NWI INITIATIVE NUCLEAR WORKFORCE Growing Our Own Through Collaboration BRAND STANDARDS reference guide Brand Standards 2011 SRS Community Reuse Organization. All rights reserved. Version 1.0-02.10.2011
table of contents Communicating the NWI Brand Brand Identity Size Specifications Color Specifications Applying the Logo Logo Placement Improper Application 3 4 5 6 7 8 9 NWI INITIATIVE NUCLEAR WORKFORCE Growing Our Own Through Collaboration
Guidelines The guidelines outlined on the following pages are intended to ensure that the elements of the Nuclear Workforce Initiative (NWI) branding program are used correctly and consistently. Along with examples of correct usage of the logo, typography, color palette and other elements, specific directions are included to guide the design and production of the Nuclear Workforce Initiative s communications materials. These materials include advertising, websites, brochures and publications, press announcements, signs and banners, letterhead, business cards and products and events associated with NWI. The NWI logo is a key element of our brand identity. As one of our organization s most valuable assets, it is the subject of a Federal trademark application. Achieving the goal of a consistent brand requires a conscious, coordinated, consistent approach to communications and behavior. All parties responsible for the production of visual communications produced by or for the NWI are expected to apply the standards in this Guide correctly in print and electronic applications. Consistently applying this branded look ensures that all our communications are polished, professional and meet a high standard of quality. This document was thoughtfully developed with input from outside partners, the NWI Task Force and the SRS Community Reuse Organization (SRSCRO) staff. Should you have any questions, please do not improvise solutions without first consulting the SRSCRO Office at (803) 593-9954 x 1409 or by e-mail: mindy.mets@srscro.org. Thank you for helping us to ensure that the NWI brand remains effective and strong.
communicating the NWI brand As a facilitator of economic development initiatives leading to new job creation, the Savannah River Site Community Reuse Organization (SRSCRO) is working proactively to bring together regional private and governmental employers and educational institutions to work as partners in developing a comprehensive strategy to prepare local citizens and youth for the nuclear jobs of the future. SRSCRO has initiated the Nuclear Workforce Initiative (NWI) designed to provide an in-depth assessment of future nuclear workforce needs in its local region. Nearly 10,000 new hires in key job classifications will be needed by nuclear-related companies in the region over the next decade to fill new positions and replace losses due to attrition and retirements. The NWI logo was designed to create a brand identity for the Nuclear Workforce Initiative. It is intended to show that the NWI, while an independent initiative, is closely associated with its sponsor, the SRS Community Reuse Organization (SRSCRO). To underscore this connection, the SRSCRO logo was made part of the NWI identity. The tagline Growing Our Own through Collaboration is intended to illustrate the NWI s focus on cooperative efforts to help local residents obtain the education and training needed to fill nuclear jobs that exist now as well as those that will become available in the future as reliance on nuclear energy grows.
the NWI logo NWI INITIATIVE NUCLEAR WORKFORCE Growing Our Own Through Collaboration COLOR PMS 2766 C PMS 2726 C CMYK C 100 M 94 Y 00 K 47 RGB R 17 G 23 B 94 HEX 1117SE CMYK C 79 M 66 Y 00 K 00 RGB R 075 G 099 B 174 HEX 4863AE TYPE GOUDY OLDSTYLE Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Xx Yy Zz 0123456789 GOUDY OLDSTYLE ITALIC Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Xx Yy Zz 0123456789
size specifications LOGO minimum size 2.25 ¼ x ¼ x ¼ x x ¼ x TYPE HEADLINE COPY : PRINT Goudy Oldstyle 18-24 pt ALL CAPITAL LETTERS SUBHEAD COPY : PRINT Goudy Oldstyle Italic 12-14 pt (78.5% Larger than Headline Copy) BODY COPY : PRINT Goudy Oldstyle 10-12 pt WEB SPECIFICATIONS See page 7
applying the logo white / neutral COLOR black dark colors white / neutral GRAYSCALE black dark colors white / neutral ONE-COLOR black dark colors
improper applications DO NOT ALTER COLORS DO NOT STRETCH DO NOT REMOVE TEXT DO NOT ALTER TYPEFACE
logo placement RECOMMENDED POSITIONS ACCEPTABLE PLACEMENTS
web standards TYPE STYLES BODY { font-family: verdana, Trebuchet MS, Helvetica, arial, tahoma, sans-serif; color: #ffffff font-size: 12px line-height: 1.35em HEADLINE { font-family: arial, Trebuchet MS, Helvetica, verdana, tahoma, sans-serif; color: #4a63ae line-height: 1.35em PARAGRAPH { padding: 6px 5px line-height: 150% HEX HEX 1117SE 4863AE h1 h2 h3 h4 h5 h6 font-size: 28px font-size: 24px font-weight: bold font-size: 20px font-size: 18px font-weight: bold font-size: 16px font-size: 14px font-weight: bold PHOTOGRAPHY IMAGE SPECIFICATIONS corner radius: 12px