The Handheld Graphics Market Size, needs, and opportunities
Founded in 2001 - our 24th year Focus and emphasis on Digital Technology, Multi Media, and Graphics Consulting and market research - Advisor to industry leaders and financiers Bi-weekly and quarterly reports, various Digital Technology Market Studies The Business of Multimedia and Graphics 2
We chase the pixel games CONTENT VizSim UI movies OS PDA DSC DCC SoC API mobile phones PERSONAL DEVICES portable media players Displays GPU codec COMPUTER buses and interfaces workstations THE PIXEL memory CPU STBs TV CONSUMER ELECTRONICS DTV INDUSTRIAL & AEROSPACE cockpits simulators telematics medical imaging HDTV DVD consoles PVR projectors
What Users Look For? Three things: Performance per Pixel (dots) Performance per Price (dollars) Performance per Panel (display) Performance per Package (dimensions) Performance per Position (distance) Performance per Power (days) OK, six things 4
What OEMs Look For Power usage All agree this is the single most important factor Performance Not as critical as everyone can do it now but getting balance and sleep power important Support of industry standards (Open GL ES) Essential 5
Market Aspects Targeted end user applications Everyone agrees the UI and touch are the most important things today due to iphone Better Web browsers are desperately Web needed Mapping with 3D the next important Mapping UI application Games will be important after usability issues are resolved and screens get bigger 6
Factoids Market s browsers will ability ship in 1.5 to billion absorb phones such a year by technology 2013 1. growing Mobile from browsers 76 million will ship in 2007 in 1.5 to billion nearly phones 700 million a year in by 2013. 2013, says ABI location-based Research. The services research (LBS) firm will says hit $13.3 hi-spec billion open by browsers 2013 that support mobile AJAX, gaming RSS revenues and other to rich reach content, $16 billion will account by 2012 for the vast majority of growth over the next five years, growing from 76 million in 2007 to growth to $6 billion in 2011 from $3.6 billion in 2007 nearly 700 million in 2013. $9.6 billion in mobile gaming revenues for 2011. 2. Global revenues of mobile location-based services (LBS) will hit $13.3 billion by 2013, up from an estimated $515 million in 2007, according to ABI Research. Personal navigation and enterprise services are projected to be the highest revenue-generating services of the five LBS categories profiled, and are forecast to be worth about $4.3 billion and $6.5 billion respectively, per annum, by 2013. 3. Juniper Research expects worldwide mobile gaming revenues to reach $16 billion by 2012, a huge increase over the company s estimate of $5 billion for 2007. Understanding & Solutions (U&S) projects growth to $6 billion in 2011 from $3.6 billion in 2007 and Gartner essentially splits the difference between the U&S and Juniper data, with a worldwide forecast of $9.6 billion in mobile gaming revenues for 2011. 7
OEM Needs - Nerds Which OEMs are most dependant on what type of graphics solutions? All of them - none have in-house graphics What is the OEM in need of - or desires? Price not that important Power very important Play 2D/3D Game will be important next year UI extremely important now 8
Real Nerdy Stuff OEMs and developers like: OpenGL ES 1.1 hardware rasterization most important addition over software rendering comes with rendering quality improving features like texture filtering, mipmapping, AA, etc. Data bandwidth saving features, like texture compression and tile based rendering Vertex acceleration, corresponding to old HW transformation and lighting introduced in DX7 Anti-aliasing, bump mapping and other quality improving features only come after the others 9
Next OEMs and developers look forward to: OpenGL ES 2.0 benefit over OpenGL ES1.1 is programmable vertex and pixel processing How this is utilized in handheld games remains to be seen Nokia Games has already stated that OpenGL ES 2.0 acceleration is on its way to the N-Gage gaming platform 10
Measuring It There are two commercial benchmarks for mobile phones: Futuremark www.futuremark.com/bdp/3dmarkmobile/ Kishonti Informatics. www.glbenchmark.com/index.jsp Both products can test for Open GL ES 1.0, 1.1, and 2.0 Futuremark also has OpenVG 1.0, Java JSR184, Java JSR 239, and Java MIDP 2.0/CLDC 1.0) Kishonti also has a Java ME benchmark. SPEC is also discussing on a benchmark called SPECviewperf OpenGL ES 11
Summary After five years we re getting close to delivering what we promised Apple has woken up the industry and introduced it to the consumer - THANK YOU! The market is as big as you want it to be you just have to deliver value 12
Thank you Chasing pixels finding gems Jon@jonpeddie.com