

Video products High Impact Video Wall Video pre-roll In-content video Engage users with large canvas format Custom Video Wall 27 28 30 29 29 29 29 25 ** Economist built unit - production charge applies Run pre-roll against editorial videos Pre-roll 31 33 35 34 34 34 34 30 Run video natively in the editorial content stream on network sites In-content video :15 ** 0.27 0.27 0.27 0.27 0.27 0.27 0.27 0.23 In-content video :30** 0.35 0.35 0.35 0.35 0.35 0.35 0.35 0.30 ** In-content video is priced on a cost per completed view (CPCV)

Viewability Premium Policy Viewability Premiums (Add premiums to Premium Run of Opportunities) IAB 75% (+10%) IAB 100% (+30%) Group M 100% MPU/Billboard/Leaderboard - (+30%) Large MPU - (+70%)

Contact details Our sales organisation is now structured by industry verticals to better serve our clients in their core industry led marketing challenges. Those verticals are Financial Services, Technology, Business & Professional Services, Corporate & Industrial, and Luxury EMEA Name Phone E-Mail Financial Services Hannah Last +44 (0)20 7576 8087 FinancialSales@economist.com Technology and Business Raphael Rennuit +44 (0)20 7576 8168 TechTeamSales@economist.com Business & Professional Services Raphael Rennuit +44 (0)20 7576 8168 BPSsales@economist.com Corporate & industrial Louis defouchier +33 (0) 1 53 93 66 02 CIsales@economist.com Luxury Ben Sharpington +44 (0) 20 7576 8329 LuxurySalesTeam@economist.com Careers Philip Wrigley +44 (0)20 7576 8091 Philipwrigley@economist.com North America Financial Services Chris Shedd +1 (212) 698 9798 FinancialSales@economist.com Technology (West Coast) Bruce McCoy +1 (415) 278 0883 TechTeamSales@economist.com Technology (East Coast) Marc Gartenberg +1 (212) 541-0500 TechTeamSales@economist.com Business & Professional Services Bill Kelly +1 (212) 541-0536 BPSsales@economist.com Corporate & industrial (West Coast) Tony Antolini +1 (312) 704 0445 CIsales@economist.com Corporate & industrial (East Coast) Victor Bonavita +1 (212) 554 0636 CIsales@economist.com Luxury Molly Watanabe +1 (212) 541-0500 LuxurySalesTeam@economist.com Careers Richard Dexter +1 (212) 554-0662 RichardDexter@economist.com APAC All Queries Inez Albert +852 2585 3260 InezAlbert@economist.com