Matt Graham, Jenifer Piccioni Cisco Physical Security Business Unit, Enterprise Networking Group

1990 s 2000 Now 3 rd Gen 4 th Gen 5 th Gen Networked Devices Converged Security 0 Virtualized Security Move to IP Software Value Business Intelligence Compute Network Storage Endpoin t 2012 Cisco and/or its affiliates. All rights reserved. Cisco: NDA only Material 2

Physical Security Information Managers (PSIM) Physical Security Operations Manager 3 rd Party PSIM Video Surveillance Unified Incident Communications IP Cameras Access Control Video Surveillance Manager IPICS Standard Definition and High Definition IP Cameras Physical Access Manager End-to-End: Medianet Enable IP Network Virtualization Security Management 2012 Cisco and/or its affiliates. All rights reserved. Cisco: NDA only Material 3

SCALE MEDIANET VIRTUALIZATION Meeting customer needs for video at scale Speed deployment and reduce operational costs and risk Flexible deployment via the tools customers know 2012 Cisco and/or its affiliates. All rights reserved. Cisco: NDA only Material 4

Provide mainstream cameras for the enterprise Box, Fixed Domes, PTZ, Outdoor, Indoor Encoders to allow Analog Migration Provide all accessories (Mounting, lenses etc.) Analytics DSP Edge Analytics with specialized cameras Server side Analytics (planned for CY13) Planned Features in CY2013 Application platform with SDK for Apps 2012 Cisco and/or its affiliates. All rights reserved. Cisco: NDA only Material 6

Model Description Features 7000 Series 6000 Series 4500 Camera PTZ Cameras 3000 Series Stand Alone Encoders 5MP Multi- Megapixel Dome camera 1080P : Box, Indoor/Outdoor Dome, Bullet 1080p HD Box IP Camera D1, and 1080P HD PTZ IP Cameras 1MP Dome Cameras 4 & 8 port Standalone encoders Outdoor rated Integrated IR illuminator Motorized Focus and Zoom Bullet Camera with IR Illuminator IP-66, IK10 rated for outdoor models Outdoor Dome rated -40 to + 55 C Edge-based video analytics Outdoor models 360 continuous pan 1MP, 720P cameras Indoor and outdoor mounting options IP66, IK10 rated for Outdoor models 4/8 I/O ports, PTZ Control interface 2012 Cisco and/or its affiliates. All rights reserved. Cisco: NDA only Material 7

Video Surveillance Media Server Video Surveillance Operations Manager Safety and Security Desktop Software Collect, Archive, Route Video Manage and Control Users, Video, and Devices; View Video Native Windows 7 64-bit Application Secure Medianet-Enabled Cisco IP Network Embedded Medianet IP Cameras Hardware Analog Cameras UCS Server Multiservices Platform UCS E-Series on ISR 4 36+ TB Storage Physical Security Storage Systems 120-540 TB Storage 2012 Cisco and/or its affiliates. All rights reserved. Cisco: NDA only Material 9

Built from the ground up with Cisco DNA Virtualize security operations on UCS The tools IT knows, the reliability/scale security wants Accelerate deployment Auto-discovery and provisioning through Medianet Scale the operations 10,000+ cameras in a single system moving to 500,000 N+1 Redundancy for Cameras Rapid Changes through Templates Serve the audience Advanced interface for Security Team (Event Viewing, Map Viewing) Simple interface for ancillary users Integrate business application Well documented, comprehensive API set for Integrations 2012 Cisco and/or its affiliates. All rights reserved. Cisco: NDA only Material 10

Functionality Modules, Appliances, Storage, and Virtualized Options UCS B and C Series Support CPS-SS-4RU Storage Series (up to 180 TB Capacity) 2900 Series ISR G2 1 TB 3900 Series ISR G2 1 TB 1 RU MSP Appliance (4 TB Capacity) 2 RU MSP Appliance (12-24 TB Capacity) + Video Surveillance Manager on E-Series Blades Performance A Complete Platform Portfolio for Optimized Security Systems Solutions 2012 Cisco and/or its affiliates. All rights reserved. Cisco: NDA only Material 11

Competition on Dedicated Servers 3400 Camera Feeds 15 Days Storage Cisco VSM Virtualized on UCS 7 200 200 Racks Server Connections Server Mgmt UIs 1 2 2 2012 Cisco and/or its affiliates. All rights reserved. Cisco: NDA only Material 12

Video Is > 50% of Traffic on IP Networks, Growing to 90% by 2013 Cisco TelePresence WebEx Digital Signage Prosumer Video Unified Communications Desktop Video Show and Share Physical Security Medianet 2012 Cisco and/or its affiliates. All rights reserved. Cisco: NDA only Material 13

Done Phase 1 Done Phase 2 In Process Phase 3 Auto Switchport Configuration VSM Auto Camera Discovery End-to-End Video Monitoring Plug and Play End-to-End Network Simplify Network IP Video Surveillance Solutions Improved End-to-End Video Management 2012 Cisco and/or its affiliates. All rights reserved. Cisco: NDA only Material 14

Auto-configuration simplifying deployment Without Medianet Multiple skillsets actively needed for every new camera deployed (networking plus security) Manual and error prone process? With Medianet Auto-Discovery, and Auto- Configuration with the network Faster, simplified deployment Reduce 10s of minute to 10s of seconds? Network Medianet WAN Installer sets up IP Address: Skill Gap? Network manually configured by IT Team Phone calls Surveillance Admin gets IP from installer. Provisions system Secure Network Auto Configured Endpoint Auto Discovered and Configured: Ready for use! 2012 Cisco and/or its affiliates. All rights reserved. Cisco: NDA only Material 15

Analog Stream Encoder Virtualized VSM on UCS for Hyper-Scalable support of 500,000+ cameras Users of Video Surveillance System Analog Stream Digital Stream Encoder WAN Central Storage and Data Processing Data Center Restricted Access Full Access Role-Based Access to Video Cameras and Archives Video Surveillance Endpoints (Analog Cameras) IP Digital Stream WAN Other End Users: Police Department Emergency Video Surveillance Endpoints (Digital Cameras) 2012 Cisco and/or its affiliates. All rights reserved. Cisco: NDA only Material 16

Analog Stream Encoder Centralized VSOM on UCS or MSP for Scalable support Users of Video Surveillance System IP IP IP Stream Video Surveillance Media Server WAN Central Management and Long Term Storage Restricted Access Full Access Role-Based Access to Video Cameras and Archives Analog Stream Encoder WAN Other End Users: Police Department Emergency IP IP IP Stream Video Surveillance Media Server/Operations Manager Restricted Access 2012 Cisco and/or its affiliates. All rights reserved. Cisco: NDA only Material 17

Scalability Scale to beyond 500,000 cameras in a system User Experience Intelligent services to determine most optimal path for video Additional analytics integration Flexibility Video to mobile clients Reliability High availability and offline operations Ease of Deployment and Management Intelligence Further Medianet enhancements 2012 Cisco and/or its affiliates. All rights reserved. Cisco: NDA only Material 18

Cisco Validated Network Designs & Architectures Certified Cisco partners and training Proven, tested designs for modular building block solutions supported by lifecycle services Global training, certification of Cisco partners and eco-system technology partners with UCS platform solutions Cisco services Global partner enablement services and support with WW TAC; Cisco Capital 2012 Cisco and/or its affiliates. All rights reserved. Cisco: NDA only Material 19

Case Study Challenge Was one of the poorest cities in France just 2 years ago Crime rate and lack of jobs caused a net outflow of citizens Residents, schools, and hospitals had limited access to the Internet and other modern technologies Solution New fiber network by Cisco to enable virtualization and data center growth. The network supports more than 300 CCTV cameras along with Cisco Physical Access Manager and Cisco Video Surveillance Manager Also deployed collaboration tools like WebEx and TelePresence Business Results Attracted new companies and top engineering schools which will bring in new jobs and new students and professors to the area Reduced crime by 30% to become the 2nd safest suburb of Paris 6 miles northeast of Paris 1,500 employees, 66,000 citizens Jean Christophe Lagarde Mayor of Drancy 2012 Cisco and/or its affiliates. All rights reserved. Cisco: NDA only Material 22

Case Study Challenge Need to quickly and effectively respond to rapidly changing emergency response scenarios. Need to work with both legacy and new digital radio system Solution Cisco IPICS Business Results Any radio channel can now be accessed by the Dispatch Console, Operators Console or IP Phone anywhere in the country. This improved capability has been of particular benefit for meeting our response to the earthquake in Christchurch as well as the radio communication requirements for the Rugby World Cup Warren O Connor National Networks manager-data New Zealand Police 2012 Cisco and/or its affiliates. All rights reserved. Cisco: NDA only Material 23