SOLUTIONS GUIDE I Don t Know What to Email or How to Write My Email, Can I Have Some Ideas?
We often hear from new students that one of their biggest challenges creating content for email campaigns. Not everyone is born with Mark Twain story writing skills or with the ability to compose works of art like Shakespeare. But even those with limited experience can learn how to develop and create interesting copy that converts. Follow these basic concepts and learn how to use some fundamental guidelines to generate a winning email campaign. Typically, there are three types of emails you will be composing. 3 Types of Emails 1. Content 2. Story Based 3. Promotion If you focus on your main topic and the style in which you choose to present it, your message will get through to the reader. Content Emails Basic Guideline Send emails that pre-sell the product you re promoting. Send related information that helps them. Example 1 If the offer s solution is using smoothies to reduce belly fat, you talk about the benefits of using smoothies to burn fat. Page 2
Example 2 If you re going to promote an autoresponder service to businesses or other marketers, then you pre-sell them by telling them about the benefits of using an autoresponder; how it will automate their business, save them time, save money by using an autoresponder vs. a sales person, etc (via your affiliate link)! Where to Get This Info? The offer s Affiliate Tools page or Sales Page! (Demo) www.3weekdiet.com/affiliates (Demo) www.jasonferruggia.com/affiliates The Key Balance content with promotional so your subscribers feel they re receiving value from being subscribed to you. Content Generators Where to Get Ideas Find Out What the Hot/Trending Topics Are in Your Niche. Here are some sources Forums BuzzSumo.com* (for top content topics online). Page 3
*Instructions on using BuzzSumo were in the Research training on the pre-workshop page: http://lurn.com/mastersworkshop Search YouTube Check Amazon (search best seller kindle books). Subscribe to Other (in your niche). What Are They Talking About? Search Google with keywords like: (Niche) + newsletter (Niche) + opt-in (Niche) + subscribe Search for Blogs in your niche. They usually have opt-in forms on their site! http://alltop.com http://www.blogsearchengine.org (put niche keyword into search field and Search sites and blogs) Go to Affiliate Marketplaces like ClickBank. Find related products and visit their sales pages. Many will display an opt-in page to visitors who leave without buying. Outside the Box Ideas From time to time, send content that isn t about an offer, but just content for the purpose of giving content, building trust, and/or getting them to engage with you X Tips to Do Something For example, 15 Tips for Cooking a Better Pot Roast. Page 4
Warnings For example, Warning: The Most Common Dating Mistakes to Avoid. Share a New Theory Ask people to give feedback and share their experiences Tell a Story Did you fail or succeed? What did you learn? Try to make it emotional, which is far more engaging. Breaking News If you know news is coming, try to be there for it. For example, go to where new products are being announced and write about it immediately. Instant Help Something simple they can do right away. For example, an easy 10-minute workout they can perform immediately... A Video Give people high quality video content. Use a video metrics tool like Wistia t measure your drop-off rates see what kinds of video content people like. Share a Victory For example, How I Earned $5,602 This Weekend. Issue a Challenge Example: I Challenge You to Do 10 Pull-ups by This Time Next Month. Page 5
Give Them Something They Can Model/Copy to Get Results For example, My exact 3 step formula for getting seats in my seminars. Address Common Question or Objection For example, How to Compete Against High Speed Traders Without Million Dollar Equipment. Give Away a Coupon People love getting discounts! Rant! Just say what s on your mind. This often turns out better than you think. Interview Someone Interview an expert. Send it out to your list for free. F.A.Q. Answer the most frequently asked questions you get. *This is a great email to add to an autoresponder sequence. Motivation Send a motivational email. Instead of how-to content, have an email just dedicated to getting people fired up and motivated. Story Based Emails Benefits Storybased emails encourage engagement. These emails will get read more often than any other. Page 6
The Story Can Be About You A friend (or someone else) A case study Examples Subject Line: My first online sale Story Based Example 1 I remember it like it was yesterday. After weeks of making nothing and being disappointed. After almost giving up I logged into my account. There it was! My FIRST online sale! But was it a glitch? Was it a family member who felt sorry for me? NOPE! It was real. A genuine person who wanted what I was selling online. That s the minute I started believing I could do this. I could really shift my life, give myself new freedoms, and make a living online. What was amazing, after the first sale, it simply snowballed. Hundreds, thousands, and even tens of thousands of dollars! Predictable and automatic income. Just how easy can it be? Watch this video I made that PROVES you can do this! Regards, YOUR NAME Page 7
Subject Line: To Do List = DONE Story Based Example 2 Hey, I almost always complete my To Do Lists. But this time, I looked at my watch It was just 9:45AM. People were just rolling out of bed, and here I was DONE! And that was just the beginning. I finally CRACKED the CODE to getting 2 3 even 4X as much done n the same amount of time! How did I do it? How did I stumble upon this little *tweak* that would enable me to accomplish exponentially more at work, at home ALWAYS? I m anxious to share this productivity shortcut with you! Once you learn it, there s no telling how fast you ll reach your goals. Race to Results, YOUR NAME P.S. Imagine how much time you ll have for your family, your friends and yourself once you get all your work done HOURS earlier! Watch this awesome video! Page 8
Subject Line: How my friend DOUBLED his salary Story Based Example 3 Doubling or tripling what you earn. It sounds impossible. I know. That s because most people simply get She had a great job. A solid salary. Even great benefits. And then, she did THIS Anything s Possible, YOUR NAME P.S. Watch this video for the inspiration and ideas you need to DOUBLE or TRIPLE your own. Niche Email Swipes Download! www.lurn.com/mastersworkshop/download/nicheswipeemails.pdf Promotional Emails The Goal The goal of a promotional email is NOT to sell, but to get them to click your affiliate link so that the offer Sales Page can do the job of selling. These are purely designed to send people to the offer s sales page multiple times. Get These from the Affiliate Tools Page. Do NOT copy-n-paste! Page 9
How Many? Most offers are going to be low-ticket ($27-99) so a good rule-of-thumb is to send 3 emails for each offer you promote. What About Mid & High Ticket? Mid and High-Ticket items are few in most niches. You ll only promote these a few times per year. Promo Subject Lines Creating a compelling subject line for your emails is obviously extremely important. If no one opens your emails, then it will be impossible to sell them anything. So it s crucial that we monitor the open rates of our emails and make changes if we fall below a 10% rate. In general, there are 3 different types of subject lines we model. 3 Types of Subject Lines for Promotional Emails 1. Curiosity Example: The scale said WHAT? Example: Wouldn t even look at me - Until.. Example: The Second-Date Secret 2. Benefit Example: How to improve you golf swing Example: Dress to impress Example: Finally wear your skinny jeans again Use specifics when possible to get more opens Page 10
Promo Subject Lines Examples 3 ways to 21 tips for 5 mistakes Avoid these 2 foods 3. Combination Example: (Lose 3 pounds) by doing THIS.. Example: This one trick will get rid of your slice Page 11