the BOO$T blueprint Marketing Promotions Blueprint to BOOST Sales for March 2016 1
MARCH at a GLANCE March 2016 Sunday Monday Tuesday Wednesday Thursday Friday Saturday SSS Award Notifications SSS Birthday Award Notifications 1 2 Email: Offers on the March 3 4 5 REMINDER: Update class calendar vikingsewinggallery.com For updated instructions, contact Kelly Holt. 6 7 8 9 Email: St. Patrick s Day Sale 13 14 15 16 Email: Lucky Jade SSS Award Notification Reminder 20 21 22 23 Email: National Quilting Month 10 11 12 48 MONTH 0% FINANCING ON SELECT MODELS See 17 pg. 4 for Details 18 19 SPECIAL TRADE OFFERS ON DESIGNER RUBY ROYALE & SAPPHIRE 930 In-Store 24 Event 3/1-25 3/31/16: 26 FREE GIFTS!!!! FREE EXTENSION TABLE WITH ANY SAPPHIRE OR OPAL PURCHASE 27 28 29 30 Email: Last Chance Targeted Mailer 3/7-3/31/16: TARGETED NATIONAL QUILT MONTH MAILER 2 - Confidential FREE GIFTS WITH DESIGNER TOPAZ 50, DESIGNER TOPAZ 31 40, DESIGNER JADE 35 10% OFF ALL INSPIRA CABINETS
MARCH EMAIL ADVERTISING EMAILS: OFFERS ON THE MARCH Email 3/2/16 ST. PATRICK S DAY SALE Email 3/9/16 Designer Jade 35 only $1299 with free gift Emerald 118 only $399, Emerald 116 only $299 Coupons TBD LUCKY JADE Email 3/16/16 Launch of Jade 20 sewing machine Coupons TBD NATIONAL QUILTING MONTH Email 3/23/16 LAST CHANCE Email 3/30/16 3 - Confidential
48 MONTHS 0% FINANCING Customers receive special 48 month 0% financing on select models. Eligible Models: Designer Epic Designer Ruby Royale Platinum 16 48 MONTH 0% FINANCING ON SELECT MODELS TRADE-IN OFFERS Customers receive special bonus trade-in allowances for select models. SPECIAL TRADE OFFERS ON DESIGNER RUBY ROYALE & SAPPHIRE 930 Trade-In Offers: Designer Ruby Royale only $4,999 with ANY trade-in machine ($2,000 for trade) Sapphire 930 only $1,399 with ANY trade-in machine ($500 for trade) FREE GIFTS WITH PURCHASE Free gifts with purchase of select models. FREE GIFTS!!!! FREE EXTENSION TABLE WITH ANY SAPPHIRE OR OPAL PURCHASE FREE GIFTS WITH DESIGNER TOPAZ 50, Free Gifts: Free extension table with guide with purchase of Sapphire or Opal (#920361096). Free Yarn Embellishment Foot Set with purchase of Designer Topaz 50 (#920403096). Free Inspira Stabilizer & Thread Rack with purchase of Designer Topaz 40 (#620132996). While supplies last. DESIGNER TOPAZ 40, DESIGNER JADE 35 4 - Confidential
10% OFF ALL INSPIRA CABINETS 10% OFF ALL INSPIRA CABINETS Customers receive 10% off the retail price on all Inspira Cabinets. Discount cannot be taken off shipping. NATIONAL QUILTING MAILER March 7-31, 2016 Targeted Mailer 3/7-3/31/16: TARGETED NATIONAL QUILT MONTH MAILER Targeted mailer to customers featuring: Designer Epic, Designer Ruby Royale and Platinum 16 with 48 month financing. Designer Jade 35 only $1,299 Free extension table offer with any Sapphire or Opal machine purchase Special coupon offers Targeted Customers: Sew Savvy Savings members who ve not been active for 3 months All Sew Savvy Savigns Elite members All Top-of-the-line customers Various machine owners 5 - Confidential