IBM Storage Software Strategy

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IBM Storage Software Strategy Hakan Turgut 1

Just how fast is the data growing? 128 GB/ person The World s total data per person No Problem I I think I can do this We have a problem 24 GB/ person 0.8 GB/ person 2003 2006 2010 2

Macro Market Dynamics Storage Software is a $10+B market today Industry will collectively spend $3B more in 2011 than it did in 2007 on Storage Software Data Protection Replication Archive and HSM Storage Resource Management Storage Device Management Storage Infrastructure File Systems 3

IBM Storage Management Portfolio Overview Data Protection & Recovery Management Storage Resource & Infrastructure Management Information Retention & Lifecycle Management Enabling Tivoli Storage business Manager continuity (TSM) family at all times while aligning TSM FastBack recovery costs based on business risk and information Continuous value Data Protection (CDP) for Files Offering SAN Volume efficient Controller utilization (SVC) and automated management TotalStorage Productivity of all IT resources Center (TPC) and SSPC Virtualizing TPC for Replication storage for ease of administration, capacity Omegamon utilization XE for and Storage transparent (z/os) data migration Retaining TSM HSMinformation automatically to enable future DR550business leverage, or to comply with internal or IBM external Information regulations Archive (2009) Visibility, Control, and Automation of the Information Infrastructure 4

Total Cost of Ownership: How IBM Storage Software Helps Average Storage TCO for Storage Systems Source: Gartner Group Better manage explosive data growth Simplify storage management across tiers of heterogeneous storage Reduce time to provision storage Administration 13% Hardware Management 3% Backup / Restore 30% Monitor and automate backup and archive of corporate files 5 Environmentals 14% Purchase 20% Lower hardware costs Storage resource optimization Make more efficient storage purchases based on capacity demands Downtime 20% Predict out of space conditions Detect availability issues in SAN Monitor SAN and Disk perf hot spots

IBM Strategy for Data Protection & Recovery Management 1. Evolve from data protection to Unified Recovery Management 2. Proactively manage data growth with next generation Scalability Availability Performance Data reduction Ease of use 3. Expand business continuity with advanced replication solutions for Disaster Recovery 4. Securely protect data and simplify security operations 6

Complete Storage Management Backup / Restore Archive / Retrieve Disaster Recovery Space Management Application and database protection Bare Machine Recovery Data Reduction Robust Remote Office Recovery Continuous Data Protection Proven Technology More than 20,000 customers 60% of Fortune 500 companies Tivoli s #1 revenue product Market Leader 14 consecutive quarters of growth faster than the market -- IDC Worldwide Quarterly Storage Software Tracker Firsts To provide support for both tape and disk To use a progressive incremental approach To use hierarchical management for offline storage IBM product to offer support to Linux To offer Disk to disk backup 7 Coincidence? In 1993, TSM and the WW web made were both available to the public

Vision: Unified Management with Tiered Recovery Recovery technologies aligned with business priorities Mobile Office Laptops CDP for Files Remote Office Branch Office TSM FastBack Enterprise Data Center TSM TSM Data Protection Service Levels (RTO, RPO, Application Synchronization, etc) WAN LAN SAN Recovery Management Tier 1 Tier 2 Tier 3 Mirroring, Replication Snapshots, CDP Traditional Backup, DR 8

The Road Ahead for IBM Recovery Management 2009-2010 Tremendous scalability and availability Additional data deduplication capability within TSM and FastBack Continued time to value improvements Tiered recovery and other integration between TSM and FastBack Enhanced recovery for virtualized environments Deeper integration with NetApp Delivery and enhancement of common reporting and monitoring Future Enhancement and proliferation of data reduction technologies Tiered recovery management from simplified and consolidated UI Advanced replication with deeper Diligent integration Continued Backup Services enablement Deeper analytics, trending and correlation of reporting data Centralized encryption key management 9

IBM Strategy for Storage Resource & Infrastructure Management 1. Maximize storage investments by optimizing the heterogeneous information infrastructure 2. Enable business flexibility and non-disruptive growth with tiered storage and virtualization solutions 3. Simplify storage operations with proactive management 4. Manage emerging storage environments 10

Storage Virtualization with SVC Reduce cost of storage and storage administration Single point-of-control and device driver (free) for heterogeneous disk storage arrays Optimize storage utilization Improve application availability (changes to the physical storage environment are transparent to host environments) SAN Virtual Disks SAN Volume Controller Improve flexibility and reduce cost of replication services Increase storage performance Provision storage dynamically 11

IBM TotalStorage Productivity Center Centralized point of management and control of entire storage infrastructure providing asset, capacity, performance and availability management Reduce complexity of multi-vendor heterogeneous environments Improve administrator efficiency & storage utilization Provide analytic reporting on performance impacts and configuration changes Plan Discover and Configure New in TPC Scalability, security, usability Storage infrastructure impact analytics Change and configuration management based on best practices Enhanced reporting Storage Resource Groups Intelligent performance optimization Problem Isolation Analytic reporting Monitor and Automate 12

TPC Components Tivoli Storage Productivity Center for Data Data collection and analysis, file systems and databases Reporting, chargeback, and quotas Automated actions Support for heterogeneous disk (IBM, EMC, HDS, HP, Engenio) IBM Tape Asset Reporting Tivoli Storage Productivity Center for Disk Disk subsystem management Performance management IBM and heterogeneous storage Volume performance advisor (ESS, DS6000 & DS8000 only) Storage provisioning IBM and heterogeneous storage Advanced performance management IBM DS4000/6000/8000/SVC Tivoli Storage Productivity Center for Fabric SAN topology display and management Event reporting, performance reporting Zone management Heterogeneous fabric support (Brocade, Cisco, McData) Tivoli Storage Productivity Center for Replication Point-in-time and remote volume replication services Automated source-target matching Cross-device consistency groups, DS8000/ESS and SVC FlashCopy, Metro Mirror, and Global Mirror 13

The Road Ahead for Infrastructure Management 2009-2010 Consistent and centralized visibility of storage assets Focused improvements in SRM deployment and maintenance Replication integration into SRM with enhanced DR planning Mass Market consumability and affordability Continued attachment with hardware Future Automatic detection of problems and performance hot spots Advanced server virtualization management Autonomic data management actions based on storage management policies Management of storage based on power consumption and performance goals 14

IBM Strategy for Information Retention & Lifecycle Management 1. Deliver secure, easy to use, long term information retention solutions 2. Reduce costs with policy based, information management exploiting highly scalable, high performance data stores 3. Manage business risks by providing a certified, compliant retention environment that supports IBM's powerful ediscovery tools 15

All Establish Data Storage is a not Long is not Equal Term Equal Data Retention Strategy Fast/High Need for Access Slow/Low Relative Cost / GB / Year Fully Managed Costs: Storage Options 70 60 50 40 30 20 10 1 Day 1 Hour 2 Months 3 Years Data Access Needs Throughout Lifecycle 5 Years 20 Years 50 Years 100+ Years 10 year TCO Blended Tape and Disk Best Practices Match the value of the information with the storage technology and management processes $7 $6,365,950 Match the value of the information with Floor space Hardware Help ensure that data is retained $3.5 and accessible when needed or is otherwise removed and destroyed Millions $946,405 Balance efficiencies of tiering with $0 SATA Disk Tape cost of managing data across tiers Power & Cooling Maintenance Prod + DR Carts $2,255,346 Blended Disk and Tape 250TB of storage, 25% growth over 10 years 0 16 High Perf Disk Commodity Disk Archive Disk Online Tape Offline Tape

Scale Out File Services File Services via NFS/CIFS/FTP/HTTP(S) VMware HA Application Cluster.. Scale out, clustered, parallel file system (NAS) supporting extreme performance, scalability, and availability Global Namespace all applications and users see exactly the same file system Scale Out File Services SAN SAN LAN Commodity hardware based design Clustered CIFS and clustered NFS Policy based tiered storage (ILM) inc tape and integrated with archival solutions Integrated and efficient Backup, Restore, and DR even for multi-pb systems Gold Silver Bronze SSD, SAS, FC, SATA, iscsi, Tape Full management Distributed datacenter design 17

The Road Ahead for Archiving and Information LifeCycle Management 2009-2010 General purpose appliancebased archive solution for mission-critical applications Fully integrated solution for better end-user experience Focused improvements in usability and scalability Policy-based storage hierarchies Plug and Go consumability Future Expand application support Tighter linkage with backup processes and policies Enablement of ediscovery and fast recovery across data types Introduce lower cost storage technologies 18

How to Get Started? Data Protection Data and Storage Assessment Storage Virtualization Tiered Storage Environment 7 Best Practices* Protect your data and business applications with TSM and FastBack Leverage Productivity Center to Monitor and Analyze your storage infrastructure and data Virtualize and Tier your storage infrastructure using SVC and Virtual Tape (Diligent) Information Management Archiving and Information Retention Storage Process, Organization, Technology, and Governance Model Establish a Long Term Data Retention strategy based on an efficient tiered data store and policy based Information Management using IBM s Information Archive Employ business process controls using IBM Service Management 19 * Based on IBM Services experiences helping hundreds of customers through this process