Cisco Unified Data Center Strategy

Cisco Unified Data Center Strategy How can IT enable new business? Holger Müller Technical Solutions Architect, Cisco September 2014

My business is rapidly changing and I need the IT and new technologies to drive innovation and to produce a competitive advantage.

The IT Evolution Free up time here More Project and Opportunities here More Focus here Commodity IT Internal dedicated IT Low value add Time consuming IT as Cost Center i.e. email, Databases, Backup etc. Business relevant IT IT Services for customers Core Business Apps Big Data, Mobile Devices Cloud Services High Potential for value add IT as Service Broker Requires more focus New Business Opportunities Business Analytics Social Media feeds Internet of Everything What could we be doing? 4

IT Budget Distribution 70-80% run Keep the lights green 20-30% for new innovative projects Nearly nothing for Business Transformation Commodity IT Internal dedicated IT Low value add Time consuming IT as Cost Center i.e. email, Databases, Backup etc. Business relevant IT IT Services for customers Core Business Apps Big Data, Mobile Devices Cloud Services High Potential for value add IT as Service Broker Requires more focus New Business Opportunities Business Analytics Social Media feeds Internet of Everything What could we be doing? 5

The IT Evolution Conflicting requirements Stability Planned release cycles Proven technologies Siloed Operation Teams Commodity IT System of Record Internal dedicated IT Low value add Time consuming IT as Cost Center i.e. email, Databases, Backup etc. Creativity Agile Methods Constant Change Innovative Technologies Automation Business relevant IT System of Engagement Driven by Cloud Computing, Mobile Apps, Big Data and Social Media Brings faster value to the business Must respond quickly to market shifts Rapid innovation to meet customer needs Intense Focus on User Experience, Speed of Delivery and Agility 6

What organizations need to do is transform that legacy environment into one that is much more modern, much more agile and efficient

It s imperative that IT is able to respond much more quickly than we have been able to traditionally because the pace of change in business is rapidly increasing.

New Mandate for IT IoT Cloud Mobile New Breed of Applications Big Data and Analytics 9

APPLICATION DELIVERY ASSUMPTIONS & REALITIES Cost is ZERO Latency is ZERO Homogenous INFINITE bandwidth ONE Admin TOPOLOGY does not change Secure Reliable *Fallacies of Distributed Computing Peter Deutsch 11

Application Language Barriers Developers Infrastructure Teams Application Tiers Provider / Consumer Relationships VLANs Subnets Protocols Ports Developer and infrastructure teams must translate between disparate languages. 12

The Rise of DevOps I want change DevOps I want stability DEVELOPMENT OPERATION 13

Data Center Analogy This is where the DC technology should be The Data Center Technology is here today Speed Capacity Security Fly-by-wire Auto-Pilot Automated Solutions 14

Business Requirements enforce Shadow IT Current SaaS Applications User IT IaaS Provider of Infrastructure 15

The Dropbox Challenge Shadow IT leads to Security and Compliance Issues File Servers are internal only Dropbox works anywhere and on all devices We ll use Dropbox (but don t tell IT) And it s all IT offers It s free, really We saw this coming! 16

Business Requirements enforce Shadow IT Current SaaS Applications Future Service Portfolio User IT User IT SaaS IaaS Private hybrid Provider of Infrastructure Business Partner and Broker of Services Public 17

Business requirements putting a new demand on the Data Center Infrastructure and are driving a paradigm shift The Data Center Intrastructure must be Application centric and Application aware The Data Center landscape must tie physical and virtual systems together The IT Infrastructure must be much more programmable, automated and orchestrated I need technology which supports Hyprid Cloud approaches in order to bring the control back into the IT and to be more cost effective I need a simple and rapid integration utilizing open standards for management and orchestration systems A system approach instead of a box-by-box approach is required to drive simplification I need DevOps capabilities in the infrastructure to support Agile Software development 18 18

Cisco Unified Data Center Delivering an Application Centric Infrastructure MANAGEMENT AND AUTOMATION Policy-based Resource Management UNIFIED COMPUTING NETWORKING INTERCLOUD Modular Stateless Computing and Application Acceleration Policy-based, Scalable, Secure Network Fabric Open and Secure Workload Migration Among Clouds 20

Powering Applications at Every Scale Fourth Generation UCS Servers UCS Management Innovation UCS Mini Core Data Center Workloads UCS M-Series Modular Servers UCS C3160 Edge-Scale Computing Cloud-Scale Computing Compute Network Storage Virtualization Management and Automation 22

Introducing Application Centric Infrastructure Components ACI Ecosystem Partners Automation Hypervisor Management OVM Enterprise Monitoring Systems Management Orchestration Frameworks Application Network Profile APIC Centralized Policy Management Open APIs, Open Source, Open Standards Fabric Physical Networking Nexus 7K Nexus 2K Hypervisors and Virtual Networking Compute L4 L7 Services Storage Multi DC WAN and Cloud Integrated WAN Edge End Points Physical & Virtual 24

Policy Driven Data Centre What? Invest Time here Network Define the Application Communication Policy Security Virtualization Application Cloud Policy Framework Spend No Time Provision the Policy into the Fabric (Fully Automated) How? 25

Why Hybrid IT? Control Security DC/Private Clouds Striking the perfect balance Data Sovereignty Economics Speed Scale Provider Clouds Hybrid FIXED WORKLOADS CHOICE TO BUILD / RENT ACROSS PROVIDERS WORKLOAD PORTABILITY CONSISTENT SECURITY ELASTIC WORKLOADS 27

Cisco s Hybrid Cloud Approach No Vendor Lock-In Any Hypervisor to Any Provider Heterogeneous Infrastructure Expanding Cloud Provider Ecosystem Customer Open Choice End-to-End Security Unified Workload Management and Governance Cisco Intercloud Fabric Workload Mobility Across Clouds 28

Cisco Intercloud Fabric ENTERPRISE DC / PRIVATE CLOUD PROVIDER CLOUDS vsphere Intercloud Fabric for Business Intercloud Fabric for Providers Intercloud Ecosystem Hyper-V* End User and IT Admin Portals EC2 APIs Openstack/KVM* CloudStack/Xen* Secure Extender Network, Compute & Storage Azure APIs IBM SoftLayer APIs 29 * Available in subsequent releases

Intercloud Fabric analogy of a Switch Line cards Intercloud Fabric Switch Modular Switch Network Admin IT Admin Supervisor-1 Intercloud Fabric for business Back Plane Supervisor-2 Linecard-1 Linecard-2 Intercloud Fabric Switch Intercloud Intercloud Fabric Switch Intercloud Fabric Switch Linecard-N 30

Simplify IT Combining Public and Private Cloud Enterprise Cloud APIC Provider Cloud F/W ADC L/B WE AP WEB ADC L/B APP DB B P InterCloud Secure Connection F/W ADC L/B F/W ADC L/B F/W ADC L/B WE WEB BWE WEB BWE WEB B ADC L/B ADC L/B ADC L/B AP APP P AP APP P AP APP P Consistent ACI Policy Across Public and Private Clouds 31

Together with our partners, we re building an Intercloud to include all the cloud services you re using today, and so much more! IaaS PaaS Microsoft Suite aas HCS DRaaS Enterprise Workloads Partner Clouds APIs Native Cloud Applications Enterprise Private Clouds Portal Intercloud Fabric Public Clouds APIs Big Data and Analytics Collaboration and Video Cloud Services and Applications APIs OpenStack WebEx Meraki Security IOE aas Analytics HANA aas vdesktop aas 32

IT Service Broker - Delivering IT Services to Users Customer Expectations Service Catalog Model Transparent and Clear Status Automated Delivery Self Service Immediate Gratification Today s Reality Many different request points Difficult to track status Manual request fulfillment High Touch Model Slow 34

Components of a Cloud Architecture Robust and Extensible Service Catalog Intelligent Orchestration Seamless Secure Connectivity - Reporting and Analytics - Lifecycle Mgmt -RBAC -Show/Charge Back 35

IT Service Delivery Transformation Building a Holistic Service Catalog IT Service Catalog and Self Service Portal Enterprise IT Services Network Services Cloud Computing Services BYOD Laptops/ Desktops IM/P Video Mobile Devices Phones/ Printers Email Webex Desktop Software Social Apps VDI Mobile Apps Core Apps Manage Wired/ Wireless Network VPN/Security Other Network Functions IaaS PaaS SaaS Virtual/Bare Metal Virtual/ Physical Network Multi-Cloud Application Platforms Pre-built Application Stacks Blueprints Hosted Application Cloud Service Broker Syndicated Application Unified Orchestration & Automation 36 36

Journey to the Cloud Step One Infrastructure Automation Consolidate, standardize, virtualize For IT operations/administrators Delivers: IT efficiency, reduced costs Step Two Full Cloud Automated Private, Public, and Hybrid Application + Infrastructure across wide range of business services Designed for End Users Delivers organizational speed, flexibility and agility across entire organization 37

Cisco Unified Data Center Strategy Key Take Aways Unified solutions combining Physical, Virtual and Cloud Policy-Driven Data Center Infrastructure with application awareness and centricity Intercloud normalizes the world of many Clouds and delivers a true Hybrid IT Cisco enables Fast IT in order to move workloads around as business policy dictates 38

Thank you!