Steven Adler Enterprise Technology Strategist Microsoft EMEA HQ

Steven Adler Enterprise Technology Strategist Microsoft EMEA HQ

Agenda Core Infrastructure Optimization Current Situation and Challenges The Solution Virtualization Microsoft Virtualization Scenarios Application Virtualization Presentation Virtualization Coffee-break Server Virtualization Value of Microsoft Virtualization

Delivering the necessary computing resources in real-time Process-Led, Model-Driven Service- Enabled Unified & Virtualized User- Focused

Reduces TCO Increases Availability Enables Dynamic IT Managed and Fully automated Accelerated server Managed IT Uncoordinated, provisioning/ consolidated IT Transformation management, of Infrastructure manualconsolidation Simplified backup Infrastructure physical dynamic IT resource with limited & recovery infrastructure infrastructure with maximum Usage, business Power/Space automation (datacenter & reduction Business automation desktop) into linked SLA s continuity built logical layers into model Cost Center App incompatibilities eliminated ROI in often less than 6 months More Efficient Cost Center Dynamic provisioning Business Enabler Management becomes policybased, enabling Strategic Asset self-managing dynamic systems

Current Situation and Challenges Systems Can t Scale Quickly Can t Meet SLAs Challenge: Downtime is affecting server availability Costs Are Too High Challenge: Challenge: Challenge: Inability to respond to Providing business Hardware costs changing needs at the continuity for operating Excessive power and data center systems and applications energy consumption; desire for greener IT Expensive space across the data center or branch offices Typical server workloads often consume only 5 10% of total server capacity Challenge: Application incompatibilities Lengthy server testing Challenge: Server underutilization Application-specific servers (server silos)

Breaks the boundary between software and the operating system, creating an environment that allows for the dynamic delivery of application resources in real-time. IT organizations benefit when workloads are decoupled from hardware Improves availability, manageability Long term, workloads will become increasingly dynamic Virtualization is a key enabling technology to achieve some of this today Critical part of a utility computing environment Virtual Applications Application virtualization Any application on any computer on-demand via network Virtual Operating Systems Microsoft Server 2008 Can be assigned to any hardware Virtual Hardware (Grid Computing) Can change its computing tasks in real-time Virtual Storage Storage and backup over the network Virtual Network Localizing dispersed resources Windows HPC SANs VPNs

Virtualization Market What % of your data center will be virtualized over the next 12 months? Virtualization will be the highest-impact trend changing infrastructure and operations through 2012. -Gartner, April 2, 2008 None < 25% 25-50% >50% Virtualization software and services market in Asia Pacific will grow at an estimated CAGR of 42 percent to reach US$1.35 billion by 2010. Fifty percent of CIOs want to deploy virtualization solutions over the next 18-24 months. -Springboard Research, March 31, 2008 Only 5-10% servers virtualized Less than 1% of desktops are virtualized Virtual instances growing faster than physical machines Information Week, October 2007 Virtualization deployments run over US$100K with the largest project identified at US$2.5M -IDC, April 2008 The number of virtualized PCs is expected to grow from less than 5 million in 2007 to 660 million by 2011. -Gartner, April 2, 2008

A comprehensive set of virtualization products, from the data center to the desktop Assets both virtual and physical are managed from a single platform Server Virtualization Presentation Virtualization Management Hyper-V Server Desktop Virtualization Application Virtualization Centralized Desktop

Server Virtualization Desktop Virtualization Application Virtualization Presentation Virtualization Consolidate workloads for more efficient resource utilization Create an additional isolated OS environment on standard desktop Decouple applications from desktop operating systems, deliver on demand Centralize processing and data storage; present the user interface locally Reduce operating costs (Hardware, Energy, Space) Improve uptime and availability Enable robust Disaster Recovery Reduce maintenance disruption Streamline resource provisioning and scale Support legacy applications in current Operating Systems Reduce application-to-os conflicts Accelerate OS migration Reduce application-toapplication conflicts Reduce application compatibility regression testing Centrally manage updates and patches Reduce application-to-os conflicts Streamline compliance and data confidentiality Reduce desktop administration costs

Application Virtualization Microsoft Application Virtualization Presentation Virtualization Windows Terminal Services Server Virtualization Microsoft Hyper-V

Increased Mobility Security & Compliance Consumerization Cost Mobile PCs yield positive ROI Mobile users work on average 3.2 hours per week more than desktop users Gartner, Forrester Corporate knowledge assets at risk Over 600K laptops lost in US in 2005; 80% of companies data on user PCs Safeware Insurance

12 Replaceable PC Flexibility, easy to migrate users Bitlocker Drive Encryption Application Virtualization Folder Redirection Enterprise Desktop Virtualization Hot-Desking Flexibly, compliance, free seating Extending PC Life Security, low cost, carbon-neutral Application Virtualization Folder Redirection Terminal Services (LOB Application) Working from Home Windows Vista Enterprise Centralized Desktop Terminal Services (Desktop) Security, emergency access Hosted Image Security, right apps and data Windows Vista Enterprise Centralized Desktop Windows Server 2008 Terminal Services Gateway

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The Microsoft Application Virtualization Platform SMS/SCCM Database SMS/SCCM Management Console SMS/SCCM Distribution Point Active Directory Management Web Service Microsoft Application Virtualization Management Console SMS/SCCM application delivery System Center Application Virtualization Management Server Microsoft Application Virtualization Database Windows application VECD Terminal server Microsoft Application Virtualization Clients Desktop VECD Terminal server Microsoft Application Virtualization Clients Streaming + manifest Desktop VECD Terminal server Microsoft Application Virtualization Clients System Center Application Virtualization Streaming Server Streaming Desktop Virtualized application Standalone Microsoft Application Virtualization Client Application delivery via MSI on CD MSI-wrapped virtualized application Microsoft Application Virtualization Sequencer

*Application Virtualization CAL for Terminal Services is sold separately Microsoft Application Virtualization* Dynamically streaming software as a centrally managed service Life without traditional software installation Applications to users at log on Centralized permissions Sandboxed applications Accelerated desktop deployment Minimize App to App compatibility testing Run real-time usage reports Enable device roaming In a recent IDC study, customers highlight the cost and time savings with Application Virtualization Cost Savings 30% of customers experienced more than 20% in cost savings with Microsoft Application Virtualization compared to their prior solution Time Savings Microsoft Application Virtualization customers reduced help desk support volume and call time by 65% 36% of customers saved at least 40% in IT labor with Microsoft Application Virtualization compared to their prior solution

WS 2008 Presentation Virtualization Today RemoteApp Applications look and feel like they are running locally Can be provisioned using MSI files or TS Web Access RD Gateway Securely access any RDP host machine over the firewall Integrates with Network Access Protection RemoteApp & Desktop Web Access Provides easy to configure web page to launch RemoteApp programs Designed for lower complexity configurations RD Easy Print Removes need to install any printer drivers on terminal server 100% of printer functionality is available to user Platform Investments Improved management via new APIs, WMI & Improved Event Logs Improved security & reliability, e.g. ability to patch TS without restart

Windows Roaming User Profile Remote App Remote Desktop MS VDI

Coffee-break 20 mins

Application Virtualization Microsoft Application Virtualization Presentation Virtualization Windows Terminal Services Server Virtualization Microsoft Hyper-V

A cost-effective and well supported server virtualization technology for the Windows Server System platform. Focused on key customer scenarios Consolidate server workloads Automate and consolidate software test and development environments Disaster recovery & business conttinuity Reduce costs and improve IT responsiveness Reduce hardware costs by at least 50% Reduce provisioning times by 50-95% Increase administrator productivity

Server Virtualization Scenarios Infrastructure Challenges Infrastructure Costs New server hardware costs Power and cooling costs Data center, real estate costs Solutions Server Virtualization and Provisioning Server Management Sprawling server infrastructure Overly complex infrastructure Inefficient workload distribution Centralized, Policy-based Management Business Continuity Complex disaster recovery Back-up difficulties Business Continuity/ Disaster Recovery Reactive IT Too many fire drills Prioritization difficult Capacity planning issues Branch Infrastructure Limited on-site IT resources Lack of data protection and continuity Prohibitive cost of branch IT management High Availability Virtualized Branch Office

Server Virtualization is part of the Core Infrastructure Optimization Model Basic Standardized Rationalized Dynamic Reduce hardware and power costs Increase server utilization OS and patch management Software asset management Remote server provisioning Disaster and recovery planning Remote deployment Remote install and migration Automated virtualization Dynamic provisioning Self-managing systems Capacity planning Server Virtualization Manual Infrastructure Managed Infrastructure Managed and Consolidated Fully Automated

Planned Downtime Save state of live virtual machine Stop Virtual Machine Move Virtual Machine Restart Virtual Machine Unplanned Downtime Virtual Machine Failure VM restarted on host Host Failure Virtual Machine restarted on other hosts

Increase Availability Backup Challenge Providing disaster recovery for business continuity for operating systems and applications Solution: Virtualize operating systems and applications enabling easy backup, replication and moving to available servers Microsoft System Center Virtual Application Server A Microsoft System Center Virtual Application Server B

Why Virtualization is Important right now? Cost reduction Hardware Energy Licensing Integration Current IT staff skills Management tools Indirect Cost Savings Business process continuity Operations costs Currently available technologies could reduce data center energy consumption by 70% (EPA) Typical server workloads often consume only 5 10% of total server capacity Source: U.S. EPA, Report to Congress on Server and Data Center Energy Efficiency, Public Law,109-431, August 2007

Datacenter Virtualization Today Physical and Virtual Management Server Consolidation Dev/Test Business Continuity Accelerated Provisioning

Virtualization Reality Virtualization without good management is more dangerous than not using virtualization in the first place. Thomas Bittman, Analyst, Gartner Inadequate Virtualization Management Dangers: Virtual Server Sprawl Non-Scalable Administration. Patching and Provisioning Nightmare

Virtualization with advanced management Example

PRO tips lead to dynamic management

Physical Infrastructure Performance Physical servers data Physical collected converted to to machines identify virtual retired machines or consolidation repurposed candidates Prioritized report of consolidation Intelligent Performance Virtual Machine placement data candidates collected Manager of each from VM agents on VM hosts deployed optimal for intelligent to host virtual machine placement hosts Virtual Machine Hosts

Management: Advantage Microsoft Physical Systems SCOM and SCCM Virtual Systems SCOM and SCCM + System Center Virtual Machine Manager Benefits System Center Operations Manager System Center Configuration Manager System Center Virtual Machine Manager System Center Data Protection Manager System Center Manages Both Physical and Virtual Systems - Manages into the Application Layer and across multiple hypervisors Total Systems Management Proven / Familiar tools for Physical AND virtual management. Managing Physical and Virtual from one toolset yields better management scalability.

Lifecycle Server Management Physical Virtual Workload Provisioning Virtual

Example

Solution cost Software Price 2xSrvEE (1 lic) 2xSrvEE (2 lic) 3xSrvEE (2 lic) 3xSrvDC (2 lic) Win Srv 2008 EE (per server) $2 600 2 $5 200 4 $10 400 6 $15 600 6 $15 600 SC Ops,Conf, DP Managers 2007 $670 3 $2 010 3 $2 010 3 $2 010 3 $2 010 SM Suite Enterprise CAL $1 700 2 $3 400 2 $3 400 3 $5 100 3 $5 100 итого софт $10 610 $15 810 $22 710 $22 710 Hardware Server $5 000 2 $10 000 2 $10 000 3 $15 000 3 $15 000 Storage $15 000 1 $15 000 1 $15 000 1 $15 000 1 $15 000 Итого (виртуальная) $35 610 $40 810 $52 710 $52 710 Стоимость на сервер, включая OSE, софт $1 326 $988 $946 $757 Стоимость на сервер, включая OSE, софт + железо $4 451 $2 551 $2 196 $1 757 Всего запускаемых серверов 8 16 24 30 Стоимость на сервер, включая OSE, софт + железо $7 951 $7 826 $7 784 $7 767 Итого (физическая) $63 610 $125 210 $186 810 $233 010 Software Price Win Srv 2008 SE (per server) $1 000 8 $8 000 16 $16 000 24 $24 000 30 $30 000 SC Ops,Conf, DP Managers 2007 $670 3 $2 010 3 $2 010 3 $2 010 3 $2 010 SM Suite Enterprise CAL $1 700 8 $13 600 16 $27 200 24 $40 800 30 $51 000 Hardware Hardware Server $5 000 8 $40 000 16 $80 000 24 $120 000 30 $150 000

Cost of server infrastructure Cost per each system (HW + OS + Management) Virtual infr. Physical infr. Number of systems Total cost of Infrastructure Virtual infr. Physical infr. Number of systems

Virtualization and the Core IO Model

Virtualization Impact Basic to Standardized

Virtualization Impact Standardized to Rationalized

Virtualization Impact Rationalized to Dynamic VM VM VM VM VM VM VM VM VM VM VM VM VM VM VM VM VMVM VM VM VM VM VM V M

Microsoft virtualization benefits Integration A feature of the OS, not a feature trying to be the OS Trusted Component of a Trusted Platform Management Extend your existing management tools to handle virtualization Manage: Value Virtual AND physical systems Across multiple hypervisors and into applications Less expensive to acquire and license than the competition Harness existing infrastructure and skills no need to start over Interoperability with providers like Novell and XenSource Microsoft Virtualization partners add extensibility and increased ROI

What Is It? Resource to estimate and compare Virtualization ROI across core scenarios How can the ROI Tool help me? Determine consolidation benefits and ROI Based on your current infrastructure, including workloads Provides comparison to other virtualization vendors All-inclusive software and hardware costs When do I use it? To make a cost comparison point in a broader context of ROI In a competitive situation when ROI comparison is required

Action Plan Contact with your account in Microsoft Complete IO assessment Get know how to reduce cost with System Management Suite Enterprise (SMSE)

2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.