Mission At Home in the Modern World.

2018 Media Kit

Mission At Home in the Modern World. 2018 Media Kit Dwell is the guide for living with good design. Dwell s engaged community of over six million consumers trust Dwell to provide the tools and inspiration to bring style, comfort, and ease to their modern lives. Dwell is inspiring the next generation of tech and design-obsessed consumers to shop for their lives in a whole new way. We take them from the point of inspiration to the point of information.

Audience Profile Dwell Magazine Dwell.com 855,000 5 Million Total Reach Total Reach 250,000 1 Million Rate Base Monthly Uniques Male: 50% Female: 50% Median Age: 42.8 Male: 40% Female: 60% College Graduates: 75% Own A Home: 73% Median HHI: 190,000 Median Age: 39 Seeking Inspiration: 65% Professional / Managerial: 57% Employed: 80% Median HHI: $160,000 Undergoing Renovation: 52% College Graduates: 71% Readers Per Issue: 3.72 Employed: 73% NOT subscribed to Magazine: 68% Trade: 36% Avg Session Per User: 2.20 Owns a Home: 72% #1 Ranking in HHI #1 Ranking for being the Youngest Ranked #1 in HHI 48% YOY increase in Newsstand Sales Ranked #1 for discovering what s new in tech & design (Index 390) Trade / Pros Source: MRI, Google Analytics, Quantcast Reach: 38,000+ Median Age: 48.4 Median HHI: $172,000 Employed Full Time: 81% Male: 42% Female: 58% Owns a Home: 68% Professional / Managerial: 71% NOT subscribed to Dwell 54%

Social Facebook Instagram Twitter Pinterest 891,000 1.1 Million 1.39 Million 243,000 Followers Followers Followers Followers

Super Influencers 20% Of all Dwell.com visitors interact with our content on a daily basis. Visiting 47x over 30 days. 75% First of their friends and colleagues to try new services. 73% Prefer to buy luxury / designer brands. 73% Influential about Travel & Real Estate. 6X More Likely to be influential in Financial Products, Shopping, Automotive, Travel, Style & Fashion. #1 In HHI that love discovering what s new in design and technology. 65% Share of Audience that can t be reached by competitors. * Source: Quantcast 2018

Content Channels Dwell Magazine Dwell YouTube Your guide to the Modern World, Prefab, Process, Renovation, and Small Spaces Premium Partnership https://www.dwell.com/article/the-simpsons-meet-dwell-3b674459/613353720446 8428800 https://www.youtube.com/user/dwell/featured Dwell Travel Your guide to traveling in the modern world Dwell.com https://www.instagram.com/stories/dwellmagazine/ Your guide and tools to living with great design www.dwell.com Dwell Made Your guide to modern how-to and DIY projects Dwell Shop https://www.dwell.com/diy Your shopping guide to new modern products. Driving direct sales for our brand partners products Dwell Vacation Homes https://www.dwell.com/shop Your guide to vacationing in the modern world https://www.dwell.com/homes/rental/recent

Creative Solutions Dwell s Creative Services team will generate high quality, original text, photography, and video for brands across all platforms. Access the same teams responsible for the high-impact imagery and content found on Dwell. Consumers are 12x more likely to prefer native ads over traditional display ads. 80% of consumers appreciate that they aren t forced to view ads. Original Video Original Photography Original Editorial Social Media Influencer Marketing Shopping Solutions

Dwell Magazine Published six times a year, each issue of Dwell Magazine includes exclusive stories on the most innovative leaders in architecture and design, presenting modern homes that encapsulate the concept of good design. 2018 Print Schedule 2018 Special Sections Kitchens & Bath January / February, on sale Jan 23 Issue Closing Date Materials Deadline On-Sale Date Modern Office March / April, on sale March 20 Dwell Outdoor May / June, on sale May 15 Smart Home July / August, on sale July 10 January / February Nov 15 Nov 29 Jan 23 Young Guns September / October, on sale Sept 4 Made in America November / December, on sale Nov 6 March / April Jan 24 Feb 7 Mar 20 May / June Mar 21 Apr 4 May 15 2018 Recurring Sections Modern World July / August May 16 May 31 July 10 Prefab Process September / October July 11 July 25 Sept 4 Renovation Small Spaces November / December Sept 12 Sept 26 Nov 6 Sale dates and subscriber receipt dates can vary depending on location and distribution source. If a product release or sale date is time sensitive, we suggest putting the effective date in the body copy of your advertisement.

2018 Magazine Rate Dwell is published six times per year. Rates include both digital and print editions of the magazine. Rate Base: 250,000 All rates are net. Size 1x Spread 54,400 Full Page 27,200 Half Page 18,904 Third Page 12,784 Covers, TOC, and Editor s Note have 25-40% premiums. Pricing for special units and programs available upon request. Rates are for full color. Print specs File Submission: admaterials@dwell.com All full and fractional ads should be submitted via our ad portal: dwell.sendmyad.com

2018 Modern Market Rates Modern Market, a product-packed space providing our partners with an affordable way to engage with modern design seekers. This print platform features a Dwell-designed and formatted layout to highlight partner s products and services. All rates are net. Size 1x Medium Vertical (2 x 4.5 image size and 450 characters) 7,250 Medium Horizontal (3 x 3 image size and 500 characters) 6,850 Small (2 x 2 image size and 175 characters) 4,750 Pricing for special units and programs are available upon request. Rates are for full color.

2018 Digital Rates Placement Size Rate Spec Native Story or Video Custom Content Produced By Dwell Available upon request Custom Email Newsletter, Social Promotion Facebook, Instagram, Twitter, Pinterest, Email Newsletter Available upon request Custom (Bundle) IAB Banner Ads 970x250, 728x90, 300x100, 300x250, 300x600 $15 CPM Site served with jpg, png, or gif & click-through url; or 3rd party served (Articles) :12 - :15 seconds Video Ad Custom $30 CPM MP4; 1x1 tracking pixel & clicktag (optional); Autoplay with sound off (Photos) :12 - :15 seconds Video Ad Custom $45 CPM MP4; 1x1 tracking pixel & clicktag (optional); Autoplay with sound off Minimum digital spend: $15,000. Beyond Native: Social & IAB Packages available upon request. Pricing for special units and programs are available upon request.

Advertising Contacts Nicole Murphy Wolfgram Chief Revenue Officer nicole@dwell.com Kelly Gaun East Coast Director kelly@dwell.com Michelle Baby Midwest Director mbaby@dwell.com Jennifer Edmonds Midwest Director jedmonds@dwell.com Tara Smith West Coast Director tara@dwell.com Modern Market modernmarket@dwell.com