Into the lead @ high speed The market simply refuses to stand still. Every day, every hour, just about every second, there is still more users, more usage and more competition. Nonstop. What you need to lead is a fail-safe way to deliver high speed Internet services right to your customer s front door. The Alcatel 7385 Wireless IP Solution meets that need. Fast.
Already, online data traffic accounts for 20 percent of the world s total network usage. And it s an ongoing situation. Within two or three years this usage will leap to a whopping 60 percent of the total. So you don t really have a choice. To stay ahead, you have to deliver Internet and intranet access. In the very near future. The only question is how. The place where it s all happening is the local loop. The vital last mile between you and your customers premises. Accessing your customers accounts for about half of your total capital investment. The trouble is that it s not only very expensive, it s also very difficult to control. As you are well aware, your prospective customers are not located in the same bulding or compact area. In the real world they re spread out here, there and everywhere. In case that doesn t make your life complicated enough, each and every one of them has needs that are evolving all the time. Which is why Alcatel has introduced the Alcatel 7385 Wireless IP Solution advanced Internet access technology that is everything it needs to be: flexible, scalable and affordable. A solution that enables you to invest only what is necessary to meet today s demand but has the potential to grow as quickly and efficiently as your customers needs and the market grow. The name of the game, of course, is getting a fast return on your investment. So time to market is critical in choosing the right Internet access solution. This is especially true in newly deregulated markets where, if you are a new operator, you are naturally in a hurry to introduce services as fast as possible and to start generating revenues. As fast as possible. When it comes to speed, nothing beats going wireless. The Alcatel 7385 Wireless IP Solution provides you with all the speed you need. And all the flexibility. The Alcatel solution is ideal for serving large numbers of small and medium-sized businesses (SMEs), small office/home office (SOHOs), and residential subscribers in dense urban and suburban areas. Enabling you to offer last mile broadband access; voice and data services including LAN interconnections, IP services and PBX applications; and virtual leased line services. In whatever combination that best meets the needs of your customers and your market. 1
Put the success in your access The Alcatel 7385 Wireless IP Solution. An important advance in access. The system s digital wireless technology enables you to deliver broadband last mile connections to hundreds of subscribers from a single hub. Point-to-Multipoint Services Distribution: The Alcatel 7385 Wireless IP system provides a wireless access infrastructure, using line-of-sight radio links up to a range of 15 kilometers/9 miles, which is not affected by rain A single radio hub handles full twoway communications for hundreds of end users Delivers true broadband capacity, up to 3 Mb/s for end users High speed Ethernet services plus voice over IP The Alcatel 7385 Wireless IP Solution meets your current and future access network requirements. Alcatel 7385 Wireless IP operates in both the 2.6 and 3.5 GHz frequency band. Services include: Wireless local loop for new operators Voice over IP High speed Ethernet with one, eight or up to 1,024 addresses VLAN tagging IP address filtering Broadcast and multicast capabilities Always-on service Come in first in the last mile Affordable and scalable Alcatel removes the barriers with a solution that delivers a whole raft of advantages. You get low entry cost, with integrated voice over IP included, and a highly scalable infrastructure one to 18 sector antennas at the base station which means you can easily add new sectors as demand grows. Thanks to the system s 3-level auto adaptive modulation, designed to always select the best possible rate, network extension can be performed without extensive and expensive network frequency replanning by adding new sectors and new sites. As well, deployment is fast and installation, commissioning and expansion are easy, thanks to plug-and-play CPE. Robust and powerful The system s wireless LAN MAC for Broadband Dynamic Traffic Allocation means that for each end customer you can offer an individual contract tailored to the customer s unique needs, based on Minimum Cell Rate (available at all times) and Peak Cell Rate (available when spare capacity exists in the cell i.e. when all other customers are not using bandwidth). In the event of congestion, voice is guaranteed priority over data, ensuring good voice quality. A fast reliable Internet and voice access solution Wireless IP networks provide capacity, quality and reliability, with none of the easement, right-of-way or construction headaches of hard-wired systems. Network management makes it possible to configure and reconfigure the Base Stations and Customer Subscriber Units to meet your current and future access network requirements.
SUNI SUNI SUNI SUNI SUNI System Components Base Station The equipment is available either in indoor/outdoor or full outdoor architecture versions. The Alcatel 7385 Digital Base Station (indoor or outdoor) houses the low frequency electronics, synchronization and power supply. The 7385 Antenna Unit-Radio Equipment (AURE) serves one sector and is located on a roof, on a wall or attached to a pole. Subscriber Unit Indoor/outdoor architecture. The Alcatel 7385 Subscriber Unit - Radio Termination (SU - outdoor) is located on a roof or on a wall. It comes with an integrated antenna. And the Alcatel 7385 Subscriber Unit - Network Interface (SUNI) is a tiny indoor unit providing telephone and Ethernet interfaces. 3 Management Center The Management Center includes the Wireless IP network management system, providing full control of all network elements (administration, operation, monitoring, maintenance). We re talking about a breakthrough here. A technological advance that enables you to deliver last mile broadband connections more quickly, more reliably and more economically than ever before.
Squeeze more mileage from your investment Radio access systems vary. With the Alcatel 7385 Wireless IP Solution you can take maximum advantage of Broadband Wireless Access. 4
Optimal and maximal Dynamic allocation of resources (bandwidth on demand) ensures optimum use of total network capacity. High speed Time Division Multiple Access (TDMA) technology vastly expands flexibility in terms of bandwidth allocations and transmission capabilities. Manageable The Network Management System is based on the Simple Network Management Protocol (SNMP). Cut customer terminal costs To help keep costs down, Alcatel 7385 Wireless IP customer terminals were designed with widely used, customer-proven elements. Customer terminals can be easily removed and re-used as your customer base evolves. The Subscriber Unit and Indoor Interface Unit are exceptionally compact to keep runaway infrastructure costs as low as possible. 5
Know-how that covers the territory end to end Designing and deploying a radio network requires enormous resources and plenty of expertise. First, it s critical for you to determine the right network dimensions. Only then can you define the capital investment you require and your system operating costs. With Alcatel s extensive design experience in network integration, you benefit from customized solutions ensuring 100 percent interoperability between the Alcatel 7385 Wireless IP Solution and the surrounding infrastructure. As part of a full portfolio of Alcatel products, Alcatel 7385 Wireless IP is a perfect fit for a range of fully integrated network solutions including: SDH/SONET transmission technologies (fiber or radio) Narrowband/broadband switches Broadband remote access nodes Cellular/wireless local loop products Alcatel 2IP products are designed to provide next-generation Internet service. These feature top-class IP technologies from Alcatel s Xylan, Packet Engines, Assured Access and Internet Devices subsidiaries. Easy does it Your Alcatel end-to-end solution comes complete with centralized network management features for easy surveillance of all elements. User-friendly interfaces at every level put you in control of system configurations, alarms, and performance, while facilitating easy software downloads. With Alcatel, you have an accurate account of your entire network, including all SDH/PDH elements. Testing, testing... To ensure the system is up and functioning at peak performance levels, system validation and acceptance testing are critical for all new hardware and software. Count on Alcatel to test that all new products are seamlessly operable with your existing hardware and software applications. Alcatel also identifies the flexibility and scalability of your system, defining how your network can best evolve with new developments. 6
Network Solutions End-to-End IP-Based Services INTERNET PSTN ISP Corporate Network BB-RAS Core IP Giga-router Transport Network Edge (POP) Access To manage the often enormous task of monitoring and fine-tuning the various elements of your network, Alcatel helps design and set the optimal dimensions with these essential services: Network Design for architecture, dimensioning, frequency planning and production of technical documents Project Management from planning to deployment for all major communications projects Site Engineering, including assessment and a site survey before installation Network Implementation covering mechanical and electrical equipment installation and on-site acceptance testing Network Audit for a complete audit on delivery, with the possibility of developing an inventory of one or more sites Network Enhancement, including network extension design or optimization of existing transmission elements 7
Business first and last Hooking small business clients An emerging telecom sees an opportunity. Strong demand for high speed data and voice access among SOHOs and SMEs in busy downtown areas and suburban office parks. 8
The right solution The Alcatel 7385 Wireless IP Solution provides high-capacity IP transmission to offer value-added services to SOHOs and SMEs located in single family units or business parks with Internet and LAN connection as well as telephony over IP. Minimum output, maximum income Securing high-end residential business clients With a bundle that includes voice over IP and high speed Internet access, Alcatel 7385 Wireless IP provides everything it takes to satisfy the expectations of the lucrative high-end residential market. In addition, the always-on feature means that the end user is permanently connected to the Internet via one or several PCs and is billed by data exchange volume rather than connection time. Respond rapidly to customer demand and you ll quickly grab market share and start generating revenue flows. Thanks to the bandwidth-on-demand capability of Alcatel 7385 Wireless IP, you ll be able to easily handle variations in traffic volume with no extra investment in access network capacity. Customer terminals are installed only at customer sites, so your investment matches actual business needs. Customer site equipment represents a sure, long-term investment. Equipment can be easily relocated if customers move or fail to justify costs. Alcatel experts carefully analyze the topography and wave propagation characteristics of the coverage area as well as the distribution of potential customers so that each new subscriber can be quickly connected. By taking advantage of their unique know-how and exclusive radio network planning tools, Alcatel engineers design a Wireless IP solution offering reliability and Quality of Service equivalent to a hard-wired system. 9
Want to maximize your revenues? Start maximizing your offering. A full-service telecom operator or an Internet Service Provider (ISP) wants to generate more revenues from both national and international traffic by gaining direct access to residential, SOHO, and SME customers and by better addressing their bandwidth needs. 10
The right solution The Alcatel 7385 Wireless IP Solution bridges the gap between the backbone and the end customer in the local loop. Strategically placed, Alcatel 7385 Wireless IP base stations provide the right mix of data and voice traffic over the air. The difference is quality The Alcatel 7385 Wireless IP Solution provides true broadband capacity in the local loop with carrier-class reliability and quality. The use of radio technology allows the operator to bypass existing networks and thereby avoid costly interconnect or line-rental fees. Alcatel 7385 Wireless IP s inherent ability to carry broadband services provides additional traffic for ISPs and long-distance voice/data operators. As an operator you ll be able to leverage your investment in your backbone network by gaining direct access to new customers and providing a broader range of services. Reducing churn As an ISP, high speed access with Wireless IP enables you to hold on more securely to your customers, providing them with a good reason to stay with the same Internet provider. 11
ALCATEL S LEADERSHIP PUTS YOU AHEAD No one can match Alcatel s track record for reliability and Quality of Service. For more than half a century, Alcatel has established itself as the world leader in wireless systems and networking solutions. A proven track record for quality and reliability in radio systems #1 Worldwide in microwave systems and solutions #1 Worldwide in Wireless Local Loop An unmatched portfolio of communications skills and solutions Alcatel is a world-leading supplier of innovative wired and wireless networking solutions for public and private communications networks of all sorts and all dimensions. We design, develop, implement, service and support advanced telecommunications solutions in such areas as Digital Subscriber Line (ADSL, HDSL, SDSL, VDSL), Asynchronous Transfer Mode (ATM), remote access for the IP market, managed LAN services, traffic aggregation, high-end routers, Gigabit Ethernet LAN switches, digital switching, synchronous fiber optic transmission and network management. A world-class provider of IP solutions Thanks to our global scope and unique expertise in virtually all telecommunications areas, you can rely on Alcatel for complete, integrated network solutions, including all network elements and services for the expanding IP market. 12
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