Exhibitor Guide Communications

www.sival-angers.com Exhibitor Guide Communications Organisation: ANGERS EXPO CONGRES - Parc des Expositions Route de Paris - 49044 ANGERS CEDEX 01 Tel: +33 (0) 2 41 93 40 40 - Fax: +33 (0)2 41 93 40 50 email: info@sival-angers.com

THE SIVAL COMMUNICATIONS TEAM Anne Boussion, Trade Fair and Communications Director a.boussion@angers-expo-congres.com Tel: +33 (0)2 41 93 40 40 Evelyne Lorido Development, Sival Forum e.lorido@angers-expo-congres.com Tel: +33 (0)2 41 93 62 74 Morgane Saglio, Coordination of the Innovation Contest, international delegations, and the Agreen Star'Up competition m.saglio@angers-expo-congres.com Tel: +33 (0)2 41 93 62 71 Anita Gouesse, Coordination of conferences, technical talks, Euroviti and guided tours, meeting room hire a.gouesse@angers-expo-congres.com Tel: +33 (0)2 41 93 40 45 EVENTS The official opening of Sival : the morning of Tuesday 12 January. Gala evening / 30 years of SIVAL: Wednesday 13 January at 7.30 pm 30 years of Sival... this year the Trade Fair is holding a gala dinner at Les Greniers St Jean in Angers. Wednesday 13 January from 7.30pm Book your table now! (booking form on p. 10) More detailed information will be sent to you by email at a later date. 2

INVITE YOUR CUSTOMERS/PROSPECTS TO SIVAL! invitation Access to the trade fair is free for professional visitors who have an invitation. All other visitors will be asked to pay an entrance fee of 15. As exhibitors, you are the best ambassadors of the event. Invite your customers and prospects to visit you on your stand, by sending them SIVAL invitations in the post or by email, entitling them to free entry. You can also personalise these invitations with your company stamp. Your registration entitles you to 100 free invitations or 200 e.invitations. For more invitations, simply fill out the order form for additional services on page 9. room rental - HOLD AN EVENT Whether launching a new product, presenting a range, enhancing your image, improving public relations, or motivating your sales force: make the most of SIVAL to combine a trade fair with an internal or external marketing campaign. Get even more from your presence, for example by inviting your customers to find out more about your new product, not only as a demonstration on your stand, but also during an interactive and friendly information meeting. Your event held during SIVAL will be of even more value since it can be covered by the trade press, present in full force during the three days of the show. The "Hold an Event" form (P.8) lets you send us any event you are planning to organise during SIVAL so that we can notify the press. SIVAL offers rooms of all sizes, with any equipment you require, all from 420. Do not hesitate to contact Anita Gouesse to submit your project. Contact: T +33(0)2 41 93 40 45 - a.gouesse@angers-expo-congres.com sticker SIVAL also suggests that you download the "Present at Sival" sticker from the SIVAL 2016 website. Another sticker for "Sival d Or Winner" will be sent to exhibitors who have won a prize at the Sival d'or Competition. Sticker available for download from the SIVAL website, in the EXHIBIT tab. 3

PROMOTIONAL CAMPAIGNS SIVAL offers these campaigns free of charge, with the aim of optimising your attendance at the trade fair: they are a unique opportunity for you to highlight your products and services among visitors and the press. To ensure your business benefits from the impact and media coverage of SIVAL, we invite you to participate in the following communication campaigns: the sival innovation competition The SIVAL INNOVATION competition, sponsored by Crédit Mutuel, recognises the year's best innovations in terms of materials, products and services in the field of crop production. Promote your company and its energy by presenting your innovations in the competition. Being a competition winner means: Enjoying special promotion before, during and after SIVAL Enjoying media coverage Benefiting from an online showcase all year round on www.sival-innovation.com Gaining recognition with this benchmark competition in the plant production sector, an extra resource for attracting clients. Registration is free, submit your application online at: www.sival-innovation.com A competition divided into 6 categories: Varietal innovation (special prize in partnership with VEGEPOLYS and Réussir Fruits et Légumes) Inputs for Crop protection and fertilization Machines and automation Production solutions Packaging, marketing Services and Software 2016 Kay dates : The final jury will meet on the eve of the exhibition: the winners will be announced on the first day of SIVAL. They will benefit from special signage at the exhibition and increased media visibility. Go to the VEGEPOLYS area, in the Grand Palais, for the awards ceremony, Tuesday 12 Jan. at 6 pm. www.sival-innovation.com go organic A special leaflet in addition to the catalogue that lists all exhibitors showcasing materials for organic products, by building. This list will have been validated in advance by the Organic Division of the Regional Chamber of Agriculture for Pays de la Loire. To feature in this catalogue, please visit sival-angers.com/espace Exposant/Communiquez-gagnant/Repertoirebio / before 13 November. Online registration. 4

ADVERTISING INSERTS Booking Form p.9 ADVERTISING INSERTS - online On the WEBSITE www.sival-angers.com Regularly updated with all the latest information on the trade fair, the website was visited by over 30,000 professionals in January alone. Advertising insert from 15 December 2015 to 15 January 2016 4 simultaneous advertisers DISPLAY BOX / Home page 800 excl. VAT DISPLAY BOX / Content pages 400 excl. VAT Format 250 x 250 px BANNER / Home page BANNER / Content pages Format 728 x 90 px 600 excl. VAT 300 excl. VAT For NEWSLETTERS - Sponsorship Sponsor a targeted sector-specific newsletter by reserving the sponsorship banner for all issues. This newsletter presents events specific to each sector, practical information, and so on. 1 SINGLE ADVERTISER PER NEWSLETTER Insert to be provided by 4 December. Format 637 x 123 px Viticulture:... 700 Fruit and Vegetables:. 800 Cider:... 400 Seeds:. 500 advertising inserts - in the Exhibitor catalogue A key prospecting tool for visitors, these catalogues are available at the Trade Fair welcome points Catalogue format: L 170 mm x H 240 mm PDF high resolution file - Two-colour insert Location (subject to availability): Banner (170 L x 35 H): 300 excl. VAT ½ page (170 L x 120 H): 750 excl. VAT 1 page (170 L x 240 H): 1,100 excl. VAT Inside front cover: Inside back cover: Outside back cover: 1,736 HT 1,480 HT 2,130 HT In theory, you should have completed a catalogue form when you registered. If this is not the case, please send it to us by 10 December. 5

EMAIL ADDRESS RENTAL NEW! SIVAL is now offering a new service to help you strengthen your direct marketing campaigns. Do you want to canvas new businesses, send out information or invitations? Then this service is for you! Exclusive to SIVAL 2016* Exhibitors, it gives you temporary access to the email addresses of farm or crop managers listed in the SIVAL database, along with its routing service. EMAIL ADDRESS RENTAL: 0.25 excl. VAT per address There are two criteria for selecting your contacts, using a dedicated platform: Region of origin: 8 major regions are offered Field of activity: Viticulture/Fruits/Vegetables/Other (Cider, Horticulture, Nursery, Seeds and seedlings, PPAM - Aromatic and Medicinal Plants) Please note: Once you have selected your criteria, you will be sent an estimate NEWS PACKAGE: 450 excl. VAT - Optional Compiling of news using documents received (texts, photos, logos, links) Please note: Documents must to be submitted seven days before the newsletter is scheduled to be released If this package is not chosen, the newsletter will have to be provided in HTML format, two days before it is scheduled to be sent ROUTING PACKAGE: 590 excl. VAT - Mandatory Whenever an email address is rented, it must be accompanied by our routing service: Routing of the newsletter in html The newsletter is re-sent four days after sending A statistical report is sent 10 days after sending Please note: If the News package is not chosen, the newsletter will have to be provided in HTML format, two days before it is scheduled to be sent out The BAT of the News Test will need to be validated one day before the scheduled release The date the newsletter is released is to be agreed in accordance with our schedule To receive a quote or for more information, contact Alexandre Peron: Telephone: +33 (0)2 41 93 40 48 Email: a.peron@angers-expo-congres.com * Service now offered to SIVAL 2016 exhibitors. The routing deadline is set at 31 January 2016 6

PRESS RELATIONS Make the most of SIVAL to make a name for yourself in the trade press. You can, if you wish, tell us about: an event on your stand, your press releases a new product in the press room in the Grand Palais. PRESS CONTACTS Press agency : FAITES-LE SAVOIR Anaëlle Marie-Gruaz 12 rue Georges Clémenceau 49300 CHOLET Tel: +33 (0)6 83 37 21 11 anaelle.marie9@gmail.com SIVAL Anne Boussion, Trade Fair and Communications Director Tel: +33 (0)2 41 93 40 40 a.boussion@angers-expo-congres.com Join SIVAL on social networks! SIVAL-ANGERS @sival-angers official #: #SIVAL16 7

CREATE A BUZZ BY HOLDING AN EVENT On your STAND or in a MEETING ROOM From 420 excl. VAT, SIVAL is offering you the use of meeting rooms to launch a new product and present it during a drinks reception or a technical information meeting, announce the creation of a subsidiary, partnership, or merger, introduce a new area of development for your company. Make the most of "SIVAL" and hold an event! Either on your stand or in a meeting room, tell us the purpose, place, date and time of the event in question. We can thus provide journalists with a summary of the various events organised by exhibitors. Company name... Contact Person... Tel. :... Stand... Description of the event......... Date...Time...... Location... Target audience... we wish to pass on the details of this event to journalists.* we wish to pass on the details of this event to visitors.* * tick the appropriate box or boxes. FORM TO BE RETURNED BY 4 JANUARY 2016 SIVAL - FAO Anita Gouesse PARC DES EXPOSITIONS D ANGERS - Route de Paris - 49044 ANGERS CEDEX 01 Email: a.gouesse@angers-expo-congres.com - Tel: +33(0)2 41 93 40 45 - Fax: +33(0)2 41 93 40 50 8

EXHIBITOR:... STAND:... FORMAT ORDER FORM ADVERTISING INSERT OFFICIAL CATALOGUE - NEWSLETTER - WEB SIVAL is the sole authority for the 2016 event that can offer advertising in the official exhibition catalogue. Certain unofficial companies, sometimes contact our events exhibitors to sell their advertising in a list of exhibitors: be careful, this list is not the exhibition's list. DIMENSION U.P. EXCL. VAT QUANTITY *Discount: 5% for two services - 10% for three services ONLINE REGISTRATION - FILES TO BE SUBMITTED BY 4 DECEMBER WEB: HOME PAGE - Display box 250 x 250 px 800 WEB: HOME PAGE - Banner 728 x 90 px 400 WEB: CONTENT PAGES - Display box 250 x 250 px 600 WEB: CONTENT PAGES - Banner 728 x 90 px 300 NEWSLETTER VITI FL SEEDS CIDER BIOCONTROL 637 x 123 px... 1 EXHIBITOR CATALOGUE - FILES TO BE SUBMITTED BY 15 DECEMBER Banner 170 L x 35 H 300 1/2 page 170 L x 120 H 750 1 Page 170 L x 240 H 1,100 Order form to return us before 1st December 2015 Inside front cover 170 L x 240 H 1,736 1 Inside back cover 170 L x 240 H 1,480 1 Outside back cover 170 L x 240 H 2,130 1 Total excl. VAT Please send us your final files: % Discount* for the Catalogue: in high definition, eps or ai: a.gouesse@angers-expo-congres.com. Excl. VAT with for the Web: in jpg or flash format: m.saglio@angers-expo-congres.com discount We will not carry out any work relating to the graphics, content, or any other element of your advertising. VAT 20 % The locations of stands will be reserved in order of arrival or orders accompanied by payment. TOTAL INCL. This order sent without payment will be considered invalid. Payments to be made out to Angers VAT Expo Congrès Total excl. VAT Date: Company Stamp, Signature and name, ORDER FORM TO BE RETURNED TO: SIVAL - FAO Isabelle Taillandier PARC DES EXPOSITIONS D ANGERS - Route de Paris - 49044 ANGERS CEDEX 01 Email: i.taillandier@angers-expo-congres.com - Tel: +33 (0)2 41 93 40 55 - Fax: +33 (0)2 41 93 40 50 9

ORDER FORM GALA EVENING 30 years of SIVAL Wednesday 13 January 2016-7.30 pm GRENIERS ST JEAN - ANGERS COMPANY NAME:... SURNAME: FIRST NAME:... ADDRESS:...... POST CODE:... TOWN/CITY:... We would like to order the following gala invitations: PRICE excl. VAT 33 1 person 58 2 people 73 3 people 27 for each additional guest, over three Quantity Total excl. VAT VAT 20 % Total incl. VAT This order sent without payment will be considered invalid. Payments to be made out to Angers Expo Congrès Date: Company Stamp, Signature and name, ORDER FORM TO BE RETURNED BY 5 JANUARY 2016: SIVAL - FAO Isabelle Taillandier PARC DES EXPOSITIONS D ANGERS - Route de Paris - 49044 ANGERS CEDEX 01 Email: i.taillandier@angers-expo-congres.com - Tel: +33 (0)2 41 93 40 55 - Fax: +33 (0)2 41 93 40 50 10