The media concept for ITB Berlin 2018: Everything from one source. ITB Berlin Virtual Market Place ITB Berlin Homepage ITB Berlin App ITB Berlin Newsletter With many advertising packages and an online shop
We have developed a revised media concept for ITB Berlin 2018 Overview 1. The media concept of ITB Berlin 2018...3 Promotion Package 2018... 4 Upgrades for main exhibitors: Exhibitor entry on the Virtual Market Place & in the ITB App... 5 Upgrades for co-exhibitors: Exhibitor entry on the Virtual Market Place & in the ITB App... 6 2. Exclusive digital presence...7 Top Sponsoring packages for all digital ITB Berlin media... 7 Advertising packages for the ITB App... 8 3. Advertising options as single services in all digital media...9 Banner ad on the ITB Berlin homepage... 9 Banner ad on the Virtual Market Place homepage... 10 Banner ad on the search result pages of the Virtual Market Place... 11 Banner ad in the ITB Berlin trade visitor newsletter... 12 Top ranking in the search results with Adkeywords in the Virtual Market Place & the ITB App... 13 2
1. The media concept of ITB Berlin 2018 Increase your visibility with the numerous digital media of ITB Berlin 2018 Centralized support for your exhibitor entries on the Virtual Market Place and in the ITB App from the Editorial Team of the Virtual Market Place Simplified booking of all additional services for the digital media in the online shop of the Virtual Market Place Combined advertising packages assure maximum visibility for your company throughout all digital ITB Berlin channels 1. ITB Berlin website 2. Virtual Market Place 3. ITB App 4. ITB Berlin trade visitor newsletter 3
Promotion Package 2018 The following media services are already included in your stand registration ITB Berlin Virtual Market Place Main exhibitor ITB App Basic entry (company name, address, hall and stand number) Email address Phone and fax Company profile (up to 4,000 characters) Company logo Link to company website Link to video 5 entries in the branch index 3 contact persons with photo and contact details Presentation of up to 4 products with text, photo and link (max. 4,000 char., 1 picture, 1 link) Link to social media profiles (e.g. Facebook, Twitter, etc.) Basic company entry (company name, address, hall and stand number) Email address Company logo 1 entry in the branch index 1 contact persons with photo and contact details Co-exhibitor ITB Quickfinder Main exhibitor & Co-exhibitor Company name Hall and stand number Basic entry (company name, address, hall and stand number) Email address Phone and fax Link to company website 5 entries in the branch index and 1 entry in Countries + Regions Basic company entry (company name, address, hall and stand number) Email address 1 entry in the branch index and 1 entry in Countries + Regions 4
Upgrades for main exhibitors: Exhibitor entry on the Virtual Market Place & in the ITB App Full App Upgrade 270 Digital Press Box 200 Additional Entries ITB App ITB Berlin Virtual Market Place & App ITB Berlin Virtual Market Place & App The Virtual Market Place entry is also displayed in the app: + + Company logo + + Company profile (max. 4,000 characters) + + Link to video + + Presentation of up to 4 products + + Link to social media profiles (e.g., Facebook Twitter, etc.) Basic entry (company name, address, hall and stand number) Email address Phone and fax Link to company website 5 entries in the branch index and 1 entry in Countries + Regions 3 contact persons with photo and contact details + + Up to 4 press releases (max. 6,000 char. each) in German and English + + 1 picture for each press release + + 2 links & downloads Product novelty ITB Berlin Virtual Market Place & App + + Product* labelled New + + Entry in the Novelties list *Additional product entries are displayed in the App only in combination with the Full App Upgrade. only 50 Introductory price 2018 + + 1 additonal entry in the branch index + + 1 product* + + Product text 4,000 characters + + 1 product picture 35 per entry 30 per product 5
Upgrades for co-exhibitors: Exhibitor entry on the Virtual Market Place & in the ITB App Basic Upgrade ITB Berlin Virtual Market Place & App Basic Upgrade for co-exhibitors Company logo 1 contact person with photo and contact details + + Phone and fax + + Company profile (max. 4,000 characters) + + Link to homepage + + The Virtual Market Place entry is also displayed in the app 180 *Only available when combined with a Basic or Premium Upgrade. Premium Upgrade ITB Berlin Virtual Market Place & App 540 Promotion Package Upgrade + Full App Upgrade (see page 5) Company logo + + Company profile (max. 4,000 characters) + + Phone and fax + + Link to homepage + + Integration of videos (via link to main exhibitor s page) + + 4 entries in the branch index + + 2 contact persons with photo and contact details + + Presentation of up to 4 products with text, photo and link (max. 4,000 char., 1 picture, 1 link) + + Link to social media profiles (e.g. Facebook, Twitter etc.) + + The Virtual Market Place entry is also displayed in the app Additional entries in the branch index ITB Berlin Virtual Market Place & App + + 1 additional entry in the branch index Digital Press Box* 35 per entry ITB Berlin Virtual Market Place & App + + Up to 4 press releases (max. 6,000 char. each) in German and English + + 1 picture for each press release + + 2 links & downloads 200 6
2. Exclusive digital presence Top Sponsoring packages for all digital ITB Berlin media ITB Berlin website, ITB App, ITB Berlin trade visitor newsletter, ITB Berlin social media Each package can be booked by only one exhibitor Exclusive! 12,500 Gold Bronze Exclusive! 7,900 + + Top banner on the download page for the app the banner is linked to the company s website + + Full App Upgrade + + Banner in the branches section of the app the banner is linked to the company s entry in the app + + 1 additional entry in the branch index and 1 additional product Silver + + Banner in the exhibitor section of the app the banner is linked to the company s entry in the app + + Full App Upgrade + + Banner in the ITB Berlin Trade Visitor Newsletter in the section ITB App + + Combined Logo Package Exclusive! 8,400 + + 1 Facebook post about the app including a logo and a link to homepage + + 1 additional product + + Image banner on the app s download page is displayed when opening the app + + Combined Logo Package + + Mention as sponsor in connection with the QR code of the ITB App at the entrances of the exhibition grounds, on the site maps and on all hall overviews + + Mention as sponsor for the launch of the ITB App on Facebook including logo and link to the company s website + + Twitter post about the app including a link to the company s website + + Mention as sponsor in the mailing for the launch of the ITB App to all exhibitors and registered ITB Berlin trade visitors + + Full App Upgrade + + Digital Press Box 7
Advertising packages for the ITB App Combined Logo Package Limited! 850 TOP POSITION + + Logo in the logo carousel on the homepage of the ITB App the logo is linked to the company s entry in the app + + Logo in the logo carousel on the homepage of the Virtual Market Place the logo is linked to the company s entry on the Virtual Market Place + + Full App Upgrade + + Availabilty is limited to 20 logos Exclusive image or video banner + + Exclusive floating image or video banner on selected subpages (e.g. congress programm, branches, visitor information) the image banner is linked to the company s entry in the app + + Full App Upgrade + + Availability is limited to two banners per subpage Exclusive pop-up banner on the homepage + + Exclusive pop-up banner on the homepage of the app the banner is linked to the company s entry in the app + + Full App Upgrade + + Only one banner available 2,000 image banner 3,000 video banner Exclusive! 5,000 or CONTENT AD Floating image or video banner on selected subpages of the app Pop-up banner on the homepage of the app Logo carousel on the Virtual Market Place and in the app 8
3. Advertising options as single services in all digital media Banner ad on the ITB Berlin homepage Your benefits from advertising on the ITB Berlin homepage: Start page ITB-Berlin.com Position Dimensions (px) File size File type Price / week Top Position 728 90 (Desktop) 468 x 60 (Tablet) 234 x 60 (Smartphone) max. 40 kb max. 40 kb max. 15 kb The ad sections rotate up to five customers per one advertising space. Bookable from 02/03/2018 03/16/2018 jpg, png oder gif 1,600 1 million visits a year Reaching the desired customer base Enhancing brand recognition before, during and after the trade show 9
Banner ad on the Virtual Market Place homepage * Position Dimensions (px) File size File type Price Top Position 728 90 (Desktop) 468 x 60 (Tablet) 234 x 60 (Smartphone) * Desktop max. 40 kb max. 40 kb max. 15 kb jpg, png or gif 2,900 * Content Ad 300 x 140 max. 40 kb jpg, png or gif 2,900 The ad sections rotate up to five customers per advertising space. Valid from 12/01/2017 11/30/2018. * The banner position (Content Ad) is located within the marked area. Messe Berlin reserves the right to change the exact position and size of the advertising space. Tablet * Smartphone 10
Banner ad on the search result pages of the Virtual Market Place Position Dimensions (px) File size File type Price Top Position * Content Ad * 728 90 (Desktop) 468 x 60 (Tablet) 234 x 60 (Smartphone) 468 60 (Desktop + Tablet) 234 x 60 (Smartphone) Desktop max. 40 kb max. 40 kb max. 15 kb max. 40 kb max. 15 kb The ad sections rotate up to five customers per advertising space. Valid from 12/01/2017 11/30/2018. *Positioned after the third search result. * jpg, png or gif 2,400 jpg, png or gif 1,800 Tablet * Smartphone 11
Banner ad in the ITB Berlin Trade Visitor Newsletter Regularly sent to more than 28,500 subscribers (October 2017) Personalized newsletter: Subscribers choose their product groups of interest and receive corresponding product information Recipients are trade visitors and journalists Subscribers (GER + EN) ITB Berlin Trade Visitor Newsletter over 28,500 Price 1,200 Banner dimensions 580 x 60 px ITB Berlin Trade Visitor Newsletter 12
Top-Ranking in the results with AdKeywords* in the Virtual Market Place and in the ITB app Keyword/branch/country The majority of your potential customers use the search field to find products and services. By booking an AdKeyword you will make sure your company appears at the top of the search results for Your company name YOUR LOGO Exhibitor City Country Hall Your company profile appears here. ADVERTISEMENT Save * Keyword assigned to your company for top position ranking in the search results. this keyword. Secure your top listing Guide more visitors to your online profile Be visible on all devices by ranking first in the search results Benefit from absolute exclusivity: Each keyword is assigned only once for the price of 499 Contact us for a personal consultation and an individual offer! 13
Contact us! Messe Berlin GmbH Virtual Market Place Online Marketing Team Messedamm 22 14055 Berlin T +49 30 3038 2180 F +49 30 3038 2182 editorial@virtualmarket.itb-berlin.de Terms and conditions