HITEC Houston Marketing Kit 1
HITEC HOUSTON SPONSORSHIPS Stand out as a HITEC Houston supporter and have your company name seen by thousands of attendees. 2 HITEC Houston Marketing Kit Banners and Signs Exclusive Sponsorships Activities and Takeaways Online Education and Concept Leadership
SPONSORSHIPS Benefits for all HITEC Houston Sponsors Logo displayed on all prominent signage on show site Logo on HITEC website Logo on HITEC mobile app Sponsor ribbons for booth badges Special recognition on printed map of the exhibit floor Special recognition on the digital floor plan BENEFITS KEY Use the key below to identify the icons placed by the sponsorship descriptions to identify the benefits that come with each promotion. Speaking Opportunity Verbal Recognition Giveaway Handout Extra Registrations Signage/Banner For more information on HITEC Houston sponsorships contact HFTP sales associate Matt Chambers at matt.chambers@hftp.org or +1 (512) 220-6443. HITEC Houston Marketing Kit 3
SPONSORSHIPS Banners and Signs Exhibit Hall Aisle Signs... $10,000 Promote your company in each aisle of the exhibit hall with your company s logo and booth number on full-color hanging aisle signs. Banner Space... Contact HFTP for Pricing Promote your company outside the exhibit hall with a full color banner. The convention center offers high traffic areas for maximum exposure and impact. Sponsor is responsible for production of the banner based on specifications provided. Floor Clings... $10,000 Inform attendees of your booth location while they are checking in at registration with floor clings. Decals will display your company logo and booth number throughout registration and at the exhibit hall entrance as space allows. Includes two additional exhibitor registrations. Column Wraps... $4,500 per column Have a prominent visual presence with a column wrap. This distinctive promotion is a way to showcase your company s brand that is highly visible to all attendees throughout Level 1. Sizing varies. Wayfinding Map Ad Space... $5,000 Insert a custom ad on the interactive, digital floor plan that helps attendees navigate HITEC Houston s exhibit floor. Floor Decals 4 HITEC Houston Marketing Kit Column Wrap SOLD! SOLD! Wayfinding Map Exclusive Sponsorships Opening Party...Contact HFTP for Pricing Join your company brand with one of the biggest events at HITEC Houston. The Opening Party is a relaxed, social event on the first night that kicks-off the week ahead. The party features drinks, hors d oeuvre and musical entertainment. Have your company be connected with the memorable evening with your company logo attached to party promotions and visible throughout the party venue. Exhibit Hall Floor Plan Map and Schedule... SOLD! $7,000 Receive recognition in the printed floor plan. The printed Exhibit Hall Floor Plan Map sponsorship includes company logo printed on the cover of the map, booth number and location highlighted on the map with company logo, and a display ad on the back cover of the map (4.5"w x 8.5"h). Digital Den... $15,000 The hub of HITEC Houston activity, the Digital Den is a gathering place for attendees to network, check e-mail, charge mobile devices, view the social media wall and much more. Put your mark on this high-traffic area. Includes prominent signage, the opportunity to display your company logo on each computer and two additional exhibitor registrations. SOLD! Reusable Water Bottle Stations... $15,000 Help us make HITEC Houston green by sponsoring reusable water bottles with your company logo. Water bottles will be made available to attendees and can be refilled during exhibit hours at the water stations provided. Reusable water bottle sponsor logo will be prominently printed on the bottles. Includes two additional exhibitor registrations. Registration Pens... $3,500 Pens with your company name/logo are placed at registration and concurrent education sessions, giving you ample opportunity to put your brand into the hands of attendees. For more information on HITEC Houston sponsorships contact HFTP sales associate Matt Chambers at matt.chambers@hftp.org or +1 (512) 220-6443.
SPONSORSHIPS Exclusive Sponsorships (Continued) SOLD! Badge Lanyards... $15,000 Attendees become your mobile billboard with your company s one-color imprint on the lanyards. Includes two additional exhibitor registrations. Express Pass Kiosks... $5,000 The registration area is one of the busiest at HITEC, and this is an opportunity for your company branding to be seen as attendees begin their HITEC experience. Includes prominent logo and booth number signage on kiosks. SOLD! Conference Tote Bags... $20,000 Become the exclusive sponsor and get your company logo imprint and booth number featured on the front of the bag. Includes a one-page promotional flyer or giveaway inserted in the tote bags. Shuttle Buses... $12,000 Catch the attention of riders as they catch the bus from the HITEC Houston hotels and convention center with imprinted headrests. Includes two additional exhibitor registrations. SOLD! Education Session Room Blanket... $6,000 Keep attendees comfortable with an embroidered fleece blankets with your company s logo. The blankets will be placed in the first three rows of session rooms and keynote sessions for attendees to use during a session or to take with them. Entrepreneur 20X...Contact HFTP for Pricing Be the key brand behind the popular Entrepreneur 20X (E20X) start-up competition. In its fourth year, the preconference event, puts small-time companies in front of industry experts to present their ideas for industry-changing technology. As a sponsor, your company name will be attached to event promotional material and event signage. Escalator Runners (left); Port Holes (above, top); Skybridge Glass Doors (above, bottom). Skybridge Glass Doors... $6,000 (Skybridge runs to/from Hilton of the Americas to George R. Brown) Feature your company s message on the sky bridge as attendees travel between the convention center and the Hilton Hotel. Escalator Runners... $8,000 (Exclusive per set of escalators, nine sets available) Escalator runners are an excellent way to showcase your company s brand to a captive audience in high-traffic areas. Port Holes... $15,000 (Exclusive 16 total port holes) Build brand awareness and lead attendees to your company s booth by displaying a dynamic graphic throughout Level 2 with these port holes unique to the George R. Brown Convention Center. Create Your Own Custom Sponsorship Work directly with the HFTP exhibit staff to create a unique sponsorship opportunity that meets the needs of your company. Contact the exhibit and sponsorship team at exhibit@hftp.org. For more information on HITEC Houston sponsorships contact HFTP sales associate Matt Chambers at matt.chambers@hftp.org or +1 (512) 220-6443. HITEC Houston Marketing Kit 5
SPONSORSHIPS Online HITEC News Flash E-newsletter... $4,000 Beginning in March, your message reaches current, past and potential HITEC attendees each month for the four months prior to HITEC. As the exclusive sponsor, your logo, marketing message and web site link are featured. HITEC News Flash Show E-dailies... $3,000 Reach registered HITEC attendees each day of the show. As the exclusive sponsor of these four e-newsletters, your logo, 300-word marketing message and web site link are featured. Activities and Takeaways Wed. SOLD! Daily Beverage Services... $1,800/Day or $5,000/All Monday, Tuesday, Wednesday, Thursday Quench your thirst for brand awareness by sponsoring daily beverage services adjacent to education sessions. Includes recognition on signage at break service area. Conference Tote Bag Insert...$3,000 Each One-Page Promotional Flier (8 ½ x 11 ) or Giveaway Include your company s one-page marketing brochure or a giveaway in the registration tote bags to ensure all registrants receive your information. All inserts must be pre-approved by show management. Sponsorship Notes 2017 sponsors have first right to renewal on sponsorships for HITEC Houston. All remaining sponsorships are available on a firstcome, first-served basis to HITEC Houston exhibitors exclusively. Artwork deadlines vary due to printing lead time so call early to secure a sponsorship. Education and Thought Leadership Education Super Sessions...$3,000 each These in-depth 90-minute education sessions allow your company the opportunity to target your customers with the topic most applicable to your business. Topics are available on a first-come, first-served basis. Includes verbal recognition at the session, a two-minute speaking slot, signage and a table for distribution of company marketing materials. SOLD! Keynote Sessions... $6,000 Put your company s name in the forefront at three keynote sessions when we display your logo on projection screens in the auditorium. You ll receive verbal recognition, signage, one additional exhibitor registration and a table for distribution of company marketing materials. Concurrent Education Sessions... $2,000 Each / $5,000 for 3 Put your company s mark on one or more 60-minute concurrent education sessions that targets your customers. Visit www.hitec.org for education session topics. Topics are selected on a first-come first-served basis. Includes verbal recognition at the session, signage and a table for distribution of company marketing materials. Sponsorships are only available to current exhibitors in good standing. Payment must be made in full at time of sponsorship confirmation to secure the sponsorship. 6 HITEC Houston Marketing Kit For more information on HITEC Houston sponsorships contact HFTP sales associate Matt Chambers at matt.chambers@hftp.org or +1 (512) 220-6443.
HITEC HOUSTON ADVERTISING / CONTENT Deliver your news and content to attendees, as well as the global hospitality technology community MARKETING HITEC Bytes PineappleSearch HITEC E-newsletters HITEC Houston App HITEC Houston Marketing Kit 7
CONTENT MARKETING Produced by HFTP Publish your COMPANY NEWS on a site read by thousands of hospitality technology professionals, across the globe. HITEC Bytes is an online information resource which delivers curated business intelligence to a global community of hospitality IT professionals. HITEC Bytes aggregates daily updated news and trends from relevant industry magazines, blogs and industry portals, translated into a comprehensive feed of current trends and developments which matter most in today s hospitality IT. HITEC Bytes also publishes a bi-monthly newsletter which reaches a global audience of hospitality IT professionals, which include global HITEC attendees and exhibitors as well as users which subscribed via the website. Your Content Posted on HITEC Bytes Designed for vendors and suppliers in hospitality IT, HITEC Bytes offers a content-marketing solution which guarantees highly targeted and year-long exposure for press releases, thought-leadership articles, blogs, whitepapers and other digital marketing assets. Publication of press releases... 1 release = 1 credit Publication of opinion articles...1 opinion article = 1 credit Publication of whitepapers...1 whitepaper = 1 credit Publication of webinars...1 webinar = 1 credit Publication of company/corporate blogs Additional publication of contents on Hsyndicate network sites Each package is based on benefits as included in Hsyndicate membership The above includes publication on HITEC Bytes, Pineapplesearch.com, Hospitalitynet.org and other Hsyndicate channel sites. HITEC Bytes does not publish webinars. 5-Credits Annual Package 10-Credits Annual Package 20-Credits Annual Package 30-Credits Annual Package All packages will be invoiced in U.S. Dollars. HITEC Bytes is powered by $896 US $1,592 US $2,985 US $4,179 US 8 HITEC Houston Marketing Kit For more information on HITEC Bytes and the HITEC app, contact HFTP sales associate Matt Chambers at matt.chambers@hftp.org or +1 (512) 220-6443.
ADVERTISING HITEC Bytes Banner ads and Sponsorships Have a PROMINENT PRESENCE on HITEC Bytes, the online hospitality technology information resource BANNER TYPE A Format 250 x 250 pixels (square) 1 month $1,500 3 months $3,375 12 months $9,000 Limited to three available positions Banner also displayed in each newsletter edition BANNER TYPE B Site Sponsor Format 970 x 90 pixels (Leaderboard) 12 months $15,000 Limited to one exclusive position Includes a 20-credit content membership package. Banner also displayed in each newsletter edition. For more information on HITEC Bytes and the HITEC app, contact HFTP sales associate Matt Chambers at matt.chambers@hftp.org or +1 (512) 220-6443. HITEC Houston Marketing Kit 9
APP ADVERTISING HITEC App Banner Ad Place your company on VISUAL DISPLAY with a banner ad on the HITEC App. This guide is used by attendees to navigate the event. The HITEC app will be the central resource for HITEC 2018, which includes details for three HITEC events, with your ad in the HITEC Houston section. Exclusive opportunity App Sponsorship $20,000 Place your company front and center in the HITEC Houston app, a tool delegates will use frequently as they navigate the event. This exclusive sponsorship offers a highly-visible presence including: Interstitial ad (exclusive placement) Sticky banner on home page Daily push notification (one per day) Optional hidden landing page (with tracking metrics) Enhanced company listing Recognition as an event sponsor (includes logo on signage and other areas recognizing event sponsors) Rotating Banner $1,500 Put your company s message at the top of the HITEC Houston apps multiple function screens (i.e. schedule, speakers, attendees and more). Banner will rotate with other ads at the top of the screens. An external website can be launched when the user clicks on the banner. Social Banner $2,000 This exclusive ad is on a high-traffic page. An external website can be launched when the user clicks on the banner. Attendee Networking Banner $3,000 An exclusive placement, insert your custom banner graphic at the top of the Attendee Networking section, where participants can communicate with one another and request meetings via the app. Contact HFTP for ad specifications, including size and file type. For more information on the HITEC app, contact HFTP sales associate Matt Chambers at matt.chambers@hftp.org or +1 (512) 220-6443. 10 HITEC Houston Marketing Kit
PRINT ADVERTISING Printed Floor Plan Map and Schedule Advertisement... $2,500 Bring attendees to your booth by advertising in this on-site publication. Participating advertisers will receive a business card size ad (4.25" x 2.5"), and highlighted company name, booth number and booth location on the map. Maps will be inserted in each attendee tote bag. Exclusive Advertising Opportunity Exclusive opportunity... $10,000 The HITEC Special Report is produced each year in conjunction with HITEC and features the current year trends in hospitality technology. This publication is distributed in the attendee conference tote bags, as well as online through numerous outlets worldwide throughout the year. Advertiser receives: Two full page ads (back cover and two page interior ad spread) Company logo on the front cover of the Special Report Two-page advertorial feature HITEC Houston Marketing Kit 11
HITEC HOUSTON PROMOTIONAL TOOLS Promote your presence and have attendees seeking out your company onsite. Free Marketing Onsite Events Media Relations 12 HITEC Houston Marketing Kit
PROMOTIONAL TOOLS Free Marketing Make your presence at HITEC Houston known with these EASY-TO-USE TOOLS, ABSOLUTELY FREE for exhibitors. HITEC houston Show Logo Ensure your customers know you are participating by adding the HITEC Houston logo to your own promotional materials. The logo can be found at hitec.org/exhibitor resources. Qualified Buyers Show Passes Take advantage of this program to invite qualified buyers to register for the show with your compliments. Approval form available in April 2018. Product Gallery Promote your products in the Product Gallery, found on the HITEC website. Whether your company is launching a new product or showcasing current products, you can upload up to 10 products to show-case in the gallery. Free promotional tools can be found on the HITEC Houston site (www.hitec.org) in the Exhibitor Resources section. For more information, contact the exhibits team at exhibit@hftp.org. Traffic Builders Pre-registration List Rental... $450 Attract registered attendees to your booth with an email campaign. Available in Excel format. Enhanced Exhibitor Listing... $375 Have your company stand out from the list of exhibitors with an enhanced listing. Includes company logo and description, Up to 10 product categories, And much more... (Contact exhibit@hftp.org for more details). HITEC Houston Marketing Kit 13
PROMOTIONAL TOOLS Onsite Events Take advantage of a DEDICATED MEETING SPACE to share current, in-depth information about your company and its products and services. Exhibitor Tutorials... $995 per session Exhibitor tutorials give your company the opportunity to present educational information to help attendees become more informed buyers. Technology Showcase... $3,500 per session Share your company s valuable, industry knowledge with attendees in a one-hour session. This is a limited opportunity and includes a meeting space and session description in the HITEC app. Designated days, times and guidelines apply. Private Meeting Space Secure a meeting room in the convention center meeting space or a business suite on the exhibit floor. Meeting Room: $1,495 per day Business Suites: $2,000 for the show (Available during exhibit hours) Media Relations HITEC Houston provides the perfect opportunity to INCREASE YOUR COMPANY S EXPOSURE to the trade press and we are here to help. The Press section of the HITEC web site offers tools you can use to inform your customers you will be exhibiting and potentially obtain editorial coverage. PR Basics Helpful tips and guidelines for press releases and media coverage. Registered Press List Contact registered press, alerting them to your presence at the show and increasing your chance for media coverage. Press Kits Distribution available online at hitec.org. Press Release Distribution Send out your latest news via HITEC Bytes and have it show up on that site, plus PineappleSearch, HITEC web site and the HITEC e-newsletters. Contact HFTP sales associate Matt Chambers at matt.chambers@hftp.org or +1 (512) 220-6443. For more information on press opportunities at HITEC Houston Marketing, contact Jessica Blankenship, HFTP Public Relations Manager at jessica.blankenship@hftp.org or +1 (512) 220-4038. 14 HITEC Houston Marketing Kit
CONTACT HITEC 2018 EXHIBIT AND SPONSORSHIP TEAM Paula Lerash, CEM Director of Exhibits E-mail: paula.lerash@hftp.org Direct: +1(512) 220-6447 Matt Chambers Sales Associate E-mail: matt.chambers@hftp.org Direct: +1(512) 220-6443 HITEC Houston Marketing Kit 15