TRAVEL GUIDE. Great Trips & Tips from a Trusted Source. Online Opportunities. Who LifeWay reaches... Our Readers LIFEWAY.

Listing in the.com Travel Guide Consists of 1 main page plus multiple sublevel pages One-year placement includes 1 premier banner ad, text, and links to subpages.com Travel Guide subpages Each subpage includes: s: Advertorial in.com Travel Guide Placed on page that ﬁts best with travel destination.com Travel Guide OR with any ½ page, 2/3 page, full page, cover page, or 2-page spread.com Newsletters (25,000 subscribers) Add on to either One-Month Banner and Text Link Customized Landing page on.com Page with links to advertiser s ofﬁcial site Images, text, video, special offers to.com users, and more may be included May link to this page from any other campaign on.com When traveling or vacationing, readers will Regular Banner: Premier Ad: Main Page Premier Ad: has been providing fresh Who reaches... Proﬁle of s Readers Earning $75K+ s magazines readers are well educated, About.com: LIFEWAY.COM s magazine readers are an One Plaza

Our Calendar Month: Main Topic Destinations Ad Close Date Materials Due* January 09 Island Getaways Florida Keys & Carribean September 26, 2008 October 6, 2008 February 09 Romantic Getaways Poconos October 21, 2008 October 30, 2008 March 09 Spring Break Florida s First Coast November 14, 2008 November 21, 2008 April 09 Southwest Adventure Texas, New Mexico, Arizona January 5, January 12, May 09 Golf Vacations Carolinas/ Hilton Head, Pinehurst January 30, February 9, June 09 Summer Vacations Orlando/ February 27, March 9, July 09 Historical Vacations DC/ State Parks March 25, April 3, August 09 New England Vacations Maine, New Hampshire, Vermont May 1, May 11, September 09 Fall Getaways Colonial Williamsburg May 22, May 29, October 09 Fall Getaways San Diego, CA June 19, July 2, November 09 Holiday Getaways, TN July 24, July 31, December 09 Holiday Skiing Vacations Colorado August 21, September 3, Seasonal Travel Guide months appear in bold. Our Specs Publication Trim Size: 8.: x 10.875 Bleed: Must be. from outside trim Live Image Area: Must be.25 from inside AD SIZES Two-page spread: 16.25 x 10.875 Full-page: 8. x 10.875 Two-third page vertical: 5. x 10.875 Half-page horizontal: 8. x 5.4375 Half-page vertical: 3.9375 x 10.875 One-third page horizontal: 8. x 3.625 One-third page vertical: 2.75 x 10.875 One-sixth page horizontal: 5. x 3.625 One-sixth page vertical: 3.9375 x 5.4375 Full Marketplace space ads 2.4375 x 4.875 Half Marketplace space ads 2.4375 x 2.3569 (no bleed/safety area required, since ads float on page). hip Audience** Combined 1,599,000 918,000 Mature Living 396,250 ParentLife 154,000 Living with Teenagers 76,000 Christian 54,750 **Audience includes pass-along readership *Artwork must arrive by 8am CST on these dates

Inside Pages in Our Magazines Spreads & Covers in Our Magazines Regional rates and other advertising opportunities are available, including inserts, poly bags and premium positioning. Our Rates 1X 3X 6X 12X Two-Page Spread Group Buy (5 Titles) $38,890 $36,570 $34,290 $32,015 $17,415 $17,235 $16,990 $16,745 ParentLife $7,745 $7,500 $7,260 $7,115 Living with Teenagers $4,720 $4,515 $4,295 $4,070 Mature Living $18,425 $17,870 $17,335 $16,5 CS $3,550 $3,270 $3,080 $2,840 Back Cover Group Buy (5 Titles) $31,460 $30,020 $29, $28,295 $14,940 $14,690 $14,445 $14,220 ParentLife $5,660 $5,440 $5,230 $5,045 Living with Teenagers $3,305 $2,745 $2,495 $2,290 Mature Living $15,145 $14,900 $14,660 $14,410 CS $2,900 $2,250 $2,010 $1,0 Cover Page 2 (Inside Front) Group Buy (5 Titles) $28,950 $27,785 $26,690 $26,075 $13,990 $13,770 $13,510 $13,270 ParentLife $5,445 $5,220 $5,005 $4,800 Living with Teenagers $2,335 $1,0 $1,600 $1,345 Mature Living $14,865 $14,660 $14,410 $14,210 CS $1,970 $1,580 $1,370 $1,140 Cover Page 3 (Inside Back) Group Buy (5 Titles) $28,380 $27,200 $26,235 $25,350 $14,035 $13,790 $13,620 $13,360 ParentLife $5,245 $5,010 $4,790 $4,545 Living with Teenagers $2,270 $1,650 $1,435 $1,215 Mature Living $14,420 $14,200 $13,950 $13,690 CS $1,870 $1,435 $1,180 $985 1X 3X 6X 12X Full Page Group Buy (5 Titles) $28,570 $27,580 $26,550 $25,415 $11,290 $11,065 $10,855 $10,585 ParentLife $4,385 $4,170 $3,955 $3,5 Living with Teenagers $2,425 $2,290 $2,020 Mature Living $11,620 $11,300 $11,095 $10,845 CS $2,035 $1,820 $1,580 $1,320 2/3 Page Group Buy (5 Titles) $23,0 $20,335 $21,585 $20,715 $9,370 $9,180 $8,915 $8,660 ParentLife $3,595 $3,435 $3,190 $2,950 Living with Teenagers $1,870 $1,650 $1,240 Mature Living $9,910 $9,690 $9,465 $9,185 CS $1,710 $1,465 $1,245 $985 1/2 Page Group Buy (5 Titles) $21,675 $20,675 $19,685 $18,695 $8,705 $8,455 $8,220 $7,965 ParentLife $3,340 $3,120 $2,915 $2,700 Living with Teenagers $1,665 $1,425 $1,200 $1,035 Mature Living $9,000 $8,785 $8,560 $8,350 CS $1,385 $1,190 $980 $0 1/3 Page Group Buy (5 Titles) $13,975 $13,030 $11,980 $11,435 $5,665 $5,440 $5,275 $5,065 ParentLife $2,220 $2,005 $1,805 $1,555 Living with Teenagers $1,165 $1,010 $770 $565 Mature Living $5,840 $5,605 $5,385 $5,170 CS $1,130 $915 $675 $420 1/6 Page Group Buy (5 Titles) $8,130 $7,285 $6,330 $5,630 $3,040 $2,795 $2,575 $2,400 ParentLife $1,135 $910 $660 $460 Living with Teenagers $650 $540 $440 $360 Mature Living $3,630 $3,405 $3,145 $2,960 CS $580 $475 $390 $320 Full MarketPlace Group Buy (5 Titles) $3,450 $3,280 $3,115 $2,960 $1,480 $1,405 $1,340 $1,270 ParentLife $285 $270 $255 $245 Living with Teenagers $225 $215 $200 $190 Mature Living $1,830 $1,740 $1,650 $1,565 CS $200 $190 $180 $170 Half MarketPlace Group Buy (5 Titles) $1,785 $1,695 $1,610 $1,530 $740 $705 $670 $635 ParentLife $140 $135 $130 $ Living with Teenagers $110 $105 $ $95 Mature Living $915 $870 $825 $785 CS $ $95 $90 $85

s Seasonal Travel Guide (WINTER, SPRING, SUMMER, FALL) NATIONAL RATE CARD PRINT Ad Size 1x 2x 3x 4x Premium Placements Travel Guide Back Cover $31,460 $30,020 $29, $28,295 Travel Guide Inside Front Cover $28,950 $27,785 $26,685 $26,075 Travel Guide Inside Back Cover $28,375 $27,200 $26,235 $25,350 2-page Spread $38,890 $36,570 $34,290 $32,015 Full Page $28,570 $27,580 $26,545 $25,415 2/3 Page $23,0 $22,620 $21,485 $20,415 1/2 Page $21,675 $20,675 $19,685 $18,695 1/3 Page $13,970 $13,030 $11,980 $11,430 1/6 Page $8,130 $7,285 $6,330 $5,830 Full Marketplace Space $3,450 $3,310 $3,180 $3,050 Half Marketplace Space $1,785 $1,710 $1,640 $1,575 Travel Guide package rates are discounted from regular rates for multiple placements. Regional rates available.. Be sure to consider s Online Travel Guide opportunities. Special Print/Online Combination Travel Packages PRICING s (Winter, Spring, Summer, Fall) Travel Guide Platinum Package Choose from 2 options Purchase of full page, cover page, or 2-page spread = FREE regular listing - $1,250 value (120x120 banner and 50 words of text with link) OR 50% off premier listing in Travel Guide on.com or 2-page spread = bonus of 4 Marketplace ads. Client s choice for placement of those four ads:, ParentLife, Living with Teenagers, Mature Living, or Christian in a month other than Travel Guide month (to be negotiated with client) Gold Package Choose from 2 options Purchase of full page, cover page, or 2-page spread = 50% off premier listing in Travel Guide on. com or 2-page spread = bonus of 3 Marketplace ads. Client s choice for placement of those three ads:, ParentLife, Living with Teenagers, Mature Living, or Christian in a month other than Travel Guide month (to be negotiated with client) Silver Package Choose from 2 options Purchase of full page, cover page, or 2-page spread = 50% off regular listing in Travel Guide on.com or 2-page spread = bonus of 2 Marketplace ads. Client s choice for placement: or Mature Living in a month other than Travel Guide month (to be negotiated with client) Bronze Package Choose from 2 options Purchase of full page, cover page, or 2-page spread = 25% off regular listing in Travel Guide on.com or 2-page spread = bonus of 1 Marketplace ad in in a month other than Travel Guide month (to be negotiated with client) Custom Packages available upon request.