GDPR Partner Marketing Campaign Playbook

GDPR Partner Marketing Campaign Playbook

GDPR What is it and why it matters? Organizational Impact: Organizations must appoint a Data Protection Officer, train stakeholders on handling personal and sensitive data, and an approach for executing a Data Protection Impact Assessment. Cost of non-compliance with GDPR is significant. Penalties can be up to 20 million euros or 4% of total worldwide annual turnover of the preceding financial year, whichever is higher. Industry leaders on GDPR: The EU General Data Protection Regulation (GDPR) will go into effect on May 25, 2018. This impacts every organization that does business with EU customers, regardless of their physical location. Privacy is often not taken seriously enough at boardroom level. This regulation helps to put the importance of security into context. Executives can t avoid the risk of a data loss for ever. - Danielle Jacobs, director, Beltug, Belgium s largest association of digital technology leaders This will impact every entity that holds or uses European personal data both inside and outside of Europe, - Stewart Room, cyber security and data protection partner at PricewaterhouseCoopers (PwC). This is not a compliance or legal challenge; it is much more profound than that. Organisations will need to adopt entirely new behaviours in the way they collect and use personal information - Ross McKean, partner at law firm Olswang.

GDPR Facts Only 21% of IT professionals in UK medium and large businesses are sure about their compliance with the EU General Data Protection Regulation (GDPR), while 18% admitted that the matter "strikes fear into their hearts" - Netskope-YouGov research UK businesses could face up to 122bn in penalties for data breaches when new GDPR legislation comes into effect - Payment Card Industry Security Standards Council (PCI SSC) Some 98% of cloud-based applications do not comply with rules introduced by the European Union s (EU s) General Data Protection Regulation (GDPR) - Blue Coat Cloud data security is still a major challenge for companies, with only one-third of sensitive data in cloud applications being protected by encryption - Gemalto IDC Predicts GDPR Will Create a $3.5B Market Opportunity for Security and Storage Vendors

Campaign Theme & Creative Example Taglines: GDPR is coming. Do you have an email plan? Ready or not, the regulation is real. Don t be stranded without a GDPR plan. Start right. Comply right.

Campaign Overview 1. Campaign Objectives: Our current GDPR campaign is designed to drive awareness among prospects and customers about the regulation itself, its impact on critical email archiving and security systems, and the benefits and incentives for being prepared once the regulation goes into effect. A. Promote Mimecast as an authority on data protection and how email systems are impacted by GDPR, and the risk/damages companies face with non-compliance. B. Show how Mimecast s solutions help with GDPR management (without claiming we offer a GDPR solution). C. Assert third-party experts on a variety of platforms (webinars, research reports) to augment education on GDPR. 2. Mimecast Position: While Mimecast does not offer a specific GDPR solution, we do offer a complete email administration solution that helps simplify GDPR compliance. A. Security: TTP protects against attacks seeking access to sensitive corporate data that must be protected to stay in compliance with GDPR. B. Archiving: Fine-grained control to quickly respond to opt-out requests. 3. Data Segmentation This campaign is ideally targeted to a mix of technological and economic buyers in both SMB and Large orgs. IT Leaders (C-level) Compliance, Risk, Strategy, Legal and Business Continuity Professionals Contacts in financial services, legal, healthcare, local government

Campaign Resources and Supporting Content

AWARENESS: Engagement and Thought Leadership Blogs Drive awareness on our GDPR capabilities on our newly redesigned blog! Mimecast Solution Brief Simplify GDPR Compliance for Email Infographic Is Your Email Ready for GDPR? Vanson Bourne GDPR + Cybercrime: Is Email Part Of Your Compliance Strategy? Achmad Chadran on GDPR and its impact on email. Mimecast Case Review App for GDPR Mayur Pitamber on how Mimecast s newest archiving features helps with GDPR management for email. Mimecast provides numerous ways to help simplify GDPR compliance. Does your organization have an email plan to comply with GDPR? Get the facts. Need to sync with Rich Botley

Lead Generation: Education and Consideration Osterman Whitepaper* GDPR Compliance and Its Impact on Security and Data Protection Programs Forrester Brief* You Need an Action Plan for the GDPR Gartner Report* GDPR Requires Storage Changes for Global Enterprises White Paper* Don t Overlook Email When Planning for GDPR Compliance Forrester Webinar / Replay* GDPR and the Rise of Emailbased Cybercrime 3 rd party research and positioning on what customers can expect when GDPR goes into effect. Expert Forrester analyst opinion on steps to prepare for GDPR Learn why archiving and file analysis are critical to GDPR compliance TechTarget-produced whitepaper on the challenges associated with email management at GDPR and how Mimecast can help. Achmad is joined by Forrester s Enza Iannopollo to discuss the ins and outs of GDPR. Coming Q2 *These items will be gated for external consumption; content above directly linked to content for your reference

Campaign Execution

Promotional Resources - On PIMS Osterman Whitepaper* GDPR Compliance and Its Impact on Security and Data Protection Programs Forrester Brief* You Need an Action Plan for the GDPR Webinar GDPR and the Rise of Email-based Cybercrime* Social Activation Presented by Achmad Chadran and Forrester s Enza Iannopollo 3 rd party research/positioning on what customers can expect when GDPR goes into effect. Expert Forrester analyst opinion on steps to prepare for GDPR Twitter: 'GDPR + Cybercrime: Is Email Part Of Your Compliance Strategy?' by @AchmadChadran - live on the blog now: https://t.co/mkuch0u2vm LinkedIn: 'GDPR + Cybercrime: Is Email Part Of Your Compliance Strategy?' by Achmad Chadran - live on the blog now: http://mim.ec/2lqdnei *These items will be gated for external consumption; content above directly linked to content for your reference

Sales Enablement

Sales Enablement Tools & Resources All available on Partner Portal Sales FAQ & Messaging Brief Training Video Solution Brief Tele-prospecting Sales Plain Text Emails Sales Deck Share in prospect/customer presentations

Archive Global Data Protection Regulation (GDPR) Marketing Campaign Don t be stranded without a GDPR email plan. Mimecast offers a complete email administration solution that helps simplify GDPR compliance. Get Ready: Sales Enablement Tools Privacy is often not taken seriously enough at boardroom level. This regulation helps to put the importance of security into context. Executives can t avoid the risk of a data loss for ever. - Danielle Jacobs, director, Beltug, Belgium s largest association of digital technology leaders Be Familiar: Theme & Creative Start Promoting: Emails & Assets

Global Campaign Contact Any questions, please contact: Jake O Donnell jodonnell@mimecast.com

Thank You 2014 Mimecast. ALL RIGHTS RESERVED. Mimecast is a leader in enterprise cloud services for the protection and management of corporate human generated data. The company s email security and cloud archiving services are built on Mimecast s world-leading secure cloud platform and optimized for Microsoft Exchange and Office 365. Founded in 2003, the company has over 10,000 customers, nearly 3 million users and works with over 800 channel partners worldwide. Mimecast has offices in Europe, North America, Africa and Australia.