WELCOME TO TARGET FIELD - August 28, 2013 Datatrend / IBM PureSystems Event
Datatrend Snapshot Privately Held Founded in 1987 Headquartered in Minneapolis Field offices in Florida, North Carolina, Atlanta and Washington, DC National and International Reach IBM Solution Specialty Elite Partner for: PureSystems System x Storage Power Winner of 2013 Beacon Award for Best System x Solution Globally Winner of 2012 IBM Top Performing Business Partner in East IMT Winner of 2012 IBM Channel Growth Award IBM s 8 th largest STG business partner in North America (2012) #1 in PureSystem sales in Q2 in North America Serve on key IBM Councils driving advocacy for customers locally and globally: IBM Global Business Partner Advisory Council IBM NA Storage Advisory Council IBM NA System x Advisory Council IBM NA Power Advisory Council
Datatrend is laser focused on Leveraging technology to deliver business value and solve business problems for our customers.
Technology is the leading force for impacting business Factors impacting organizations: 1 1. Technology factors 2. People skills 3. Market factors 4. Macro-economic factors 5. Regulatory concerns 6. Globalization Source: IBM CEO Study 2012 71% of CEOs identify technology as the most important external force impacting their organizations*
PureSystems Momentum 2013 Q1 Q2 Q3 Q4 2014 6,000+ systems shipped in more than 100 countries as of 2Q 290+ references & case studies demonstrating success 500+ optimized solutions from 330 leading partners 6,700+ Business Partners seller and technical certifications 5
Discover IBM Flex System & PureFlex Wednesday, August 28, 2013
The Current Reality of Computing 7
The Current Reality of Infrastructure Typical IT Project Time and Budget Phase Time (days) Budget Specify/design 73-96 14% - 16% Procure 57-112 19% - 21% Top Causes of Project Delays Hardware Troubleshooting and tuning production environment Integration, configuration and testing of the infrastructure 45% 45% Implement 74 93 12% Configure/test 74 80 10% - 11% Installation, cabling and network access for the environment 29% Cluster & HA 66 104 11% - 12% Backup 44 108 10% Tune 89 98 9% - 10% Management 67 110 9 10% Software Integration, configuration and testing of applications Integration, configuration and testing of middleware Configuration, build and deployment of applications 41% 35% 34% 34% of new IT projects (US) deploy late 8 From a commissioned study conducted by Forrester Consulting on behalf of IBM 2012 IBM Corporation
Only 1 in 5 can allocate > ½ of IT budget to innovation Least efficient data centers Use of new technology: 43% first and fast technology adoption 1% move virtual machines to meet desired outcomes 21% use storage virtualization 3% use a storage service catalog (tiered storage) Results: Maintaining existing infrastructure 65% New projects 35% Most efficient data centers Use of new technology: 86% first and fast technology adoption 58% move virtual machines to meet desired outcomes 93% use storage virtualization 87% use a storage service catalog (tiered storage) Results: Maintaining existing infrastructure 47% New projects 53% Source: 2012 IBM Data Center Study: www.ibm.com/data-center/study ( http://www.ibm.com/data-center/study ) 9 2012 IBM Corporation
The PureSystems family delivers greater simplicity, speed & lower cost Today s problem: Time and effort is spent tuning general purpose components Design/Deploy Manage/Maintain General Purpose Components Custom Built System The PureSystems solution: Simplifying the entire IT project lifecycle Reduced Time, Cost and Risk Design Deploy Manage Maintain Expert Integrated System 10 2012 IBM Corporation
IBM PureSystems Family Management Compute Networking Infrastructure Delivering Infrastructure Services Application Platform Delivering Platform Services Data Platform Delivering Data Services Storage Flexible Choice
IBM PureSystems Family
Flex System: Beyond Blades Compute Multi architecture: POWER & x86 Flexible choice of nodes to meet workload requirements Chassis / Networking Highest performance I/O - 40Gb Ethernet, 16Gb SAN, 56Gb Infiniband FDR Designed for multiple generations of technology for investment protection Management Single point of management control for all resources Reduce complexity by automating everyday management tasks Architectures Hypervisors Operating Systems Storage Optimize data between Flash and HDDs with tiering Connect to or virtualize existing storage 13
Enterprise Chassis Design Chassis IBM Flex System Chassis System infrastructure Infrastructure to support the compute, storage and networking components Energy efficient cooling and power system Easy to use with integrated single-point management Designed to support future advancements in I/O, processors, memory, and storage 4 scalable switch bays 10U Chassis, 14 bays Standard and Full width node support Up to 6 2500W or 2100W power supplies N+N or N+1 configurations Up to 8 cooling fans (scalable) Integrated chassis management 14
The Flex System Portfolio Continues to Grow NEW NEW v 1.3 x222 x220 x240 x440 Storage PCiE Expansion Expansion Flex System Manager NEW POWER 7+ p24l p260 p270 p460 Flex System V7000 Storwize V7000 NEW SI4093 EN4093R EN6131 CN4093 EN2092 FC5022 FC3171 15
IBM Flex System x222 Compute Node NEW! System infrastructure Compute Double the density: 28 nodes per 10U chassis 2-socket Xeon E5-2400 per twin 12 LP DDR3 / 1333MHz / 1600MHz per twin 2x 10Gb ports standard per twin, optional 8Gb/16Gb Fibre Channel or QDR/FDR Infiniband 1x 2.5 SATA HDD or 2x Hot swap 1.8 SSD per twin Double-dense design that can support 28 twin nodes per IBM Flex System Enterprise Chassis Optimized for Virtual Desktop Infrastructure, Virtualization, Cloud Computing and Infrastructure Consolidation In a real-world deployment example, the Flex System x222 was able to reduce 56U of 2 socket rack servers into 10U Reduce cost and complexity by Fewer chassis & switches Power and cooling Reduce managed devices. 16
IBM Flex System x222 Compute Node Internals 2x2 E5 2400 Proc 12x2 DIMMS Unique mezz card 1x Non-Hot Swap, 2.5 HDD or 2x Hot Swap 1.8 SSD Standard width node, with 2 servers for dense computing Twin board 2-Socket Intel Xeon E3 (Sandy Bridge-EN) 12 LP DDR3 / 1333MHz per board 10Gb base with option to add additional adapter 1 non-hot swap 2.5 SAS/SATA HDDs or 2 hot swap 1.8 SSDs
IBM Flex System x240 - Enterprise Class Compute IBM Flex System x240 System infrastructure Standard Width compute node 2-socket Sandy Bridge-EP 24 LP DDR3 / 1333MHz / 1600MHz 10Gb Converged LOM 2 hot swap 2.5 SAS/SATA SSDs or HDDs Dual Enabled Hypervisor ESXi on Flash Key Option Uncompromised Compute, IO, and Storage performance, designed for mainstream virtualization, and a broad range of workloads 2x IO Mezzanine Cards 24 LP Keyboard, Mouse, Video Dongle connector Release latch 2x Intel E5 2600 Processors 2x Hot Swap, Small Form Factor HDDs 18
IBM Flex System x220 Compute Node Entry, Low Cost Two Socket EN Compute Node Compute System infrastructure Standard Width compute node 2-socket Sandy Bridge-EN 12 LP DDR3 / 1333MHz / 1600MHz 1Gb base with expansion slots 2 hot swap 2.5 SAS/SATA SSDs or HDDs Entry cost optimized compute, designed for energy-efficiency, ideal for native and point application workloads 12x LP 2x Hot Swap, Small Form Factor HDDs 2x IO Mezzanine Cards 2x Intel E5 2400 Processors
IBM Flex System PEN (PCIe Expansion node) Attach additional PCI express cards, fabric mezzanine cards, and GPU units Key Features Up to four (4) low profile adapters Up to two (2) full high adapters Up to one (1) full high double wide adapter Customer Benefits Flexibility in PCIe adapter types for maximum local PCIe expansion for applications and workloads that need it Additional Flex System PCIe Mezzanine adapters Enables redundant network capability for network uptime Greater than 75W PCIe adapters using standard PCIe auxiliary power connectors Multiple Fusion IO adapters offered Where to win High-wattage GPUs supported to boost computationally demanding HPC workloads Minimizes latency and maximizes performance for database and virtualization environments Target Workloads: Virtualization, infrastructure applications, collaborative, IT, distributed db environments and web applications Target Industries: General Business LE and Mid Market Target Customers: All racks and competitive blade accounts (BL460/BL465/BL490/BL620) How to Win 1. Focus on no compromise compute features of PureFlex System 2. Offer PEN with compute node as a PCIe expansion alternative 3. Highlight benefits and flexibility PureFlex System for distributed db environments that HP and Cisco can t match 20
x86 Compute Node with IBM Flex System PEN Interposer Cable 2 Extra Mezz slots PCIe Bridge Chip PCIe Full Width, Full Height Slots (x2) PCIe Low Profile Slots (x2) Compute Node PEN Attached to Compute Node
IBM Flex System x440 - Enterprise Class Compute System infrastructure Full Width compute node 4-socket Sandy Bridge-EP 48 LP DDR3 / 1.5TB 4 x 10GbE 2 hot swap 2.5 SAS/SATA SSDs or HDDs Dual Enabled Hypervisor ESXi on Flash Key Option Delivers maximum CPU, memory, and IO performance, ideal for database and large VM deployment 48x LP 2x Hot Swap, Small Form Factor HDDs 4x IO Mezzanine Cards 4x Intel E5 4600 Processors
The Flex System Portfolio Continues to Grow NEW NEW v 1.3 x222 x220 x240 x440 Storage PCiE Expansion Expansion Flex System Manager NEW POWER 7+ p24l p260 p270 p460 Flex System V7000 Storwize V7000 NEW SI4093 EN4093R EN6131 CN4093 EN2092 FC5022 FC3171 23
IBM Flex System p24l Compute Node Optimized for Linux environments Compute System infrastructure Standard Width node 2-socket POWER7 processor Supports Linux only 16 core : 2 Socket x 8 core Speeds 3.7 GHz 8 core : 2 Socket x 4 core Multiple Speeds 3.2 or 3.5GHz 16 DDR3, 512GB Max Red Hat Enterprise Linux (RHEL) 5.7, 6.2 SUSE Linux Enterprise Server (SLES)11 SP2 Ideal for running multiple Linux infrastructure and application workloads, virtualized with PowerVM RAID Controller 2 x SAS 2.5 HDD or 2 x 1.8 SDD drives
Flex System p260 Entry Compute Node Ideal for Secure Infrastructure and Application Workloads Flex System p260 Entry compute node Featuring POWER7+ NEW! Compute Delivers the best entry function and value for IBM i and other basic workloads. IBM i clients can save 80% on OS license. 25 System infrastructure Standard Width node 2-socket POWER7+ processor Supports AIX, IBM i and Linux 4 core : 2 Socket x 2 core New 4.0GHz speed 16 DDR3, 512GB Max Double the number of VM s per core POWER7+ Socket POWER7+ Socket Mezz 1 IO Hub IO Hub Mezz 2 RAID Controller 2 x SAS 2.5 HDD or 2 x 1.8 SDD drives
IBM Flex System p260 Compute Node Now Featuring Power7+ Compute System infrastructure Standard Width node 2-socket POWER7+ processor Supports AIX, IBM i, Linux 16 core : 2 Socket x 8 core Multiple Speeds 4.1 or 3.6GHz 8 core : 2 Socket x 4 core New 4.0GHz speed 16 DDR3, 512GB Max Double the number of VM s per core Delivers over 30% greater performance with same density and energy use as existing p260 nodes RAID Controller 2 x SAS 2.5 HDD or 2 x 1.8 SDD drives
IBM Flex System p270 Compute Node Ideal for Highly Virtualized Application Environments NEW! Compute System infrastructure Standard compute node 2-socket POWER7+ 24 core : 2 Socket x 12 cores 16 512GB Max Built-in support for Dual VIOS (with optional adapter) Double the number of VM s per core Enables over 6,000 POWER Virtual Machines per chassis 12 POWER7+ Socket POWER7+ Socket Mezz 1 IO Hub IO Hub Mezz 2 2 x SAS 2.5 HDD or 2 x 1.8 SDD drives 27
IBM Flex System p460 Compute Node Ideal for demanding Database and Analytics Workloads Featuring POWER 7+ Compute NEW! Delivers 39% better 32-core SPECint Rate performance versus the HP DL560 G8 11 System infrastructure Double Width compute node 4-socket POWER7+ processor Supports AIX, IBM i, Linux 32core : 4 Socket x 8core New 3.6 and 4.1GHz speed 16 core : 4 Socket x 4core New 4.0GHz speed 32 1TB Max Double the number of VM s per core POWER7+ Socket POWER7+ Socket POWER7+ Socket POWER7+ Socket IO Hub Mezz 2 Mezz 1 Mezz 3 IO Hub IO Hub Mezz 4 *HDD or SSD Mounted on cover (located over memory) 28
The Flex System Portfolio Continues to Grow NEW NEW v 1.3 x222 x220 x240 x440 Storage PCiE Expansion Expansion Flex System Manager NEW POWER 7+ p24l p260 p270 p460 Flex System V7000 Storwize V7000 NEW SI4093 EN4093R EN6131 CN4093 EN2092 FC5022 FC3171 29
Unprecedented Network Capacity & Flexibility Networking CPU-Node Midplane Uplink Ports Mezz card-1 NIC Up to 4 KR Ports Per Switch Bay ScS Bay 1 (A) (B) ScS Bay 2 (A) (B) Scalable Switches 1,2 Scalable Switches 3,4 2 going to 4 per physical bay System infrastructure 4-port Mezz Mezz card-2 NIC NIC ScS Bay 3 (A) (B) ScS Bay 4 (A) (B) Scalable Switches 5,6 Scalable Switches 7,8 8 going to 16 4-port Mezz 30
IBM Flex System Fabric SI4093 System Interconnect Module NEW! Networking Infrastructure 31 Networking Simplifies chassis connectivity without compromising performance Suited for Clients looking for unmanaged device in the chassis Pay as you grow scalability Seamless interoperability Designed for easy connectivity and management Pre-configured from factory enhances out of box experience for Clients Rapid network provisioning without configuration errors Investment Protection scalable pay-as-you-grow design reduces cost and complexity Intra chassis switching for optimal performance (Ex. vmotion) Virtual Fabric capability reduces cost and improves IO utilization Seamless interoperability with other vendors switches like Cisco, Juniper and Brocade Total Ports Base System (95Y3313, ESWA) Unmanaged 10Gb module with 10/40Gb Uplinks w/ Upgrade #1* (95Y3318, ESW8) w/ Upgrade #2* (95Y3320, ESW9) 10Gb to Server 10Gb Uplinks 40Gb Uplinks 14 10 0 28 10 2 42 14 2 Base 10 x 10GbE SFP+ #2 = 4x10GbE #1 = 2x40GbE 1GbE Mgmt
IBM Flex System Fabric EN4093R with OpenFlow Support Software Defined Networking Networking Increased IT efficiency with programmable networks NEW! Reduce complexity by building the underlying network once Dynamic and rapid application deployment Networking Infrastructure OpenFlow support enables Software Defined Networks (SDN) Programmable network enables easy customization and innovation Create SDN-ready network architecture based on Open Standards Automate network provisioning and interoperability Intelligent and dynamic multipath routing based on business policy Customize network architecture based on business policies and needs Centrally configure and enforce multi-tenant networks Available to new and existing Clients as feature update at no extra cost 32
IBM Flex System CN4093 10Gb Converged Scalable Switch Networking Converged 10Gb Ethernet with 10/40Gb Ethernet and 4/8 Fibre Channel Uplinks 2X10Gb SFP+ Networking Infrastructure Pay as you grow scalability Optimized for performance Designed for Convergence Enhanced virtualization intelligence Lower TCO Seamless interoperability Overview Total Ports 10Gb to Server SFP+ Ports Omni Ports QSFP+ Ports Base System (00D5823) 14 2 6 0 Upgrade #1 (00D5845) 28 2 6 2 Upgrade #2 (00D5847) 28 2 12 0 Upgrade #1 & #2 42 2 12 2 Leadership OmniPorts allow flexibility 10GbE or 4/8Gb FC Proven IBM Networking Operating System Performance - Low latency, up to 1.28Tbps Scalable pay-as-you-grow design VM aware & VM Mobility with VMready Virtual Fabric carve up virtual NIC s and pipes Seamless interoperability with other vendors Warranty is 1 year or will match the chassis warranty (Includes software upgrades) #1 = 2x40GbE 12 x 10GbE OmniPorts (6 in base + 6 #2) 1GbE Mgmt
IBM Flex System 40Gb Ethernet Switch (EN61310) and adapter (EN6132) Networking End to end 40Gb enables highest performance Networking Infrastructure Ultra low latency for HPC, High Frequency Trading and Enterprise Clients Up to four 40Gb ports per single wide node Highest performance non blocking architecture drives up to 2.5TB bidirectional throughput High performance end to end 40Gb connectivity with ultra low latency Non blocking throughput that is highly suited for High- Performance Computing, High Frequency Trading and Enterprise Data Centers. Enables clients to maximize compute utilization by removing IO bottleneck Reduces cabling by 4 is to 1 for applications requiring 40Gb throughput NEW! 34
IBM Flex System 16Gb Scalable Fibre Channel solution IBM leading innovation in SAN connectivity with end to end 16Gb solution What s New Extreme flexibility and performance designed to meet port and bandwidth requirements for the next decade. Leading with end to end 16Gb connectivity Dynamic ports on Demand make upgrade easy and affordable Key Features / Business Value First 16Gbps embedded switch with up to 640Gb bandwidth Integrated network management allowing network administrators to manage servers, storage and networks together as one logical unit. Investment protection; growth in ports and bandwidth\ Superior scalability to allows greater intra-chassis connectivity Encryption and Compression capable for enhanced security Client Benefits Extreme flexibility for data centers, increasing availability & reliability Highest performance for better client experience Investment protection for future growth IBM Flex System 16Gb Fibre Channel solution 48-port 16/8/4 Gb FC Scalable Switch 2-port 16Gb HBA 28 internal and up to 20 external ports Flexibility: Pay as you grow with Dynamic Ports on Demand capability
Next generation flexibility: Scale for Bandwidth, Ports, or Both Networking System infrastructure IBM 10Gb Virtual Fabric Switch 14 internal ports 14 internal ports 14 internal ports Logical partition 1 Logical partition 2 Logical partition 3 Pool of uplink ports Base Switch: Enables 14 internal 10Gb ports (one to each server) and 10 external 10Gb ports Supports the 2 port 10Gb LOM and Virtual Fabric capability 1 st Upgrade via FoD: Enables 2 nd set of 14 internal 10Gb ports (one to each server) and 2 40Gb ports Each 40Gb port can be used as four 10Gb ports Supports the 4-port Virtual Fabric adapter 2 nd upgrade via FoD: Enables 3 rd set of fourteen internal 10Gb ports (one to each server) and four external 10Gb ports Capable of supporting a six port card in future 36
The Flex System Portfolio Continues to Grow NEW NEW v 1.3 x222 x220 x240 x440 Storage PCiE Expansion Expansion Flex System Manager NEW POWER 7+ p24l p260 p270 p460 Flex System V7000 Storwize V7000 NEW SI4093 EN4093R EN6131 CN4093 EN2092 FC5022 FC3171 37
Flex System Storage Adapter Connect to Anything Enhance - Manage Consistently Integrated by Design: automates deployment with full integration into IBM PureFlex Simplified Experience: simplifies management significantly with an intuitive user interface for ease of use and faster system accessibility Built-in Expertise: Virtualizes third-party storage for investment protection: up to 30% higher storage utilization Optimizes performance and costs for mixed workloads: up to 200% higher performance with automatic migration to SSDs Stores up to 5x more active primary data in the same physical disk space using IBM Real-time Compression
IBM Storwize V7000 Next Generation Midrange Disk System Consolidated Storage Virtualized Storage Tiered Storage Automated Deployment Space-efficient copies External Virtualization Easy Tier Innovative GUI SAN E x te rn a l V irtu a liz a tio n Solid-State Storage Thin provisioning Hard Disks Scale out storage to manage billions of files from a single, consolidated system. Scale up storage with systems that can scale to store petabytes of structured data. Increase utilization of existing storage by up to 30%. Reduce TCO up to 66% by deploying automated, virtualized storage. Efficiently use solid state disk to Increase performance up to 200% on critical apps. Reduce costs by migrating less critical data to less expensive media. Deploy in minutes versus weeks: 3x faster deployment Data Migration included with every system for rapid integration
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41 Even add Flash Storage!
Technology Comparison 1 second = 1 million microseconds IBM FlashSystem 100 microseconds consistent latency 1U up to 20TB < 1 millisecond PCIe SSD Form Factor SSD Tape HDD ~1 milliseconds Seconds 5-15 milliseconds
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The Flex System Portfolio Continues to Grow NEW NEW v 1.3 x222 x220 x240 x440 Storage PCiE Expansion Expansion Flex System Manager NEW POWER 7+ p24l p260 p270 p460 Flex System V7000 Storwize V7000 NEW SI4093 EN4093R EN6131 CN4093 EN2092 FC5022 FC3171 44
IBM Flex System Manager An Integrated Management Solution Servers Analyze and Troubleshoot Storage Optimize IBM Flex System Manager Deploy Network Monitor and Alert Maintain and Update Virtual Machines VM VM VM Simple Fast Integrated
Flex System Manager Flexibility Simple Fast Integrated Mobile Monitoring UI Quick Search Remote Presence Chassis Map Setup Wizards Management New UI Configuration Configuration Patterns Patterns Switches Networking Virtualization Servers Storage Network Compute Storage
Configuration Patterns Enable simpler, consistent, faster configuration & deployment Server Configuration Pattern Intuitive step-by-step configuration flow Ability to store configuration patterns Ability to create configuration patterns by capturing parameters from existing server Dramatically improve Out-of-Box configuration experience by enabling Out-of-Band configuration Server Components Local Storage I/O Adapters MAC / WWN, management IP address pools Boot Order and targets Firmware Settings IMM and UEFI
New UI Simple, Clean, Intuitive Chassis Map Example
Mobile Monitoring UI Monitor system health remotely Supports Apple ios Supports Google Android OS Supports RIM BlackBerry OS Download from Apple App Store, Google Play or BlackBerry App World View chassis maps, event logs, VPD data
HMC for POWER-based Flex System compute nodes Manage POWER compute nodes using the IBM POWER Hardware Management Console (HMC) and the IBM Integrated Virtualization Manager (IVM) 7 Use existing Power Systems HMC Management for Flex POWER nodes Integrate resource management with Flex System Manager Management HMC Separate Consoles OR System infrastructure Management Networking Storage Virtualization Compute Storage Networking Flex Node Server 2 Server 1 50 *Reference Appendix for Footnotes
IBM Flex System An Integrated Solution Platform Servers Analyze and Troubleshoot Storage Optimize IBM Flex System Manager Deploy Network Monitor and Alert Maintain and Update Virtual Machines VM VM VM Simple Fast Integrated
IBM Flex System the IT Platform for The Current Reality of Computing 52
T E C H N O L O G Y I N F R A S T R U C T U R E S O L U T I O N S Thank You! Phil Turner Director Enterprise Solutions Direct 919.844.9741 Mobile 919.673.3947 phil.turner@datatrend.com Raleigh, NC www.datatrend.com