S2S Marketing Advertising Kit Advertising to Scientists on Bitesize Bio S2S Marketing Scientist to Scientist Marketing with Bitesize Bio www.bitesizebio.com info@bitesizebio.com
Table of Contents 1 - Newsletter Sponsorhips 3 2 - Solo Email Campaigns 8 3 - Banner Ads 12 4 - Webinars 15 5 - Custom Ad Combos 22 2
Chapter 1 Newsletter Sponsorships 3
Newsletter Sponsorships Every month we send out one newsletter to each of our channels, and one to all subscribers. Only up to two sponsors per newsletter are offered, with the option of exclusive sponsorship. 250px X 250px sponsor banners will appear at the top and bottom of the newsletter for maximum visibility. Our newsletters enjoy a 24% average open rate. 4
Newsletter Sponsorships 5
Newsletter Sponsorships Main Newsletter (exclusive) Guaranteed minimum sends/month 27,000 3 months $ 9000 6 months $ 15,000 12 months $ 33,500 Main Newsletter (shared*) Guaranteed minimum sends/month 27,000 3 months $ 6000 6 months $ 10,000 12 months $ 22,000 * There are never more than two sponsors per newsletter. 6
Newsletter Sponsorships Per Channel (exclusive) Guaranteed minimum sends/month 5000 3 months $ 2700 6 months $ 4500 12 months $ 7500 Per Channel (shared*) Guaranteed minimum sends/month 5000 3 months $ 1750 6 months $ 3000 12 months $ 5000 * There are never more than two sponsors per newsletter. 7
Chapter 2 Solo Email Campaigns 8
Solo Email Campaigns Email Campaigns are one the most effective forms of marketing. We also do not allow too many, to protect our subscribers and you. We limit it to a maximum of two Email Campaigns per month, which keep their eyes fresh for your offering. Your HTML email can be sent to our entire list, or targeted to one of our channel subscriber lists. The average open rate for HTML Email Campaigns is 22% and the average click-through rate is 3.12%. 9
Solo Email Campaigns 10
Solo Email Campaigns Entire List Per Channel Guaranteed minimum sends 27,000 1 send $ 5400 2 sends $ 10,000 3 sends $ 14,600 Guaranteed minimum sends 5000 2 sends $ 2500 4 sends $ 4750 6 sends $ 7000 11
Chapter 3 Banner Ads 12
Banner Ads We offer two 250px X 250px banner ads per page, so your placement is highly visible. Your banner rotates between these two positions to help improve results. Our website banner ads have an average CTR of 0.21% for run of site, and 0.28% for channel targeted. Available formats include Image, HTML5 or Flash. 13
Banner Ads Impressions per Month (run on site) Minimum 10,000 Maximum 200,000 CPM $ 25 Impressions per Month (per channel) Minimum 5000 Maximum 50,000 CPM $ 40 Purchase Commitment Discount Granted $ 10,000 5% $ 20,000 10% $ 30,000 20% 14
Chapter 4 Webinars 15
Webinars Most traditional webinars don t engage people, they waste time. Perhaps you promote a live broadcast and get some engagement and leads. We turn your Webinar into fully SEO optimized, permanent Bitesize Bio placement that drives engagement, builds influence and creates retargeting and ongoing conversion opportunities for you. For what is often less than the cost of a traditional webinar, we help you deliver an engaging presentation they remember, while driving Leads. 16
Build your Custom Audience with a Lead Magnet like webinars, ebooks, white papers, and other content to convert Scientists to customers. 17
Step 1 Influence & visibility through live engagement and leads List Content published and promoted on Bitesize Bio Live Webinar targeted to assist your chosen niche Target your ideal audience with traditional webinars 18
Step 2 Your links lead to your product-, social- and blog pages Attracts Targeted Researchers immediately from our audience and perpetually from organic search Lead Magnets Webinar, Video, search engine optimized and supported by transcript and articles Target your ideal audience with native advertising, using on-demand video 19
Step 3 Your AdWords & Facebook remarketing lead to your product marketing campaigns. Bitesize Bio Remarketing: Your banner offering ebook-, free sample - or other offers lead to your CRM. Webinar Pricing: Contact us for details 20
Webinars as lead magnets build visibility and influence 21
Chapter 5 Custom Ad Combos 22
Custom Ad Combos We can build a custom ad combination to meet your one-off, monthly or annual budget. Name your budget, and we will put together a deal for you. Here are some examples: 3 month Banner and Email Combo 3 month run-of-site banner campaign (25,000 impressions/month) 3 month channel website banner campaign (5000 impressions/month) 3 month channel newsletter sponsorship (shared, 5000 sends/month) 2 channel email campaigns (minimum 5000 sends each) LIST PRICE: $ 6850 Trial Package Cost: $ 5000 23
Custom Ad Combos 12 month Banner Combo 12 month run-of-site banner campaign (minimum 50,000 impressions/month) 12 month channel website banner campaign (minimum 5000 impressions/month) LIST PRICE: $ 14,400 Trial Package Cost: $ 10,000 24
Custom Ad Combos 6 Email Campaign Combo 2 sends to our whole list (minimum 27,000 sends each) 4 sends to your specified target channel (minimum 5000 sends each) LIST PRICE: $ 14,750 Trial Package Cost: $ 10,200 25
Your Advertising Made Simple Within 30 Minutes Now you ve read the concepts, let us help you put it into action. Let us know the budget range and objectives you have, and we ll create an advertising solution specially for you. Visit here or go to bit.ly/lsm2-consult3 26