NEXT-GENERATION DATACENTER MANAGEMENT

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NEXT-GENERATION DATACENTER MANAGEMENT From DCIM to DCSO Sometimes described as the operating or ERP system for the datacenter, datacenter infrastructure management (DCIM) is a technology that helps operators manage their datacenters more effectively. But in order to help customers fully optimize and leverage their investments, deliver better services, and manage their resources in real time, suppliers are introducing new classes of software tools that 451 Research is calling datacenter service optimization (DCSO). KEY FINDINGS A considerable number of innovations in datacenter management are discussed and categorized in this report. Key trends are greater automation, greater control, and integration with associated systems to achieve business and service-level control. Most datacenter operators will increasingly be forced into comparisons with the most competitive public cloud service providers, which can operate at very high levels of efficiency and benefit from scale, high utilization, and orchestration and automation tools. The value of DCIM is partly, if not largely, as an enabler for datacenters to use such approaches and technologies. Suppliers of DCIM and other related systems that want to sell large deployments with advanced capabilities need to more effectively demonstrate the value of DCIM not just for today s datacenter, but for tomorrow s. This is not something most suppliers have done well. Current DCIM products are powerful, but their capabilities are increasingly pushing beyond the definitional scope of DCIM, including further up the IT stack and beyond the datacenter walls. In this report, we describe a new overarching category of software known as DCSO that is inclusive of DCIM yet extends beyond it. Independent functions include datacenter business planning, costing, energy resource management, and converged physical/virtual datacenter management. DCSO systems will provide a more business-, cost- and service-oriented view of the datacenter, drawing on external resources, integrating with multiple systems, and enabling the optimization of datacenters services in real time and throughout the lifecycle of a facility. DCIM systems managing the underlying facilities infrastructure are a critical and subsidiary function. JANUARY 2014

REPORT SNAPSHOT TITLE Next-Generation Datacenter Management ANALYSTS RELEASE DATE February 2014 LENGTH Andy Lawrence Research Vice President, Datacenter Technologies & Eco-Efficient IT Rhonda Ascierto Research Manager, Datacenter Technologies & Eco-Efficient IT 53 pages ABOUT THIS REPORT Sometimes described as the operating or ERP system for the datacenter, datacenter infrastructure management (DCIM) technology helps operators manage their facilities more effectively. Current DCIM products are powerful, but their capabilities are increasingly pushing beyond the definitional scope of DCIM, including further up the IT stack and beyond the datacenter walls. This report describes a new overarching category of software that 451 Research is calling datacenter service optimization (DCSO), which is inclusive of DCIM yet extends beyond it. Independent DCSO functions include datacenter business planning, costing, energy resource management, and converged physical/virtual datacenter management. In the market for datacenter management systems, the shift from DCIM to DCSO reflects an evolution toward a more service-oriented and business-oriented view of datacenters.

TABLE OF CONTENTS SECTION 1: EXECUTIVE OVERVIEW 1 1.1 INTRODUCTION....................... 1 1.2 KEY FINDINGS....................... 2 1.3 METHODOLOGY....................... 3 SECTION 2: DATACENTER ECONOMICS AND THE ROLE OF DCIM 6 2.1 DCIM S GROWING PAINS.................... 6 2.2 DATACENTERS AND THE COMPETITIVE IMPERATIVE......... 7 2.2.1 Cloud Providers Are Changing the Competitive Environment..... 8 2.2.2 Datacenter Services Will Be Compared for Cost and Value...... 8 2.2.3 Leading Operators Will Employ Every Tactic, Technology and Strategy to Be Competitive.............. 8 2.2.4 The Costs of New-Build Datacenters Will Fall, Not Rise..... 8 2.2.5 Energy Costs Will Be Driven Down.............. 9 2.2.6 All New-Build Datacenters Will Have Efficient Cooling and Low PUE Ratios................... 9 2.2.7 More Datacenters Will Be Built With Reduced Resilience and Redundancy..................... 9 2.2.8 Greater Use of Commodity and Open-Source Hardware....... 9 2.2.9 Datacenter Automation Will Become a Competitive Weapon..... 10 2.3 THE CRITICAL ROLE OF MANAGEMENT SOFTWARE.......... 10 Figure 1: Datacenter Management Maturity Model......... 12 SECTION 3: DCIM TODAY 13 3.1 THE DCIM MARKET...................... 13 3.2 DCIM: DEFINITION AND COMPONENTS............. 14 Figure 2: DCIM, Classic View.................14 3.3 DCIM COMPONENTS...................... 15 3.3.1 Datacenter Monitoring..................15 3.3.2 Asset Management...................16 3.3.3 Cooling Optimization and Environmental Management.......16 3.4 DCIM CURRENT VIEW..................... 17 NEXT-GENERATION DATACENTER MANAGEMENT

Figure 3: DCIM, Current View................ 18 3.4 DCIM IS NOT AN ISLAND.................. 18 3.4.1 Converging Technology................. 19 3.4.2 End-to-End Reporting and Planning.............19 3.4.3 End-to-End Service-Level Assurance.............19 3.4.4 Management of Availability and Risk Reduction.........19 3.4.5 Application Efficiency and Optimization............20 3.4.6 Common Databases and Processes..............20 SECTION 4: DCIM EVOLUTION ON FOUR FRONTS 21 4.1 ENHANCE AND RE-ARCHITECT: SMART, FAST AND FRIENDLY...... 21 4.1.1 Real Time......................21 4.1.2 Open and Layered Architectures.............. 22 4.1.3 Open Interfaces, Mobile Access...............22 4.1.4 Security and Availability.................22 4.1.5 Cloud and SaaS....................22 4.1.6 Big Data and Analytics................. 22 4.1.7 Expert Systems and Smart Algorithms........... 23 4.1.8 Scalability......................23 4.1.9 Data Management.................. 23 4.1.10 Service and Business Orientation..............23 4.2 EXTEND AND DEVELOP THE WHOLE PRODUCT........... 24 4.2.1 Assimilation of Established Capabilities Into DCIM........24 4.2.2 Specialist Systems for Specialist Markets.......... 25 4.2.3 More Process Automation................ 26 4.2.4 More Control.....................26 4.2.5 Greater Support for Multiple Datacenters.......... 26 4.3 CONVERGE AND INTEGRATE................. 26 Figure 4: Software That Integrates With DCIM........... 27 4.3.1 IT Service Management................. 28 4.3.2 Server and Converged Systems Management.......... 28 4.3.3 Energy Procurement and Management............ 28

4.3.4 Financial Management................. 28 4.3.5 Building Management Systems...............29 4.3.6 Building Information Modeling (BIM).............29 4.4 OPTIMIZE AND PLAN FOR END-TO-END SERVICE MANAGEMENT... 29 SECTION 5: FROM DCIM TO DCSO 31 5.1 DCSO DEFINED........................ 31 Figure 5: The Capabilities of DCIM and DCSO Systems.........32 5.2 COMPONENTS OF DCSO.................... 33 Figure 6: The Components of DCSO Are Built on the Foundation of DCIM..34 5.3 DCSO AS AN INTEGRATING FRAMEWORK............ 35 Figure 7: DCSO Incorporates DCIM Components...........36 Figure 8: DSCO as an Integrating Framework............37 5.4 DESCRIPTION OF DCSO COMPONENTS............... 37 5.4.1 Datacenter Service Management............. 37 5.4.2 Datacenter Energy Optimization............. 39 5.4.3 Datacenter Planning and Costing Software...........40 SECTION 6: INTEGRATION: THE NEXT FRONTIER 43 SECTION 7: SUPPLIERS 46 7.1 PRIMARILY DCIM OR FACILITY-FOCUSED VENDORS......... 46 7.1.1 ABB........................46 7.1.2 Concurrent Thinking.................. 46 7.1.3 Emerson Network Power.................47 7.1.4 Huawei.......................47 7.1.5 itracs (CommScope)..................48 7.1.6 Nlyte Software.................... 48 7.1.7 Power Assure.....................49 7.1.8 Romonet...................... 49 7.1.9 Schneider Electric.................. 49 7.1.10 Sentilla...................... 50 NEXT-GENERATION DATACENTER MANAGEMENT

7.1.11 Siemens..................... 50 7.1.12 TSO Logic..................... 50 7.2 PRIMARILY IT SYSTEMS VENDORS................ 51 7.2.1 CA Technologies....................51 7.2.2 HP........................ 51 7.2.3 IBM........................52 7.2.4 Intel........................52 7.2.5 VMware...................... 53 INDEX OF COMPANIES 54

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