Next Generation Mobile Technology & Standardization Conference

Next Generation Mobile Technology & Standardization Conference OMA Communications Working Group Industry Contributions 17 November 2010 Seoul, Republic of Korea Kyung-Tak Lee, Chair, Communications Working Group, Open Mobile Alliance Samsung Electronics

Agenda Market Potential for Messaging - OMA Response and Collaboration Application of OMA Communication Enablers in the Market OMA Communications Working Group in 2010 CPM 1.0, CAB 1.0, SpamRep 1.0, PAL 1.0, XDM 2.1 New and Future Activities Summary OMA Communications Working Group Slide 2

Market Opportunity for Mobile Messaging continuously increasing Facts and Predictions - worldwide: Worldwide market: USD 150.6 bil (2009) 233 bil (2014) SMS still the highest revenue USD 102 bil in 2009 MMS is becoming a success: 22%/48% increase in revenue/traffic (2008 2009) Mobile IM and Email to grow with SMS/MMS together Source: Mobile Internet More Popular in China than in U.S., The Nielsen Company, Aug 2010 Source: Mobile Messaging Futures 2010-2014: Analysis and Growth Forecasts for Mobile Messaging Markets Worldwide: 4th Edition, Portio Research, Jan 2010 OMA Communications Working Group Slide 3

OMA Communications Responding to Market Trends and Demands Demonstrated through collaboration with other bodies. OMA Communications Working Group Slide 4

Application of OMA COM Enablers in the market GSMA - Rich Communication Suite (RCS) Collaborative effort to facilitate the introduction of commercial, IMS based rich communication services. Involves participation from many network operators, vendors and other telecommunication companies Main features of the first release include the following: OMA Communications Working Group Slide 6

Application of COM Enablers in the market (2/2) Korean Mobile IM Initiative Major Success for Korean Operators National initiative to make IMS-based Mobile IM service interoperable among three Korean operators (SK Telecom, KT, LGT) Feature sets (common to all operators) Presence (log in/out, nickname): OMA Presence SIMPLE 1.0.1, OMA XDM 1.0.1 IM (text, emoticon, flashcon, picture / 1:1, 1:N): OMA SIMPLE IM 1.0 Source SKT: Introducing SK Telcom s RCS Services, RCS Asian Forum 2010 OMA Communications Working Group Slide 7

Agenda Market Potential for Messaging - OMA Response and Collaboration Application of Communication Enablers in the Market OMA Communications Working Group in 2010 CPM 1.0, CAB 1.0, SpamRep 1.0, PAL 1.0, XDM 2.1 New and Future Activities Summary OMA Communications Working Group Slide 8

Two Main Areas of Focus in 2010 Convergence Converged IP Messaging (CPM) 1.0 Converged Address Book (CAB) 1.0 Enriched Communication Experience and Support Spam Report (SpamRep) 1.0 Presence Access Layer (PAL) 1.0 XML Document Management (XDM) 2.1 OMA Communications Working Group Slide 9

Converged IP Messaging (CPM) 1.0 Overview Motivations Limitations of current communication services Overlapping features confusion to the end-user These communication services co-exist but as individual silos New services and network capabilities open up an opportunity for multiple access methods and services Goals Define an IP-based framework with capabilities to provide user experiences from existing communication services Global architecture that can interwork with existing messaging services Leverage capabilities of SIP/IP networks (e.g. IMS, MMD) OMA Communications Working Group Slide 10

CPM 1.0 Main Features OMA Communications Working Group Slide 11

CPM 1.0 Architecture OMA Communications Working Group Slide 12

Converged Address Book (CAB) 1.0 Overview Motivations Address book used as launch pad for many emerging services. Users are trying to manage many address book clients difficult and bad user experience. In order to avoid market fragmentation and improve user experience, a common standard for Address Book is required. Goals Develop a network based address book that allows the use of a single and common address book. Provides advanced features aimed at enhancing the functionality and user experience of the address book. OMA Communications Working Group Slide 13

CAB 1.0 Main Features (1/2) Non-CAB address books 1. Contact Subscriptions Address Book (AB) 2. Imported Contacts Personal Contact Card (PCC) CAB User s Personal Contact Card User View ForFootball Service Provider View- Gaming 3. Internal/External directories Search Nickname (football team) Im address 1 Gaming alias Preferred games 4. Contact Share Football sites URL1 (CNN) Football store URL 1 Football store URL 2 Service Provider View- OnlineSports Shopping URL 1 Shopping URL 2 User View ForShopping Home address Hometel# Home email Service Provider View Family (AB contacts, PCC) School account URL Credit card # Mobiletel tel# Cottage address Work mobile# Full Name Im address 2 Footer information here CAB User

CAB 1.0 Main Features (2/2) Address Book (AB) synchronization with multiple devices registered by the same CAB User across IP networks. Management of CAB User s Personal Contact Card (PCC) into different Contact Views Contact Subscription and publishing of PCCs to other CAB Users in order to automatically update their ABs with latest contact information Contact Share of AB and PCC information or subsets to other users (CAB Users or legacy address book clients) Search of contact information in AB and PCC data, subject to authorization rules set by CAB User who owns the data Interworking with non-cab network based address book system(s) Adaptation to/from Legacy Formats Support of search in External Directories CAB exposes the capability to read data in AB and PCC for other OMA Enablers CAB Enabler supports interoperation between service providers OMA Communications Working Group Slide 15

CAB 1.0 Architecture OMA Communications Working Group Slide 16

Spam Reporting (SpamRep) 1.0 Overview Defines a mechanism to allow recipients to designate any unwanted media as spam and send a report to a network entity with information about the origin and content of the unwanted media Status: OMS Candidate Release (Nov 2010) OMA Communications Working Group Slide 17

SpamRep 1.0 Main Features and Architecture Features covered Creation, formatting, and transfer of Spam Reports between client and server Categorization by the User of the type of abusive message (e.g., spam, malware, phishing, etc.) Action requests (e.g., Block Sender, Unblock Sender, Retrieve Blocked Messages) Reporting automatically or by User initiation Applicable to SMS, MMS, IM, video, etc. OMA Communications Working Group Slide 18

Presence Access Layer (PAL) 1.0 Overview Defines a common access layer for clients to presence information by defining common interoperable Presence Aspects and Presence Triggers and interworking with the presence owning enabler (e.g. OMA Presence) Status: Candidate Release (Aug 2010) Footer information here

PAL 1.0 Main Features Client interaction: PAL Client receives consolidated presence information indicators based on consistent, interoperable Presence Aspects/Triggers Presence Context: PAL establishes and resolves Presence Context (view of presence for a given watcher) associated with a presence aware service Interworking: Interface and interworking with information owning Enablers (e.g. OMA SIMPLE Presence) Privacy & Security: Ensuring privacy and security of information sources and clients Configuration & Administration Configuration and administration of PAL Profiles OMA Communications Working Group Slide 20

PAL 1.0 Architecture OMA Communications Working Group Slide 21

XML Document Management (XDM) 2.1 Overview Defines a common mechanism that makes user-specific service-related information (e.g. presence subscription rules, user preferences) accessible to the service enablers that need it. This version extends previous versions of XDM to support the OMA Converged IP Messaging (CPM) and OMA Converged Address Book (CAB) enablers. XDM 2.1 Main Features Management of XML document access permissions (i.e. ACLs) History of XDM operations performed on an XML document Extensions to User Access Policy Extensions to Group User Preference Profiles Document forwarding (e.g. In support of OMA CAB 1.0) Non-sip notifications of changes to XML Documents (i.e. utilizing OMA Push Enabler) OMA Communications Working Group Slide 22

XDM 2.1 Architecture OMA Communications Working Group Slide 23

New and Future activities Enhanced Visual Voice Mail (EVVM) 1.0 Develop a common mechanism to offer enhanced voicemail service Builds upon the OMTP/GSMA VVM 1.3 Specifications Leverages OMTP/GSMA VVM 1.3 to add new functions and interfaces as needed Offers the following features: Flexible user greetings to cover different scenarios Extension of voicemail to LTE deployment with multi-device supports Easier sharing a voice message with a 3rd party Converging voicemail service with existing and future messaging services Status: Candidate Enabler planned for Nov 2011 Definition of Communication APIs Definition of service APIs focused on exposing features of COM-related Enablers Target Enablers: CPM 1.0, CAB 1.0, Presence 2.0, changes to PDE 1.2 Status: Under discussion And even more innovative features to come! OMA Communications Working Group Slide 25

Summary The OMA Communications WG Has been the leader of many innovative Service Enablers, focused on: Enrichment of communication experience and support Convergence of communications Has driven collaborations with many international standardization organizations and trade associations: 3GPP/2, IETF, GSMA RCS, Will continue to provide every resource and expertise needed to address market needs in the communication services area Welcomes new collaborations to build the future of communication services OMA Communications Working Group Slide 27

Contacts for more information about OMA COM Working Group OMA COM WG Chair Kyung-Tak Lee, kyungtak.lee@samsung.com OMA COM WG Vice-Chair Mike Parsel, Mike.M.Parsel@sprint.com Brian McColgan, bmccolgan@rim.com OMA COM-CAB SWG Chair Cristina Badulescu, cristina.badulescu@ericsson.com OMA COM-EVVM SWG Chair Jerry Shih, JS9053@att.com OMA COM-SpamRep SWG Chair David K. Smith, DS9930@att.com OMA Communications Working Group Slide 28

Contacts for more information about OMA OMA Communications Contact Bobby Fraher, External Communications Manager bfraher@omaorg.org Interested in joining the OMA http://www.openmobilealliance.org/membership/default.aspx 2010 Q3 OA Quarterly Newsletter http://www.openmobilealliance.org/comms/pages/oma_quarterly_2010_vol_3.htm Full list of OMA Mobile Service Enablers http://www.openmobilealliance.org/technical/releaseprogram.aspx List of upcoming OMA Plenary Meetings http://www.openmobilealliance.org/meetings/ Lfor a full list of OMA members http://www.openmobilealliance.org/membership/currentmembers.aspx OMA Communications Working Group Slide 29