How To AWISA SPRING 2017
Brief Bio I love technology
How To YouTube This session will briefly explore how to YouTube. We will discover how to make the world s second largest search engine serve your program.
Agenda YouTube Fun Facts Institutional/Department/Stakeholders & Approval Types of Videos Resources-Recording & Editing Videos Placement of Videos Video Analytics
YouTube Fun Facts Definitions Facts
YouTube Fun Facts-Definition-YouTube YouTube is an American videosharing website headquartered in San Bruno, California -- February 2005 Google bought the site in November 2006 for US$1.65 billion https://en.wikipedia.org/wiki/youtube
YouTube Fun Facts-Definition-Vevo Vevo is an American multinational video hosting service founded on December 8, 2009 Vevo hosts music videos syndicated on YouTube and its website, with Google and Vevo sharing advertising and similar benefits. https://en.wikipedia.org/wiki/vevo
YouTube Fun Facts YouTube found its most popular how-to searches are related to home-improvement, beauty and cooking videos. Citing its consumer study from last month, Google reports 67 percent of Millennials agreed they can find a YouTube video on anything they want to learn. http://searchengineland.com/youtube-how-to-searches-up-70-yoy-with-over-100m-hours-of-how-to-videos-watched-in-2015-220773 May 13, 2015, Amy Gesenhues
YouTube Fun Facts First YouTube video ever posted. Published: April 23, 2005 Views: 38,212,951
YouTube Fun Facts First YouTube video to reach 1 million views. Published: Aug 24, 2015 Views: 5,601,593
YouTube Fun Facts Fasted video to reach 1 million. Published: Oct 22, 2015 Views: 1,945,713,691
YouTube Fun Facts Most-watched non-music video. Published: June 28, 2008 Views: 3,969,012
YouTube Fun Facts Most-watched video. Published: July 15, 2012 Views: 2,821,724,038
Stakeholders Community/ Public Relations Administration International Student Program Information Technology Admissions Disability Support Services
Stakeholders-Community/Public Relations Things to consider... Resources Videography Collaboration Branding Strategy Marketing Strategy Buy-In Style Guide Photo Release Community/ Public Relations International Student Program
Stakeholders-Disability Support Services Things to consider... Closed Captioning Accessibility International Student Program Disability Support Services
Stakeholders-Information Technology Things to consider... Embedding Resources Hosting Analytics International Student Program Information Technology
Stakeholders-Admissions Things to consider... Outreach Strategies/Initiatives How-to campaigns Collaboration International Student Program Admissions
Stakeholders-Administration Things to consider... Buy-in Return on investment Liability / Legal Strategic plan Branding Your own department/other departments Administration International Student Program
Types of videos Promotional How- To/Tutorial
Types of videos-promotional Promotional Promote brand/program Allow users to go at their pace Allow users to search when and where they want Use closed captioning, if needed, to better understand video
Types of videos-promotional Promotional Low Budget Highest Views
Types of videos-promotional Promotional CWU: Asked international students what they thought about the snow.
Types of videos-promotional Promotional YouTube Search: international students washington
Types of videos-how To/Tutorial How- To/Tutorial Promote brand/program Allow users to go at their pace Allow users to search when and where they want Use closed captioning, if needed, to better understand video
Types of videos-how To/Tutorial How- To/Tutorial YouTube Search: international students community college
Types of videos-how To/Tutorial How- To/Tutorial YouTube Search: international students community college
Types of videos-how To/Tutorial How- To/Tutorial YouTube Search: international students apply
Resources-Record & Edit Videos Resources (Nuts & Bolts) Equipment Cost Time
Resources-Camera Equipment Lower Higher
Resources-Audio Equipment Lower Higher
Resources-Lighting Equipment Lower Higher
Resources-Lighting Equipment Lower Higher
Resources-Lighting Equipment Lower Higher Adobe Premiere Windows Movie Maker Sony Vegas Final Cut Pro
Resources-Recording Software-Time Organize audio & video Import audio & video Cut/Edit Add brand Add music (approved) Render
Resources-Uploading Video-Time Upload Video Closed Captioning Select Video Thumbnail Keywords Type Website in description Organize into Playlist Search Video to Increase Presence Share with others
Resources-Summary Checklist Stakeholders/Administration approval Acquire equipment & software Write script for video Select, vet, and prep location Coordinate with individuals in the video Set up for the video Set up lighting, audio, video Record video Edit video Upload video to YouTube Share video
Resources-Other OBS (Open Broadcast System) Records your screen
Resources-Other Adobe After Effects Introductions Endings Animation
Resources-Other Lynda.com Software Tutorials
Resources-Other YouTube.com How To Videos
Placement of videos Embedded Playlists Channels
Placement-Embedded
Placement-Playlists
Placement-Channels
Placement-Subscribed to Channels
Video Analytics Who What When Where How
Video Analytics-Who
Video Analytics-What
Video Analytics-When
Video Analytics-Where
Video Analytics-Where 2
Analytics-How
Re-cap Agenda YouTube Fun Facts Institutional/Department/Stakeholders & Approval Types of Videos Resources-Recording & Editing Videos Placement of Videos Video Analytics
How To YouTube The world s largest search engine provides you with the tools you need to share your brand and program with the world.
Questions Questions?
How To AWISA SPRING 2017
Brady Mugleston bmugleston@yvcc.edu YouTube Channel: YakimaValleyCollege