Brand License Guidelines for Chapters

Brand License Guidelines for Chapters

Introduction Our Mission: Advance community-led change to reduce obesity, by making the healthy choice the easy choice for every South Carolinian Our Vision: A South Carolina in which healthy eating and active living are central to the everyday culture where we live, learn, work, play and pray Eat Smart, Move More SC is a statewide movement to reverse the rising tide of obesity and chronic disease by helping South Carolinians eat smart, move more and achieve a healthy lifestyle. With this mission in mind, the Brand License Guidelines for Chapters has been created as a reference to ensure a consistent identity is presented at all times. We encourage you to use your best judgement as you interpret these brand license guidelines. If you have questions that cannot be addressed with this document, please address those questions to ESMMSC s Communications Department. Visit www.eartsmartmovemoresc.org to find the appropriate contact information. These brand license guidelines do not grant you any right, license, title or other interest in or any trademarks owned by ESMMSC. All such rights must be granted in a separate, written agreement. Eat Smart Move More South Carolina reserves the right to modify these brand license guidelines from time to time as necessary. Each year, ESMMSC makes available to chapters the chapter logo to integrate into professional activities. Chapters must abide by the guidelines for using the logo. Please use the logo to make the theme visible, within the following limitations: Use logo on printed material such as newsletters, flyers, posters, signs, handouts and announcements. Use PowerPoint templates for internal presentations and ones that promote the chapter/ institution s meetings and events. The logo is commissioned and may not be modified or altered in any way. Elements from the logo can be used individually, such as for social media profile pictures. 2

Logo Formats and Access ESMMSC can provide the chapter logo in a variety of formats, depending on your need. Following is information regarding common formats. GIF (Raster) Used for online purposes due to its lower resolution, which appears clear on a webpage but does not slow down the loading time of the page as much as a higher resolution format would. Also used for PowerPoint. JPG Used for online and print purposes. TIF (Raster) Used for print purposes due to its high resolution. For newsletters or documents created in word processing applications such as Microsoft Word. Offers higher resolution output and reproduces well from black & white or color laser printers or inkjet printers. EPS (Vector) Used for print purposes due to its high resolution. Newsletters or documents created in page layout programs such as QuarkXPress, InDesign, or PageMaker. Offers highest quality output for documents being produced on printing presses, digital presses or other post-script printing devices. When printing materials and promotional items through a professional printer, always provide the EPS file. NOTE: If you do not have desktop publishing software, you will not be able to open this file type. Logo requests should be directed to the ESMMSC Communications Department. 3

Color Requirements The Eat Smart, Move More SC logo can be reproduced in a two-color process. When using four-color process or Photoshop, refer to the two PMS colors as the standard. For a flat version, refer to the universal Pantone Matching Systems (PMS) for accurate color reproduction. Do not recreate the logo colors other than what has been specified. When the Eat Smart, Move More SC logo is placed on a background, a black or white background is preferred. Do not enclose the Eat Smart, Move More SC logo within any other shapes or borders. The following colors are the official color of ESMMSC and all chapters. Blue Green PMS 661 583 RGB 0, 840 159 145, 155, 25 CMYK 100, 69, 0, 9 23, 0, 100, 17 HEX #00549f #919b19 Logo versions are available in 4-color, 1-color (green/white, blue/white), and black & white. 4

Logo Standards & Other Requirements Logo Standards Use the logo only in its complete form. It must be consistent in all forms of communication, including literature, public relations, presentations, newsletters, correspondence and advertising. The logo may not be modified in any way except that it may be proportionally reduced or enlarged in size to fit the space available, as long as it meets the standard for minimum size. It is unacceptable to distort the logo in any way. Use only the master electronic artwork files. Use the logo only as it appears in the file. Do not reproduce the logo from faxed or photocopied images. Do not scan the logo. Do not try to recreate the logo yourself. Do not try to integrate the logo into a body of text. Do not combine the logo with another symbol, logo, or artwork. Do not attach the logo to any product or program that has not been approved by ESMMSC. Limit the logo s use to one per page or viewing surface. A logo is a signature, not a headline. Clear Space Requirements Maintain a clean and uncluttered space around the logo, which maximizes the visual impact of the brand. Maintain 1/2 of uncluttered white space around the logo at all times. This area must be free of any text, wordings, slogans, organizational names or design elements, illustration, background, decoration or graphic treatment. Size Requirements The minimum size for the logo shall be.75 inches wide for print or 125 pixels wide screen or monitor. 5

Logo Don ts 1. Do not rotate, redraw, re-proportion, reproduce three-dimensionally, or otherwise alter or distort the logo or its element in any way. 2. Do not put a drop shadow on the logo. 3. Do not put a glow around the logo. 4. Do not use any bevel effects of Photoshop filters on the logo. 5. Do not add a border around the logo. 6

6. Do not combine the logo with other elements such as logos, words, graphics, photos, slogans or symbols that might seem to create a hybrid mark. 7. Do not translate elements of the logo into another language or change them into another character set. 8. Do not place the logo on a patterned background, which makes it difficult to read. 9. Do not use the Eat Smart, Move More SC logo for any commercial purpose. The logo cannot be used to promote stores, products, services or sponsors selling their products. 7

Stationery Suite Stationery Suite The chapter stationery package is an integral part of the ESMM chapter identity and brand. Content and form play an important role in offering the viewer an image of clarity, consistence and professionalism. All stationery should be ordered through an professional vendor. It is the chapter s responsiblity to ensure the professional vendor has the official colors and stationery design. The only exception for deviating from the approved letterhead is for marketing purposes and must be approved by ESMMSC. 8

Stationery Suite 9