Addressing the Coverage Requirements of Enterprise Customers Small Cell World Summit, London June 11, 2015 Mark Newlin Product Manager Vodafone UK Mobile: +44 7810 813788 Email: mark.new lin@vodafone.com
Seamless, Flexible coverage for Enterprise has never been more important Collaboration, requires reliable connectivity Mobility in the workplace requires pervasive coverage and seamless handoffs 2
Sure Signal Premium Background Vodafone Group Innovation with SpiderCloud Award-winning innovation Vodafone UK commercial deployments started in December 2011 Why Spider Cloud? Reliable 3G+4G Coverage & Capacity Speed, Cost and Simplicity Time to revenue Reduction in P&L impact 3
Sure Signal Premium Components 3G + 4G Radio Node Mounting: Ceiling or wall mount Dimensions: 238 x 190 x 49 mm 802.3af Power over Ethernet Weight: 0.91 Kg Services Node Mounting: 1 Unit (standard 19 rack) Dimensions: 603 x 448 x 44 mm Weight: 11.4 Kg
Delivering Coverage to Medium to Large Enterprise Customers Deployed at buildings with over 320 users or with floor space over 3200m 2 3G+4G Radio Nodes Local Area Network Services Node (in Building) Secure Connection to Core Network
Case Studies
Mobile Challenges Customer UK Government National Agency Responsible for government policy on health and adult social care. The department also oversees the English National Health Service (NHS) 1.8 million employees and a 110 Billion annual operating budget Challenges Highly mobile employees require excellent mobile services to stay current with calls, messages, and calendars. Grade Two Heritage building in London needing better service Historic building with significant architectural controls 15,000 m 2, 7 floors in a historic part of London Stone, thick concrete, and lead roof flashing block signals IT strategy for mobility demanded great cellular service indoors 7
Solution: Sure Signal Premium Solution Services Node installed in Department of Health DoH Data Center to serve site 45 Radio Nodes installed in the site Utilized DoH s enterprise LAN/VLAN Architecture to support installation Onsite installation completed in two evenings 8 Floors 380+ Subscribers Results Excellent mobile coverage throughout building Sure Signal Premium helped converged Voice over IP Strategy to be successful 600 voice calls and 46,000+ data sessions per day DoH considering SSP for other DoH and NHS facilities across England. 45 Radio Nodes 1 Services Node 8
Mobile Challenges Customer Profile A world leader in consumer products Global leader in categories such as laundry, hair care, tea, ice cream, mass skin, deodorants, dressings, oral care, tea, and savoury 174,000 employees across 190 countries 2013 Calendar Year revenue of 49.8bn Member: FTSE100, Euro FT300, Forbes Global 2000. Challenges Highly mobile employees demanding excellent mobile services Multi-tenancy major office in London needing better service Historic façade, modern interior, open-plan atrium 36,000 m2, 8 floors Next to major London Underground station 3 floors Sub basement needing coverage Strong macro signal on ground floor 9
Solution: Sure Signal Premium Solution Services Node installed in Unilever Data Center to serve site 49 Radio Nodes installed in the site Utilizing Unilever s enterprise LAN/VLAN Architecture to support installation Onsite installation completed in two evenings 11 Floors 1,800+ Subscribers Results A Very Happy Customer Excellent 3G coverage throughout building 50% decrease in load on macro-cells Zero disruption to Unilever operations and infrastructure 3,000 Voice + 94,000 Data calls per day 49 Radio Nodes 1 Services Node 10
Mobile Challenges Customer Profile A world leader in marketing communications services Holding Company for 359 companies, each with a specialized focus 175,000 employees in 3,000 offices across 110 countries 2013 Calendar Year revenue of 11.0bn Member: FTSE100, Euro FT300, Forbes Global 2000, FTSE4Good Index and the Dow Jones Sustainability Index. Challenges Highly mobile employees demanding excellent mobile services Three Major Offices in London needing better service 16,000 m2, 7 floors Next to major public transportation hub 10,000 m2, 2 floors Served by macro-cells facing capacity crunch 8,000 m2, 5 floors Dense usage, open floor plan Extremely limited Communications Room space within buildings 11
Solution: Sure Signal Premium Solution Services Node installed in WPP Data Center to serve all three sites 68 Radio Nodes installed in the sites Utilizing WPP s enterprise LAN/VLAN and MAN Architecture to support installation Vodafone SSP flexibility overcame Communications Room space issues 3 Buildings 14 Floors 1,700+ Subscribers Results A Very Happy Customer Cloud services delivery architecture Immediate improvement in services levels and customer satisfaction Zero disruption to WPP operations and infrastructure 2,800 Voice + 175,000 Data calls per day 68 Radio Nodes 1 Services Node 12
Mobile Challenges Customer Profile The Metropolitan Police Service is London s city wide police force Covering an area of 620 square miles and a population of 7.2 million 46,600 officers, staff, and support personnel 2013 Calendar Year budget of 2.38bn Challenges Highly mobile Public Safety employees demanding excellent mobile services 1960 s style Headquarters in London needing better service Long corridors and numerous offices Metallic coated blast resistant high security windows Office and Tactical Areas 14 floors, concrete walls Installation only performed by secured contractors 1,000 subscribers present 24x7, coverage and capacity limited 13
Solution: Sure Signal Premium Solution SSP utilized existing enterprise LAN/VLAN Architecture to speed up installation Services Node installed in Telecomm core that serves existing site SSP system with 49 Radio Nodes installed within a week Approved (secured) contractors performed installation 14 Floors 1,000 Subscribers Results A Happy SSP Customer Excellent coverage throughout building From No signal to 5 bar coverage Zero disruption to Police operations and infrastructure 1,000 Voice calls per day 40,000+ data sessions per/day 49 Radio Nodes 1 Services Node 14
Mobile Challenges Customer Profile UK s largest cancer focused charity Focused on policy development, fund raising, and research Funding 4,000 scientists, doctors, and nurses across the UK 2013 Calendar Year fund raising of 490 Million 82% of funding raised went direct to cancer mission Photo placeholder Challenges Highly mobile employees demanding excellent mobile services Headquarters office in London needing better service High loss RF eco-glass, modern interior, open-plan atrium 25,500 m2, 3 floors Next to Angel London Underground station 1,060 employees in very dense office setting Mobile service suffering since 2010 move-in to the new building Photo placehol der 15
Solution: Sure Signal Premium Solution Services Node installed in Telecoms Center to serve site 26 Radio Nodes installed in the site Utilizing separate enterprise LAN Architecture to support installation Onsite installation completed in one week 3 Floors 1,060+ Subscribers Results A Very Happy Customer Excellent 3G coverage throughout building Zero disruption to Cancer Research operations and infrastructure 440 Voice calls + 30,800 Data sessions per day 26 Radio Nodes 1 Services Node 16
Mobile Challenges Customer Profile The world s largest asset manager US$ 4.32 Trillion in assets under management 11,000 employees across 30 countries 2013 Calendar Year revenue of US$ 10.2 Billion Member: NYSE. Photo placeholder Challenges Highly mobile employees demanding excellent mobile services Major office in London needing better service 30dB loss RF eco-glass, modern interior, open-plan atrium 40,000 m2, 14 floors Next to major London Underground station 2 floors Sub basement needing coverage Mobile service crisis emerged at move-in to the new building Photo placehol der 17
Solution: Sure Signal Premium Solution Services Node installed in Telecoms Center to serve site 65 Radio Nodes installed in the site Utilizing separate enterprise LAN Architecture to support installation Onsite installation completed in one week 16 Floors 3,000+ Subscribers Results A Very Happy Customer Excellent 3G coverage throughout building Offloaded 100 s of Gigabytes per month of data from macro network Zero disruption to BlackRock operations and infrastructure 1,700 Voice calls + 287,000 Data sessions per day 65 Radio Nodes 1 Services Node Our office is in a signal black spot and without Sure Signal Premium we have no mobile coverage. We have been really pleased with this technology which delivers a consistent mobile service to our 18
Mobile Challenges Customer Profile European and Asia focused multinational law firm founded in 1889 Other major offices in Brussels, Hong Kong, and Beijing 199 partners and 1,100 employees worldwide 24 broad practice areas and 16 industry sectors Dispute Resolution Law Firm of the Year UK Finance Monthly Global Awards, 2013 Challenges Highly mobile employees demanding excellent mobile services Headquarters building in London needing better service 1,300 employees and visitors Over 200 International roaming employees on-site at any moment Heavy tablet usage Strict compliance, security, and confidentiality requirements Coverage and capacity limited Ten stories of business offices and three sub basements 19
Solution: Sure Signal Premium Solution Services Node installed in Data Center that serves site 73 Radio Nodes installed in the site Customer provided separate enterprise LAN Architecture to support installation On-site installation completed in two evenings 13 Floors 1,500 Subscribers Results A Very Happy Customer Immediate improvement in service level and customer satisfaction Met security and compliance standards Zero disruption to business operations and infrastructure 1,000 Voice + 75,000 Data calls per day 73 Radio Nodes 1 Services Node 20
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