Course Code : CS0331 Course Title : E Commerce Semester : V Course Time : July Dec 2009 SRM UNIVERSITY FACULTY OF ENGINEERING AND TECHNOLOGY SCHOOL OF COMPUTING DEPARTMENT OF CSE COURSE PLAN DAY Monday 4 A,B,C,D Hour Timing 11.10 12.00 Tuesday - - Wednesday - - Thursday - - Friday 5, 7 1.30 2.10, 3.10 4.00 Location : S.R.M university IT Park Faculty Details Sec. Name Office Office hours Mail id A, B Mrs. Anila IT park Monday - Friday anila@cse.srmuniv.ac.in C,D Mrs.S.AngelineJulia IT park Monday - Friday julia@cse.srmuniv.ac.in B,C Mr.V.Deeban chakravarthy Required Text Books: IT park Monday - Friday vdeeban@cse.srmuniv.ac.i n 1. Ravi Kalakota and Andrew B Whinston, Frontiers of Electronic Commerce, Pearson Education Asia,1999. [T1] 2. Marilyn Greenstein and Todd M Feinman, Electronic Commerce: Security, Risk Management and Control Tata McGraw-Hill, 2000. [T2] Required Reference Books: 1. Judy Strauss and Raymond Frost, E Marketing, PHI, 2002.[R1]
2. Brenda Kienan, managing e Commerce Business, PHI, 2001.[R2] 3. Vivek Sharma and Rajiv Sharma, Developing e Commerce Sites an integrated approach, Pearson Education Asia, 2000. [R3] WEB References http://www.techtutorials.info/ecommerce.html [] http://en.wikipedia.org/wiki/electronic_data_interchange [W2] http://cs.anu.edu.au/student/comp3410/lectures/security/symmetric-4up.pdf [W3] http://www.iseca.org/mirrors/sans.org/4-37.pdf [W4] http://www.webopedia.com/didyouknow.internet/2005/ssl.asp [W5] http://www.cs.berkeley.edu/~russell/aimale/chapter02.pdf [W6] Prerequisite : NIL Objectives 1. To understand overall framework of e Commerce and role of internet in modern business. 2. To learn various business models, payment schemes, security issues, online advertisements and marketing strategies. 3. To learn directory registration, posing online advertisements, dealing with portals and web design issues. Assessment Details Test Schedule Cycle Test I : 10 Marks Surprise Test I : 08 Marks Cycle Test II : 10 Marks Surprise Test II : 07 Marks Model Exam : 15 Marks S.No. DATE TEST TOPICS DURATION 1 Cycle Test - I Units 1 & 2 2 periods 2 Cycle Test - II Units 3 & 4 2 periods 3 Model Exam All 5 Units 3 Hrs Outcomes Students who have successfully completed this course will have full understanding of the following concepts Course outcome Program outcome 1. Provide history, present state and future outlook for ecommerce and the internet. Understanding of contemporary e-commerce
2. Survey and define the key technology drivers of ecommerce including network, software, and hardware components. 3. Review ecommerce infrastructures including architecture models, security & payment systems. 4. Identify business models surrounding ecommerce including marketing strategies. 5. Clear idea on intelligent agents, web marketing, search engines, portals and online advertisements 5. Describe the general process of web design issues, directory registration and development including tools and required skills. concepts and terminology, and the processes and management decisions that are involved in launching, operating and managing business activity on the World Wide Web. Detailed Session Plan UNIT-1: INTRODUCTION History of E- Commerce Overview of E- Commerce framework E- Business models Network Infrastructure - Role of Internet E- commerce and World wide Web. Sessi on No. 1 2 Topics to be covered What is ecommerce? Electronic commerce prior to the Internet. Comparison to Traditional Commerce. Why ecommerce? And History. Unique Features of ecommerce Technology. Time (min) Ref Teaching Method T1, T1, Testing Method Comparative study Comparative study 3 E- Commerce framework T1, 4 Overview of Network infrastructure. T1, Case Studies. 5 Role of Internet and E- commerce T1, 6 E- Commerce and World wide Web. T1, 7 E- Business models T1,, Assignment 8 9 E- Business models (cond..) ICDT Business Strategy Model E- Business models (cond..) T1, T1,, Assignment, Assignment UNIT-2: E COMMERCE Consumer oriented E- Commerce applications Mercantile process models ; Electronic Payment Systems Digital Token based EPS Smart cards Credit cards Risks designing EPS. 10 11 Consumer oriented E- Commerce applications Mercantile process models Comparative study, Assignment
12 13 14 15 Electronic Payment Systems Digital Tokens, Smart cards Electronic Payment Systems Credit cards & Case Studies Risks in EPS EPS Design,, Assignment Surprise Test, Assignment Surprise Test,, UNIT-3: ORGANIZATIONAL COMMERCE AND EDI Electronic Data Interchange EDI applications in Business EDI and e Commerce EDI standardization and implementation Internet based EDI. 16 17 18 19 20 21 22 23 What is EDI? Electronic Data Interchange in olden days and present days EDI applications in business Role of EDI in e Commerce Role of EDI in e Commerce (cond..) EDI standardization EDI implementation EDI implementation (cond..) Internet based EDI. T1,W2 T1,W2 T1,W2 T1,W2 T1,W2 Comparative study Comparative study, Comparative study, Assignment, Surprise test, Comparative study, Assignment, Surprise test T1,W2, Assignment T1,W2, Assignment T1,W2 Comparative study Comparative study Internet based EDI.(cond..) 24 T1,W2 UNIT-4: SECURITY Internet security standards secure electronic payment protocols ; cryptography and authentication security issues encryption techniques; e commerce payment mechanisms SET protocol electronic check electronic check; E-commerce ethics, regulations and social responsibility. 25 26 27 What is security? Need of security in internet. Case studies. Internet security standards Protocols SEPP cryptography and authentication 28 basic definitions security issues Cryptography and authentication (cond..) 29 encryption techniques 30 e commerce payment mechanisms SET protocol Comparative study Assignment, T2,W 3 Assignment, Objective type test
31 32 33 e commerce payment mechanisms(cond..) electronic check e commerce payment mechanisms(cond..) electronic check E-commerce ethics 34 regulations and social responsibility. 35 Real Case studies and Security., Assignment, Assignment UNIT-5: INTELLIGENT AGENTS Definition and capabilities limitation of agents security web based marketing search engines and Directory registration online advertisements Portables and info mechanics website design issues. 36 37 38 39 40 41 42 43 44 45 INTELLIGENT AGENTS Definition, examples Capabilities INTELLIGENT AGENTS(cond..) limitation of agents security web based marketing Examples search engines Directory registration online advertisements examples Portables and info mechanics website design issues website design issues(cond..) website design issues(cond..),r1 Comparative study, Assignment, Assignment, PPT Online demo, PPT, PPT, PPT, Online demo, Online demo, Online demo Black Board PP Power Point