The Cloud Computing: IBM Point of View

The Cloud Computing: IBM Point of View Arif Kaleem arif@ae.ibm.com Cloud Solution Leader, Middle East & Africa

The Business Challenges

Business Challenge How to make Infrastructure Smarter 3 3 Mar-11

Our planet is not only getting smaller and flatter... Our world is becoming INSTRUMENTED Our world is becoming INTERCONNECTED All things are becoming INTELLIGENT It s getting smarter! 4 Mar-11

There is an increasing need for IT to help address business challenges Doing more with less Reduce capital expenditures and operational expense Reducing risk Ensure the right levels of security and resiliency across all business data and processes Higher quality services Improve quality of services and deliver new services that help the business grow and reduce costs Business flexibility & innovation Increase ability to quickly deliver new services to capitalize on opportunities while containing costs and managing risk 5 Mar-11

Defining the cloud Computing infrastructure and some business functions can live virtually, in the cloud. Technical people see a more efficient way to organize IT assets. Executives see a better way to run the business. Consumers benefit! Computing resources such as: Processing power Storage Databases and messaging An emerging paradigm: Four walls and a floor no more Tap into the virtual resources when needed Everything is provisioned by the cloud Standardized services enable automated provisioning and delivery 6 Mar-11

Is cloud computing really new? Yes, and no. The technology components are not new The End User and focus, and the industrialisation of automation are new Usage Tracking Web 2.0 End User Focused And it s the way we put the pieces together, and manage them, that s changing Abstraction Virtualization Automation & SOA Clouds will transform the information technology (IT) industry profoundly change the way people work and companies operate. 7 Mar-11

Cloud Computing a way to consume and deliver IT services, inspired by consumer internet services and optimised by workload An emerging paradigm: Four walls and a floor no more Tap into the virtual resources when needed Everything is provisioned by the cloud Cloud computing has 5 key characteristics: 1.On-demand self-service 2.Broad network access 3.Location independent resource pooling 4.Rapid elasticity 5.Measured service Cloud enables: Self-service Sourcing options Economies of scale Business flexibility & agility Cloud represents: The industrialisation of delivery for IT supported services 8 Mar-11

Four major categories of cloud computing services have emerged that transform how IT services can be consumed. Software as a service Collaboration Analytics ERP/SCM/CRM Industry applications Business process as a service Industry-specific processes Employee benefits management Business travel Procurement Infrastructure as a service Servers Storage Network OS, Virtualization Dynamic provisioning Platform as a service Middleware Database Development tools Web Application Backup/Restore 9 Mar-11

There is a spectrum of deployment options for cloud computing Private IT capabilities are provided as a service, over an intranet, within the enterprise and behind the firewall Hybrid Internal and external service delivery methods are integrated Public IT activities / functions are provided as a service, over the Internet Enterprise data center Enterprise data center INTERNAL Enterprise Enterprise Users A B A EXTERNAL B Private cloud Managed private cloud Hosted private cloud Shared cloud services Public cloud services Third-party operated Third-party hosted and operated 10 Mar-11

Lifecycle of a Cloud IBM Systems & Technology Group Subscription & Instantiation Offering Creation & Registration Catalog Manager Subscriber (e.g. Line of Business) Offering Definition Subscription & Instantiation Cloud Production Termination Administrator / SLM Operation Instance Termination Template Definition IBM / ISV / IT Dept Cloud Management Platform Common Resource Pools Subscriber (e.g. Line of Business) 11 Mar-11

Cloud Adoption

There are usually Six Steps to Getting Started with Cloud Computing Workload Custom Standard Trad IT Capital IT Roadmap Private Cloud 1 Hybrid Cloud Time Financial Rent End Users, Operators Role Based Access Catalog Operational Console Architecture Cloud s Software Platform Infrastructure Cloud Platform BSS OSS 2 3 Planning Definition Tools Publishing Tools Fulfillment & Config Tools Reporting & Analytics Workload Assessment E-Mail, Collaboration Test and Pre- Production Database Software Development Data Intensive Processing ERP 4 5 6 Enterprise & Cloud Mix ROI Implementation Enterprise Platform & Applications Computing Infrastructure Email Bus Apps Trad IT Private Public BPM Sys Mgmt Systems Storage Hybrid Info Mgmt Web Svr Network 13 Mar-11

Create a Roadmap for Cloud as Part of the Existing IT Optimization Strategy 1 IT Roadmap Reduce infrastructure complexity Reduce staffing requirements Improve business resilience (manage fewer things better) Improve operational costs/reduce total cost of ownership Remove physical resource boundaries Increase hardware utilization Allocate less than physical boundary Reduce hardware costs Simplify deployments Shared Standardize services Dramatically reduce deployment cycles Gain granular service metering and billing Obtain massive scalability Autonomic Acquire flexible delivery, enabling new processes and services Virtualize Dynamic Automate Simplified Consolidate 14 Mar-11

Cloud requires the same level of Management as other mission critical applications 2 Architecture IBM has developed a common cloud platform, integrating all key elements of Management Leverages the same platform for private clouds as in our public cloud Cloud Consumer Cloud Provider Cloud s IT capability provided to Cloud Consumer Cloud Developer Partner Clouds Customer In-house IT Virtualized Infrastructure Server, Storage, Network, Facilities Infrastructure for hosting Cloud s and Common Cloud Management Platform Common Cloud Management Platform BSS Business Support System Manages the business aspects of Cloud Instances OSS Operational Support System Instantiates & Manages Cloud Instances Developme nt Tools Security & Resiliency 15 Mar-11

Cloud Management Platform Architectural Model overview IBM Systems & Technology Group Cloud Consumer Cloud Provider Cloud Developer Cloud s IT capability provided to Cloud Consumer Partner Clouds Virtualized Infrastructure Server, Storage, Network, Facilities Infrastructure for hosting Cloud s and Common Cloud Management Platform Common Cloud Management Platform BSS Business Support System Manages the business aspects of Cloud Instances Development Tools Customer In-house IT OSS Operational Support System Instantiates & Manages Cloud Instances Security & Resiliency 16 Mar-11

Client Migration will be Workload Driven 3 Workload Workload characteristics determine standardization For example, transaction and information management processes may present challenges and risks Other workloads, such as collaboration and development and test, will move faster and can provide rapid return-on-investment and productivity gains. For most enterprises, the best opportunities will be clear Test for Standardization Web infrastructure applications Collaborative infrastructure Development and test High Performance Computing Examine for Risk Database Transaction processing ERP workloads Highly regulated workloads Explore New Workloads High volume, low cost analytics Collaborative Business Networks Industry scale smart applications 17 Mar-11

Public and Private Clouds are more suited to different workloads 4 Enterprise / Cloud Mix Top private workloads Top public workloads Data mining, text mining, or other analytics Security Data warehouses or data marts Business continuity and disaster recovery Test environment infrastructure Long-term data archiving/preservation Transactional databases Industry-specific applications ERP applications Audio/video/Web conferencing help desk Infrastructure for training and demonstration WAN capacity, VOIP Infrastructure Desktop Test environment infrastructure Storage Data center network capacity Server Database- and application-oriented workloads emerge as most appropriate Infrastructure workloads emerge as most appropriate Source: IBM Market Insights, Cloud Computing Research, July 2009. n=1,090 18 Mar-11

Cloud Computing can Provide Dramatic, Measurable Business Value 5 ROI Cloud attributes From To VIRTUALIZATION Server/storage virtualization Utilization of infrastructure Self-service 10 20% 10 20% None Cloud accelerates business value across a wide variety of domains 70 90% 70 90% Unlimited AUTOMATION Automated provisioning Change and release management Months Months Days/hours Minutes STANDARDIZATION catalog ordering Metering/billing Payback period for new services Months Fixed cost model Years Legacy environments Cloud-enabled enterprise Days/hours Granular Months 19 Mar-11

Roadmap to a Private Cloud Implementation 6 Implementation Remove physical resource boundaries Easy to access, easy to use Catalog Reduce infrastructure complexity Reduce staffing requirements Improve business resilience (manage fewer things better) Improve operational costs/reduce TCO Increased hardware utilization Allocate less than physical boundary Reduce hardware costs Simplify deployments Consolidate Assess Dramatically reduce deployment cycles Granular service Provisioning metering and billing Automate Virtualize Drive standardization Simplify Current s Current s Server consolidation Storage consolidation Consolidation efficiency study VMware server virtualization Microsoft server virtualization storage virtualization PowerVM implementation Information Management s Infrastructure as a Internet Data Center Cloud Platform Stack Oriented Massively Scalable Dynamic Management Multi-tenancy Secure 20 Mar-11 Self-healing

NEW IBM CloudBurst on Power Systems Integrated cloud solution for the fastest private cloud deployment Completely integrated service management platform with network, servers, storage, software and QuickStart services that enable the fastest time to value Deliver services faster via a self service portal by offering a standardized service catalog and automatically provisioning requested resources Reduce complexity and risk through standardization and automation which help to reduce human errors Lower IT costs by leveraging automation workflows to provision assets based on business approved policies Decrease capital expenses by ensuring optimal utilization of all resources Scales to the enterprise with the ability to expand the solution to manage additional platforms and workloads Enterprise quality of service by leveraging the Power Systems hardware, virtualization and software components 21 Mar-11

CloudBurst 2.1 on Power Systems Hardware Options Smallest - Foundation Kit ~ 1 T42 Rack 1 Power 750 server - Mgmt Node (with 16 cores of compute capacity) 32 cores, 256GB up to 512GB memory 1 rack mounted Hardware Management Console 2 10Gb Ethernet Switches 2 1Gb Ethernet Switches 2 8G FC Switches 1 DS5020 dual controllers 16 DDMs (300GB, 450GB or 600GB) Storage Capacity = up to 9.375 TB raw IBM Systems Storage SAN Volume Controller - 2 node cluster IBM System Storage Productivity Center IBM System Storage DS Remote Support Manager Supports up to 160 VMs* Scalable Options 1 up to 5 T42 racks 1 up to 11 Power 750 servers (1 Mgmt node + additional compute nodes) 32 cores, 256GB up to 512GB memory 1 up to 2 rack mounted Hardware Management Console 2 up to 4 1 Gb Ethernet Switches 2 up to 4 8Gb FC Switches 1 up to 4 DS5020 dual controllers 16 DDMs (300GB, 450GB or 600GB) Up to 24 EXP520 6 per DS5020 16 DDMs (300GB, 450GB or 600GB) Storage Capacity = 4.68TB 262TB raw IBM Systems Storage SAN Volume Controller - 2 or 4 node cluster Supports additional 280VMs* per Power 750 server added Largest - Max Expansion Kit ~ 5 T42 Racks 11 Power 750 servers (1 Mgmt Node + 10 Compute Nodes) 32 cores, 256GB up to 512GB memory 2 rack mounted Hardware Management Consoles 2 10Gb Ethernet Switches 4 1Gb Ethernet Switches 4 8Gb FC Switches 4 DS5020 dual controllers 24 EXP520 6 per DS5020 Storage Capacity = 262 TB raw IBM Systems Storage SAN Volume Controller - 4 node cluster IBM System Storage Productivity Center IBM System Storage DS Remote Support Manager Supports up to 2960 VMs* All Hardware Configurations include PDUs, KVM, Keyboard & Monitor, Cables, SFPs * Based on standard support of 1/10 of processor per LPAR on Power servers 22 Mar-11

CloudBurst 2.1 Hardware Configuration Options All Hardware Configurations include PDUs, Keyboard & Monitor, Cables, SFPs Small Medium Large One 42U Rack One BladeCenter Chassis One 3550M3 Mgmt Server Four HS22V Blades 1 cloud management, 3 compute capacity Redundant 10G Ethernet Networking Redundant 1G Ethernet Network for out of band management Redundant 8G FC Network One DS3400-2 Controllers each Storage Capacity = 12 600GB SAS (7.2TB raw) Supports up to 100 VMs** One 42U Rack One BladeCenter Chassis One 3550M3 Mgmt Server 5 to 14 HS22V Blades 1 cloud management, 4 to 13 compute capacity, optional use of 1 blade for HA Redundant 10G Ethernet Networking Redundant 1G Ethernet Network for out of band management Redundant 8G FC Network One DS3400-2 Controllers each Up to 3 EXP3000 Storage Capacity = 24 48 600GB SAS (14.4 28.8TB raw) Supports up to 460 VMs** One 42U Rack Two BladeCenter Chassis One 3550M3 Mgmt Server 15 to 28 HS22V Blades 1 cloud management, 14 to 27 compute capacity, optional use of 1 blade for HA Redundant 10G Ethernet Networking Redundant 1G Ethernet Network for out of band management Redundant 8G FC Network Includes TOR 8G FC switch Two DS3400-2 Controllers each Up to 6 EXP3000 Storage Capacity = 48 96 600GB SAS (36 57.6TB raw) Supports up to 960 VMs** IBM System Storage SAN Volume Controller is an option that can be added via on site services A larger configuration (56 blades) is expected to be available in 4Q 23 Mar-11

IBM CloudBurst on Power Systems is Extensible 2 ways to extend your IBM CloudBurst environment: 1. Ability to add existing P6 resources to your supported IBM CloudBurst environment 2. IBM CloudBurst management server can be used to discover, enroll, manage and use resources across your environment Additional licenses required Could be other x86, POWER and/or System z resources Not supported as part of IBM CloudBurst solution Enables scalability by leveraging other enterprise resources More effectively manage and leverage your existing capital investment 24 Mar-11

CloudBurst 2.1 on Power Systems Software Building Blocks Software Building Blocks Tivoli cloud management software: Self- Portal Catalog Provisioning Automation Templates Image Management Energy Management Usage & Metering IBM Systems Director Standard Edition 6.2 VMControl Enterprise Edition 2.3 PowerVM 2.1.2 Power Systems OS: AIX 6.1 TL5 SAN Volume Control (Standard) v5.1 Tivoli Storage Productivity Center 4.1 25 Mar-11

Self- Portal and s Catalog Users can request the services they need, when they need them, for the time they need them Eliminates manual processes for requesting resources Single repository for all cloud services Allows end users to use IT services without being an expert in IT Supports faster delivery of business services Improves customer satisfaction by accelerating service delivery and ensuring consistency of services 26 Mar-11

Automation and Pre-Packaged Automation Templates Resources can be provisioned in minutes versus weeks Resources are provisioned consistently every time Resources are quickly returned to pool when no longer needed instead of sitting idle Easily customizable by role Library of scenarios available for common provisioning tasks Web replay to record provisioning tasks once, then share with less-skilled administrators Speeds delivery of services via easy-to-use provisioning and reduces skill level required to perform provisioning tasks 27 Mar-11

Metering/Usage Accounting and Energy Management Generate billing to clients for services delivered based on service usage data Provide visibility into the cost of services in order to determine the rate structure Understand costs, track, allocate and invoice by department, user and many additional criteria Deliver detailed information and reports about the intricate use of shared resources Provide visibility into key energy metrics across IT and facility assets Identify areas where energy consumption can be reduced Provide energy metrics to other management products to drive actions Provide data for planning, budgeting, billing and accurate chargeback for services and proactively manage energy usage and reduce footprint 28 Mar-11

Platform/Virtualization Management Monitor and manage physical and virtual resources in same manner Dynamically manage virtual workloads to optimize resource usage Automatically migrate virtual machines across systems to maintain service levels Network isolation via multiple VLANs Increases utilization for lower capital expense with improved application availability 29 Mar-11

There are multiple approaches for automating the management of virtual environments and building a dynamic service delivery model IBM Tivoli Automation Solution to support user-driven service requests and automated resource deployment IBM Delivery Manager Pre-configured service management solution optimized for managing virtual environments and cloud deployments IBM CloudBurst Integrated hardware, software and service solution optimized for cloud computing Self-service user interface for service requests for improved responsiveness and efficiency Automated IT resource deployment for efficient operations and to address fluctuating business requirements Interoperable with existing hardware to leverage available resources and previous investment Every Approach Can Make Use of the Entire IBM Management Portfolio Pre-integrated solution, delivered as virtual images for faster installation and time to value Performance monitoring for ongoing managing of the service Energy Management for tracking and optimizing operational costs Usage and accounting tracking for chargeback capabilities Managed-to environment ready for high availability Managed-from and managed-to environment to accelerate cloud computing pilots Bundled with hardware and QuickStart services for rapid time to value 30 Mar-11

IBM Delivery Manager Manage From Environment Improved time to value IBM Delivery Manager Management Server Reduces the amount of integration work required to deploy a cloud by offering a pre-bundled and integrated service delivery software stack Accelerated deployment ISDM - TSA ISDM - ITM ISDM - TUAM ISDM - TSAM Automated image deployment, cross connection and activation of components allows clients to shorten deployment times. Reduce complexity Self service, standardization and automation simplify use and minimize errors. Automated Provisioning of services Virtual Machine HW Managed To Environment Monitoring Automatic monitoring of provisioned environment Leverage existing hardware Allows businesses to leverage existing hardware while reducing capital expenditures and generate greater ROI Virtual Machine Virtual Machine Usage and Accounting Metering and accounting for cloud services Enable integration to billing systems Flexible deploy to virtual environments VMWare, KVM, Xen, PowerVM, zvm 31 Mar-11

IBM Cloud Provider Platform A comprehensive offering to create, deliver and manage cloud services Heterogeneous virtualized infrastructure provides platform choices Unmatched scalability to launch, monitor and maintain tens of thousands of VM s concurrently Workload mobility and recoverability for superior management Secure multi-tenancy More than just cloud provisioning manages the cloud infrastructure AND what s inside the cloud! 32 Mar-11

Cloud Exploration Workshop (CEW)

Objectives and Outcomes of the Cloud Computing Exploration Session Objectives of the proposed workshop Provide the client team with a common understanding of Cloud Computing concepts, architecture and technology components Assess client approach and possible benefits in the adoption of Cloud Computing Assess client infrastructure readiness for Cloud Computing adoption Identify the proper scope and service catalog for a possible Cloud pilot at client Deliverables of the proposed workshop Analysis of client infrastructure dynamicity and service standardization potential Roadmap of evolution from Virtualization to Cloud Computing Inputs to a PoC Statement of Work for client 34 Mar-11

Sample Agenda Welcome and Introductions 15 20 min 1. IBM Cloud Point of View 60 90 min 2. Cloud Workload Prioritization and Deployment Models 60 90 min 3. Cloud Value Proposition and References 30 45 min 4. IBM Cloud Computing and Cloud Common Management Platform Reference Architecture 30 45 min 5. Private Cloud Capability Assessment 45-60 min per workload category assessed 6. Close and Next Steps 15 20 min 35 Mar-11

Thank you! Q&A For more information, please visit: ibm.com/cloud 36 Mar-11