Adobe Analytics Architect Adobe Certified Expert Exam Guide Exam number: 9A0-386 Revised 06 February 2018
About Adobe Certified Expert Exams To be an Adobe Certified Expert is to demonstrate expertise in helping clients realize value in an Adobe solutions. Adobe's Certification exams follow industry-accepted procedures to ensure validity and reliability. We work with industry experts to create our exams, which represent real-world requirements and objectives for the job roles we certify. This guide is designed to provide the recommendations needed to prepare for your Adobe Certified Expert exam, and help you determine when you are ready to take the exam. It will outline the knowledge and skills required of a "minimally qualified candidate" for a specific job role, which will be evaluated in the exam. How is the Adobe Analytics Architect Exam Structured? Number of questions: 39 Time limit: 55 minutes Passing score: All Adobe exams are reported on a scale of 300 to 700. The passing score for each exam is 550. For more information about scaled scoring, visit the FAQs. How Do I Register for the Exam? Our exams are delivered worldwide by PSI. Exam name: Adobe Analytics Architect Exam number: 9A0-386 Exam cost: $180 (US Dollars) To register for the exam at a PSI testing center: 1. Visit Adobe s credential management system. 2. If you have logged in before, use your email address or login ID and password to access the system and go to step 6. 3. If you have never logged into CertMetrics before, click Never logged in before to create an account and follow step 4 or 5. 4. If you have previously taken an Adobe exam, select Click here if you have already taken an Adobe exam. You will be asked to enter the email address you last used to register for an exam. If you do not remember which email address you used, you may also enter information from an exam score report to verify your identity. You will receive an email with your login ID and a link to reset your password. 1
5. If you have never taken an Adobe exam before, provide the required information to establish an account. Once you submit the form, you will receive an email prompting you to set up a login ID and password. 6. When you are logged into CertMetrics, click Schedule your exam at PSI. 7. You will be directed to a new page within CertMetrics where you will click Click here to log in to PSI. 8. Scroll through the list of exams and press the Schedule Exam button for your exam. 9. Select your exam language and location to see test center options in your area. 10. Select an available date and start time. 11. Confirm schedule details to receive a booking confirmation. 12. Proceed to payment. 13. After payment is successful, you will receive an email confirmation your registration details and a receipt. What topics are covered on the Adobe Analytics Architect exam? The tasks measured on the exam are grouped into the following domains: Designing solutions Manipulating data Importing and exporting data Using Dynamic Tag Management (DTM) Data aggregation models Within each domain, there are specific tasks that you should be able to perform as an Adobe Analytics Architect: Designing solutions Given a collection of client requirements, you should be able to determine the solution that meets or exceeds the client needs; you should also be able to choose an image from a collection of Business Requirements Document (BRD) screenshots that best represents the specified requirement. Given a business requirement, you should be able to determine the appropriate variable type and configuration that meets that meets that business requirement. You should be able to use jquery selectors to extract information from HTML. You should be able to identify the correct plug-in and the syntax required to use that plug-in. When you are given a code snipped that contains an error, you should be able to identify and correct the error in that code snippet. Manipulating data You should be able to use contextdata variables to reduce image request size and data transmission errors. 2
Given an image request and a collection of processing rules, VISTA rules, and marketing channels rules, you should be able to identify the value of variables stored in Adobe Analytics. You should also be able to identify which type of VISTA rule is appropriate to deploy. Importing and exporting data When a data import is necessary, you should be able to identify the correct type of data import required to perform the data import. Given a rules-based classification, you should be able to identify the appropriate rule and setting to perform the required data import. When given a client business requirement, you should be able to recommend options for extracting data from Adobe Analytics. When given a recommendation for extracting data, you should be able to provide instructions on how to implement that recommendation. Using Dynamic Tag Management (DTM) You should be able to deploy tag manager code. If you are given a library hosting option, you should be able to configure that option. If you are given a specific type of data that must be extracted, you should be able to explain why you would choose one data element type over another. If you are given a business requirement, you should be able to explain when you would use a page load rule an event-based rule and why. You should also be able to create that meets that business requirement (rule content and/or custom code). You should be able to list and describe the steps required to add a tool to a site. You should also be able to explain the purpose of and when you would use a direct call. Data aggregation models If you are given a business requirement, you should be able to explain when you use and the benefits of using multi-suite tagging versus roll-up report suites. Distribution of content covered on the exam: The questions on the exam are distributed as follows for each domain. (Note: each question carries the same weight and there is no partial credit for any question) Domain Percent of Exam Designing solutions 26% Manipulating data 15% Importing and exporting data 26% Using Dynamic Tag Management (DTM) 28% Data aggregation models 5% 3
The Adobe Analytics Architect job role This exam is designed for individuals who are currently performing or have previous work experience with the job responsibilities of an Adobe Analytics Architect. The Minimally Qualified Candidate To pass the exam, you must possess the minimum level of knowledge, skills, and abilities required of an Adobe Analytics Architect, which are outlined below. Adobe Analytics Architect you should be able to perform the following tasks without any assistance: Define KPIs for a clients business Create a business requirements document (BRD) Create a technical specification document that covers analytics Provide alternate approaches to a given business problem Demonstrate an ability to help clients consolidate data to obtain a holistic view of that data Explain the details of the implementation and reviews with the client developers Demonstrate an ability to leverage JavaScript and JavaScript libraries to support client efforts Validate the implementation (post deployment) and confirm adherence to the technical specification With Assistance you should also be able to create dashboards in Analytics and leveraging external tools such as Adobe Report Builder, enable analytics implementation to leverage Dynamic Tag Management (DTM) as the primary data deployment mechanism, Develop reports in Adobe Discover and/or Adobe Insight and perform basic project management and account management tasks. You should also be familiar with debugging tools (Charles, Fiddler), Microsoft Office suite of products, HTML, JavaScript, Programming languages (Java, Python,.NET platforms), jquery and other JavaScript libraries, Analytics Admin Console. What is the typical job experience for minimally qualified candidates taking this exam? A minimally qualified Adobe Analytics Architect typically has the following work experience: Minimum 6-7 years experience in analytics Minimum 3-4 years experience in analytics implementation 4
Minimum 2+ years experience defining, implementing, measuring, and reporting on KPIs for analytics in a data driven environment Minimum 3-4 years experience in a digital marketing agency or large scale implementation Demonstrates knowledge of Web technologies Proficient in and understands the marketing aspects of websites Has a basic understanding of predictive analysis Translate business requirements into technical specifications What training is available to help me prepare for the exam? Is training required? You are not required to complete training before taking the exam; however, training can significantly increase your knowledge of and skills with Adobe Campaign. It is important to note that training alone will not provide you with the knowledge and skills required to pass an exam. Successful, on-the-job experience is critical to providing you the knowledge needed to pass the exam. Training for Adobe Partners A variety of training and resources are available for Adobe Solution Partners. To access these resources, you will need to login to the Solution Partner Portal with your Adobe ID and visit the Training landing page. From there you can select your solution of interest and access on-demand, instructor led, and onsite training options. On-demand Training: All Partners have access to on-demand training resources for sales, technical and delivery roles. This includes self-paced learning modules, eseminar videos, quizzes, exams, and test outs to help measure comprehension - All at no cost! Virtual Instructor Led Training: Partners at the Business and above levels can access Virtual Instructor Led Training through the learning management system. These trainings are 100% subsidized. In-person Instructor Led Training: Partners also have access to training delivered through Adobe Digital Learning Services (ADLS). Adobe Digital Learning Services offers comprehensive, handson courses across all job roles. Learn from Adobe experts in a virtual classroom or live in-person at any Adobe training center globally. Courses come with a cost and Partners receive a discount (15-30%) based on their Partner level in the Solution Partner Program. On-site Training: Get your team up-to-speed quickly with on-site training where we can come to your location or you can bring your team to one of our training centers. Adobe Digital Learning Services offers flexible, convenient instructor-led training for teams virtually or inperson. Content can be customized to match your unique learning requirements. 5
Partners also have access to Certification Learner Journeys, Certification Paths, and free Certification Prep courses. Please visit the Solution Partner Portal Certification page to access these valuable resources. Not registered for the Solution Partner Portal? Please follow these instructions to get registered. Training Courses Available to the Public The following courses are relevant to the Adobe Analytics Architect job role. Compare the course descriptions to your current knowledge and skill level to determine which courses are best for you. You can find a complete list of all Adobe training and tutorials here. Adobe Analytics How do I know if I am ready to take the exam? Nothing can guarantee that you will pass your test, however; the more practical work experience you have and the more training you complete, the better your chances are to pass the test. Use the selfassessment preparation worksheet (below) to evaluate your level of readiness. On-the-Job Experience Since Adobe exams measure knowledge and skills for a specific job role, one of the best ways to prepare for the exam is to ensure you have the minimum work experience, as described in this guide. 6
Self-Assessment Preparation Worksheet Use the following worksheet to review the exam topics, and assess your own readiness. If you need to prepare more for a certain topic, determine if you need training, on the-job-experience, or both. Topic Yes No Designing solutions Given a collection of client requirements, I can determine the solution that meets and/or exceeds the client s needs. Given a collection of client requirements, I can choose an image from a collection of BRD screen shots that best represents the appropriate solution. Given a business requirement, I can determine the appropriate variable type and configuration that meets the specified requirement. I can use jquery to extract information from HTML. Given a scenario, I can identify the correct plug-in and the syntax required to use that plug-in. Given a code snippet that contains an error, I can identify and correct the error in that code snippet. Topic Yes No Manipulating data I can use contextdata variables to reduce image request size and data transmission errors. Given an image request and a collection of processing rules, VISTA rules, and marketing channels rules, I can identify the value of variables stored in Adobe Analytics. Given a scenario, I can identify which type of VISTA rule is appropriate to deploy. Topic Yes No Importing and exporting data Given a scenario where it is necessary to import data, I can identify the correct type of data import required to perform the data import. Given a scenario about rule-based classifications, I can identify the appropriate rule and setting to perform the required data import. Given a client business requirement, I can recommend options for extracting data from Adobe Analytics. Given a recommendation for extracting data, I can provide instruction on how to implement that recommendation. Topic Yes No Using Dynamic Tag Management (DTM) I can deploy tag manager code. Given a library hosting option, I can configure that option. Given a specific type of data that must be extracted, I can 7
8 explain why I would choose one data element type of another. I can gather and collect data that will be used in an Analytics implementation. Given a business requirement, I can explain when a page load rule or an event-based rule should be used and why. I can list and describe the steps required to add a tool to a site. I can explain the purpose of and when I would use a direct call. Topic Yes No Data aggregation models Given a business requirement, I can explain when I would use, and the benefits of using, multi-site versus roll-up report suites.
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