EMEA EG Q214 Promotion package

Q2 EG promotion Marketing & Comms activities To help you and your partners be more successful we have produced a number of assets that include web banners, edms and brochures that you and your partners can send to your customers and leave behind guides for reference purposes. These are available in the HP Co-Marketing Zone for you and your partners to easily customise with your logo and contact details. Find all promotion related assets, resources and relevant links below. EMEA Focus Pack In this EMEA Focus Pack you will find product details and Unique Selling Points of all HP EG promotions in one place. Available in: English, French, German, Italian, Spanish, and Dutch Promo toolkit On the HP Co-Marketing Zone you can find the HP offers and the localized Promo toolkit to make your life easier. Visit HP Co-Marketing Zone HP Co-Marketing Zone Regional end user awareness created on HP web pages hp.com/uk/egpromotions hp.com/es/egpromotions hp.com/nl/egpromotions hp.com/ru/egpromotions Smart Portal On Smart Portal you can also find the HP offers and the marketing toolkit to make your life easier. Visit The HP Co-Marketing Zone is an automated tool where hp.com/de/egpromotions you can easily customize and download Co-Marketing hp.com/fr/egpromotions 1 materials. Copyright Flexible 2012 edm, Hewlett-Packard Banner and Development Promotion Company, L.P. The hp.com/it/egpromotions information contained herein is subject to change hp.com/go/smartportal/egpromotions brochures. Available in: English, French, German, Italian, Spanish and Dutch

Q214 ISS EMEA Promo Cheat Sheet Title Cross EG Top Value Program HP BladeSystem Starter Kit with HP OneView Overview Top Value & Golden Offer is an HP-Led Replenishment promotional program that provides distributors and partners with a selection of the bestselling products and latest technologies throughout the channel in the EMEA region, specifically for the SMB and mid-market segments. HP BladeSystem Made Simple kit provides you with a flexible HP BladeSystem offering based on Gen8 blades to suit YOUR needs - Plus, Unified management capabilities will be provided by HP OneView HP MicroServer Gen8 + PS1810-8G switch Industry s first converged infrastructure solution for SoHo with Server and Switch to provide a consolidated Maintenance - single interface to view status of HP Gen 8 server and HP PS1810-8G switch. Converged design and look and feel. Special offer if purchased together HP Flex Bundles for SMB with VMware vsom HP Flex Bundles for SMB with MSFT Exchange 2013 HP Flex-Bundles for VMware vsphere with Operations Management, include everything you need to get started with virtualization From the VMware hypervisor to HP ProLiant servers, HP Insight software, HP Storage, and HP Networking solutions. Combined with HP StoreVirtual VSA, you truly realize the benefits of the HP virtualization solution. HP Flex-Bundle for Microsoft Exchange 2013 is a complete, affordable messaging package that combines the world s most intelligent servers HP ProLiant Gen8 with HP software and Microsoft Windows operating system software to get you started and keep you moving on your IT infrastructure journey. HP Flex Bundles for SMB First Server Solution HP Flex-Bundles First Server Solutions with Windows Server 2012 - the power of HP ProLiant Gen8 Server technology combined with Microsoft Windows Server 2012 creates an ideal first server solution 3 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change

HP Servers Q2 Promotion Engines Deliver a complete & compelling portfolio Top Value / Golden Offer (TV/GO) Solution based promotions HP ProLiant DL Gen8 Ideal for performance-driven compute and storage Ivy Bridge DL360e and DL380e New New HP ProLiant ML Gen8 all-inclusive server/storage solutions for RoBo delivering essential performance with room to grow Ivy Bridge ML350e v2 ProLiant Servers & StoreVirtual VSA HP ProLiant Gen8 Servers BL420, BL460, BL465 DL360p, DL380p, DL385p, DL320e Gen8v2, ML350 DL560 & BL660c MicroServer Gen8 + PS1810-8G switch HP Blade Starter Kit with HP OneView Easy move to the blade world 3 new offers as part of the HP ServeIT SMB solution templates helping SMB customer meet their business needs HP Flex Bundle for VMware with vsom Simple, cost-effective virtualization and management solutions for VMware HP Flex-Bundles for Microsoft Exchange 2013 Optimized MS Exchange 2013 on HP ProLiant Tower or Rack Server with internal drives to support 500 users HP Flex-Bundles for First Server Solution with Microsoft WS2012 HP ProLiant Gen8 Server technology combined with Microsoft Windows Server 2012 creates an ideal first server solution 4 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change + HP Care Packs New Go to: hp.com/partners/serveit servers storage network service

HP Servers Top Value/Golden Offer Q214 New With Savings up to 40%* HP s Top Value/Golden Offer provides a selection of the top selling HP ProLiant Gen8 Servers, with the latest server technology. With off-the-shelf availability and at very compelling prices, Top Value/Golden Offer is ideally suited for the Small and Medium business customer. Enjoy the sales advantage of our exciting Top Value/Golden promotion pricing with immediate stock availability across Europe, Middle East and Africa. New for Q214 Competitive prices Off-the-shelf availability Most popular products Better stock management through supply-chain replenishment ML350e Gen8 v2 Save up to 30%* The latest Intel E5-2400 v2 Series Processors The HP ProLiant ML350e Gen8 v2 Server delivers exceptional value in a less than 24-inch chassis depth for a business with a limited budget. DL360e Gen8 Save up to 40%* The latest Intel E5-2400 v2 Series Processors HP ProLiant DL360e Gen8, a dual-socket 1U rack server, delivers maximum price performance, enterprise-class management, and scalable capabilities to meet the needs of general workloads DL380e Gen8 The latest Intel E5-2400 v2 Series Processors HP ProLiant DL380e Gen8, a dual-socket 2U rack server, offers unprecedented performance, flexibility, manageability, and serviceability suitable to SMBs and enterprise customers. Recommended Service: 3Y 24x7, 4hr today and tomorrow. Promoted HP CarePack: HP 3 year 4 hour 24x7 (U6C89E) ProLiant DL360e Proactive Care Service (U6D63E) 5 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change (U6E33E) *Discount from list price may vary depending on platform and local currency. Save up to 40%* Promoted HP CarePack: HP 3 year 4 hour 24x7 ProLiant DL380e Proactive Care Service

HP BladeSystem Starter Kit with HP OneView Value proposition Increasing business demand for instant access from anywhere to any service in real-time to drive the needs for virtualized environment Unified Management capabilities with HP OneView Based on HP BladeSystem, the world s most advanced blade infrastructure with Gen8 technologies in a futureproof design. Offer The HP BladeSystem Starter Kit provides you an entry into the blade world. Secure your c7000 platinum enclosure for 1 * Every starter kit comes with 2 ProLiant Gen8 blades, 2 Virtual Connect modules, HP OneView and Proactive Care Services. Period Feb 1 st 2014 April 30 th 2014 Targeted audience Resellers / End-users Geographical scope Entry Starter-Kit BL420c Converged Starter-Kit BL460c / BL465c Scale-Up Starter-Kit BL660c BUY GET For basic applications & virtualization For converged virtualization For enterprise class applications HP ProActive Care 3Y 24*7 6 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change EMEA without wide notice. (except Russia, few CEE/MEMA countries) * To be converted in local currency and For 1 * HP C7000 Platinum enclosure

HP MicroServer Gen8 + PS1810-8G switch Complete small business solution with integrated switch and server management Value proposition Small footprint and compact, elegant design allows it to be placed anywhere Quiet operation with Server class performance Manageability Convenient form factor Hassle-free serviceability Offer HP ProLiant MicroServer Gen8 combined with HP Networking Smart Managed PS1810-8G Switch Designed for the Home and Small Office Period Feb 1 st 2014 April 30 th 2014 Targeted audience Resellers / End-users (SMB) Geographical scope Check with your distributor for availability 712318-421 HP MicroSvr Gen8 G2020T Base Model EU Svr J9833A HP PS1810-8G Switch Recommended services UR483E HP 3 year 4 hour 13x5 Microserver support UE256E HP 3 year 4 hour 13*5 Switch support 7 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change

HP ProLiant MicroServer Gen8 Reviews Ideal first server for when you don t have a server room, yet. The positive reviews keep pouring in for the HP ProLiant MicroServer and PS1810 switch, the latest is from SmallBizTrends. The reviewer, TJ McCue calls the pairing, ideal for first timers, and goes on to note that, the HP ProLiant MicroServer is a must-consider product for those who need a server for their SMB. See full review here The AbsolutelyWindows.com review goes above and beyond as they tested the unit in several relevant workload and industry vertical deployment scenarios. In conclusion, the HP ProLiant MicroServer Gen8 is the best performing, and without a doubt, the best value, entry-level server you can buy. GeekZone mentioned that the HP MicroServer Gen8 is the kind of hardware that can - and will - help businesses leverage technology with a low cost investment in ongoing administration resources. Neowin.net posted their review of the HP PS1810 switch, awarding it a 9/10 rating. HP s looking to up the game by offering a reasonably priced managed switch that works hand-in-hand with the latest MicroServer and we think they have a winner on their hands. SmallNetBuilder found the PS1810 switch to be solid all-around, noting that it was easy to set up, easy to use, and provided a great deal of functionality. One thing that blew him away was the warranty, and he noted that competitive offerings from Cisco and Netgear didn t come close. 8 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change

Building SMB Customer Solutions that Sell Introducing HP ServeIT, Pre-defined Solutions for SMB End to End solutions that include Servers, Storage, Networking, Software and Services Solutions will: Solve a specific customer problem, have a clear value proposition Simplify a customer s ability to buy, as well as a reseller s ability to propose, quote and implement the solution with an end customer Simplify a customer s ability to consume (deploy/manage) through out of the box solutions that reduce overall management costs 9 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change

HP Flex-Bundles for VMware vsom VMware vsphere with Operations Management Value Proposition Single H/W vendor Simplify the way to deploy virtualized environment Leverage latest technologies from servers, networking and storage to increase capacity Manageability, easy remote management with HP ilo Management Engine Offer Valid from 1 st Feb to 30 th April 2014 HP Flex Bundle for VMware vsom Essential Tower Essential Rack Scalable Rack Targeted audience Resellers / End-users Geographical scope Check with your distributor for availability ISS SMB Solutions SharePoint Save up to 30%* Servers (1) ProLiant ML350e Gen8 (2) ProLiant DL360e Gen8 10 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change *Discount from list price may vary depending on platform and local currency. (3) ProLiant DL380e Gen8 Storage Internal ProLiant Storage (1) MSA P2000 (3) LeftHand VSA Networking (optional) Essential Tower servers storage network service Essential Rack HA Scalable Rack HA (2) HP 2920-24G Switch (2) HP 2920-24G Switch Recommended Services 3 Years 24*7 HW Support or Proactive Care Installation and startup Selected countries

HP Flex-Bundles for SMB First Server Solution with MS WS2012 Value Proposition Single H/W vendor Simplify the way to deploy virtualized environment Leverage latest technologies from servers, networking and storage to increase capacity Manageability, easy remote management with HP ilo Management Engine Offer Valid from 1 st Feb to 30 th April 2014 HP Flex Bundle for Tower Server First Tower Essential Tower Scalable Tower Targeted audience Resellers / End-users Geographical scope Save up to 30%* Servers Storage Networking (optional) Recommendations : 1-10 concurrent users 5-30 concurrent users 20-50 concurrent users First Tower ProLiant MicroServer Gen8 HP RDX Backup (External) HP PS1810-8G Switch HP M200 802.11n Acc.- Point server storage network service Essential Tower ProLiant ML310e Gen8 v2 HP RDX Backup (Internal) HP 2920-24G Switch HP M200 802.11n Acc.- Point Recommended Services 3 Years 24*7 HW Support or Proactive Care Installation and startup 11 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change Check without with notice. your distributor for availability *Discount from list price may vary depending on platform and local currency. Scalable Tower ProLiant ML350e Gen8 v2 LTO5 Ultrium 3000 SAS (Int) HP 2920-24G Switch HP M200 802.11n Acc.- Point Selected countries

HP Flex-Bundles for SMB with MSFT Exchange 2013 Value Proposition Offer Single H/W vendor Simplify the way to deploy E-Mail environment Leverage latest technologies from servers, networking and storage to increase capacity Manageability, easy remote management with HP ilo Management Engine Valid from 1 st Feb to 30 th April 2014 HP Flex Bundle for Exchange Server 2013 Performance Tower or Rack Targeted audience Resellers / End-users Geographical scope Check with your distributor for availability Recommendations Save up to 28%* for up to 500 Mailboxes / Average mailbox size 2GB Performance Tower Performance Rack Servers ProLiant ML350p Gen8 ProLiant DL380p Gen8 Storage Internal ProLiant Storage Internal ProLiant Storage Networking Optional Optional Recommended Services 3 Years 24*7 HW Support or Proactive Care Installation and startup 12 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change *Discount from list price may vary depending on platform and local currency. server Internal storage Optional network service Selected countries

Proactive Care a key part of the Blade System Starter Kit, and most of the promotions in Q2 Keep IT running Proactive consultation Monitoring Rapid recovery Proactive consultation Advanced technical expertise Prevent problems from occurring with reports, analysis, and recommendations Access to rapid, enhanced support and remote monitoring Access to data for quick diagnosis Superior call experience with endto-end call management Rapid recovery Rapid response when there is a problem Start to finish case ownership www.hp.com/go/uncover-ts Mobile access to the latest TS portfolio and resources. 13 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change

Q2FY14 HP StoreIT Promo Cheat Sheet offer Overview Q214 Top Value HP StoreVirtual 4335 Hybrid Array Promotion HP StoreVirtual VSA Storage Starter Kit HP StoreVirtual VSA 2014 50TB + Disk Enclosure HP StoreEasy TOP sellers at an amazing price! In Q2 HP continues the existing offers of Top value and Tvlite promotions spanning the latest HP MSA G4 Storage technologies, a first HP StoreEasy offer and the HP StoreEver portfolio including 4 external tape drives, 2 MSL libraries and 2 1/8 autoloaders. The all-new StoreVirtual 4335 hybrid array delivers the performance benefits of SSD without the costs of All-Flash-Arrays by leveraging Adaptive Optimization for sub-lun tiering from SSD to SAS disks. Accelerate applications with un-predictable and changing workload or benefit from simple check box workload acceleration. Included: 2 nodes of HP StoreVirtual 4335 Hybrid Storage with 900GB HDD (2 x F3J70A) The HP StoreVirtual 2014 VSA Virtual Storage appliance turns any internal or direct-attached storage of a Microsoft Hyper-V or VMware virtualized server into a fully featured SAN without the expense of dedicated external storage arrays. Now available with an increased performance and 3 years of service, this offer includes a 3 (three) license-pack of the HP StoreVirtual VSA 2014 4TB VSA to easily build a StoreVirtual SAN cluster. As of November 2013, HP started delivering Software-Defined Storage as a free component with a selection of ProLiant Gen 8 servers in the form of a 1TB StoreVirtual VSA. Take advantage of this promotion to non-disruptively upgrade those 1TB VSAs to a 50TB licence including a JBOD and help customers take their first steps towards Software-Defined Storage. Need to grow? Just add disks. No new license, no new support contract, no hassle! The HP StoreEasy 3830 Storage is a very robust storage platform which offers a new breed of efficient, secure and highly available file storage gateways for SANs. Available with turnkey clustered configurations, transparent failover, and online maintenance this 2 node promotion is 15 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without promo notice. a very robust storage platform for demanding mid-sized customers. Each of the offers contains recommended services which can be added to the offer Included: 2 nodes of HP StoreEasy 3830 Gateway Storage (2 x B7EOOA) extended: offers including the HP MSA 2040 Storage, MSL,1/8 autoloader and external tape drives new: 2 x F3J70A at a promotional pricepoint until April 30th 2014 extended: take your virtual server environment to the next level with the TC484A promotion, available until April 30th 2014 new: HP SV VSA 2014 50TB 3yr Stock LTU (TC500A) plus HP D2700 1TB 6G SAS SFF MDL 10TB Bundle (QK770A) until April 30th 2014 extended: optimize file and object services for SANs with the 2xB7E00A Promotion, available until April 30 th 2014

HP StoreIT - Q214 Promotions Transaction based Promotions Top Value / TVlite HP SMB Storage portfolio for easy quoting and ProLiant attach HP StoreEver The industry standard for backup 8 internal & external tape drives 5 Media included 2 1/8 Autoloader TVlite offers 8 Media included 2 MSL2024 TVlite offers 24 media included HP MSA industry leading entry storage A total of 7 offers spanning MSA P2000 and the latest MSA 2040 SAN across iscsi, SAS and FC connectivity and hard drives included HP StoreEasy File and application storage made easy HP StoreEasy 1430 8TB offer (4x2TB) Save up to 30%* Save up to 38%* Save up to 32%* Add HP Support CarePacks at an attractive price Solution based promotions 3 new offers as part of the StoreIT SMB solution templates helping SMB customer meet their business needs HP StoreEasy File and Object Services for SANs 2x B7E00A 3830 StoreEasy Gateway Storage nodes optional recommended HP Services available HP StoreVirtual Breakneck speed without breaking the bank 2 nodes of F3J70A HP StoreVirtual 4335 Hybrid Storage with 7x 900GB SAS and 3x 400GB SSD HP StoreVirtual VSA Leading the way in virtual storage appliances Promotion on the 3-licence 4TB part (TC484A, TC484AAE or TC485A ) Optional recommended HP services available HP StoreVirtual VSA and 50TB JBOD - Disc capacity and software defined Storage to turn any x86 server in a fully featured SAN 1 x TC500A HP SV VSA 2014 50TB 3yr Stock LTU 1 x QK770A HP D2700 1TB 6G SAS SFF MDL 10TB Bundle 16 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change * Additional discount off list price

HP Storage Top Sellers at an amazing Price Whether starting out or expanding business, with the HP Top Value storage portfolio, HP offers the right storage to meet your business needs. HP StoreEver Storage Protect it longer, for less As worldwide leader 1 in tape drives, tape media and tape automation, HP StoreEver tape provides tape storage that is critical to data protection and archiving. The Top Value and Tvlite selection come with tape media included and at attractive pricepoints HP StoreEver Storage Simple - reduce backup and archive management Reliable - protect and retain data over the long term Secure - enable a vital last line of defence HP MSA Storage Shared storage for small and medium businesses Looking for shared storage to support consolidation and virtualisation? Look no further - choose HP MSA Storage. The Tvlite selection comes with controllers and hard drives included at an attractive pricepoint HP MSA P2000 Storage Simple - easy to deploy and manage Efficient - optimise resources and benefit from a wide selection of hard drive support Affordable - market leading entry price points HP MSA 2040 Storage² Simple - worry-free shared storage for HP ProLiant Fast deploy SSDs with a new 4 port controller Future proof - unlock latest host interfaces with HP StoreEasy Storage File and application storage made easy Simply address file and application storage HP StoreEasy offers a new breed of efficient, secure, and highly available storage. The Tvlite selection comes pre-fitted with 8TB raw capacity at an attractive pricepoint HP StoreEasy Storage Efficient - save both time and money Secure - protect your most valuable asset, your information Highly Available - access critical information without interruption 17 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change * According without to the notice. IDC Branded Tape Tracker CQ2 2012, HP is the worldwide market share 16Gb FC leader in total units. * Data-in-place upgrades from MSA P2000 available

Q2 HP Storage Top Value and TVlite summary description Partnumbe r Recommended Services Top Value offers (EMEA except CEE & MEMA countries) HP Ultrium 920 SAS TV Drive AJ760BT Covered by the optional Proliant Server Care Pack HP Ultrium1760 SAS TV Tape Drive HP Ultrium 3000 SAS TV Tape Drive HP Ultrium 6250 SAS TV Tape Drive HP Ultrium920 SAS Ext Drive Bndl/TV HP Ultrium1760 SAS Ext Drive Bndl/TV HP Ultrium3000 SAS Ext Drive Bndl/TV HP Ultrium6250 SAS Ext Drive Bndl/TV TVlite offers (ALL EMEA) AP826AT Covered by the optional Proliant Server Care Pack QR555AT Covered by the optional Proliant Server Care Pack C8S42AT Covered by the optional Proliant Server Care Pack HP 3 Year 4 hour 13X5 External LTO Tape Drive Hardware E7W42A Support HP 3 Year 4 hour 13X5 External LTO Tape Drive Hardware E7W41A Support HP 3 Year 4 hour 13X5 External LTO Tape Drive Hardware E7W40A Support HP 3 Year 4 hour 13X5 External LTO Tape Drive Hardware E7W39A Support HP P2000 G3 SAS 4x600SAS SFF UV046 Bndl/Tvlite E7V86AM HP 3 year Support Plus 24 MSA2000 G3 E HP P2000 G3 FC 4x600 SAS SFF UV046 Bndl/Tvlite E7V87AM HP 3 year Support Plus 24 MSA2000 G3 E HP P2000G3 iscsi 4x600SAS SFF UV046 Bdl/Tvlite E7V88AM HP 3 year Support Plus 24 MSA2000 G3 E HP MSA 2040 FC 6x600 SAS SFF HP 3 year 4 hour 24x7 MSA2000 Arrays Proactive Care U4C01 Bndl/Tvlite E7V89AM Service E HP MSA 2040 SAS 6x600SAS SFF HP 3 year 4 hour 24x7 MSA2000 Arrays Proactive Care U4C01 Bndl/Tvlite E7W36A Service E HP MSA2040 10GbiSCSI 6x600 HP 3 year 4 hour 24x7 MSA2000 Arrays Proactive Care U4C01 Bndl/Tvlite E7W37A Service E HP MSA2040 1GbiSCSI 6x600 HP 3 year 4 hour 24x7 MSA2000 Arrays Proactive Care U4C01 Bndl/Tvlite E7W38A Service E 18 HP StoreEasy Copyright 1430 2012 Hewlett-Packard 4x2TB SATA Development Company, L.P. The information contained herein is subject to change Bndl/TVlite E7V83A HP 3 year Support Plus 24 StoreEasy 1430/1530 Storage U7T86E * Additional HP MSL2024 discount LTO6 off list 6250 price Library UE296 H4617E H4617E H4617E H4617E Value proposition With Savings up to 40%* make the right offer for smaller and SMB focused partners fast and easy supply with off-the-shelf availability Priced competitively upfront - right solution at the right price Period Feb 1 st 2014 April 30 th 2014 Target audience Distributors / Resellers / SMB end-users Geographical scope TVlite: All EMEA Top Value all EMEA excluding CEE/MEMA countries

What s HP TVlite vs Top Value? Top 5 reasons why Distribution (should) use TVlite 1. No min order QTY & standard CBN Is NOT ordered in TV CBN but in standard CBN NO TV back-end process, NO forecasting and NO min order QTY of 5 Allows more granular stock management (different from Top Value) 2. Blind-CPL Partners only see SKUs once activated by Disti Distis can focus on SKUs and adopt stocking (same as Top Value) 3. Can be added onto OPGs (no further discount) Helps reaching OPG min $ amount Can be sold as part of a bigger configuration adding additional products onto the OPG (=NEW and Same as Top Value) 4. Quick fulfillment of small orders Save time, don t get hung up on small deals no OPG approval cycle required Offer a complete portolio with Top value and Tvlite - StoreEver, StoreEasy, MSA Storage (Top Value & Tvlite complementary) 4. Smashing price Small, key selling configurations, typical ProLiant attach EG MSA bundles with HDD priced cheaper than standalone array Perfect fit to create awareness in unattended Partner space (Same price strategy as Top Value) 19 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change

NEW: Your Unfair Advantage with HP Servers Unlock Your Storage with the new HP StoreVirtual VSA campaign for HP ProLiant Deploying a virtualised environment? - HP ProLiant Servers* now come with a full-featured enterprise class SAN at no additional cost Customers can download a FREE 1TB license of StoreVirtual VSA software Available for HP ProLiant purchases after Nov 1st 2013 on below listed models This license can scale up to a 3-node cluster Includes all StoreVirtual features except Adaptive Optimization Can easily upgrade online to larger capacity VSA licenses (without cluster node limitation) Platforms part of program: *Included Gen8 ProLiant server Models: BL660c, BL465c, BL46c, BL420c, ML350p, DL560, DL385p, DL380p, DL360p, DL320e Gen8 v2 The license has a 3 year term After 3 years customers need to purchase a StoreVirtual license Support only via Community Forum - www.hp.com/go/vsasupport How to get the license Participating servers come with a sticker a sticker go to hp.com/go/unlockvsa registrer online to download license 20 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change *List of participating Gen8 ProLiant Server included on this slide

HP StoreVirtual VSA 2014 offer Upgrade the free 1TB VSAs to a 4TB, or even 50TB, license and grow you Software Defined Storage with these offers to enable a converged solution which can host both application VMs and the StoreVirtual VSA. Side-by-side. The HP StoreVirtual VSA Virtual Storage appliance turns any internal or direct-attached storage of a Microsoft Hyper-V or VMware virtualized server into a fully featured SAN without the expense of dedicated external storage arrays. Save Save up up to to 30% 30% Offer with 50 TB StoreVirtual VSA + HP 10TB D2700 disc enclosure Need to grow? Add disks. No new license, no new support contract, no hassle! Serious Software Defined Storage. Agility through seamless data mobility across heterogeneous hardware and hypervisors Efficiency and cost reduction by leveraging existing hardware resources Simplicity as you eliminate complex dedicated storage administration Save up to 30% Now available with an increased performance and 3 years of service, this offer includes a 3 (three) license-pack of the HP StoreVirtual VSA 2014 4TB VSA to easily build a StoreVirtual SAN cluster. Accelerate the convergence of servers and storage to bring you: Agility through seamless data mobility across heterogeneous hardware and hypervisors Efficiency and cost reduction by leveraging existing hardware resources Simplicity as you eliminate complex dedicated storage administration Promotional offer: 1 TC50OA HP SV VSA 2014 50TB 3yr Stock LTU 1 QK770 A Recommended services: HP D2700 1TB 6G SAS SFF MDL 10TB Bundle HP 3y SV VSA 2014 4TB LTU Pro care SWSVC Promotional offer: 1 1 A TC484AA E HP SV VSA 2014 4TB 3pk 3yr LTU HP SV VSA 2014 4TB 3pk 3yr E-LTU 1 U0WD8E Recommended services: 21 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change HP 3y SV VSA 2014 4TB LTU Pro care 1 U0WD8E SWSVC * Additional discount off list price 1 TC485 A HP SV VSA 2014 4TB 3pk 3yr Stock LTU

HP Storage Promotion Solution Bundles Save up to 25% HP StoreVirtual 4335 Hybrid Array Promotion For customers that need breakneck speed without breaking the bank The all-new StoreVirtual 4335 hybrid array delivers the performance benefits of SSD without the costs of All-Flash-Array cost by leveraging Adaptive Optimization for sub-lun tiering from SSD to SAS disks Simple Reduce storage management for virtualized environments Scalable non-disruptively scale performance and capacity Highly Available Five 9 s to keep your applications running Save up to 25% HP StoreEasy 3830 Gateway Storage offer The HP StoreEasy 3830 Gateway Storage delivers a new breed of efficient, secure and highly available file storage gateways to easily address the file and application storage requirements for SANs. It supports hundreds to thousands of concurrent users and multiple diverse workloads, has non-intrusive data deduplication and delivers security through features such as built-in encryption, sophisticated access controls or online snapshots. Now available as a 2 node solution, this promotions supports turnkey clustered configurations, transparent failover, and online maintenance to deliver continuous availability of data to users, servers, and applications. Promotion bundle: 2 F3J70A HP StoreVirtual 4335 Hybrid Storage with 900GB HDD File Services for SANs Efficient: Save money and time non intrusive data deduplication, support thousands of users Secure: Protect your data and organization run antivirus on the system, use file system encryption Highly Available: Prevent user and organization disruption set up as turnkey clustered controllers Promotion bundle: 2 B7E00A HP StoreEasy 3830 Gateway Storage Recommended services: 22 Copyright 2012 Hewlett-Packard Development Company, L.P. The information 2 U7S63E contained HP herein 3 year is 4 subject hour 24x7 to StoreEasy change 3830 Proactive Service * Additional discount off list price

Q214 Networking Promo Cheat Sheet HP Networking Promotion Top Value Lite Offer http://www8.hp.com/uk/en/ca mpaigns/egpromotions/reseller/networking.html Microserver Gen8 + PS1810-8G switch Overview HPN TOP sellers in the SMB @ at amazing price! Top Value Lite for Small Businesses: Up to 30% additional off list price on unmanaged & webmanaged Gig switches and on wireless -> 1405/1410/1810/1910 Gigabit version and wireless access point Top Value Lite for Mid Size Businesses: Up to 25% additional off list price on managed L2 switches 2530, WLAN, Management 25% off HP Carepack 3 year 4hr 24x7 on site HW support, 2hr 24x7 SW support Industry s first converged infrastructure solution for Small Businesses : Server and Switch Combination purpose built for Small Businesses Consolidated Maintenance - single interface to view status of HP Gen 8 server and HP PS1810 switch Special offer if purchased together Converged design and look and feel for the Microserver Gen8 + PS1810-8G bundle Trade-In http://www.hp.com/eur/tradein Here's an unbeatable opportunity to make money when you upgrade your network. Simply trade in a old networking equipment (wired and wireless) when you buy a new qualifying HP Networking product and HP will give you a rebate of up to 500 Eur/port traded-in on wired product OR up to 1200Eur / unit on new wireless product bought. 24 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change * Additional discount off list price

HP Networking - Q2 promotions overview Top Value Lite For Small Business Top Value Lite For Mid-Size Business Unmanaged switches up to 25% off * 1405 and 1410 switches NEW 1410-24G-R Rack Switch Basic network connectivity at entry level price Plug and play with auto-negotiating 10/100/1000-T ports Smart managed switches up to 25% off* 1810 and 1910 Switches Easy to deploy with simple management through Web interface Advanced features (HP 1910 series) to streamline and protect the network Wireless access points up to 30% off* HP M200 and M220 Access Points Entry level mobility for up to 10 Access Point (M220) in a single location High performance, Data protection with access security and encryption 2 SKU in Hot Offer 1 SKU in Hot Offer Fully Managed Switches up to 25% off* 2530 Switches Performance and resiliency Scalability 2 SKU in Hot Offer Wireless up to 20% off* M460 Access Points, M720 controller NEW 425 802.11n Access Point 8 pack AP Controlled secure access Scalability Management up to 20% off* IMC Standard platform Configure, Deploy and Manage unified wired and wireless networks Add HP Support CarePacks at an attractive price: 25% off * 25 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change * Additional discount off list price

HP 5400 10-GbE Starter Kit Simple, flexible 10 gigabit switch bundle HP 5406 zl Switch + + + 1500W PoE+ zl Power Supply 8-port 10GBASE-T v2 zl Module 5406zl 6-slot chassis with 4 open slots for expandability up to 48 10GbE ports or 16 10GbE and 96 1GbE ports 16 10GbE ports 8 10GBase-T and 8 SFP+ for choice of connectivity options License-free, full featured software with L2/3 features Lifetime Warranty 2.0 with 3-years of 24x7 support SDN-ready with OpenFlow support 8-port 10GbE SFP+ v2 zl Module Move to higher performance 10 gigabit speeds with ease Modular chassis platform at the cost of a stackable solution Increased performance between wiring closets and for server connections Grows with your network with expandability including PoE+ and services modules Feature-rich, license-free software that delivers high-performance, secure LAN connectivity A 32% savings over purchasing components a la carte HP 5400 8p 10GBASE-T 8p 10GbE SFP+ v2 zl Switch with Premium Software (PN : J9866A) includes => 1 HP 5406 zl Switch with Premium Software (J9642A) + 1 HP 8-port 10GBASE-T v2 zl Module (J9546A) + 1 HP 8-port 10GbE SFP+ v2 zl Module (J9538A) + 1 HP 1500W PoE+ zl Power Supply (J9306A) 26 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change

HP Networking Trade-In program Trade in old networking equipment from any brand and purchase new HP Networking products Get a rebate from Trade-In-Value for returned products Your old networking equipment can be either Wired or Wireless products Rebate is calculated based on: number of ports returned and new ports purchased for Wired number of units for Wireless Visit our portal for simulation of trade in offer www.hp.com/eur/tradein Or contact our Customer Service Center for large trade in quantities phone: + 49 7031 7632 418 e-mail: promotions@hp.com 27 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change

Q214 Services Promo Cheat Sheet HP Services Promotion ISS - Proactive Care on DL360p, 380p, 360e, 380e Overview Discovery offer for medium sized customers for optimized support coverage. ISS - Proactive Care Personalized Support Option Make Proactive Care more personal with the Personalized Support Option. Named personal on site, great customer insight and knowledge ISS Aligned to TV /GO Special service offering for TV/GO Micro server, DL310e and ML320e targeting medium and small sized customer to benefit of longer server lifespan with longer support duration ISS -2 year Post warranty HP Care Pack The Post Warranty program focuses on renewing expiring fixed Care Packs, where our customers have no intent to refresh their technology and would like to continue purchasing support from HP. 2Y Post warranty Care Pack provides Assurance that IT environment remains supported, giving customer peace of mind for longer 29 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change

TS ISS ProActive Care and Personalized Support Value proposition option Increasing customer demand for a superior experience when calling HP, with a knowledgeable expert speaking local language, managing case end to end. Increasing business demand to help to identify and prevent problems before they cause downtime or performance reduction Make proactive Care more personal with the Personalized Support Option providing named personal on site with great customer insight and knowledge Keep IT Running Offer ProActive Care Benefit of the ProActive Care experience on DL360 and DL380 proliant servers at attractive price, from 3 years up to 5 years. Offer Personalized support option Experienced HP on site personal at attractive price, from 3 years up to 5 years, on all your ISS and HPSD products. Period Feb 1 st 2014 April 30 th 2014 Targeted audience Resellers / End-users Geographical scope 30 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change * To be converted in local currency

TS ISS Longer Support on TV/GO entry servers Value proposition Ensure the lifespan of your Microserver during 3 years with HP Care Pack Value proposition Ensure the lifespan of your ML310e, DL320e during 5 years with HP Care Pack Offer 3 Years NBD support for 55 Euros (up to 50% discount) Period Feb 1 st 2014 April 30 th 2014 Targeted audience Resellers / End-users Geographical scope EMEA wide Offer 5 Years NBD support for 180 euros (up to 40% discount) Period Feb 1 st 2014 April 30 th 2014 Targeted audience Resellers / End-users Geographical scope EMEA wide 31 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change * To be converted in local currency

TS ISS 2 years Post Warranty Care Pack Value proposition Where our customers have no intent to refresh their technology and would like to continue purchasing support from HP, HP Two-Year Post Warranty HP Care Pack Services: Provides expert, responsive support beyond warranty expiration Reduces the risks associated with keeping older IT assets Reflects high availability in customer T environment Offer 24 months post warranty support coverage for the price of 18 months Give your investments a longer lease of life Period Feb 1 st 2014 April 30 th 2014 Targeted audience Resellers / End-users (Small and medium business) Geographical scope EMEA wide 32 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change * To be converted in local currency

Where to find information? Smart portal => hp.com/go/smartportal/egpromotions HP Co-Marketing zone This our new repository (replacing COMODA) and an automated marketing tool where you and our partners to easily customize and download Co-Marketing materials. Under Category: Enterprise Group Campaigns / Converged Infrastructure / Promotions / EG Promotions Feb. - Apr. 33 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change