Norton Security for Professionals Partner Deck Ingram Micro Cloud Marketplace

Norton Security for Professionals Partner Deck Ingram Micro Cloud Marketplace

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Discussion Items 1 Threat Landscape and Norton 2 Norton Security for Professionals 3 Target Market and Competitive Matrix 4 Overcoming Objections 3

Discussion Items 1 Threat Landscape and Norton 2 Norton Security for Professionals 3 Target Market and Competitive Matrix 4 Overcoming Objections 4

Threat Landscape and Small Businesses Why is this relevant to a small business owner? LARGEST GROWTH AREA 43% ONE MILLION 35% For targeted attacks 1 Of all targeted attacks are against SMBs (<250) 1 New malware threats released each day 1 Increase in ransomware in 2015, and it s now spread into mobile and Mac environments 1 Many small businesses lack the resources or capacity to protect themselves against an increasingly sophisticated threat landscape involving zero-day and ransomware attacks. 5

Everyone Has a Story What s Ours? Heritage & Reputation Security Expertise Technology Leadership We are pioneers in security We are transparent in our mission to keep you and your data safe We adapt as technology changes and threats evolve We have over 30 years of security expertise We have 14 security centers located around the world, running 365x24x7 We discover new threats within minutes or hours We have 40M attack sensors in over 150 countries We prove time and again that our technology is the most effective We are focused on being fast and light on system resources

In the Past Year We ve Leapfrogged Cybercriminals Capabilities with Strengthened Protection of Our Security Layers Network File Protection Reputation Behavioral Recovery System Hardening IMPROVED! Our intrusion prevention engine protects you at the network layer from hackers, botnets and drive-by-downloads distributed from compromised websites, and ransomware. NEW FEATURES! Our antivirus engine protects you from a variety of malware including viruses, Trojans, rootkits, ransomware, cryptoware and keyloggers. Our crowd-based analytics engine uses reputation data to protect you from spammers, scammers and phishers looking for your personal and financial information as you operate online. Our behavioral engine called SONAR unmasks and blocks suspicious acting malware masquerading as innocent programs, including ransomware. We help you to root out problems, undo damage caused by malware and can repair your operating system using cloudbased repair tools IMPROVED! We can also restore your most critical files after a disaster. NEW FEATURES! We protect you from cybercriminals attempting to force previously unseen malware onto your computer through vulnerabilities in your software. 7

Proactive Exploit Protection: Another Important Layer of Protection Common Customer Activity The customer clicks a hyperlink sent through social media. The customer loads a web page that has a good reputation. A java applet on a web page begins to exploit a software vulnerability on the customer s PC. A customer downloads a file from the web and begins to install it. A customer selects to run an application on their PC. How Norton Protects at Each Stage Norton s URL Insight reputation engine checks the reputation of websites to determine if it has been known to distribute malware. Norton s Intrusion Prevention System scans the entire page for malicious code while analyzing network traffic in order to find malware. Norton s Proactive Exploit Protection analyzes interactions with software applications looking for exploit techniques. Norton s File Insight checks the file reputation. Norton Antivirus features kick in (including Auto-protect and Emulation) to analyze the file for malware. Norton s SONAR behavioral analysis engine looks for suspicious behavior from seemingly innocent applications. If Norton finds a bad reputation, it blocks the web page from loading. If Norton finds a malware or malicious code it blocks it from the customer s computer. If Norton discovers an exploit occurring, it quickly identifies the attack and blocks it. If Norton discovers malware it quickly blocks all activity and quarantines the file. If Norton unveils a malicious application, it blocks it and rolls back all changes that we made. Copyright 2016 Symantec Corporation Company Confidential 8

Ransomware Attack Chain 1. Malware Delivery Common Variations Different ransom amounts Delete or infect backup Target specific user files or all user files Download additional threats Propagate onto servers, USBs, cloud 4. Encryption Command 2. Malware Installation 3. Call C&C Server 9

Where There Is An Attack Chain There Is A Kill Chain 1. Malware Delivery Anti-Spam Intrusion Prevention Proactive Exploit Prevention IP Reputation (SafeWeb) File Reputation (Download Insight) Behavior (SONAR) 4. Encryption Command 2. AntiVirus Malware Engine Installation Behavior (SONAR) Machine Learning Engine Intrusion Prevention 3. Call C&C Server 10

Discussion Items 1 Threat Landscape and Norton 2 Norton Security for Professionals 3 Target Market and Competitive Matrix 4 Overcoming Objections 11

NORTON SECURITY FOR PROFESSIONALS Norton Security for Professionals lets you easily secure your employees PCs, Macs, smartphones and tablets, with just a few clicks. Safeguards your business data across multiple devices against viruses, malware, spam and other threats, with a subscription that can grow with your business. Let employees manage their own protection by adding new devices through an intuitive web management portal. Lets you run your business with the ultimate peace of mind. 12

Employee Employee Admin What is Norton Security for Professionals Norton branded Endpoint Security Service IM.Cloud Console Designed for small businesses and professionals Product components: User protection clients and portals: 5 Devices per user (per employee)* Local backup Supports PC, Mac, Android, ios Norton Management console (employee) Administrator console provided by IM.Cloud for user management Norton Management Console NSFP Norton Management Console NSFP *limit per user is 5 Devices 13

Summary How Norton Can Help Intelligent Protection Layers Easy to Deploy and Use Affordable Simplify Workday Proven world-class security with advanced endpoint protection against emerging threats Protects against zero-day threats and ransomware Utilises world leading global intelligence Single, 5 Device license allows flexibility across PC, Mac, Android and ios Real-time, always-on security Easy end user setup without the need of an IT expert End users can easily add and remove software from their devices from their own console Monthly or annual billing With multi-platform support no need for additional products Can be installed by end customer with minimal configuration or support Identity Safe - remembers, secures, and automatically enters your usernames and passwords so they cannot be lost or stolen Download Insight- helps ensure your downloads are safe and not malicious before you open them

Discussion Items 1 Threat Landscape and Norton 2 Norton Security for Professionals 3 Target Market and Competitive Matrix 4 Overcoming Objections 15

Target Market Small business owner with less than 100 employees Business owners who see value in subscription approach to software with monthly or annual billing Businesses transitioning to cloud-enabled technologies Businesses with varying numbers of employees through growth or frequent restructures and employee turnover

Target Market Existing customers of Cloud marketplace or small businesses that purchase their solutions from resellers/marketplace Business owners with limited IT skills, but serve as IT frontline for their business Customers with a make it work, tactical mindset Professionals who are familiar with and gravitate to Norton consumer solutions

Norton Brand Opinion in the Small Business Segment Norton Symantec McAfee Kaspersky Trend AVG Microsoft % % % % % % % Brand Opinion Excellent/Very Good 43 39 35 38 37 45 48 Brand Presence Hear Very Often 17 6 8 6 5 12 24 Social Engagement Has Recommended 8 5 6 3 4 6 10 Unaided Awareness 46 14 39 17 15 20 9 Purchase Endpoint Security Consideration 26 13 16 13 12 20 N/A Primary Brand 17 7 11 6 9 16 14 Source: Symantec/Norton Brand Impact Study, 2015 18

Norton Brand Usage in the Small Business Segment Recent study shows that almost one quarter of micro and small businesses were using Norton as their main IT security system, with a further 5% using Symantec Brand Usage Norton 22% AVG 16% McAfee or Intel Security 11% AVAST 9% Trend Micro 7% Microsoft Security Essentials 7% Kaspersky 6% Symantec 5% ESET 2% Sophos 1% Source: Symantec/Norton Australian small business cybersecurity survey, August 2016 19

Competitor Matrix in Small Business Trend Micro AVG Norton consistently beats Trend in Passmark Software s Consumer Security Performance Benchmark tests - Overall Performance Score 3 Norton offers more features than AVG on your mobile, Mac and PC. Norton consistently outperforms Trend on both Dennis Lab 1 and SE 2 Lab protection tests. Norton Security delivers better overall performance than AVG Internet Security. 2 Norton includes: Dedicated firewall, IPS Technology, In a product review by AV-Test, over 12,000 samples were used to detect malware and Norton Security achieved close to 100%, while AVG was only able to achieve around 97%. 1 1. http://dennistechnologylabs.com/reports/s/a-m/2015/av-test 2. https://selabs.uk/en/reports/consumers 3. http://www.passmark.com/benchmark-reports/index.htm

When to Sell NSFP Vs. SEP.Cloud Norton Security for Professionals Symantec Endpoint Protection Cloud Ideal for businesses with < 100 employees > 50-1,000 employees Operating Systems Windows, Mac, Android, ios* Windows, Windows server, Mac* Management Cloud managed service Cloud managed or on-premise Server Protection Endpoint Security Yes (Windows) Anti-virus and antispyware Yes Yes Desktop firewall Yes Yes Intrusion prevention Yes Yes Password Manager (ID Safe) Yes No Custom security policy creation No Yes Licensing Per User 5-devices (Annual, Monthly) Per User 5-devices (Annual, Monthly) Pricing (5D MSRP) $149 per year $70.49 per year * some features may not be available on ios * Mac is supported with on-premise deployments If securing multi-os devices for each employee with a self service model is critical where IT resources are limited, choose Norton Security for Professionals. If server protection is required for companies under 100 employees, you can sell Symantec Endpoint Protection server license. 21

Discussion Items 1 Threat Landscape and Norton 2 Norton Security for Professionals 3 Target Market and Competitive Matrix 4 Overcoming Objections 22

Objection: I heard that security software will slow down our computers Response: Independent testing consistently ranks Norton number one in protection and performance, so you ll get the best protection that keeps your device running smoothly. Copyright 2016 Symantec Corporation Company Confidential 23

Objection: We don t need security, I have it built in with Microsoft Windows Response: Operating system providers do not have decades of expertise in protecting against malware. Norton has over 30 years of experience in being the security expert in protecting against malware and crimeware. Protecting you is the only thing we concentrate on. Security solutions that are built into an operating system don t always offer protection against the latest threats. This could leave your computer vulnerable to new and emerging threats not yet classified and pushed out to computers. The defender freeware is also only available on PC while Norton is multi-platform offering. Copyright 2016 Symantec Corporation Company Confidential 24

Objection: We use free AV software program, it seems to work fine. Response: Traditional antivirus software will not protect you from these new threats. In fact, traditional antivirus software may only capture 50% of today s threats. You need multiple layers of protection backed by decades of security expertise and one of the largest intelligence networks in the world, so we ll see and protect you from the newest threats first. Copyright 2016 Symantec Corporation Company Confidential 25

Objection: I am using the Norton consumer product. Why should I switch to this Professional version? Response: Norton Security for Professional is ideal for businesses that don t have a dedicated IT person or in-house IT resources/support, requiring scalable, cloud-based endpoint security service that can grow and change with their business and be billed in flexible monthly or annual subscription options. Copyright 2016 Symantec Corporation Company Confidential 26

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