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CONTENTS CONTENTS About the magazine 3 Concept 4 Main sections 5 Audience 6 Distribution 7 Advertising opportunities 8 Layout requirements 10 Contacts 11 2 Parks, entertainment centers, equipment, people
About the magazine ABOUT THE MAGAZINE Published: since 2012 Volume: at least 60 pages Frequency: quarterly Color: full-color edition Language: Russian Size: 210x275mm CIRCULATION 10 000 COPIES Regional distribution: RUSSIA, CIS AND EASTERN EUROPE 3
Concept CONCEPT The magazine is featuring parks, entertainment centers, public leisure facilities and everything they relate to: development, equipment, finance, leisure, work, entertainment, cultural activities, and education. The primary objective (mission) of the magazine is to foster park culture and public leisure culture in Russia, CIS and Eastern Europe, as well as to promote the achievements in the modern park culture. The magazine s concept is based on the ideology of recreational space where public leisure facilities are considered as part of a single human ecosystem. New Park Culture - comfort, cleanliness, safety and eco-friendliness. Topics covered include, but are not limited to: Natural parks Historical parks Landscape parks Amusement parks Theme parks Water parks Zoos The magazine is targeting Russian-speaking readers in Russia, CIS and Eastern Europe. 4 Parks, entertainment centers, equipment, people
MAIN SECTIONS MAIN SECTIONS Editorial Guest room Industry news Topic of the day Reviews and research Legislation, legal commentaries Technology and innovation Foreign experience, the world s greatest parks Business ideas Education and training Discussion club Staffing issues Plaza 5
AUDIENCE AUDIENCE New Park Culture magazine is primarily targeting the experts and professionals in the park, leisure and entertainment industry, market participants and operators, service providers, vendors and manufacturers of equipment, materials, food and beverages, as well as entrepreneurs planning to open a business and interested in obtaining useful information for their business development. Sex 40% FEMALE 60% Male AGE CATEGORIES Income level below 30 30-35 age 35-40 age below average average 40-50 age above 50 above average high 6 Parks, entertainment centers, equipment, people
distribution DISTRIBUTION The magazine distribution scheme is targeted at people who are closely associated with park, recreation and entertainment industry: All types of parks, entertainment and shopping centers, as well as their service providers. Manufacturers and vendors of park equipment, amusement rides, entertainment, vending and other industry equipment. Personalized direct mail to our subscriber base. The electronic version is distributed to over 70,000 subscribers. The magazine is distributed through subscription catalogs. Subscription through the editorial office. Distributed in the specialized seminars, conferences, forums, master classes (over 30 events annually) owing to the status of the official media partner. OVER 70 000 addresses The magazine is a permanent media partner of the Eurasian Amusement Parks and Attractions Expo (EAAPA) as well as a partner of the major international trade shows: 7
ADVERTISING OPPORTUNITIES ADVERTISING OPPORTUNITIES Modular advertising 8 Parks, entertainment centers, equipment, people
PR OPPORTUNITIES PR OPPORTUNITIES Guest Room section Introduction of the speaker and the company + interview with company representatives + ½ page for placing advertising module Cost: 35,000 rubles Mention in the article Up to 4 mentions of the company within the analytical articles and surveys, placing information about the company (up to 500 characters), logo placement within the article Cost: 15,000 rubles Layout design of advertising module Cost: 4,500 per page Articles by the editorial staff Cost: 2,000 rubles per ½ page Banner placement on www.newparkculture.ru website Cost: 5,000 rubles per month Sponsored section Company info + comments of the company representatives + preferred placement of advertising module (1/2 page) + banner placement on www.newparkculture.ru website Cost: 20,000 rubles Cooperation opportunities with media partners are discussed individually Additional Opportunities Magazine insert Cost: 15,000 rubles (printing not included) %Discounts: 5% for 3 issues 10% for 6 issues 9
LAYOUT REQUIREMENTS LAYOUT REQUIREMENTS all iles must be provided in eps or pdf format. If the ile is provided in eps format, a preview in jpg format must be attached. resolution of at least 300 dpi and maximum 450 dpi for color and grayscale raster images; if the layout is in eps, all fonts must be converted to curves; be sure to install symmetric bleed equal to 5 mm; all layouts must be provided with CMYK color model; all signi icant elements should be placed at least 5 mm inward from the cut line; to get a deep black color on solids, we recommended using the full triad C30.M20.Y20.K100 in addition to black; minimum allowable size of the font: 5 pt; ine print up to 9 pt and ine lines up to 1 pt must consist of no more than one process color; line thickness must be at least 0.25 pt, minimum thickness of negative lines (reversing): 1 pt; if you print reversing text using monochrome solids, the font size must be at least 6 pt; if you use four-color images, it must be at least 9 pt. In eps and ai iles, the external images must be embedded rather than linked. Eps and ai iles must not use special effects, such as lens an effect is anything except ill and outline, including transparency and gradients all effects must be rasterized and all fonts must be converted to curves. No third-party plugins are allowed. Note: we work only with PC platform, so the layouts produced on Mac platform are accepted only in PDF. Accepted iles Archive formats: zip, rar, or sit. Do not use EXE iles. Use only Latin letters in ile names (!), do not use superscripts. You can use FTP servers for sharing large iles. The ile name should preferably contain the name of the advertiser company using Latin letters and module size (X x Y). 10 Parks, entertainment centers, equipment, people
CONTACTS CONTACTS e-mail: npk.editor@gmail.com Phone: +7 (495) 212-11-28 www.newparkculture.ru 11