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The Strategic Value of a CloudExchange Klaas Mertens Global Solution Architect AWS Summit Berlin 2015 Confidential 2015 Equinix Inc. Equinix.com 2
36% Cloud Adoption 1 1 Source: The 5 Cloud Personas, WideAngel / NTT Com Security 2013 by Garry Knight - https://www.flickr.com/people/8176740@n05 Confidential 2015 Equinix Inc. Equinix.com 3
27% Cloud Adoption 1 1 Source: German Federal Office for Statistics - 2014 Thomas Wolf, www.foto-tw.de Confidential 2015 Equinix Inc. Equinix.com 4
Public Cloud Market is Promising but Barriers to Adoption Remain Most apparent hindrances to Cloud Adoption are the risk of security issues (47%), uncertainties regarding applicable law (37%) and about the location of the data storage (36%) Source: German Federal Bureau for Statistics Security, control, reliability, and performance concerns are throttling growth While substantial, Cloud adoption is still at the early stages Data security Cost-uncertain savings Loss of control Reliability Regulatory & Compliance Data portability $500B 400 300 200 $460B Traditional IT Products SW compatibility Performance Lock-in 0 10 20 30 40 50% Source: AlphaWise, Morgan Stanley Research 100 0 2014 $56B Public IT Cloud Source: IDC Through 2015, at least 50% of Cloud deployments will suffer from business-impacting performance issues, requiring extensive network redesign to address them - Gartner Confidential 2015 Equinix Inc. Equinix.com 5
Accessing the Cloud Early Days Enterprise HQ The Internet SaaS XaaS Easy to connect (DIY) Single network interface Supports multi-cloud Globally available Less reliable Less secure Less control Lower performance Lower throughput Confidential 2015 Equinix Inc. Equinix.com 6
Virtualization is driving East-West Traffic Source: Cisco Global Cloud Index: Forecast and Methodology, 2012 2017 Confidential 2015 Equinix Inc. Equinix.com 7
New User Process The Classical way Public Internet Confidential 2015 Equinix Inc. Equinix.com 8
New User Process Cloudified Identity Services Confidential 2015 Equinix Inc. Equinix.com 9
Our Vision Get the benefits of the cloud without the downside of the public Internet Access Cloud via Public Internet Access Cloud via Equinix Cloud Exchange Easy to connect (DIY) Single network interface Supports multi-cloud Globally available Less reliable Less secure Less control Lower performance Lower throughput More reliable More secure Better control Higher performance Higher throughput Single network interface (single port) Supports multi-cloud (multi VCs) Globally available Easy to connect (Portal, APIs) Confidential 2015 Equinix Inc. Equinix.com 10
Portal and API Making direct access to the cloud easy, real-time and scalable Cloud Exchange Portal APIs Equinix Cloud Exchange Portal Network Service Provider API API Cloud Service Provider End Customer Process 1. Select location and cloud provider 2. Select virtual circuit speed 3. Enter cloud service key or service identifier 4. Virtual circuit provisioned in 5 minutes Leverages Ethernet Exchange platform and expertise Equinix manages API mapping sparing customers from reacting to multiple API updates Normalized interface Uses APIgee enterprise-grade API Management Confidential 2015 Equinix Inc. Equinix.com 11
Build the base Rent the Spike Hybrid Cloud Use Case Enterprise HQ CloudExchange Public Cloud The Spike IaaS Use public compute, with private storage Data written to and stored in customer local storage Enabler is high bandwidth, low latency path to the cloud SaaS Amazon Direct Connect Vmware Direct Connect ProfitBricks CloudConnect Network Access Local Data Storage Removes security barriers to cloud adoption Addressing needs in Finance, Healthcare, Enterprise, Public Sector Private Cloud The Base Protect sensitive information meeting regulatory compliance Confidential 2015 Equinix Inc. Equinix.com 12
TestDev & DR Collapsed Private Storage Use Case Frankfurt Reserved Instances 1. Critical data is replicated to NetApp in Equinix. Server AWS EC2 EC2 EC2 2. Reserved instances are set up in AWS. Network NetApp FAS 90% savings Zero physical DR servers 33% fewer network switches No DR hypervisor license 75% less DC space 1Gb Amazon Direct Connect 10Gb FAS 3. Failure occurs at on-premises site. 4. Bring up VM instances in AWS and connect to data on NetApp in Equinix. On-Premises Data Center NetApp SnapMirror NetApp FlexClone Direct Connect Data Center NetApp Inc. Confidential 2015 Equinix Inc. Equinix.com 13
Dev/Test, Production and multi-region DR Making Use Multi-Region Cloud Deployments Frankfurt Dublin AWS EC2 Amazon Direct Connect 1Gb VPC Move 90% of VMs to EC2 Save 70% server cost Cost-effective DR with NetApp SnapMirror technology Maintain compliance processes Goal: Address ~10K VMs AWS Amazon Direct Connect 1Gb Reserved Instances EC2 EC2 EC2 EC2 EC2 VPC NetApp FAS Dev FAS Prod Equinix IBX NetApp SnapMirror FAS DR NetApp FlexClone Equinix IBX NetApp Inc. Confidential 2015 Equinix Inc. Equinix.com 14
The strategic value of a CloudExchange Summary Eliminiation of the evil Internet as middleman Enabling hybrid- and multi-cloud deployments, thus avoiding all-in deployments and enhancing diversity and specialization Private Storage enables you to control your data while still leveraging cloud scalability Cloud Exchange is a home to the interconnected cloud as is an Internet Exchange to the interconnected network (a.k.a. the Internet) Confidential 2015 Equinix Inc. Equinix.com 15
Condition Frankfurt: Scattered Clouds, Light Breeze REUTERS Confidential 2015 Equinix Inc. Equinix.com 16
Confidential 2015 Equinix Inc. Equinix.com 17
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