Ecommerce Fashion Email Marketing Checklist www.smartrmail.com /smartrmail
Table of Contents 1. Welcome Email 2. Content Email 3. Promotional Email 4. Product Recommendation Email 5. Abandoned Cart Email 6. New Inventory Email 7. Post Purchase Email 8. Reactivation Email 9. Holiday Emails 10. Birthday Email
Welcome Email Include Thank You Message Creative Image Branded Content Links to Social Profiles Select Discount 0% 10-20% 20-30% Free Shipping If including a discount offer remember to add an expiry date and send a second email if the offer isn't used.
Content Email Select Content Brand Story Style Tips Guest Blog Feature Select Offer None 10% Discount Free Shipping Frequency Twice a Month Once a Month
Promotional Email Select Sale Goal Increase Average Order Value = Spend $X and Save X Sell Overtstocked or Old Items = Free Gift with $X Purchase Encourage Repeat Purchases = Loyalty Points with Purchase Include Bold Offer Schedule Initial Single Call to Action Ends Tomorrow Related Products Last Day Final Hours
Personalized Product Recommendations Select Freshness Best Sellers Select Pricing Full Price New Products On Sale Mix Mix Recommend Popular Products Frequency Weekly Personalized Products Every 2 Weeks Mix Monthly
Abandoned Cart Email Select Offer Free Shipping Include Witty Copy X% Discount Product Image None Product Recommendations Trigger 6 hours Follow Up x 2 2 Days 12 hours 7 Days 24 hours 14 Days
New Inventory Email Include Clear Subject Line New Product Photo Link to New Product or Relevant Collection Single CTA Best Practices Segment Email List Based on Past Purchases Include Other Personalized Product Recommendations Use the words "New" or "Introducing"" in the subject line
Post Purchase Email Include Order Number Return Info Shipping Info Contact Info Billing Info Product Info Select Experience Survey Cross-Sell Product Recommendations Coupon Code Link to Social Profiles Referral Code Share Buttons for Social Additional Emails Product Review Request (2-3 days after received) Testimonial Email
Reactivation Email Trigger 60 Days 90 Days 120 Days Email Sequence Day 1: "We've Missed You!" Day 4: "50% OFF EVERYTHING - JUST FOR YOU" Day 7: "You will be deleted from our list in 7 days" Day 14: "You've been unsubscribed"
Holiday Emails Ecommerce Holiday Calendar Valentines Day Halloween Mother's Day Black Friday Father's Day Cyber Monday Independence Day Super Saturday Back-to-School Christmas Labor Day Boxing Day Select Email Sequence Sale Tomorrow Sale Last Day Sale Starts Today Sale Last Hours Sale Last Day Tomorrow Sale Extended
Birthday Email Discount $X OFF X% OFF Free Shipping Include Birthday Message Copy Coupon Code CTA
Get more sales with personalized email marketing SmartrMail is a email marketing app for Shopify and BigCommerce stores. Our personalized product emails save you time and get you more sales Our stores have generated over $12 million in extra revenue through SmartrMail
Personalized Product Recommendations Our recommendation engine tracks purchase history, browsing behavior, and email clicks. Abandoned Cart Emails Set triggers and up to 3 messages to recover the 68% of sales lost from abandoned carts. Quicker Email Newsletters Compose email newsletters up to 5x faster with SmartrMail's product lookup.
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