HP OpenCall Media Platform 4.1 Data sheet HP OpenCall Media Platform 4.1 enables you to deliver cutting-edge interactive multimedia services to your subscribers, resulting in increased revenue and improved customer loyalty. Adding interaction to video content Adapting video formats to many devices Creating new video user interfaces Internet, blogging, and services such as YouTube are the symbols of today s major trends in communication: mobility, multimedia, and the explosion of communities. The widespread use of camera phones and the increasing success of 3G phones have made capturing and sharing multimedia content an important part of mobile subscribers personal and business communications. Responding to these trends, service providers can now deliver compelling visual experiences while hiding the technology that enables them. In these efforts, key objectives include: Subscriber-centric services that allow users to access their communication and entertainment services at any time, from any place and from any device. Services that are personal, context aware and rich with content. Services that are highly adaptive, cost efficient and able to anticipate and meet the needs of customers. In this new market environment, services must be connected and delivered over a variety of networks, including 3G, next-generation network (NGN) and IP Multimedia Subsystem (IMS), the Internet for content access, and 2G when out of coverage. These services can also be enriched by information from the IP Multimedia Subsystem, such as presence and location, or information from the Web 2.0, such as personal and social preferences.
Meet the challenge with HP OpenCall Media Platform HP OpenCall Media Platform 4.1 is a scalable, carrier-grade Internet Protocol (IP) multimedia server that helps you accelerate the creation and deployment of interactive access to content, person-to-person, and community multimedia services. You can implement a wide range of services on HP OpenCall Media Platform. The platform supports interactive voice and video response systems (IVVR), multimedia portals, multimedia messaging, audio and video conferencing, sharing, blogging, and community-centric multimedia services. HP OpenCall Media Platform supports access to multiple networks: Circuit-switched 3G networks Circuit-switched 2G networks when out of 3G coverage or for 2G subscribers Packet-switched, NGN, and IMS Broadband/Internet for content access Web 2.0 and IMS for information such as presence, location, and social preferences In addition, HP OpenCall Media Platform supports a diversity of deployment architectures, from Web services using VoiceXML/CCXML or Java to NGN/IMS services using MSCML and Netann protocols. It gives your developers a high-level abstraction while at the same time providing low-level control of all aspects of the system, including call and media control. The range of deployment options, industry-standard interfaces, software-based media processing, cross network multimedia services support, and wide range of compelling voice and video services also makes HP OpenCall Media Platform an excellent choice for your journey on the road to IMS, including the key steps of consolidation, convergence, and innovation. HP OpenCall Media Platform product differentiators Support network convergence and protect your investment: HP OpenCall Media Platform is ready for deployment into today s 3G, broadband, NGN as well as IMS networks. HP leadership and a strong commitment to standards gives you a platform with long-term viability and helps protect your service investments. Enable revenue-generating applications: The features of the HP OpenCall Media Platform enable a wide range of advanced multimedia services, including access to content, messaging, sharing, and audio and video conferencing. These services help you generate video traffic to leverage your 3G/UMTS license investments and compensate for the decline in average revenue per user (ARPU) from voice services. These innovative services encourage consumer interest and attract early adopters to 3G. They also help you differentiate your offerings from the competition and encourage consumer interest in multimedia services by providing attractive content and innovative applications. Attract new subscribers and reduce churn with a top-quality user experience: The platform delivers rich, easy-to-use and very reactive user interaction, combining simple keyboard (DTMF) and intuitive voice interaction (ASR) for the best experience. It also offers excellent image quality that leverages more than ten years of HP research and development in software-based voice and video processing technologies. Gain freedom of choice: HP OpenCall, with its strong partner ecosystem, gives you the flexibility to choose from a wide selection of the most compelling video services. Moreover, this offering is available either from partners with a strong focus in your region or from partners with a global reach. 2
Leverage industry standards: HP OpenCall Media Platform implements W3C, IETF and 3GPP standard interfaces, such as VoiceXML and CCXML, and protocols such as Netann, MSCML, SIP, RTP, RTCP, RTSP and MRCP. It also relies on industry-standard hardware, including rackmount and blade servers, and Carrier Grade blades and operating systems, such as standard Linux. Enable automatic natural call completion between 3G and 2G: Calls from a 3G subscriber to a 2G user will be connected. Calls to an out-of-coverage 3G subscriber or a 2G subscriber will be connected in audio. The service/solution is responsible for the video content that will be displayed to the 3G subscriber on the call (avatar, advertisement, and so on). Benefit from the proven track record of HP in the media domain: HP OpenCall Media Platform 4.1 is founded on the industry s most complete and mature platform for voice services. More than 500,000 voice ports and 2,200 platforms are commercially deployed in over 45 countries. Increase 3G video service usage Video services represent a strong business driver for 3G communications. However, how do you best take advantage of the opportunity? Once you launch video services, how do you make sure compelling user experiences that will generate steady uptake in 3G video service adoption? Poor user interfaces and complex user interactions have proven to be key deterrents to video service adoption. Addressing this challenge head-on, the HP OpenCall Media Platform product fully leverages standard handset capabilities and their interaction features, such as keypads, voice interface, and displays. Choose from the widest range of compelling voice and video services By simply dialing a standard phone number, thanks to the HP OpenCall Media Platform, subscribers can reach voice and video services. They can gain access to recorded or live content, video messaging, video telephony, and multimedia entertainment. These services are available from leading application providers that have adopted the HP OpenCall Media platform or are available directly from HP. Access to content Support of RTP/RTSP protocols enables: Recorded content access: The HP OpenCall Media Platform is interoperable with standard content delivery technology, such as Real Networks Helix and Apple Darwin streaming server. This enables you to deliver to your subscribers the popular content they demand, such as music clips or TV video clips right to their handsets. Access to live content streamed from IP or 3G cameras: This enables the surveillance or monitoring of remote locations, traffic or weather conditions. Streamed live content access for entertainment: This includes access to live TV channels and live newscasts selected by theme, such as sport, business or weather. Messaging Video messaging, video greeting services and next-generation voicemail: For these services, the HP OpenCall Media Platform is used for call termination and execution of voice and/or video dialogs. These dialogs use various combinations of audio prompts, video clips and avatars, and ASR/TTS. Personalization of the look and feel of the video-mail interface through video avatars is easy. 3
Video blogging: This service brings the world of video blogging to 3G mobile phones. Video blogs enable users to watch, rate, create and share video messages with others using 3G mobile phones. These recordings can then either be published immediately or be sent for vetting before publication through administrative interfaces. Blogging is free of digital rights management issues, since the content is generated by the users themselves. This makes it an ideal service for 3G traffic generation. Participation TV: User audiences can call a video shortcode and are guided through the process of recording comments and views for sharing on air. These video clips are then delivered direct to the broadcasting studio. Video SMS: A video SMS service user simply dials to connect to the video SMS solution and then leaves a message guided by video prompts. The video message is automatically delivered and played when the recipient answers the incoming call. Telephony Call completion: Call completion services for voice and video calls are designed to reduce the number of unsuccessful connections and voicemail slam-down. Such services identify calls where one party could not reach another party. Several notification methods can inform the party that there was an unsuccessful call attempt and facilitate the establishment of a new call. Personalized video ring-back tone: The HP OpenCall Media Platform offers high-performance characteristics and intimate integration with 3G-324m video gateways to support fast call establishment mechanisms. This enables the deployment of applications with a profile of high call rate and short call duration, such as video ring-back tones. Advanced audio/video conferencing: The HP OpenCall Media Platform offers a video group communication enabler that can be launched from any collaboration or instant communication service. It enables advanced audio and video conferences for businesses or consumers. Instant or scheduled group communications: This service offers a new way for people to communicate. Extending from one-to-one communication, it allows entire groups or communities to share instant or videocommunications. This includes the ability to share pictures, movie trailers, video clips, and video blogs with friends. Enterprises can also use advanced conferencing in association with other collaborative tools to increase productivity and save travel costs. Video sharing: Person-to-person video sharing during a call is a clear progress from multimedia messaging service (MMS)-based video messaging. The sharing of video content, either live or pre-recorded, enriches the user experience. Music portals and promotion portals: Video portals have helped promote events such as new albums and film launches. They can provide access to exclusive content and downloads, and allow the public to send in their own videos. This kind of portal has already been used to successfully promote up-and-coming bands using music videos and personal videomail greetings. Audio and video call centers: Call centers are essential to building better relationships with customers. The addition of video allows businesses to entertain, inform or advertise to customers while waiting for an operator. When the operator becomes available, he or she can play video clips in response to certain questions, thus saving operation time and reducing 4
Figure 1: OCMP providing content access to fixed and mobile networks subscribers Monitoring and surveillance Recorded content Messaging Video sharing Blogging service Social preference information HP OpenCall Media Platform Presence information 2G, 3G, Packet Broadband customer confusion. Moreover, the customer has a more intuitive and direct exchange by simply showing the problem to the support agent. Interactive voice and video response (IVVR) systems: HP OpenCall Media Platform is ideal for the creation and deployment of IVVR systems thanks the high level of user interactivity it provides. With its built-in support for multi-application deployment, HP OpenCall Media Platform also supports the replacement of legacy IVRs with a standards-based platform. The different applications can share common resources, such as telephony ports or ASR and TTS resources. HP OpenCall Media Platform product features Mature and complete application development environment for carrier-grade services HP OpenCall Media Platform 4.1 offers a number of programming interfaces: A VoiceXML 2.0 and 2.1 interpreter, enabling a standardized XML-based approach for fast video dialog creation CCXML 1.0 interpreter, enabling a standardized XML-based means to develop enhanced call control applications A high-level Java-based Call Control API (CCAPI) that lets you develop applications in Java to run directly on the platform MSCML and Netann interfaces validated with leading SIP application server vendors for advanced conferencing services development Support for the Eclipse Integrated Development Environment for the design of Java, VoiceXML or CCXML applications Support for streaming of live or recorded access to content HP OpenCall Media Platform supports RTSP streaming protocols and has been proven to operate with leading market streaming servers, such as Real Networks Helix server and Apple Darwin streaming server. There s no need for client download to the handset. Only standard RTP streams are used toward the handset. 5
Market-leading conferencing capabilities HP OpenCall Media Platform conferencing combines advanced audio conferencing capabilities including DTMF, mute/un-mute, pre- and mid-conference announcements and conference split and merge with advanced video conferencing features, such as multiple screen layouts, background image and text and logo insertion, and a data sharing capability. This rich mix of features creates a unique proposition for business or consumer communication services. No client software needed on terminals HP OpenCall Media Platform 4.1 interfaces with content servers and removes the need for client software download on terminals. Operators and content providers benefit from greater compatibility and quicker market acceptance. You also avoid the management of a client/ player in your installed base. Device adaptation for universal access to services HP OpenCall Media Platform adapts to the capabilities of the end-user terminal through frame size, frame rate, and audio and video codec transcoding. Regardless of what you have in hand a SIP phone, a basic 3G terminal with plain H263 video, and a small screen or a high definition terminal with H264 video and a wide screen you can expect access to content and services with the highest capabilities. Call tromboning, outgoing calls for richer interaction HP OpenCall Media Platform 4.1 supports inbound and outbound calls. It also support call tromboning to enrich service with call back, call transfer, and redirection capabilities, including: Voice/video-mail call back Redirection to call center Video to audio call transfer when out of 3G network coverage or to reconnect to a 2G subscriber Intuitive and powerful user interaction for an improved user experience All subscribers have experience with keypad interaction (using DTMF). HP OpenCall Media Platform 4.1 supports simultaneously intuitive voice interaction through automatic speech recognition. An adaptive leading-edge software infrastructure The HP OpenCall Media Platform relies on HP software Digital Signal Processing (softdsp) technology. Now in its fourth generation, HP softdsp technology efficiently executes dedicated algorithms to process digital voice and video data in response to the commands received from applications. HP softdsp is a highly optimized and efficient component that helps you optimize media resources usage. It performs load balancing in real time, allowing a common set of resources to be used by a number of different applications. Scalability to help optimize capital expenditure The HP OpenCall Media Platform is a scalable, cost-effective configuration that adapts easily to your needs. You can start from a few-port stand-alone single-server service node topology and expand to tens of thousands of ports on multiple servers in a fully distributed, high-capacity topology, with the same software product, interfaces, protocols and technologies. In addition the same infrastructure supports a wide range of services, therefore reducing the investment required to enter this market. Industry-standard components for optimal revenue per port HP OpenCall Media Platform 4.1 relies on industry-standard hardware and software, including Red Hat Linux operating systems and HP ProLiant rackmount and blade servers for services deployed in information technology (IT) environments. It also uses Carrier Grade servers for the stringent needs of telco environments. 6
Technical specifications HP OpenCall Media Platform 4.1 Hardware and operating system Media control (Mr, Mp) Media bearer (Mb) Audio and video processing ASR/TTS and pre-recorded languages Management Developer tools 3G circuit switched network Network interfaces HP ProLiant DL380 HP ProLiant blades HP Carrier Grade Blades Linux Red Hat 4 Hardened Linux SIP signaling (RFC 3261, RFC 3262, RFC 3263, RFC 2976, RFC 4028, RFC 3264, RFC 2327) VoiceXML 2.1 with multimedia extensions MSCML (RFC 4722) Netann (RFC 4240) H.248.1, H.248.4, H.248.7, H.248.9, H.248.10, H.248.11, H.248.14. H.248.27, Q.1950 CCXML 1.0 Java API for call and media control (CCAPI, OClets) Audio codec: G.711, G723.1, G.729ab, AMR-NB, AMR-WB, EVRCa Video codec: H.263 1998 (RFC2429 packetization) Video codec: H.263 1996 profile 0 level 10, 30 (RFC2190 packetization) Video codec: H.263 2000 profile 0 level 10, 30, 45 (RFC2429 packetization) Video codec H264 Video formats: QCIF (176x144) maximum 15 fps, QCIF (176x144), CIF (352x288) maximum 30 fps Video formats: qvga, VGA, SVGA In band DTMF (G.711) and out of band DTMF (RFC 2833) RTP/RTCP (RFC 3550) IP bearer disconnect notification Packet loss concealment Diffserv (RFC 2474) Audio transcoding, bridging, sharing and conferencing Video transcoding (trans-scaling, trans-bitrating, trans-formatting, trans-framerating) Video conferencing, see OCMP 4.1 audio and video conferencing Data sheet Video bridging and sharing DTMF detection, DTMF clamp Voice Activity Detection, Comfort Noise Generation Manual and automatic gain control Side bar conferencing Active talker notification VCR controls RTSP streaming (RFC 2326) I frame request and VFU Play, record File format: raw or.wav with any of 16 bit linear, G.711, G.723.1, G.726, G.729ab, GSM 06.10, IMA ADPCM, OKI ADPCM File format: 3gp (AMR audio and H263 video or MPEG4 video) Media Resource Control Protocol (MRCP) 1.0 ASR: Nuance OpenSpeech Recognizer 3.0 TTS: Nuance RealSpeak 4.1 Grammar support: XML form W3C SRGS, built-in grammars (voice, DTMF) Variable announcements (currency, dates, times, and so on.): 40 languages SNMP v2c Web based OA&M interface Charging and statistics: CDRs HP OpenCall Media Platform developer toolkit Eclipse IDE Interoperability with 3G-324 M gateways: Radvision Scopia, Dilithium DTG 2000, NEC 3GVirdnet 3G-324M gateway IPv4 IPv6 Ethernet port 100Base-TX as per IEEE 802.3u Ethernet port 1000Base-T Gigabit as per IEEE 802.3ab 7
To learn more about the features of the HP OpenCall Media Platform, see the HP OpenCall Media Platform 3.2 and video conferencing data sheets available through www.hp.com/go/opencall HP Financial Services The smartest way to invest in IT HP Financial Services provides innovative financing and financial asset management programs to help you cost-effectively acquire, manage, and ultimately retire your HP solutions. For more information on these services, contact your HP sales representative or visit www.hp.com/go/hpfinancialservices Ordering information For information on ordering the HP OpenCall Media Platform video product or solutions, contact your HP OpenCall sales representative. About HP OpenCall Leading carrier-grade platforms HP OpenCall software is an integral part of HP portfolio of wireline, wireless, IP, and media solutions and it enables service providers to transition to IMS-based networks and effectively manage the triple play of voice, data, and multimedia services. Deployed in 40 of the world s top 50 service provider networks, HP OpenCall is the market leader in many industry categories, facilitating the convergence of the Internet with the world of voice communications. For further information on HP OpenCall platforms, visit www.hp.com/go/opencall HP Services Providing you with a first-to-market advantage HP provides high-quality software that addresses the wide range of software application lifecycle needs. With HP as your partner, you have access to standards-based, modular, multi-platform software coupled with global services and support. HP offers premier development services, including developer training, consulting and assistance; integration services for hardware and software; start-up services such as administrator training and onsite activation; in-production telco 24x7 base level foundation support; and mission-critical support. For more information on HP software services, visit www.hp.com/go/opencall/services To learn more about HP Software Customer Connection, a one-stop information and learning portal for software products and services, visit www.hp.com/go/swcustomerconnection Technology for better business outcomes Copyright 2007 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein. Java is a U.S. trademark of Sun Microsystems, Inc. Linux is a U.S. registered trademark of Linus Torvalds. To learn more, visit www.hp.com/go/opencall 4AA1-4153ENW Rev. 1, August 2008