MONTHLY MAGAZINE RUSSIAN SWITZERLAND 9 / 2017 #144 РУССКАЯ ШВЕЙЦАРИЯ МАРЬЮ ВУНДЕР Цюрихский доктор-ортодонт в детстве любила балет и бабушкины праздники в Петербурге 12 ВАЛЬТЕР ГЕЛЕР Швейцарский энтузиаст и историклюбитель более тридцати лет занимается музеем Суворова в Гларусе 50 сентябрь / 2017 Издается с 2004 года CHF 7.20 0 9 9 7 7 1 6 6 0 8 3 6 0 0 1 Все о Швейцарии на русском языке Schweizer Magazin auf russisch Magazine suisse en russe RUSSIAN SWITZERLAND HAS OVER 20,000 REGULAR READERS «РШ» ( Russian Switzerland ) describes the unique and extraordinarily beautiful Alpine country of Switzerland. Among the Swiss population of about 7.5 million, there are approximately 50,000 Russian speakers. «РШ» is the only regular and independent source of information about Switzerland in Russian. «РШ» publishes life stories of Russian-speaking people living in Switzerland as well as covers history, political, legal and economical aspects of Swiss society. It tells about living style and leisure habits as well as about cultural events. It also portraits interesting people, living in Switzerland. All texts are written exclusively for Russian Switzerland. We are covering topics and events from the perspective of the Russian-speaking residents of Switzerland. «РШ» publishes experts opinions and is a trustful source of information. It also has the most comprehensive catalogue of products and services for our readers. КОРОВА И ДРУГИЕ ПРЕТЕНДЕНТЫ НА ЗВАНИЕ ЖИВОГО СИМВОЛА ШВЕЙЦАРИИ 52 1
INTERNET PORTAL INTERNET PORTAL WWW.ABOUTSWISS.CОМ IS THE UNIQUE INFORMATIONAL PLATFORM The website www.aboutswiss.cом is the unique informational platform of Russian-speaking Internet in Switzerland. It comprises the most comprehensive source of information about the latest events in the country and covers a broad spectrum of topics political, economical, financial and business news; extraordinary, sport and cultural events; Swiss publications digests; photo reports; Swiss Yellow Pages; event calendars and classifieds. 2
PROJECT S HISTORY IN APRIL 2004 RUSWISS.CH STARTED ITS PRINTED EDITION RUSSIAN SWITZERLAND 05 / 2017 май / 2017 Издается с 2004 года CHF 7.20 0 5 9 7 7 1 6 6 0 8 3 6 0 0 1 In April 2004 ruswiss.ch started its printed edition Russian Switzerland, which turned into monthly Swiss Magazine in Russian language with the same name. In 10 years, the magazine was rebranded. The project Russian Switzerland has started back in 2000 with a creation of an Internet forum for Russian-speaking residents of Switzerland #141 РУССКАЯ ШВЕЙЦАРИЯ МОНИКА БОНФАНТИ «Железная леди» десять лет командует полицией кантона Женева 18 ЕЛЕНА ЩЕРБАКОВА Она танцевала у Моисеева, а сейчас руководит этим знаменитым ансамблем 58 Все о Швейцарии на русском языке Schweizer Magazin auf russisch Magazine suisse en russe The forum development resulted in the emergence of the web page Russians in Switzerland later (in 2003) renamed as Russian Switzerland and moved to the website ruswiss.ch. Ruswiss.ch has been rapidly developing as the place for virtual communication of Swiss Russian speakers and, simultaneously, as an information resource covering a variety of life aspects studies, work, and business activities in the country. In April 2004, on the basis of ruswiss.ch resources, a printed Russianlanguage edition of the «Russian Switzerland» was launched, which subsequently turned into the monthly Swiss magazine in Russian of the same name. By its tenth anniversary, the magazine was rebraneded. It was named «РШ» and shifted its focus to Switzerland. 1917 2017: «ЦЮРИХ ПЕТРОГРАД, БИЛЕТ В ОДИН КОНЕЦ» 50 3
OUR TEAM AND TOPICS RUSSIAN SWITZERLAND EMPLOYS THE MOST CURIOUS JOURNALISTS AND PHOTOGRAPHERS ALERT TO AN OCCASION The magazine also does not limit topics of coverage. Every interesting and sound event taking place in Switzerland will be a subject of interest for our constructive and independent journalists. Most of photo images appearing in the Magazine are exclusively taken for Russian Switzerland. We respect intercultural differences. Alexander Peske Publisher Marina Karlin Publisher, Editor-in-chief Yuri Obozny The editor of the Geneva Bureau Yauheni Aleinik Website Editor Lilia Hux Editor of the Culture Department Ludmila Laube Journalist Panorama is a mix of different important or amusing stories about events that have taken place during the past month. Emilia Nazarenko Journalist Mikhail Sautkin Journalist Igor Petrov Journalist Vsevolod Bernstein Columnist Sergey Lakutin Columnist Anna Matveeva Columnist Politics, Society, Culture, Health, Kids Page are other regular topics of Russian Switzerland. Reports coverage of various events taken place in Switzerland Ludmila Kruchkova Columnist 4 Maria Krishat Editor of the «Country» column Olga Vartanian Photoreporter Andrey Fedorchenko Illustrator Artem Kostukevitch Illustrator
DISTRIBUTION AND SUBSCRIPTION READERS Russian-speaking population of Switzerland and other nationals reading in Russian. Businessmen and specialists, and tourists from the former USSR countries. The readers of Russian Switzerland are democratic people of inquisitive bent, adherent to active life, following latest trends and fashion, frequent travelers. RUSSIAN SWITZERLAND HAS OVER 20,000 REGULAR READERS The magazine is distributed by subscription and through the retail network throughout Switzerland. It is available at newsstands with the international press and can be ordered in some other kiosks. The magazine is also distributed at all airports of Switzerland, at many hotels of the country, at visa centers in Moscow and St. Petersburg and other Russian cities. «РШ» can be found in the embassies and consular departments of the Russian Federation, Ukraine, Belarus and Kazakhstan in the cities of Bern and Geneva, as well as at Russian Orthodox churches of Geneva and Zurich, booksellers and grocery stores with a Russian-speaking clientele. MAGAZINE DEVELOPMENT Large-scale advertising campaign, cultural sponsorship, distribution support, feedback from the readers. Russian Switzerland keeps in touch with the readers and promotes interactive activities, inviting them to participate in various actions and opinion polls. It also arranges activities within the framework of bilateral agreements with the distributors companies. Subscription to the magazine The most loyal RS readers are subscribers of the magazine. «РШ» enjoys one of the most convenient and effective subscription systems in Switzerland for Russian-speaking residents of the country. For subscription questions, please call +41 (0) 32 510 11 92 or write an email to abo@aboutswiss.ch. The cost of an annual subscription to the magazine «РШ»: 75 CHF for Switzerland and 85 EUR for the rest of Europe 5
АDVERTISING AND SPECIAL PROJECTS best of switzerland recommended by gübelin Cover Pages An advertisement published on the cover page generally forms consumer s perception of a brand as a high quality, well-established product and increases it s attractiveness to a consumer. 2 nd cover page (inner side of the front cover) forms an image of a market leader, increases recognition and loyalty to a brand. 3 rd cover page (inner side of the back cover) increases recognition up to 35% as some readers tend to review a magazine from the back. 4 th cover page increases brand s recognition rate up to 60%. Advertisements on a display Advertisements on a display increase recognition of a brand and allows for a contextual perception. Special projects Appendix tailor-made thematic booklets, created upon customer s request. Insert your advertisement in the form of a flyer or brochure glued in on one of the pages. This original format attracts a special attention of a reader. Special Advertising Section special section in the magazine devoted to a selected topic and marked as a Special Advertising Section combining text report and visual advertisement. The written style of this section conforms stylistically with other reports in the magazine and builds a genuine reader s association between advertisement and the context. Enclosure tailored advertising medium, that can be enclosed to the issue (booklet, postcard, bookmark, cd, etc.). Luzern Zürich Basel Bern St. Moritz Genève Lugano 6
ADVERTISING RATES AND TECHNICAL DATA DATA TRANSMISSION 1 E-mail 2 FTP FILE FORMATS 1 Adobe Illustrator (EPS) 2 Adobe InDesign 3 Adobe Photoshop (TIFF, EPS) 4 PDF TECHNICAL SPECIFICATIONS 1 The size of the printed page specified in the layout should correspond to the format of the advertising module + 3-5 mm on each side (for modules in the edge). 2 Together with the layout files of all images and fonts used in the work must be submitted. 3 All used colors and images should be represented in the CMYK model. 4 The resolution of raster images should be 300 dpi 5 In layouts in Adobe Illustrator EPS format all fonts must be converted to curves 6 In the case of a PDF layout, all fonts must be embedded 7 It is recommended to use Type 1 fonts 8 The total color volume (Total Ink) should not exceed 300% (black 98%) Formats Width Height, mm Price, CHF 1/1 page 215 283 3000 1/2 page 215 141 1500 1/3 page (horizontal) 181 77 1000 (horizontal, without fields) 215 93 1/1 215 283 mm (vertical) 58 243 (vertical, without fields) 71 283 1/4 page 181 58 750 1/2 215 141 mm 1/3 181 77 mm 1/3 215 93 mm 1/9 page 58 77 330 Back cover page 215 283 4500 Inner side of the front or the back cover pages 215 283 3600 1/3 58 243 1/3 71 283 1/3 58 243 Extra charge of 10% applies to special placing (specific page in the magazine). The following discounts apply to repeated publications: 3 publications 7%, 6 publications 10%, 12 publications 15%. For placing classified advertisements in the events, goods and services sections, as well as yellow pages of Switzerland please refer to www.aboutswiss.com/ads 1/4 181 58 mm 1/9 58 77 7
ONLINE ADVERTISING ON 1 Specification of ads 1 1194 200 px* 770 190 px** 2 366 500 px* 770 520 px** Standard From 1 to 5 banners in one placement. Automatic random string of shows. CHF 100.00 per week CHF 360.00 per month CHF 70.00 per week CHF 240.00 per month Priority From 1 to 5 banners in one placement. Automatic random string of shows with priority (your banner will appear more often than others). CHF 120.00 per week CHF 440.00 per month CHF 100.00 per week CHF 360.00 per month Exclusive Exclusive showing a banner on one placement. CHF 250.00 per week CHF 1 000.00 per month CHF 220.00 per week CHF 800.00 per month 2 * The size of the banner for the full version of the website. ** Banner size for mobile site version. Files in the formats GIF, JPEG, PNG can be accepted. If the banner does not match the size requirements and the file format, the cost of preparing the file for publishing is 50 CHF 8
CONTACT US OUR PROJECTS 1 Monthly magazine Russian Switzerland 2 Information portal www.aboutswiss.ch 3 Guide books; 4 Series of practical aid-books to help Russian- speaking people in their daily lives. 7 8 / 2017 июль август / 2017 Издается с 2004 года CHF 7.20 0 7 9 7 7 1 6 6 0 8 3 6 0 0 1 #143 РУССКАЯ ШВЕЙЦАРИЯ ОЛЬГА И ОЛЕГ ТАТАРИНЦЕВЫ Где можно изучить азбуку современного искусства и как делаются международные звезды 50 ВЕНИАМИН СМЕХОВ Оглядываясь назад, еще раз пройти по старым следам с нежностью и ностальгией 62 Все о Швейцарии на русском языке Schweizer Magazin auf russisch Magazine suisse en russe For queries related to advertising in the «РШ» magazine or on the website aboutswiss.ch please contact the department of advertising and marketing of Russische Scweiz Media editorial board to Olga Ivanova-Schmidt by phone +41 (0) 79 780 37 05 or os@aboutswiss.ch ИЗ ЛОЗАННЫ В АНТАРКТИДУ: УНИКАЛЬНАЯ МЕЖДУНАРОДНАЯ ЭКСПЕДИЦИЯ 8 СЕРГЕЙ ЛАКУТИН ПРАВОВАЯ АЗБУКА ДЛЯ ЗНАТОКОВ И НЕ ТОЛЬКО ИМЕНЕМ КОНФЕДЕРАЦИИ Сборник статей швейцарского адвоката 9