The Latest EMC s announcements

IN 2015, I.T. WILL BE HYBRID 23% 32% 45% Private cloud Public cloud Non-cloud Overall, when you consider all of your organization s production workloads, what percent do you expect will be deployed in the following environments by 2015? Copyright 2014 EMC Corporation. All rights reserved. 7

EMC ENTERPRISE HYBRID CLOUD OPERATIONAL MANAGEMENT & FINANCIAL TRANSPARENCY Self-Service & Automation Operational Management Virtualized Infrastructure Software-Defined Storage Financial Transparency Copyright 2014 EMC Corporation. All rights reserved. 14

EMC ENTERPRISE HYBRID CLOUD HYBRID READY CONNECT TO EMC-VMW PARTNERS Operational Management Self-Service & Automation Virtualized Infrastructure Financial Transparency EMC Cloud Service Providers Software-Defined Storage Copyright 2014 EMC Corporation. All rights reserved. 15

EMC ENTERPRISE HYBRID CLOUD EMC ADDED VALUE 1 INTEGRATION & TESTING Operational Management Self-Service & Automation Virtualized Infrastructure Financial Transparency EMC Cloud Service Providers Software-Defined Storage Copyright 2014 EMC Corporation. All rights reserved. 16

EMC ENTERPRISE HYBRID CLOUD EMC ADDED VALUE 1 INTEGRATION & TESTING 2 SERVICE TEMPLATES Operational Management Self-Service & Automation Virtualized Infrastructure Financial Transparency EMC Cloud Service Providers Software-Defined Storage Copyright 2014 EMC Corporation. All rights reserved. 18

EMC ENTERPRISE HYBRID CLOUD EMC ADDED VALUE 1 INTEGRATION & TESTING SERVICE 2 WORKFLOWS TEMPLATES 3 Operational Management Self-Service & Automation Virtualized Infrastructure Financial Transparency EMC Cloud Service Providers Software-Defined Storage Copyright 2014 EMC Corporation. All rights reserved. 20

51.7% 40.9% WORKLOAD-AWARE ORGANIZATIONS RECOGNIZE VALUE OF OPEN TECHNOLOGIES TO CLOUD STRATEGIES Openstack is important to cloud strategy No, do not designate Tiers Yes, designate Tiers Copyright 2014 EMC Corporation. All rights reserved. 30

Converged OpenStack EHC 35 OpenStack EHC ECS COTS Servers ECS Network switches KVM N Neutron All Software Components Installed & configured in factory VIPR Scale-out expansion for Servers/ Switches ViPR Data Services EMC Data Protection Copyright 2014 EMC Corporation. All rights reserved. 35

Cloudscaling Key Messages 1. EMC and Cloudscaling will offer customers the fastest path to the hybrid cloud to increase trust and control for IT and empower DevOps to be more responsive to the business 2. The acquisition of Cloudscaling will help accelerate EMC s ability to offer customers OpenStackpowered hybrid cloud solutions 3. The acquisition of Cloudscaling will help enhance EMC s OpenStack capabilities Copyright 2014 EMC Corporation. All rights reserved. 36

CloudArray: Cloud-Integrated Storage On-Premise Cloud Storage Files Backup Archive iscsi / NAS Volume-Based Dynamic Cache In-Cloud Snapshots API Primary Bandwidth Scheduler Encryption Disaster Recovery Data Reduction Copyright 2014 EMC Corporation. All rights reserved. 39

Twinstrata Key Messages 1. Cloud Gateway that makes the cloud s object storage look like a traditional NAS or SAN. End users and applications will see no difference in the way they access the data (they ll use NFS, CIFS or iscsi). 2. Advantages of Hybrid Cloud without compromise in terms of securty (encryption at all layers & local key mgmt) 3. Advantages of Hybrid Cloud without compromise in terms of Performance (local caching & efficient use of bandwidth and data reduction technology) Copyright 2014 EMC Corporation. All rights reserved. 40

Maginatics Compute Endpoints Metadata Data Encrypted Chunks Maginatics VMs Built For Enterprise Unique data access, like NAS Full Scale Out model Strong Consistency Personal File (Home Folders) Manage data Access with ACL Secure and Scalable Metadata and Encryption Keys inside Customer Datacenter. Based On Object Storage Fully Integrated with Active Directory Copyright 2014 EMC Corporation. All rights reserved. 43

Maginatics Key Messages The addition of Maginatics into EMC s data protection portfolio unlocks enterprise hybrid cloud choice and flexibility for EMC customers and partners while enabling unified data protection and management across those clouds. This acquisition is a strong proof point of EMC s strategy to enable data protection for hybrid cloud environments. The integration of Maginatics solutions into EMC s data protection portfolio gives EMC customers access to multiple clouds with a feature set and capabilities that are optimized for data protection use cases Copyright 2014 EMC Corporation. All rights reserved. 44

Spanning Granular, application-aware backup and recovery for cloud applications (SaaS) Launched in 2011 4,000+ customers Launched 2014 1,000 s of users Planned Launch Q1 2015 Copyright 2014 EMC Corporation. All rights reserved. 47

Spanning Key Messages 1. Spanning is designed to protect born in the cloud applications and data. 2. Spanning s products cut across several customer segments, including large enterprises, small and midsized companies and cloud service providers. Basically, wherever applications are being used and data created in the cloud 3. New Hybrid Concept: Public to Public but in a complete secure way Copyright 2014 EMC Corporation. All rights reserved. 48

IN SUMMARY PRIMARY RESEARCH: WORKLOADS ARE VITAL FEDERATION SDDC EDITION MICROSOFT EDITION OPENSTACK EDITION ACQUISITIONS TO EXPAND STORAGE & BACKUP TO THE CLOUD Copyright 2014 EMC Corporation. All rights reserved. 49

HYBRID CLOUDS: MORE THAN TECHNOLOGY Align Workloads With Most Suitable Cloud Model And Empower Them For Mobile And Big Data Solutions Build a Cost-Efficient, Agile Infrastructure to Enable Private and Hybrid Cloud APPLICATION TRANSFORMATION 2 nd Platform Existing Apps End User Experience Application Fabric Data Fabric Cloud Fabric 3rd Platform New Apps INFRASTRUCTURE TRANSFORMATION PUBLIC HYBRID PRIVATE LEGACY OPERATING MODEL TRANSFORMATION User Portal Service Catalog Policy Engine Orchestration Engine Metering Engine New Roles Agile Processes Package And Orchestrate Services For Agile IT Operations And Convenient Consumption Copyright 2014 EMC Corporation. All rights reserved. 51

SERVICES TO GET YOU TO HYBRID CLOUD IT TRANSFORMATION WORKSHOP W h i c h k e y p r i o r i t i e s w i l l a c c e l e r a t e m y p r o g r e s s t o w a r d I T t r a n s f o r m a t i o n? CLOUD ADVISORY SERVICE W h i c h o f m y w o r k l o a d s a r e m o s t s u i t a b l e f o r c l o u d? EMC HYBRID CLOUD H o w d o I i n t e g r a t e H y b r i d C l o u d i n t o m y e n v i r o n m e n t? Copyright 2014 EMC Corporation. All rights reserved. 52

EMC HYBRID CLOUD SERVICES What architecture best fits our service requirements? How do I deploy the hybrid cloud solution and integrate it into my environment? How do I optimize my well-run hybrid cloud to deliver real value to the business? Plan Implement Optimize APPLICATION TRANSFORMATION Cloud Advisory Service Migration and Replatforming End User Computing OPERATING MODEL TRANSFORMATION EMC Hybrid Cloud Architecture & Design EMC Hybrid Cloud Implementation Service Catalog Strategy & Design Unified Service Portal IT Business Management Infrastructure Automation INFRASTRUCTURE TRANSFORMATION Business Resiliency Copyright 2014 EMC Corporation. All rights reserved. 54

INTEGRATING EMC ENTERPRISE HYBRID CLOUD ARCHITECTURE AND DESIGN AND IMPLEMENTATION SERVICES Operational EMC Enterprise Hybrid Cloud solution 3 deployed IaaS blueprints EMC Enterprise Hybrid Cloud solution deployment 30 days of operational management Copyright 2014 EMC Corporation. All rights reserved. 55

EMC Hybrid Cloud Optimization Services Enhance your applications, operating model and infrastructure Choice of Device Self-Service Portal Standardized Services Transparent Pricing Broker of Services Automated Provisioning End-User Computing Strategy Unified Service Portal Implementation Service Catalog Strategy & Design IT Business Management Cloud Advisory, vcloud Air Infrastructure Automation Copyright 2014 EMC Corporation. All rights reserved. 56

IaaS Apps End User View IaaS Services OS VM OS VM OS VM Policy-enabled Cloud Service Provisioning Backup Policy & Retention Choice Platinum Gold Storage Choice Daily Backup with 1 Year Retention On-Demand Restore Platinum Gold Silver Public Cloud Copyright 2014 EMC Corporation. All rights reserved. 57

AaaS PaaS End User View Everything *aas OS VM OS VM OS VM OS VM Backup Policy & Retention Choice Platinum Gold Storage Choice Daily Backup with 1 Year Retention On-Demand Restore Platinum Gold Silver Public Cloud EMC Hybrid Cloud Enables Anything-As-A-Service Automation & Service Level Selection High Availability for Workloads Automated Disaster Recovery Copyright 2014 EMC Corporation. All rights reserved. 58

DETERMINING WORKLOAD SUITABILITY CLOUD ADVISORY SERVICE Suitability Evaluation Placement Recommendation Email CRM PUBLIC PUBLIC ERP Collaboration Portal Application Development Supply Chain PRIVATE PRIVATE... Analytics Confirm business requirements and technical feasibility LEGACY Validate detailed technical requirements, cloud architectures Leverages Technology Copyright 2014 EMC Corporation. All rights reserved. 60

DEFINING ITaaS STRATEGY & PRIORITIES IT Transformation Workshop to Clarify Strategy to Deliver ITaaS Helps Customers Answer Is my transformation ahead or behind my competition? How do I compare with bestin-class? Which key priorities will accelerate my progress? Pre-Workshop Questionnaire Capture Current and Desired Goals Gap Analysis Determine Standings Relative to Peer Benchmarks & Confirm Initiative Priorities Transformation Report Present Recommendations and Next Steps Copyright 2014 EMC Corporation. All rights reserved. 61

Hybrid Cloud - IaaS CD PaaS What we are delivering Avamar ServiceNow Service Catalog CMDB/Config Incident / Problem / Change XebiaLabs XL Deploy XL Release XL Test Pivotal Cloud Foundry SOFTWARE-DEFINED DATA CENTER Network Security vcenter Operations ViPR Analytics vcenter Orchestrator vcloud Automation Center IT Business Management Suite VMware vcenter vcloud Application Director vcenter Infrastructure Navigator Puppet SCCM vcenter Log Insight Active Directory Centralized Authentication VAAI VASA VMware vcloud Networker and Security/ NSX for vsphere VMware vsphere PowerPath/VE VSI Security Hardening Physical Network Brocade IP and FC ViPR Converged Infrastructure Vblock / Vspex / XtremIO / etc. Network IP Mgt Infoblocks Aveksa Copyright 2014 EMC Corporation. All rights reserved. 62