Indicash ATM Franchise

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Indicash ATM Franchise Earn with an ATM 1

An Opportunity To Be An Entrepreneur If you know of a location that needs an ATM, If you own space that has large footfall, Indicash brings you a unique opportunity to earn with an ATM

TCPSL Corporate Overview Tata Communications Payment Solutions Limited Wholly owned subsidiary of Tata Communications A Leading Payment Solutions Specialist with Banking & Financial Services Focus Indicash India s first and fastest White Label ATM network State- of-the-art payment and communication infrastructure hosted in world class Data centers Leaders in ATM deployment & managing a contracted Services managing over 27000 ATMs One Stop Payment Solutions Provider ATM Outsourcing End to End ATM Deployment and Managed Services POS End to End POS Enablement and Management services Card Issuance Card Issuance and management services, Switching services Hosted Banking Services Hosted Core Banking Financial Inclusion End to End Financial Inclusion 3

Why TCPSL? Heritage - Part of the pioneering TATA Group, contributing to the nation s development Expertise - Market leader in the ATM deployment space Credibility - Trusted partner of 37 Banks in India Group Values -Trust, Security and Reliability Parent Company - Tata Communications expertise in networks and managed services Ability to leverage off TATA pan India retail footprint

White Label ATMs The Concept With a view to increase financial inclusion in India, Reserve Bank of India has permitted the launch of White Label ATM s or WLAs in India to a few select players, including TCPSL. This means that Non-banking entities can now launch their own branded ATMs, Customers from any bank can transact on such White Label ATM s. Indicash ATM - A TATA Product, was officially launched on 27th June 2013, making TCPSL the first entrant into the White Label ATM space in India. TCPSL will roll out a minimum of 15,000 Indicash ATMs across India by 2016. 5

Ushering In A New Era Of ATMs: The White Label Story

India Has High Potential For ATM Penetration Total ATM base in India is ~1,55,000 (Feb 2014) Over 22,000 ATMs have been added p.a. in the last five years 155 8 11 18 21 25 35 44 60 75 96 130 # ATMs (in 000s) 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 However, a huge gap still exists vs. mature markets India 125 China 211 UK 530 ATM Density (ATMs/Mn of population) US 1390 0 200 400 600 800 1000 1200 1400 1600 ATMs/ Mn of population Internationally, growth in the ATM market has been fuelled by the White Labelers; ~46% market share in US and in Canada almost 70% market share

RBI WLA Licensing Scheme - Salient Features Why - 75% of ATMs are in Tier 1 & 2 towns, but 55% of accounts in Tier 3-6 locations Under the guidelines, non-bank entities are be permitted to set up, own and operate ATMs in India Third party advertising and VAS allowed in WLA Deployment Schemes Offered Scheme Year 1 (min) Year 2 (min) Year 3 (min) TOTAL Roll-out Ratio (Tier 1/2 : 3/4 : 5/6) A 1000 2000 6000 9000 3.3 : 9 : 1 B 5000 5000 5000 15000 5 : 8.5 : 1.5 C 25000 25000 50000 10 : 9 : 1 TCPSL has been licensed under Scheme B

Fastest Growing White Label ATM Network Deploying ~ 500 ATMs Across India Every Month The first Indicash ATM was inaugurated at Chandrapada a tier 5 village in Thane district, Maharashtra on 27 th June 2013 Indicash ATM being inaugurated at Tata Medical Centre, Kolkata Indicash ATM inaugurated at Tata Memorial Hospital, Mumbai

Extending ATM Convenience To Masses - Indicash Redefines ATM deployment Offsite Porta Cabin 10

Extending ATM Convenience To Masses - Indicash ATM Formats Shop in Shop (SIS) Lobby Format 11

The Indicash Experience Functional attributes Emotional attributes An Accessible, Easy & Reliable experience Cash and non cash transactions on all bank debit cards ATMs at convenient locations ATM rooms are spacious, clean and well lit 14 inch Intuitive, user-friendly & multilingual ATM User Interface Card dip ATM machines ATMs with privacy screen filters, key pad shields, and electronic surveillance to enable safe and secure transactions A Trustworthy Friend Accessible and welcoming Secure Consistent experience - reassuring presence A guide - Will educate you when needed Omnipresence always around the corner

Why Indicash ATM Franchisee? Benefits? Be a part of our growing network: Our readily expanding network presents an exciting opportunity which can increase your earning potential with a minimal investment. Be a franchisee for the Indicash ATM and you can earn with every transaction carried out at your ATM site. Furthermore, with no maintenance commitment from your side, this is a business opportunity which gives maximum returns with minimum or no efforts at all. Invest in the Indicash ATM network and encash the benefits of: Low capital investment Negligible commitments Steady, lucrative returns Increased footfall on your premises Ease of operation Partner With Indicash - Own An Indicash ATM Franchisee

Franchise Model How it works? Identify the location that can be your own or rented TCPSL will deploy and operate the ATM at the identified location Earn on every transaction at the ATM Pay a monthly fee to TCPSL for maintenance, cash loading and holding charges

Indicash ATMs Simple Requirements For An Indicash ATM

Location, Location, Location: Key to Success Few examples of locations based on our experience where this model holds potential High footfall, low ATM penetrated locations Shops near a station / bus-stand College hostels and campuses with 2,000+ students Large commercial hubs with a captive base of 2,000 + employees Residential complexes with 1,500+ flats or units

Roles & Responsibility* Activity ATM Space identification Space Rentals Assets Electricity Charges Site interior build Branding / Signage Cash Operations ATM Switching ATM Monitoring House Keeping Transaction & Cash Reconciliation TCPSL TCPSL TCPSL TCPSL TCPSL TCPSL Responsibility Chart Based on the model Franchisee Franchisee Franchisee Franchisee *Commercials to be discussed separately

Terms & Conditions Following will be shared and discussed on request: Commercial terms Agreement to be signed between TCPSL and successful prospect ATM site specifications Each site will have to meet TCPSL s evaluation criteria TCPSL will maintain overall control of the Indicash brand and use of the same will be with the explicit written permission of TCPSL

Contact us for more information on Indicash ATM Franchise opportunity Toll Free 1 800 266 2660 - Dial 5 for Franchise Enquiries To know more about Indicash, log on to www.indicash.co.in