Logo Guidelines
Table of Contents The TECO Brand...2... 4 Colors...7 Typography... 8 TECO Logo... 9 Company Logos TECO Energy...10 Tampa Electric...11 Peoples Gas... 12 TECO Partners... 13 TECO Services... 14 The Icon... 15 Stationery Items... 16 TECO Fleet Vehicle Graphics... 22 1
The TECO Brand Overview To protect and further establish the TECO mark, a comprehensive graphic identity program has been designed for usage on facility signage, vehicles, computer monitors and all printed materials. On the following pages are specific logotype treatments for TECO, TECO Energy, Tampa Electric, Peoples Gas, TECO Partners and TECO Services. Guidelines for use of colors must be strictly adhered to and reproduction of any of the logotypes must be done from master artwork provided by TECO s Corporate Communications Department. The logos may be enlarged or reduced, as appropriate to their application; however, the proportions may not be altered in any way nor may elements be moved or assigned different colors. Failure to abide by the guidelines may result in consumer confusion or erosion of the brand name. Any variation from the guidelines is prohibited without the approval of the Legal and Corporate Communications Departments. The company reserves the right to take appropriate action when the TECO name or logo is used without permission or when the name or logo has been adapted, modified or otherwise used inappropriately. Such action may include disciplinary action or termination and/or civil or criminal prosecution. The registered trademark symbol ( ) must always appear with the logo. It should be enlarged or reduced proportionally with the logo as shown in this guide. When the logo is enlarged to 16 inches wide or more or reduced to 4 inches wide or less, the should be resized to be no larger than 18 point and no smaller than 6 point, respectively. 2
The TECO Brand (continued from page 2) Use of the Corporate Logo The TECO logo and the approved variations for TECO Energy, Tampa Electric, Peoples Gas, TECO Partners and TECO Services are to be used only to identify the company s organization, products and activities. The TECO (umbrella) logo is to be used when representing Tampa Electric and Peoples Gas together. Improper use of the logos is as follows: The logo cannot be used in a manner that would imply sponsorship or endorsement of an outside company s product or services. The logo cannot be modified or distorted, and must be displayed in accordance with the company s logo guidelines. Exceptions: In some cases, employees may use the corporate logo to identify TECO or one of its subsidiaries in presentations, news releases, technical and trade articles and other published materials. Permission to do so must be obtained through TECO s Corporate Communications Department. A Note About Corporate Identity As TECO Energy and its subsidiaries conduct business, they are separate entities, and special care should be taken to use the appropriate logo for the specific business you are conducting. If you have a question about the appropriate logo, please email your inquiry to logorequest@tecoenergy.com. Obtaining the Logo To obtain the appropriate logo for your application, please visit TECO s logos page at tecoenergy.com/logos. 3
TECO Logo Guidelines A family of TECO logos has been created to allow you to choose the one to fit your need. If you re unsure, please contact Corporate Communications. Umbrella Logo Umbrella Logo The TECO (umbrella) logo is to be used when representing Tampa Electric and Peoples Gas together. It should not be used to represent TECO Energy. Subsidiary Logos Each of the subsidiaries has its own identity which falls underneath the broader TECO brand. The logos to the right should be used for any communications developed for the listed subsidiaries. 4
Clear Space Clear space surrounding the logo is an integral part of its design. It is just as important as the font, the shape, and color of the logo. Keep the area around the logo clean and uncluttered. The clear space should be equal on all sides, where the unit of measure, X equals the height of the logotype TECO. Do not place any other trademark, logo, logotype, graphic, text, photograph or illustration in the minimum clear space area. X X X X Icon/Text Spacing The proper space between the icon and the text is determined by taking the width of the letter E from where Emera appears in the logo. Minimum Sizing The logo has been designed to reproduce well at small sizes, but will begin to degrade if reproduced too small. The logo should never appear smaller than 72 pixels wide when used online, or smaller than one inch wide when used in print. 72 px Online use 1 Offline use 5
What Not to Do These examples illustrate what not to do with the logo and logos of the subsidiary brands. X Do not alter the color of the logo. X Do not stretch or distort the logo. The logo should not be altered. Changing the color, proportions, fonts, or adding elements to the logo is not allowed, and will damage the integrity of the identity. X Do not rotate the logo. X Do not add elements to the logo. X Do not outline the logo. X Do not place the logo in a box. X Do not place the logo on a patterned or busy background. 6
Colors SPOT TECO s corporate colors are blue and yellow. The examples listed here provide a breakdown of those colors. The process and spot colors are to be used for printing and the RGB and hex (hexadecimal) options are for online or digital use. PROCESS PMS 286 C PMS 109 C C:92 M:68 Y:0 K:0 C:0 M:10 Y100 K:0 RGB R:0 G:95 B:170 R:255 G:220 B:0 HEX #005FAA #FFDC00 7
Interstate Light: for body copy Typography To ensure consistency in TECO s documents, which will reinforce its corporate identity, consistent font treatment is recommended. The primary fonts that make up TECO materials are from the Interstate family and Univers Condensed. If Interstate is not avaliable, Calibri is an acceptable alternative. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890!@#$%&*()_+{} <>? Interstate Regular: for sub-headlines ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%&*()_+{} <>? Interstate Bold: for headlines ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%&*()_+{} <>? Univers Condensed: for legal copy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890!@# $%&*()_+{ } <>? Calibri Regular: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890!@# $%&*()_+{ } <>? Calibri Bold: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890!@# $%&*()_+{ } <>? 8
TECO Logo Logo Variations The TECO logo can be used when products and services from Tampa Electric and Peoples Gas are being promoted together. It should not be used to represent TECO Energy. Full-color version PMS 286 C PMS 109 C Please use the full-color logo whenever possible. Use the one-color black-version logo when limited to one-color printing. 2-color logo When printing, the logo should appear in Pantone (PMS) 286 blue and Pantone (PMS) 109 yellow or the equivalent 4-color process build as follows: C92, M68, Y0, K0 and C0, M10, Y100, K0. 1-color logo The logo can be used in solid black on white or any light-colored background. Black version Black 9
TECO Energy Logo Please use the full-color logo whenever possible. Use the one-color black-version logo when limited to one-color printing. 2-color logo Full-color version PMS 286 C PMS 109 C When printing, the logo should appear in Pantone (PMS) 286 blue and Pantone (PMS) 109 yellow or the equivalent 4-color process build as follows: C92, M68, Y0, K0 and C0, M10, Y100, K0. 1-color logo The logo can be used in solid black on white or any light-colored background. Black version Black 10
Tampa Electric Logo Please use the full-color logo whenever possible. Use the one-color black-version logo when limited to one-color printing. 2-color logo Full-color version PMS 286 C PMS 109 C When printing, the logo should appear in Pantone (PMS) 286 blue and Pantone (PMS) 109 yellow or the equivalent 4-color process build as follows: C92, M68, Y0, K0 and C0, M10, Y100, K0. 1-color logo The logo can be used in solid black on white or any light-colored background. Black version Black 11
Peoples Gas Logo Please use the full-color logo whenever possible. Use the one-color black-version logo when limited to one-color printing. 2-color logo Full-color version PMS 286 C PMS 109 C When printing, the logo should appear in Pantone (PMS) 286 blue and Pantone (PMS) 109 yellow or the equivalent 4-color process build as follows: C92, M68, Y0, K0 and C0, M10, Y100, K0. 1-color logo The logo can be used in solid black on white or any light-colored background. Black version Black 12
TECO Partners Logo Please use the full-color logo whenever possible. Use the one-color black-version logo when limited to one-color printing. 2-color logo Full-color version PMS 286 C PMS 109 C When printing, the logo should appear in Pantone (PMS) 286 blue and Pantone (PMS) 109 yellow or the equivalent 4-color process build as follows: C92, M68, Y0, K0 and C0, M10, Y100, K0. 1-color logo The logo can be used in solid black on white or any light-colored background. Black version Black 13
TECO Services Logo Please use the full-color logo whenever possible. Use the one-color black-version logo when limited to one-color printing. 2-color logo Full-color version PMS 286 C PMS 109 C When printing, the logo should appear in Pantone (PMS) 286 blue and Pantone (PMS) 109 yellow or the equivalent 4-color process build as follows: C92, M68, Y0, K0 and C0, M10, Y100, K0. 1-color logo The logo can be used in solid black on white or any light-colored background. Black version Black 14
The Icon The icon from the main identity can be used by itself. Please consider the following when using the icon. Proper Usage The icon can only be used if the main identity, in its entirety, is also present. There should always be a generious amount of clear space around the icon. The size of the top icon element is a good guide for how much space to allow around the logo. Images, text or other graphic elements should never intrude into this space. The icon should never be cropped so only part of the element is showing. 15
Stationery Items Business Cards Richard J. Schrodinger Managing Director, Efficiency & Process Improvements and Business Strategy Richard J. Schrodinger Managing Director, Efficiency & Process Improvements and Business Strategy New employee business cards should appear as shown, utilizing the 2-color logo only. Include appropriate corresponding company address information. P. O. Box 111 Tampa, FL 33601-0111 tampaelectric.com peoplesgas.com P: 813-123-4567 C: 813-765-4321 F: 813-987-6543 rjschrodinger@tecoenergy.com P. O. Box 111 Tampa, FL 33601-0111 tampaelectric.com P: 813-123-4567 C: 813-765-4321 F: 813-987-6543 rjschrodinger@tecoenergy.com All new business cards should use one of the templates to the right. Business card front (TECO example) Business card front (TECO Tampa Electric example) Depending on individual needs, the templates provide options that allow one to decide what information is needed. The front of the card displays phone, fax, email contact and address. Richard J. Schrodinger Managing Director, Efficiency & Process Improvements and Business Strategy Richard J. Schrodinger Managing Director, Efficiency & Process Improvements and Business Strategy P. O. Box 111 Tampa, FL 33601-0111 peoplesgas.com P: 813-123-4567 C: 813-765-4321 F: 813-987-6543 rjschrodinger@tecoenergy.com P. O. Box 111 Tampa, FL 33601-0111 tecoenergy.com P: 813-123-4567 C: 813-765-4321 F: 813-987-6543 rjschrodinger@tecoenergy.com Business card front (TECO Peoples Gas example) Business card front (TECO Energy example) Richard J. Schrodinger Managing Director, Efficiency & Process Improvements and Business Strategy Richard J. Schrodinger Managing Director, Efficiency & Process Improvements and Business Strategy P. O. Box 111 Tampa, FL 33601-0111 tecoenergy.com P: 813-123-4567 C: 813-765-4321 F: 813-987-6543 rjschrodinger@tecoenergy.com P. O. Box 111 Tampa, FL 33601-0111 tecoenergy.com P: 813-123-4567 C: 813-765-4321 F: 813-987-6543 rjschrodinger@tecoenergy.com Business card front (TECO Partners example) Business card front (TECO Services example) 16
Stationery Items (continued from page 16) TECO Letterhead and No. 10 Envelope Company letterhead and envelopes should appear as shown, utilizing 2-color logos only. Letterhead must include appropriate corresponding company address and website information. Address information must appear just below company logo, as shown on envelope. Letterhead front (TECO example) P. O. Box 111 Tampa, FL 33601-0111 Envelope front (TECO example) Tampa Electric Company tampaelectric.com P. O. Box 111 Tampa, Fl 33601-0111 (813) 228-4111 peoplesgas.com 17
Stationery Items (continued from page 17) TECO Energy Letterhead and No. 10 Envelope Company letterhead and envelopes should appear as shown, utilizing 2-color logos only. Letterhead must include appropriate corresponding company address and website information. Address information must appear just below company logo, as shown on envelope. Letterhead front (TECO Energy example) P. O. Box 111 Tampa, FL 33601-0111 Envelope front (TECO Energy example) TECO Energy, Inc. P. O. Box 111 Tampa, Fl 33601-0111 (813) 228-4111 tecoenergy.com 18
Stationery Items (continued from page 18) Tampa Electric Letterhead and No. 10 Envelope Company letterhead and envelopes should appear as shown, utilizing 2-color logos only. Letterhead must include appropriate corresponding company address and website information. Address information must appear just below company logo, as shown on envelope. Letterhead front (TECO Tampa Electric example) P. O. Box 111 Tampa, FL 33601-0111 Envelope front (TECO Tampa Electric example) Tampa Electric Company P. O. Box 111 Tampa, Fl 33601-0111 (813) 228-4111 tampaelectric.com 19
Stationery Items (continued from page 19) Peoples Gas Letterhead and No. 10 Envelope Company letterhead and envelopes should appear as shown, utilizing 2-color logos only. Letterhead must include appropriate corresponding company address and website information. Address information must appear just below company logo, as shown on envelope. Letterhead front (TECO Peoples Gas example) P. O. Box 111 Tampa, FL 33601-0111 Envelope front (TECO Peoples Gas example) Peoples Gas System P. O. Box 111 Tampa, FL 33601-0111 (813) 228-4111 peoplesgas.com 20
Stationery Items (continued from page 20) TECO Partners Letterhead and No. 10 Envelope Company letterhead and envelopes should appear as shown, utilizing 2-color logos only. Letterhead must include appropriate corresponding company address and website information. Address information must appear just below company logo, as shown on envelope. Letterhead front (TECO Partners example) P. O. Box 111 Tampa, FL 33601-0111 Envelope front (TECO Partners example) TECO Services, Inc. P. O. Box 111 Tampa, Fl 33601-0111 (813) 228-4111 tecoenergy.com 21
Stationery Items (continued from page 21) TECO Services Letterhead and No. 10 Envelope Company letterhead and envelopes should appear as shown, utilizing 2-color logos only. Letterhead must include appropriate corresponding company address and website information. Address information must appear just below company logo, as shown on envelope. Letterhead front (TECO Services example) P. O. Box 111 Tampa, FL 33601-0111 Envelope front (TECO Services example) TECO Services, Inc. P. O. Box 111 Tampa, Fl 33601-0111 (813) 228-4111 tecoenergy.com 22
TECO Fleet Vehicle Graphics Vehicle Door Decal Company fleet vehicles require a full-color logo decal. The decal size is approximately 18 wide x 7.5 deep. When positioning on vehicle doors, the decal must be centered between the door handle and the edge of the door. Also, center top and bottom. When the mirror bracket interferes with placement, move decal under brackets and center on door. 23
P.O. Box 1 1 1. Tampa, FL. 33601 tecoenergy.com TE081717