How Hybrid Cloud Accelerates IT Transformation

Today s Challenges React Faster To Enable Growth Can t Meet Exploding Requirements with Old IT Millions of new applications on Billions of users Delivered anywhere, anytime with a consumer experience that enables end-user freedom while maintaining IT Control Cut Costs to Fund Growth 2 Confidential Confidential

A new IT platform for the Mobile-Cloud Era Mainframe Client-Server Mobile-Cloud Billions of Users Millions of Apps Thousands of Users Hundreds of Apps IT Priority: Control Millions of Users Thousands of Apps IT Priority: Build Silos IT Priority: IT as a Service 3 Confidential Confidential

New IT and ITaaS Require a 3rd Platform Mobile-Cloud 1 2 3 Build new applications in an agile way, with new platforms Target new applications at mobile devices securely Data Lakes: store and analyze massive data sets Client/Server Mainframe 4 Confidential Confidential 4 5 Adaptive, data-driven approach to security Extends Seamlessly to the Public Cloud 90% of the growth in the IT sector will be driven by the 3 rd Platform between 2013 and 2020

The Answer: Deliver IT-as-a-Service On-demand access to applications Anywhere, any time, from any device Programmable & automated infrastructure Cost transparency across private/public clouds 5 Confidential Confidential

What Do I Get Out of IT as a Service Strategy? Business and IT Goal: Any Application, Anytime, Anywhere Business User IT Professional Self-Service Portal Cost Transparency Easier to Deploy More Control Instant Access Pay for Use Easier to Manage Less Complexity Never hear No from IT Never say No to the Business 6 Confidential Confidential

The Future: Hybrid Cloud brokered by IT The Solution: A common platform that extends your existing infrastructure to the public cloud IaaS Private Cloud PaaS SaaS 7 Confidential Confidential

Software-Defined Data Center All infrastructure is virtualized and delivered as a service, and the control of this data center is entirely automated by software. The ideal architecture for private, hybrid and public clouds. Abstract Pool Automate 8 Confidential Confidential

Agility: SDDC Provides Greatest Flexibility & Quickest TTM Storage/ Availability Servers Networking Security Management/ Monitoring VDC Sof tware-defined Datacenter Services Weeks Days/ Hours Minutes/ Seconds Physical Virtual SDDC 9 Confidential Confidential

Extend Your Private Cloud Infrastructure to the Public Cloud Hybrid Cloud Private Cloud Infrastructure (on-premises) Unified Cloud Management + Orchestration Layer Public Cloud Service (off-premises) 10 Confidential Confidential

The Software-Defined Enterprise End User Computing Virtual Workspace Applications Platform-as-a-Service Existing & New Development Software-Defined Data Center Policy-based Management & Automation Virtualized Infrastructure: Abstracted & Pooled Hybrid Cloud Priv ate Cloud Public Clouds Physical/ Converged Infrastructure 11 Confidential Confidential

EMC IT s Journey to SDDC Like Night and Day Impact 4 Months to Deploy 2 ½ Months Design Time 600 Man-Hours Ad Hoc Complex to Support Less Than a Day 1 Hour 0 Man-Hours Standardized Simple to Support 12 Confidential Confidential

VMware IT Achieves Dramatic Efficiency and Productivity VMware on VMware in our own SDDC and Hybrid Cloud Reduced provision time 95% (4 weeks to 36 hours) Improved productivity of 600 developers 20% Reduced IT operations costs $1.5M /year Able to say yes to developer requests Reduced the cost of a VM/month 80% ($133 to $20) Reduced infrastructure costs $4.5M/year 13 Confidential Confidential

SDDC = Architectural Approach, not a Product. The path to building out the Software-Defined Data Center Expand virtual Compute to all applications Transform the Network for speed and efficiency Transform Storage by aligning it with app demands Transform Management tools to give way to automation Extend on-premise infrastructure to the Hybrid Cloud Software-Defined Data Center Policy-based Management & Automation Virtualized Infrastructure: Abstracted & Pooled Hybrid Cloud Compute Network Storage Priv ate Cloud Public Clouds 14 Confidential Confidential

NSX Delivers the Operational Model of a VM for the Network Abstracts, pools, automates networking for the SDDC Faithful reproduction of L2/3 networking, L4-7 services Runs across existing/any networking hardware Scale out/distributed switching, routing, firewalling Seamless service insertion for application delivery, security, network security partners CONFIDENTIAL 15 Confidential Confidential

Legacy Storage Operating Model Creates Challenges vsphere Storage Consumer Challenges: Complex provisioning cycles Rapidly adjust SLAs Granular control Troubleshooting New expectations Snapshot Replication Encryption Device Mgmt. Device Mgmt. Device Mgmt. Storage Provider Challenges: Fragmented device management Rigid capacity allocation LUN/Volume management SAN NAS All-flash 16 Confidential Confidential

VMware Software-Defined Storage Vision Virtual SAN Storage Policy Based Mgmt. Storage Policy Based Mgmt. vsphere Virtual Volumes ViPR Controller vcloud Air Object Storage SSD HDD SSD HDD SSD HDD Virtual SAN Shared Datastore Cloud-based Storage SAN NAS 17 Confidential Confidential

Evolution of IT Management in the Cloud Era From the Client/Server to the Mobile/Cloud era: New approach to delivery of infrastructure, applications, & end-user access Cloud scale & economics: Requires analytics, cost transparency, and automation technologies Shifting delivery models: Time to Value from ESM-like to SaaS-like Legacy Management Regulate & coordinate manual processes Manual health models on structured data Many point products, installed on-prem Cloud Management Policy-based automation and control Analytics approach on unstructured data Broad solution suites, delivered as SaaS 18 Confidential Confidential

VMware Cloud Management The Control Plane for the Software-Defined Data Center and the Hybrid Cloud Cloud Automation Automated, self-service delivery of personalized IT services Service Catalog Governance Release Automation Cloud Operations Intelligent, automated operations with comprehensive visibility from apps to storage Service Health Capacity Optimization Configuration Standards Cloud Business Complete transparency into costs and quality of all IT services Cost Transparency Benchmarking Service Quality Mgmt Compute Abstraction = Server Virtualization Virtualized Infrastructure Abstract & Pool Network Abstraction = Virtual Networking Storage Abstraction = Software-Defined Storage 19 Confidential Confidential vcloud Air True Hybrid Service

Cloud Automation Automated, self-service delivery of personalized IT services Change Capabilities Service portal On-demand application and infrastructure Fully automated or guided workflow IT Value Control who, what, and where through policy Lower cost service delivery Predictable results DevOps journey Business Value Control of process used to interact with IT Cost data driven choice Link IT cost and service 20 Confidential Confidential

On-demand Provisioning Automated, self-service delivery of personalized IT services What Business Sees: Portal self-service, on demand Personalized options, service levels Create new services as needed Cost per service show or full chargeback 21 Confidential Confidential What IT Sees: Consumption Unit Costs Service Quality 21

Cost Transparency Private Cloud Cost $2,603,840 Total monthly cost Operational Analysis $316 Average VM monthly cost Demand Analysis 8,240 Number of VMs Still waiting to replace with screen shot w/vcloud Air & competitors removed. Cloud Cost Comparison & Analysis Integrated into Service Catalog 22 Confidential Confidential

Extend Existing Infrastructure Beyond Your Data Center Retain people, process, tooling, automation Mobilize applications and data Extend compute, storage, networking infrastructure vcloud Air On-premise Private Cloud Built on SDDC Public Cloud Service Built on SDDC 23 Confidential Confidential 23

Challenges of Extending Private Cloud to the Public Cloud Your Datacenter / Private Cloud Proprietary Platform Optimized for New Apps Only Limited Network Integration Separate Management Tools Incompatible Public Clouds Separate Processes, Skillsets, Leads to increased OpEx due to the additional staff and training required to manage all these disparate tools. 24 Confidential Confidential 24

True Enterprise Hybrid Cloud: Any Application, Any Place No Change Your Datacenter / Private Cloud Existing & New Apps Seamless Networking vcloud Air Compatible Public Cloud Common Management One Support Call Software-Defined Data Center 25 Confidential Confidential 25

vcloud Air: Radically different approach to reliability vcloud Air Other Clouds Fully redundant VMs Fast automatic VM restart Automatic performance optimization No downtime maintenance Buy 2x unreliable VMs and try to sync Buy monitoring, restart VMs yourself Buy 2x VMs, do tests, kill poor performers Guaranteed downtime 26 Confidential Confidential

Why Customers Choose vcloud Air Dev/Test Extend Existing Apps Disaster Recovery Modernize Enterprise Applications Next Generation Applications Test once, deploy anywhere Only cloud that makes this easy Consistency, simplicity, price Control speed of transition; reliability Performance, reliability, flexibility 27 Confidential Confidential

Next Steps Get started today vcredits Get started on DR or VPC capacity Trial On-demand subscription VPC Disaster Recovery One month trial 12 month sign-up Build a plan Cloud Workshop* Strategic planning session vsphere to vcloud Air Cloud Value Assessment * Comparing TCO of hybrid strategy 28 Confidential Confidential

EMC CONFIDENTIAL INTERNAL USE ONLY 29