Email: admissions@ @hemworld.in Digital Marketing Courses Digital Marketing Opportunity Digital marketing is becoming mainstream in India. Until 2010, many businesses did not take digital marketing seriously. They were not ready to change and were stuck with traditional marketing practices. Before digital marketing became mainstream, freelancers and entrepreneurs were able to get the first mover advantage. People who did good content marketing and search engine marketing were able to scale up the business very fast. Traditional companies did not even know what digital marketing was. This shift in marketing practice is giving rise to a huge opportunity in digital marketing jobs. Times of India had reported that Digital Marketing will create 2.5 Lakh jobs in India by 2019. This course will help you build mastery in various disciplines of Digital Marketing - SEO, SEM, Social Media, Email Marketing, and Inbound Marketing & Web Analytics. Who Can Join? Marketing Professionals Sales Professionals Business Owners Entrepreneurs Digital Marketing Professionals Students Other Professionalss (IT, HR, Finance etc) Our Achievements 900+ PPC Ad Campaigns 100+ Clients served 400+ Digital Asset Managed 97% ROI on Ads Our Features 100% job assistance Work on Live Projects 60% practically and 40% theory. Guidance for Google Certification. Learn from Experienced and Expertise Trainer.
At the end of the course You will be able to Business Owners will be able to attract more customers online and do Advance PPC Marketing to grow their business. Promote website in Google/Bing/other search engines. Analyze performance through Google Analytics. Do Email marketing Do Mobile marketing Do Video Advertising Do SMS marketing Social Media Marketing Promote website with paid marketing on any online market place. For example Google, Amazon, FlipKart, Tradeindia, Justdial etc... Certifications Google AdWords Google Analytics AdWords Fundamentals Search Advertising Course Methodology Classroom Training Reading Material Hands-On Projects
Courses Module Module 1 - Digital Marketing Fundamentals Module 2 - Website Planning and Structure Module 3 - Search Engine Optimization (SEO) Module 4 -Google Analytics and Webmaster Tool Module 5 - Google Plus for Business Module 6 - Google Adwords and PPC Advertising Module 7 - Remarketing Strategies Advance Level Module 8 - Affiliate Marketing & Google AdSense Module 9 - E-mail Marketing for Business Module 10 - Lead Generation & Marketing Automation Module 11 - ecommerce and Payment Gateway Module 12 - Face book marketing for Business Module 13 - YouTube and Video Marketing Module 14 - LinkedIn and Twitter Marketing Module 15 - Case Studies and Practical Assignments Module 16 - Google Certification Program Training Module 1 - Digital Marketing Fundamentals Digital Marketing Basics Content Marketing Understanding Leads Module 2 - Website Planning and Structure Inbound vs Outbound Marketing Understanding Traffic Strategic Flow for Marketing Activities What is website? Understanding website structure Website Language & Technology One Page Website Strategic Design of Products & Services Page Portfolio, Gallery and Contact Us Page SEO Overview Domains Core Objective of Website and Flow Strategic Design of Home Page Strategic Design of Pricing Page Designing Other Pages Google Analytics Tracking Code Module 3 - Search Engine Optimization (SEO) Understanding SEO Meta Tags and Meta Description Back Link Strategies Optimizing Site Structure On Page SEO Local SEO ecommerce SEO Using WebMaster Tool Alexa Report SEO Keyword Planning Website Content Optimization Internal and External Links Keywords in Blog and Articles Off Page SEO Mobile SEO Optimizing with Google Algorithms Measuring SEO Effectiveness Competitor Analysis
Module 4 -Google Analytics and Webmaster Tool Web Analytics Measurement Metrics Analytics Reporting Audience Segmentation Remarketing Audiences Developing Intelligence Report Setting up Tool for SEO Integrating WebMaster Tool Search Traffic and Links Managing Crawl Errors Integrating with Website Accounts and Profiles Sorting, Filter and Time Chart Traffic and Behaviour Reports Goals and Conversion Reports Google Webmaster Tool Adding and Managing Assets Site Map and Site Links Google Indexing Managing Security Issues Module 5 - Google Plus for Business G+ Pages Ranks Higher Google Plus Profile Google Local Business Posting Contents Social Relevance to G+ in Adwords HashTags and Mentions Integration with Website Google + Company Page Google Hangouts Sharing G+ Buttons on Website Review and Testimonials Adding Contact Links Module 6 - Google Adwords and PPC Advertising Google Adwords Basics Understanding Adwords Pricing Models Ad Page Rank Adwords User Interface Keywords Control Creating Text Ads Bidding Strategy for CPC PPC, CPM, CPA Bidding Strategy on Location Bidding Strategy on Devices Designing Image Ads Examples on Animated Ads Youtube Video Promotion Practical Examples Google Ad Types PPC Cost Formula Billing and Payments Keyword Planning Creating Ad Campaigns Creating Ad Groups Practical Examples Other Measuring Tools Bidding Strategy on Schedule Conversion Tracking Code Creating Animated Ads Creating Video Ads Hi-Jack Competitor s Video Audience
Module 7 - Remarketing Strategies Advance Level Re-Marketing Flow Segmentation Re-Marketing Strategy Google Adwords ReMarketing Dynamic Re-Marketing for ecommerce Video ReMarketing Email Re-Marketing Strategy Facebook ReMarketing Marketing Machine Bucket Filling Pixeling and Tracking Cycle Custom Audience ReMarketing Module 8 - Affiliate Marketing & Google AdSense Understanding Affiliate Marketing Selecting Affiliate Program Building Assets for Affiliate Promotion CPC, CPA, CPI and other metrics Day to Day Work Scheduling Blogging Placing Ads on Website YouTube Video Monetization Performance Metrics Sources to Make Money Online Applying for an Affiliate Payments and Payouts Getting Most Conversions Managing Affiliate Accounts Google AdSense Account Setup Placing Ads on Blogs Allowing and Blocking Ads AdSense Administration Module 9 - E-mail Marketing for Business Email Marketing Content Writing Email Machine The Strategy Why People Don t Buy Triggers in Email using 4Ps Email Example Topic Email Example Product Email Example - Fear Email Example Ask for Sales Email Example Offers Announcements Email Example Cross Sales Email Example Buyer vs Consumer Email Frequency The Fuel Value Sequence of Email Triggers Email Example Intro Email Example - Secondary Value Email Example Regret Email Example Reinforcement Email Example Urgency Email Example Re-Engagement Email Marketing Advance Level Email Software and Tools Importing Email Lists Email Templates and Designs WebForms Lead Importing Campaign Reports and Insights Segmentation Lists Triggering Auto Responder Emails Planning Email Campaign Sending HTML Email Campaigns Integrating Landing Page Forms Segmentation Strategy Auto-Responder Series AutoResponder Actions
Module 10 - Lead Generation & Marketing Automation Marketing Automation Tools Email Autoresponder Creating Landing Page Lead Generation Strategy Website Widgets CRM Integration Products Integration Lead Source Link Building WebHooks and Connectors Email Campaigns SMS Autoresponder Landing Page CTA Capturing Leads from Sources Lead and List Management Sales Integration Business Reporting Lead Tracking Features Complete Automation Strategy Module 11 - ecommerce and Payment Gateway ecommerce Business Product Placements Promoting ecommerce Website Understanding Coupon System Cross/Up/Down Selling Application and Documentation Web Store using Payment Gateway Invoice Payments through Emails Integrating Payment Gateway Affiliates for Payment Links Planning ecommerce Website Product Grouping Remarketing Products Appointing Affiliates for Products Payment Gateway in India Collecting Online Payment Web Fronts using Payment Gateway SMS Invoice Payments Payment Links and its Promotion Module 12 - Face book marketing for Business Profiles and Pages Getting Assets Ready Page Info and Settings Invite Page Likes Pin Post and Highlights Facebook Events Facebook Insights Reports Ban User on Facebook Page Organic v/s Paid Performance Matrix Designing Creative Image Setting Up Facebook Ad Account Create Ad - Budgeting Content and CTA Page Promotion Similar Ads and Audiences Remarketing - Website Visitors Custom Audience - Saved Group Ad Reports and Ad Insights Business Categories Creating Facebook Pages Facebook Page Custom URL Featured Video Scheduling Posts Reply and Message Competitor's Facebook Page Connect with Twitter Defining Ad Objective Ad Components Facebook Ad Structure Create Ad - Targeting Create Ad - Creative Boosting Page Posts Video Promotion Tracking Pixels Code Custom Audiences - Look Alike Managing and Editing Ads Billing and Account
Module 13 - YouTube and Video Marketing Google Pages for YouTube Channel Webmaster Tool Adding Asset Associated Website Linking Channel ART Branding Watermark Channel Main Trailer Uploading Defaults Practical Examples Channel Navigation CTA Annotation CTA Cards for Mobile Live Broadcasting Managing Comments Monetization with Adsense Channel Analytics Verify Channel Custom Channel URL Channel Links Channel Keywords Featured Contents on Channel Uploading Videos Creator Library Video Thumbnail CTA Extro Redirect Traffic to Website Post Upload Enhancements Managing Playlists Managing Messages Paid Youtube Channel Real Time Analytics Module 14 - LinkedIn and Twitter Marketing LinkedIN - The hub of B2B Networking Updating Contact Information and Links Managing Connections Who Viewed Your Profile Creating LinkedIN Company Page Creating Showcase Pages Running Paid Campaigns LinkedIN Groups Creating LinkedIN Account Designing Profile and Summary Advance Searching Endorsements - Publishing and Receiving Updating Products and Services Marketing on Twitter & Pinterest Engaging with Updates Recruitment through LinkedIN LinkedIN Mobile App Module 15 - Case Studies and Practical Assignments We have experience of running more than 900+ Ad Campaigns. We will share Case Studies and Advance Strategies. We will also give you Practical Assignments for Website, Ad Designing, and Email Content Writing, Affiliate Promotions, SEO and many more. So that you not only learn Digital Marketing but you can actually implement Digital Marketing Strategies for you or your client s business
Module 16 - Google Certification Program Training Exams are in MCQ Format. Section 01: Registering Google Certification Program (Free) Section 02: Training for Google Adwords Certification Section 03: Training for Google Analytics Certification Section 05: Sample Test Papers for Google Certification Examination