UMTS Opportunities and Applications Dariusz Kobryn Siemens Sp. Z o.o. 1 Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
New possibilities of UMTS come from... High bandwidth FDD, TDD High throughput, high data rate Up to 2Mb/s More information, faster access to network Better visualization More attractive look and feel More secure transmission... 2 Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
and together with market s demands... % of business respondents willing to use each of the services (multiple response possible) Internet/intranet access (n=108) Location dependent services Personal organizer Online banking Mini newspaper Internet access (mob. phone) Video telephony Video conferencing (n=108) Booking and reservation Online shopping No need at all 3% 31% 74% 72% 68% 61% 55% 52% 47% 45% 95% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% N=500 Siemens AG 2001 / ICM CA M 3 Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
and together with market s demands... % of residential respondents willing to use each of the services (multiple response possible) Location dependant services 82% Online banking Booking and reservation Multimedia messaging Video telephony Internet access Entertainment Lotterie and betting 48% 42% 57% 74% 70% 67% 65% Online shopping 35% Interactive games 35% No need at all 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% N=500 Siemens AG 2001 / ICM CA M 4 Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
... lead to new applications. Information Internet services Location services?! UMTS Applications Portfolio 5 Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
Information Internet services - Internet Web pages browsing by Mobile Devices Location services - Finder (where is the nearest?), Tourist Giude (what is happening now...?) News Multimedia detail information Text Images Video 6 Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
... lead to new applications. Information Internet services Location services?! Communication instant messaging unified messaging multimedia messaging picture messaging video messaging UMTS Applications Portfolio 7 Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
Communication Advanced data & information sent to and from different devices instant messaging unified messaging multimedia messaging picture messaging video messaging text + image + speech + audio + video 8 Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
... lead to new applications. Information Internet services Location services?! Communication instant messaging unified messaging multimedia messaging picture messaging video messaging UMTS Applications Portfolio Commerce banking trading B2B $ 9 Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
Commerce banking trading B2B Transfer of money Checking of an account Money deposit Your Shares m-shopping more... 10 Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
... lead to new applications. Information Internet services Location services?! Personalization portal Communication instant messaging unified messaging multimedia messaging picture messaging video messaging UMTS Applications Portfolio Commerce banking trading B2B $ 11 Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
Personalization Mobile Portal Siemens Precision Search 12 Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
... lead to new applications. Information Internet services Location services?! Personalization portal Communication instant messaging unified messaging multimedia messaging picture messaging video messaging UMTS Applications Portfolio Entertainment games downloads music movies Commerce banking trading B2B $ 13 Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
Entertainment games downloads music movies animated chat 14 Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
... lead to new applications. Information Internet services Location services?! Personalization portal Communication instant messaging unified messaging multimedia messaging picture messaging video messaging UMTS Applications Portfolio Entertainment games downloads music Commerce banking trading B2B $ others video surveillance video conference 15 Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
... others Video surveillance Video conference Video Authoring and Encoding Machine Video Mass Storage Video Streaming Server Video Selection Application Video Streaming Client Video Selection Client U MSC 16 Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
... lead to new applications. Information Internet services Location services?! Personalization portal Communication instant messaging unified messaging multimedia messaging picture messaging video messaging UMTS Applications Portfolio Entertainment games downloads music Commerce banking trading B2B $ others video surveillance video conference 17 Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
UMTS - Applications and Content are the Main Challenges and Opportunities Telecommunication Value Chain traditional New! traditional Network Equipment Network Operation Middleware Applications Content Terminal Equipment Service provision Application Value Chain Requirement Application Application assessment design prototyping Content Value Chain Content Content Content publishing/ creation management provision Implementation Context establishment (Portal) Application provision Growth opportunities for UMTS players appear with new applications and content business 18 Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
Who will profit from new appearing possibilities? End User Others Banks, m-shops, CAs, Companies Applications & Content Providers Network Operator Transmission, Application - aggregation and hosting Equipment Vendors Network infrastructure, Applications 19 Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001
Thank you for attention! 20 Sub-Regional Seminar on IMT-2000, Warsaw, 2-4.10.2001