Interface Trends for the Enterprise I/O Highway

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Interface Trends for the Enterprise I/O Highway Mitchell Abbey Product Line Manager Enterprise SSD August 2012 1

Enterprise SSD Market Update One Size Does Not Fit All : Storage solutions will be tiered to strike a balance between performance and cost When selecting an Enterprise SSD, the maturity and capabilities of the host interface and the SSD controller are as critical as the NAND memory The market outlook for Enterprise SSD remains strong; SAS and PCIe are expected to become the interfaces of choice going forward 6000 5000 4000 3000 2000 1000 0 Enterprise SSD Units K 2011 2012 2013 2014 2015 SATA PCIe SAS / FC Source: HGST August 2012 2

Drivers for High-Performance Storage Several system and application drivers are increasing the demand for high-performance storage solutions going forward Large-Scale Transaction Processing, Traditional and Web 2.0 Digital Media Distribution incl. On-Demand Streaming Big Data Management incl. Meta Data, Indexing Cloud Computing, Multitasking & Multitenancy, Server and Storage Virtualization Increase in randomness of IOs at the storage device level Increase in average throughput requirements Increase in latency and command completion time requirements Business Intelligence: Data Warehousing / Data Mining Storage devices utilizing non-volatile memories are uniquely positioned to close the IO Gap and deliver these high-performance storage solutions August 2012 3

few ms latency ~7ms latency 10-15ms latency Storage Tiering: Optimizing for Applications HF Trading Big Data Analytics Database / OLTP Cloud Gaming Every application has a specific set of capacity & performance requirements Storage tiering places the right storage in the right place, balancing capacity, performance and cost Performance Cloud Computing / Virtualized Server (Blocks) Cloud Storage (Objects) 10 s ms latency Social Networks Big Data Storage Content Cold Storage sec-min latency Capacity Archiving August 2012 Gigabytes Terabytes Petabytes Exabytes 4

few ms latency ~7ms latency Storage Tiering: Choosing the Right Storage HF Trading PCI-e Solutions Highest performance Big Data Analytics SLC & MLC NAND SSD Best IOPS/$, IOPS/Watt Database / OLTP 10-15ms latency 10 s ms latency Performance 10K & 15K Cloud SAS HDD Gaming Balances capacity & performance Cloud Computing / Virtualized Server (Blocks) Social Networks Cloud Storage (Objects) 7200 RPM SAS & SATA HDD Best $/TB value Highest capacities Big Data Storage Content sec-min latency Capacity Cold Cold Storage Storage Solutions New storage Archiving class Very low $/TB, Low TCO August 2012 5 Gigabytes Terabytes Petabytes Exabytes

SLC & MLC For Enterprise Applications MLC will emerge as a more cost-effective NAND media option for Enterprise applications this year Market moving to MLC due to lower cost and lower workload requirements Performance (Random 70/30 Read/Write) Write Endurance (PB/Written) Cost Effectiveness (GB/$) MLC NAND Segmenting High Endurance Mainstream Endurance Read Intensive HE 1.1 1.4x* ~5x SLC ~2x ME RI MLC MLC SLC MLC SLC 2011-2012 Projections Endurance, Performance, Price ($/GB) - High Endurance (HE) 25DW/day - Mainstream Endurance (ME) 10DW/day - Read Intensive (RI) ~3DW/day Key Take-Aways MLC will deliver performance close to SLC at significantly lower cost MLC write endurance shifting to support workload applications for a 3-5 year product life SLC is the more economic NAND choice for applications with very high write work-loads * Note: Depending on workload IO size and queue depth August 2012 Source: HGST estimates 6

Anatomy of an Enterprise SSD When considering various SSD offerings, it is important to remember the fundamental ingredients of an SSD Drive Interface (SSD Controller) Enterprise Reliability (SSD Controller) NAND Array + + System integration, scaling and high-availability needs Full set of Enterprise requirements, especially reliability and error recovery NAND investment determined by amount of NAND and type of NAND August 2012 7

Enterprise SSD Interface Choices For a given internal or external Enterprise storage system, numerous factors need to be considered to chose the most appropriate SSD interface Interface SATA SAS PCIe Command Set ATA SCSI Proprietary or NVM Express or SCSI-over-PCIe Main Form Factor 2.5 2.5, Others? 2.5, Cards Max Device Power Transport Bandwidth Interface Configurations 9W 6 Gb / Port Single Port 9W Dual Port / 25W MultiLink SAS 6Gb / Port -> 12Gb / Port Dual Port / MultiLink SAS Four Ports Standardization INCITS / SATA-IO INCITS / STA Product Availability Now Two Port: Now MultiLink SAS: TBD August 2012 8 25W 4Gb / Lane -> 8Gb / Lane Four / Eight Lanes Vendor Specific; NVM Express Group, INCITS / STA; PCI-SIG Proprietary: Now NVM Express: 2012 SOP: late 2012/2013

PCIe as Drive Interface Key Industry Initiatives Two competing Enterprise initiatives have emerged in the attempt to align the industry around PCIe-based SSDs Primary Target Enterprise SSD More Storage Based Enterprise SSD More Sever Based SATA Express Client SSD & Hybrid Host Command Interface SCSI (w/ SOP & PQI) NVMe (New) ATA (via AHCI), followed by NVMe Transport PCIe x4 PCIe x4/x8 PCIe x2 Form Factor 2.5 Drive SFF Edge Card 2.5 Drive *, PCIe SIOM 2.5, 1.8, msata, etc. Connectors SFF 8639 SFF 8639, PCIe Edge Card SATA-IO CabCon / SFF Key Drivers HP Intel, Dell Intel Standardization T10 & STA NVMe Group SATA-IO OEM Endorsement HP, IBM, most STA members? Dell, EMC, NetApp, Oracle, Cisco TBD First SSD Products 2012? / 2013 2012 2012? / 2013 9

SAS Looking to the Future 12Gb/s SAS standard in final stages of completion Doubles the throughput while maintaining same distance use cases Passive Copper (10M), Active Copper (10-25M), Optical (100M) Power Control allows system to decide how much power a device consumes Power = Performance (SCSI Express bay allowed to consume up to 25W) Atomic Writes simplifies resilient system designs (Database, file system) improves performance in these applications Pass hints makes operations more efficient and improves performance Extended opens reduces latency in direct attached devices and can be implemented within existing standard 24Gb/s SAS connector proposal in the works Show there is still extended life in SAS moving forward. August 2012 10

Multi-Function Bay Multi-Function SAS/PCIe bay Uses SFF-8639 connector Gives the flexibility needed in the next generation connector High performance (up to 25W) Ability to adjust power vs. performance Hot swap, serviceability (SAS) High availability (2 fault domains) Supports a range of devices 12Gb/s SAS, Multilink SAS (4 SAS ports) PCIe SSDs (NVMe, SOP-PQI, Proprietary) SATA Express 6Gb/s SATA SFF-8639 August 2012 11

MB/s MB/s Removing Storage Bottlenecks 3000 Bandwidth per Port / Lane (Full Duplex) 9000 Bandwidth for Typical Drive Configurations (Full Duplex) 2500 8000 7000 2000 6000 1500 5000 4000 1000 3000 500 2000 1000 0 PCIe 2.0 6Gb/s SATA 6Gb/s SAS PCIe 3.0 12Gb/s SAS 0 6Gb/s SATA 6Gb/s PCIe 2.0, 12Gb/s PCIe 3.0, SAS, 4 Lanes SAS, 4 Lanes Dual Port Dual Port Not Shown: 4 port MultiLink SAS or 8 Lane PCIe With Dual Port SAS and Multi-lane PCIe the bottleneck is not Storage I/O bandwidth August 2012 12

SSD Enterprise System Fit Application needs associated with certain Enterprise system segments typically lead to an SSD product preference Storage System SAN & NAS Server App / DB Blade Server Cloud/ Web 2.0 Infrastructure SATA No Port Redundancy, No T10 DIF Limited Interface Bandwidth at 6Gb, No T10 DIF Limited Interface Bandwidth at 6Gb SAS PCIe No Good Scaling Option Limited RAID Options August 2012 13

Come see the future in SAS Don t miss our 12G SAS demo HGST Booth #809 Up to 1GB/s throughput Industry-first breakthrough speed August 2012 14

Thank You August 2012 15