End User Services On the Road to Ultra Mobile Broadband March 27, 2007 Pepe Lastres Director of CDMA & IMS Solutions Marketing Motorola Networks & Enterprise
Agenda Service Differentiation UMB Enabled New Services Service Layer
Operator Challenge: Foster the demand for new rich interactive applications without degrading quality of experience for today s services.
Battle Ground for Service Differentiation The Changing Landscape for Service Providers The Need for Differentiation Convergence is changing the competitive landscape. Non-traditional service providers are entering the market. Applications and End User Services are key to operator differentiation Operators who successfully navigate technological advances and the plethora of new IP-based applications will be better positioned for long-term success.
Service Providers Requirements UMB answers the call Reducing Cost of Delivery Higher Capacity: Reduced cost per bit Simplified Access Layer: Simplified operations Increasing Revenue Higher Throughput: Improved end user experience Lower Latency: Improved interactive services Guaranteed Service Levels: Tiered pricing UMB is Optimizing ROI for End User Services
Consumer Insights Clear Opportunities for End User Services & Applications Today Widely used Applications: Future Widely desired Applications: messaging communications imaging Mobile TV music seamless services Less widely used Applications: Varying amounts of previously less widely used and under-used applications productivity connectivity convenience Under-used even though supported: Highly Personalized Entertainment, M-Commerce, and Enterprise Experiences. e-mailing surfing the Internet voice commands connection to work server office programs Wi-Fi / WLAN video conferencing UMB will foster next generation applications and drive adoption with the enhanced end-user experience
UMB Access Layer Enables End User Service Differentiation in Multiple Environments Application Layer Control and Service Layer M-Commerce Mobile TV VoIP Gaming Enterprise SECURITY BILLING & PROVISIONING PRESENCE/ IDENTITY QUALITY OF SERVICE IMS APPLICATION SESSION RESOURCE MACRO MOBILITY Transport Layer IP/MPLS CORE TRANSPORT UMB Access Layer Environments MOBILE HOME ENTERPRISE PUBLIC SAFETY
UMB Commercially Viable New Services Enabling Applications on Service Layer Entertainment M-Commerce Enterprise Mobile TV & Music Download Gaming Social Networking User Generated Content Advertisement Mobile Commerce Auction / Trading Financial Services Workforce Collaboration Health Care Utilities Video Conferencing applications & solutions security & DRM formatting & encoding business integration infrastructure service creation enablement intergrated mobile marketplace enablers location, presence, messaging, video Service Layer UMB stimulates richer interactive service experiences and drives mobile data penetration
UMB Enabler for Motorola s Seamless Mobility Vision Truly Mobile Connected Informed Seamless Mobility Experience Entertained Secured Empowered