Foundations of Cloud Computing

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IBM Software Group Foundations of Cloud Computing Vivek C Agarwal IBM India Software Lab 2011 IBM Corporation

Agenda IBM Software Group Tivoli software Introduction to Cloud Computing Overview of IBM Certification Job Role and Test Name Test Sections Concepts and Benefits Design Principles Architecture Customer requirements & IBM Offerings Q & A 2

Why Cloud Computing 1.2 zettabytes (1.2 trillion GB) exist in the digital universe 50% YTY growth 25% of data is unique; 75% is a copy 32.6 million servers worldwide 85% idle computer capacity 15% of servers run 24/7 without being actively used on a daily basis $12.3 billion in the US spent annually on maintenance for unused software 10% of all software purchased becomes shelfware More than $100 worth of installed but unused software per PC Efficiency Internet connected devices growing 42% per year Between 2000 and 2006. storage grew 69x servers grew 6x Virtual machines growing 42% per year But IT budgets are growing less than 0.8% per year Reinvent Business Rethink IT Economics of Computing are Changing Transformation 3

Cloud computing Cloud computing is a new consumption and delivery model inspired by consumer Internet services. Cloud computing exhibits the following 5 key characteristics: On-demand self-service Ubiquitous network access Location independent resource pooling Rapid elasticity Pay per use A user experience and a business model Standardized offerings Rapidly provisioned Flexibly priced Ease of access An infrastructure management and services delivery method Virtualized resources Managed as a single large resource Delivering services with elastic scaling Cloud is an Evolution CLOUD Dynamic provisioning of workloads SHARED RESOURCES Common workload profiles AUTOMATE Flexible delivery & Self service STANDARDIZE Operational Efficiency VIRTUALIZE Increase Utilization Traditional IT 4 4

Private, on-premise cloud Customer Network Service Request Portal Cloud Infrastructure Resource Pool User Administrator All resources are local and dedicated. All cloud management is local. 5

Public with Dedicated Model Firewall Administrator All infrastructure and resources are within the customer s VPN Service Request Portal Cloud Infrastructure Resource Pool VPN Resources can be dedicated, but off-premise. Customer administrators can manage the catalog and policies. Can specify security policy, isolation, integrity and customize compute requirements. 6

Hybrid Cloud: Managing Multiple Clouds Enterprise Data Center Service Request Portal Public / Off Premise Cloud Administrator Administrator Federated Management Cloud Infrastructure Resource Pool Firewall VPN Cloud Infrastructure Resource Pool Resources are on & off premises and managed through Federated Services Management - Customer administrators can manage their catalog and policies. 7

Spectrum of Deployment Options for Cloud Computing Private Cloud Managed Private Cloud Hosted Private Cloud Shared Cloud Services Public Cloud Services Enterprise Data Center Enterprise Data Center Enterprise Enterprises Users 1 Enterprise owned and operated Private Third-party operated Enterprise owned 2 IBM operated IT capabilities are provided as a service, over an intranet, within the enterprise and behind the firewall Third-party hosted and operated Customer/IBM owned and IBM operated 3 (single tenant) Cloud Services delivered privately to Enterprises / virtual separation of tenants IBM owned and operated 4 (multi-tenant) Cloud Services delivered publicly to end users / secure, enterprise-class IBM owned and operated 5 (multi-tenant) Public IT activities / functions are provided as a service, over the Internet Hybrid Internal and external service delivery methods are integrated 8

What is different about cloud computing? Without cloud computing With cloud computing Virtualized resources Automated service management Standardized services Location independent Rapid scalability Self-service Software Hardware Storage Networking Software Hardware Storage Networking Software Hardware Storage Networking 9

Cloud Components and services 1 Components supply 2 Infrastructure services Services IT and business consulting, systems integration, outsourcing, and other services used to develop and support cloud services and infrastructure Platform as a Service (PaaS) 2 Customers use programming languages, tools and platforms to develop and deploy applications on multi-tenant, shared infrastructure with ability to control deployed applications and environments without the need to manage or control the underlying resources Software Application, platform, information management, system management, development tools, and other software used to set-up and operate cloud services and infrastructure Infrastructure as a Service (IaaS) 2 Software as a Service (SaaS) 2 Customers use processing, storage, networks, other computing resources with ability to rapidly and elastically provision and control resources to deploy and run software and services without the need to manage or control the underlying resources Business services Customers use applications (Eg, CRM, ERP, E-mail) from multiple client devices through a Web browser on multi-tenant and shared infrastructure without the need to manage or control the underlying resources Hardware Servers, storage and networking hardware used to build cloud services and infrastructure Business Process as a Service (BPaaS) 1 Customers consume business outcomes (Eg, payroll processing, HR) by accessing business services via Web-centric interfaces on multi-tenant and shared infrastructures without the need to manage or control the underlying resources 10

Workloads may be at different levels of readiness for cloud 11

Cloud Computing Behind the scenes 12

IBM Certified Solution Advisor (Cloud Computing Architecture V1) An IBM Certified Solution Advisor - Cloud Computing Architecture V1 is a person who can Clearly explain the benefits and underlying concepts of cloud computing. Demonstrate how customer can realize the benefits of cloud computing within their environment Identify cloud computing architecture and design principles Map customer's requirements to the IBM Software Cloud Computing offerings Test 000-032: Foundations of IBM Cloud Computing Architecture V1 SECTIONS Concepts and Benefits Design Principles Architecture Areas / topics Conceptual knowledge of Cloud Computing principles. Working knowledge of how to implement Cloud Computing concepts and the various types of clouds and the various types of Cloud as a service" offerings. Conceptual knowledge of various Cloud Computing business models. Working knowledge of key concerns and how they are addressed in Cloud Computing such as security, performance, etc. Conceptual knowledge of the IBM Software Cloud Computing offerings such as LotusLive, IBM Tivoli Service Automation Manager, IBM Smart Business Development and Test Cloud, IBM WebSphere CloudBurst Appliance, IBM DB2 & Informix and IBM HW Solutions for Cloud Computing 13

Foundations of IBM Cloud Computing Architecture V1 Job Role - IBM Certified Solution Advisor - Cloud Computing Architecture V1 More info http://www-03.ibm.com/certify/certs/50001101.shtml Test 000-032: Number of questions: 48 Time allowed in minutes: 75 Required passing score: 66% Sections I II III Questions 23 9 16 More info - http://www-03.ibm.com/certify/tests/ovr032.shtml 14

Cloud Computing Concepts and Benefits Realize the terms - Delivery models - Private, Public, Hybrid cloud Service models SaaS, PaaS, IaaS Service Providers ASP, ISP, xsp Virtualization, Provisioning, Elastic scaling, Automation, Pervasiveness, Flexible Pricing, Multitenancy, Multi-instance Grid computing, Utility computing, Cluster env, Dynamic Infrastructure, Energy Mgmt, ITIL 15

Cloud Computing Design Principles Realize the terms - 5 layers of cloud computing Hardware - Processing Unit, Storage, Network Network Mgmt & performance User security strategy Cloud web technologies Billing models Cloud Computing Architecture Realize the terms - IBM Cloud Reference Architecture Steps to create cloud instance Hypervisor, Storage, Security 16

Cloud computing layers Client Remote access clients - Desktop, Laptop, Smartphone, Tablet etc., with software to access cloud computing like operating systems, and browsers. Application cloud application services which can be acquired on-demand. Example: email, documents, file sharing. Platform A computing platform with and/or solution stack as a service. Infrastructure delivers computer infrastructure typically a platform virtualization environment, as a service, ex. compute, storage etc., Server The physical computer hardware software that are specifically designed for the delivery of cloud services. Client Application Platform Infrastructure Server 17

Principles of Hardware used in cloud computing Processing unit CPU, RAM must support following Elasticity: ability to meet changing requirements of visualized resources Migration: Ability to move visualized assets from one processing unit to another Storage must support Rapid provisioning and de-provisioning of virtual assets. Migration of virtual assets Security measures to keep one customer from accessing another customers data Network based on variety of specialized hardware Storage Area Network (SAN) Hardware management network Application network Customer network Management Network 18

Principles Guiding IBM Cloud Architecture An architectural principle is an overarching guideline or paradigm driving decisions across the entire architecture development process. IBM established three principles that guide IBM cloud architects in defining the detailed components of each module: Efficiency principle. Design for cloud-scale efficiencies and time-to-deliver/timeto-change metrics when realizing cloud characteristics such as elasticity, selfservice access and flexible sourcing. Objective: drive down costs per service instance hour and time to response by orders of magnitude. Lightweight principle. Support lean and lightweight service management policies, processes and technologies with an eliminate-standardize-optimize evolutionary approach. Objective: radical exploitation of standardization in cloud environments to reduce management costs. Economies-of-scale principle. Identify and leverage commonality in cloud service design. Objective: Optimize sharing of management components and infrastructure across cloud services to reduce capital expense, operating expense and time to market. 19

Common Cloud Management Platform Reference Architecture Cloud Service Consumer Cloud Service Provider Cloud Service Developer Consumer End user Cloud Services User Interface API Business-Process-as-a-Service Software-as-a-Service Platform-as-as-Service Infrastructure-as-a-Service Developer Partner Clouds Virtualized Infrastructure Server, Storage, Network, Facilities Consumer Business Manager Customer In-house IT Consumer Administrator Common Cloud Management Platform Service Delivery Portal API BSS Business Support System OSS Operational Support System Service Business Manager Offering Mgmt Order Mgmt Accounting & Billing Contract Mgmt Service Templates Service Request Management Provisioning Monitoring & Event Management Customer Mgmt Entitlements Invoicing SLA Reporting Metering, Analytics & Reporting Service Delivery Catalog Service Automation Management Configuration Mgmt Incident, Problem & Change Management IT Asset & License Management Virtualization Mgmt Service Provider Portal Service Transition Manager Pricing & Rating Subscriber Mgmt Peering & Settlement Service Offering Catalog Image Lifecycle Management IT Service Level Management Capacity & Performance Management Service Development Portal Service Operations Manager Service Development Tools Service Definition Tools Image Creation Tools Security & Resiliency Service Security Manager 20

Cloud Realization via Service Management (ITIL) Service Strategy For locating and requesting services - Cloud Ready? - ROI Service Design Self-service portal, automation engine and catalog Service Operations Managing cloud services Service Transition Deploying cloud services Automated provisioning and image management Continual Service Improvement Monitoring, security and metering 21

TSAM Web UI TSAM Admin UI Mail Client Linux VM TUAM UI 1 2 3 8 9 11 Service Request Manager 4 Service Automation Manager 5 Tivoli Provisioning Manager 7 Usage & Accounting Manager Tivoli Process Automation Engine Orchestration workflows Tivoli Service Automation Manager 6 10 Tivoli Usage & Accounting Manager 6 AIX VM Linux VM AIX VM Linux VM Win VM Linux VM phyp Hypervisor VMware Hypervisor 22 CPU Memory Disc Network CPU Memory Disc Network

Customer requirements & IBM Offerings Map requirements to IBM Offerings - IBM Cloud offerings for private, public and hybrid. Rational RAFW, Jazz C/ALM WebSphere Hypervisor, CloudBurst Tivoli TPM, TSAM, ITM, ISDM, TFIM, TSPM, TSRM, TAMIT, CCMDB, TSPC, TSM, TADDM, NetCool/Omnibus IM Cognos, InfoSphere, Informix, DB2 enterprise Lotus LotusLive meetings, Events, Connections, inotes, Mobile 23

Multiple entry points to Deploy and manage Cloud Based Services IBM Tivoli Service Automation IBM Service Delivery Manager IBM CloudBurst Flexible software solution to support user-driven service requests and automated resource deployment Pre-configured service management solution optimized for managing virtual environments and cloud deployments Integrated hardware, software and service solution optimized for cloud Self-service user interface for service requests for improved responsiveness and efficiency Workflow support to manage the approval process of usage Automates provisioning of IT resource deployment for efficient operations and to address fluctuating business requirements Interoperable with existing hardware to leverage available resources and previous investment Pre-integrated solution, delivered as virtual images for faster installation and time to value Performance monitoring for ongoing services and VMs Usage and accounting tracking for chargeback capabilities Management server ready for High Availability Energy Management for tracking and optimizing operational costs Self contained Managed-from and managed-to environment to accelerate cloud computing pilots Pre-integrated bundle with software, hardware, storage, network and QuickStart services for rapid time to value 24

Workloads mapped to IBM Smart Business portfolio offerings Analytics Collaboration Development and test Desktop and devices Infrastructure compute Infrastructure storage Business services IBM Smart Business Services on the IBM cloud Standardized services on the IBM cloud Lotus Live Lotus inotes Smart Business Dev and Test on the IBM Cloud Smart Business Desktop on the IBM Cloud Smart Business End User Support IBM Computing on Demand IBM Info Protection Svcs Smart Business Storage on the IBM Cloud BPM BlueWorks Smart Business Expense Reporting Blackberry Ent Svcs IBM Smart Business Services Private cloud services, behind your firewall, built and/or managed by IBM IBM Smart Analytics Cloud Smart Business Dev and Test Cloud Smart Business Desktop Cloud Desktop Cloud for Mobile Devices ISS Services Smart Business Storage Cloud IBM Smart Business Systems Pre-integrated, workloadoptimized systems IBM Smart Analytics System IBM CloudBurst family IBM Information Archive Smart Business for Small or Midsize Business (backed by the IBM Cloud) Consulting Services in support of cloud computing 25 IBM Infrastructure Strategy and Design for Cloud Computing IBM Strategy & Change Services for Cloud Adoption IBM Strategy & Change Services for Cloud Providers 25

LotusLive Offerings LotusLive Meetings LotusLive Meetings is a fullfeatured online meeting service that integrates Web, audio and video conferencing. LotusLive Engage LotusLive Engage combines file sharing, Web conferencing, instant messaging, social networking, and project management together in one place, accessible from anywhere. LotusLive Notes IBM s most widely used software, Lotus Notes is now available as an online service called LotusLive Notes. LotusLive Events LotusLive Events is an online event management service, helping you create, host and manage your next online conference. LotusLive Connections LotusLive Connections integrates you business network with file sharing, instant messaging and social networking in one place, accessible from anywhere. www.lotuslive.com LotusLive inotes Secure, web-based service for email, calendaring and contact management. 26

Rational Offerings: Collaborative ALM An evolution of in the cloud Rational Team Concert Analyst Developers link to requirements from work-items Developer Tester Rational Quality Manager Testers link to requirements from test plans and test cases Analysts communicate requirements with links to development and test plans VIRTUALIZATION + STANDARDIZATION + AUTOMATION = Cost Flexibility Enabling Agility@scale 27

IBM Software Products for Cloud TIVOLI RATIONAL WEBSPHERE INFORMATION MANAGEMENT LOTUS Rational AppScan WAS Hypervisor Edition InfoSphere Warehouse Lotuslive Tivoli Service Automation Manager Rational Team Concert WebSphere CloudBurst InfoSphere Info Server LotusLive Meetings Tivoli Monitoring Rational Quality Manager IBM WebSphere Commerce Informix Dynamic Server LotusLive Events IBM Service Delivery Manager Rational Req.Composer Cognos Express LotusLive Connections Tivoli Usage & Accounting Manager Rational BuildForge DB2 LotusLive Engage Tivoli Netcool Performance Flow Analyzer Tivoli Composite Application Manager Rational Asset Manager Informix LotusLive inotes Tivoli Storage Manager Tivoli Netcool/OMNIbus Tivoli Storage Productivity Center Tivoli Business Service Manager Tivoli Netcool Service Quality Manager Not all inclusive example of some of the solutions for Cloud 28

What next - Develop roadmaps and recommendations to build cloud solutions Business Challenges Operations, competition Data, information Data center costs Customer expectations IT Demands Public Delivering Business Value through Cloud Computing Deployment Options Do more with less Service Delivery/ Management Hybrid Storage Compute Private Security/privacy Improve service Dev/test Collaboration Service quality 1. Cloud Positioning Open discussion of cloud Linked to business challenges, IT drivers, barriers Manage risk Analytic Desktop Workloads Funding/Cost Breakthrough agility Cloud Ready Consolidate Virtualize Standardize Automate Change Payback Period (months) Total Initial Investment for Test Cloud Net Present Value (NPV) Estimated ROI over 3 years Estimated avg. annual ROI Provisioning Cost 38% Testing Productivity 4% Year 1 Savings by Category Hardware 15% 2. Cloud Workload Prioritization Select client motivators and barriers for moving to cloud Prioritize workload using them Software -3% Sys. Admin. Cost 40% 3. Cloud Value Proposition Using case studies, understand potential returns on investment in cloud Migrating workload to cloud delivery model Deployment model 4.85 $1,313,958.33 $6,172,325.64 469.75% 156.58% Public Private Hybrid C u m u l a t i v e E x p e n s e s Cumulative Cost Comparison -- With and without Cloud $30,000,000.00 $25,000,000.00 $20,000,000.00 $15,000,000.00 $10,000,000.00 $5,000,000.00 $0.00 Transformation Point Current IT Model Accumulated Costs Year-1 Year-2 Year-3 Test Cloud Model Accumulated Costs = Service Management driven savings ROI projections from IBM Research Study 2009 Analytics Collaboration Development/Test Desktop/Devices Workload 4. Cloud Reference Architecture Describe foundation model for building cloud solutions Understand applicability to selected workloads Infrastructure Compute Infrastructure Storage Cloud Service Consumer Cloud Service Integration Tools Consumer In-house IT 5. Assessment of Cloudenabling Capabilities Where are you now? Where do you need to be? Which initiatives will be aided by closing the gap? Analytics Collaboration Development/Test Desktop Compute Storage Cloud Service Provider Cloud Services IT capability provided to Cloud Service Consumer (Virtualized) Infrastructure Server, Storage, Network, Facilities Infrastructure for hosting Cloud Services and Common Cloud Management Platform Common Cloud Management Platform OSS Operational Support Services BSS Business Support Services Business-level functionality for management of Cloud Services Service Templates Service Request Management Provisioning Monitoring & Event Management Service Delivery Catalog Service Automation Management Change & Configuration Management Incident & Problem Management IT Asset & License Management Virtualization Mgmt Security & Resiliency Exploratory Departmental Enterprise Exclusive Open Image Lifecycle Management IT Service Level Management Capacity & Performance Management Scope of services Cloud Service Developer Service Development Tools 29

IBM Software Group Thank you! For more information, please visit: http://www.ibm.com/cloud Vivek C Agarwal IBM India Software Labs 2011 IBM Corporation