MIFARE4MOBILE: the road TO NFC MASS ADOPTION NFC WORLD CONGRESS Sophia Antipolis, 2011
Creating a Mobile-nfc Ecosystem Challenges to Mobile NFC s success: technical and business complexity, interoperability, fragmentation, phone support, cost The industry is addressing them: Standardization efforts Collaboration between companies Pilots and proofs-of-concept Business models aimed at easing participation by reducing complexity SP SP TSM SP Long-term goal: create a mass market MNO MNO MNO Mifare4Mobile NFC Congress Commercial in confidence Ericsson AB 2011 2011-09-13 Page 2
Road to the mass-market New, innovative services [will surprise us in the long term, but difficult to make investment decisions based on unknowns] Existing installed base of card-based services PoS/Readers deployed Service Providers and users familiar with contactless technologies???? x x x x x x x x NFC services: volume to achieve economies of scale Mifare4Mobile NFC Congress Commercial in confidence Ericsson AB 2011 2011-09-13 Page 3
Mifare Perfect candidate: dominant market share in the mass transit industry segment Users are predominantly urban, young high smartphone penetration and interest in technology Transport ticketing the gateway to additional NFC services Everyday usage of public transportation drives acquisition of NFC phone Consumer then is ready to adopt more NFC services: payments, access control, loyalty Challenge: MIFARE has not completely followed the SmartCard standardization process Yes in the contactless interface (ISO 14443) Not in the management interfaces (GlobalPlatform) Mifare4Mobile NFC Congress Commercial in confidence Ericsson AB 2011 2011-09-13 Page 4
Mifare4Mobile Goal: use GlobalPlatform architecture and lifecycle management APIs and tools for MIFARE applications, avoiding fragmentation in management interfaces Applying it to: MIFARE Classic, DESFire, Plus Workgroup formed in 2010: MIFARE technology owner: NXP Trusted Service Managers: Ericsson, Vivotech Card manufacturers (also TSMs): Gemalto, G+D, Oberthur Semiconductor manufacturers: ST, NXP The mobile phone is a multi-application environment where standalone systems cannot thrive Mifare4Mobile NFC Congress Commercial in confidence Ericsson AB 2011 2011-09-13 Page 5
Technical Scope NFC Mobile Phone Service Provider TSM Remote lifecycle management User Interface Local user interface API Application and resource architecture following GlobalPlatform specifications MIFARE Reader ISO 14443 MIFARE Card Resources Secure Element Mifare4Mobile NFC Congress Commercial in confidence Ericsson AB 2011 2011-09-13 Page 6
Other uses of Mifare The mobile phone form factor enables some applications not possible with physical cards Remotely managed Access Control Facility Management Event Ticketing These applications can benefit from the wide installed base of MIFARE readers and backend systems The combination of Mobile-NFC and low cost cards can be used to design services with multiple use cases MIFARE4Mobile will solve their integration in a standardized environment Mifare4Mobile NFC Congress Commercial in confidence Ericsson AB 2011 2011-09-13 Page 7
Why is MF4M important for A TSM? Expand the customer pool, catering to MIFARE installed base of transport operators Avoid technical fragmentation: different APIs and software libraries for application lifecycle management would drive costs up, delay mass market Moves industry closer to the TSM objective: offer Service Providers a single interface to access their entire customer base Ericsson TSM Service Providers Mobile Network Operators Other SE issuers E E microsd Mifare4Mobile NFC Congress Commercial in confidence Ericsson AB 2011 2011-09-13 Page 8
Who Benefits? Public Transport Operator: new form factor to distribute tickets, reducing issuance costs SE Issuers: Mobile operators, mobile phone makers, etc MIFARE license owner and licensees Consumers All participants in the Mobile-NFC ecosystem will benefit from the increased economies of scale and lower barriers of entry achieved by the MIFARE4Mobile standardization effort. Mifare4Mobile NFC Congress Commercial in confidence Ericsson AB 2011 2011-09-13 Page 9