Journey to the Collaboration Cloud

Journey to the Collaboration Cloud Thabang Mashologu Senior Manager, UC Product Management, Allstream Chris Johnson Technical Solutions Architect, HCS Sales Team, Cisco 2011 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 1

Session Agenda Overview of Cisco Hosted Collaboration Solution (HCS) Introduction to Allstream HCS

Cisco s UC Consumption Models Unified Communications Customer Collaboration Collaboration Applications Telepresence

What is HCS? Unified Communication Collaboration Applications HCS Management Cloud Ready Virtualization Platform Scalable, Resilient Network

HCS is a Multi-Customer Environment PSTN SaaS Cloud Softswitch/ SBC ASR 1000 SP Core Systems Virtualization Management UC Service Activation Service Assurance SAN Storage CUCM Unity Cxn CUPC CUCCE Customer 3 Customer 2 Customer 1 Dedicated UC applications per customer shared across Cisco UCS hardware MSP Data Centre Customer 1 Customer 2 Customer 3 Customer 4 Mobile Clients

HCS Datacenter Architecture SAN Storage UCS B-Series Chassis and Blades running VMware MDS 9000 SAN Switch FC FCoE L2 Up to 10 Chassis Nexus 1000V Virtual Switches Access Layer (62xx) FCoE L2 Customer Environments: Cisco Unified Communication and Collaboration suite of applications FC MDS 9000 SAN Switch SAN Storage ASA L3 Collapsed Core & Aggregation Layer (Nexus 7000s) ASR 1000 ASR 1000 L3 ASA MPLS Core

HCS Deployment Models HCS Apps HCS Apps HCS Apps VMware ESXi Server PSTN 3G/4G Mobility Network HCS PARTNER CLOUD Hosted Private Cloud UC on UCS UC on UCS UC on UCS UC on UCS HCS Management Customer 1 Customer 2 Customer 3 Customer 4 Customer 5 Pure Hosted Hybrid On Premises REMOTE MANAGED Large Enterprise Hosted Private Network

HCS Management Platform Service Fulfillment, Service Assurance, and Billing Existing OSS/BSS HCM - F (SDR, HLM, PM, SI and IPA) Prime Central for HCS Assurance ELM UCDM CCDM UOM/SM vcenter UCSM DCNM Cisco Unified Communications CPE Datacenter UCS SAN

HCS PSTN/SIP Interconnect Aggregation Layer CUBE-SP (ASR 1000) SIP Mobile Network PSTN/SIP Network Service Provider Network Emergency Services SP WAN SP WAN SP HCS DC Law Enforcement Agency Customer A Customer B Customer C Customer Premise (CPE) Local Breakout PSTN/SIP Network

Canada s all-business communications provider The facts by the numbers 1 THE ONLY NATIONAL communications provider focused exclusively on the business customer 2,500 EMPLOYEES NATIONALLY the skills sets, the experience to deliver 50,000+ CUSTOMERS across large enterprise, mid-market and small business 600,000+ CUSTOMER connections across Canada and growing 30,000 km OUR ADVANCED national broadband infrastructure

Serving over 50,000 business customers

Pace of market transitions In 2-5 years, 40% of business customers will buy communication services from the cloud (IDC) Personal Cloud will become the centre of digital lives for apps, content and preferences. (Gartner) 5B mobile subscribers today. Over 500M access the Internet on their mobile devices (ITU) 33% of SMBs plan to shift IT investment to hosted cloud services in next 2 years (Forrester) 40% of professional PCs will be managed under a hosted virtual desktop model by 2013 (Gartner) Nearly 1/3 of the collaboration market will be hosted by 2013 (Gartner)

Drivers for change 1. Financial Opex vs. Capex Remove Upgrade and maintenance expenses Reduce real estate and energy costs Reduce TCO 2. Simplification Remove complexity of: upgrade cycles, maintenance contracts, capacity planning, complex cost justification for large capital purchases, multiple rfp s 3. Flexibility Mitigate technology risk Enhance flexibility & application diversity Business continuity Time to Value (TTV) 4. Strategic Advantage Focus resources on Core Business issues vs. administration Get Current. Stay Current 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 16

Allstream and Cisco s strategic alignment Any content, on any device, anywhere Jabber On Premises Cisco Unified Communications Manager Hybrid Cloud 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 18

Canadian Cisco Collaboration Partner of the Year Cisco Customer Satisfaction Excellence Gold Star Cisco Gold, Master UC, Cloud Managed Services Master Allstream s unique approach Nationwide Professional Services delivery practice, with strong PMO SIP Trunking certified with Cisco Business process interworking between IP Connectivity and Value Added Services In-house development of OEOM & ASAP portal Flexibility and agility

What s included in Allstream HCS Features Included Allstream HCS Bundles Basic Foundation Standard Contact Centre Full Voice/Call Control Unified Messaging IM & Presence Desktop Softphone Smartphone Client Devices (phones, endpoints) 1 1 1 1 10 Unified Contact Centre Express Premium seat Voice Gateway SIP Trunks & Data Transport Self-Care Portal Fully Monitored & Managed

Allstream HCS pricing Monthly per seat pricing includes: Hardware and software: Cisco HCS license Cisco IP set, soft clients Voice gateway (ISR G2) Services: Installation Maintenance and upgrades for term Proactive monitoring and management Complete Solution Connectivity at data centre: SIP trunks and DIDs MPLS bandwidth 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 21

Allstream HCS architecture overview

Redundancy In the Cloud: On Premises: Every core network device in the architecture is redundant Geographically diverse network access links A single customer instance can be placed upon multiple servers across multiple chassis compounding redundancy Tier 3+ Data Centre with redundant environmentals, external Hydro power grids and internal generators with fuel. Preferred emergency service site HCS voice gateway on the customer site can act as a standalone service until the network connection is restored Every seat is equipped with Single Number Reach. Mobile devices will continue to operate in the unlikely event the site has an issue Result: More redundant that 99% of CPE builds in Canada

Allstream HCS is secure and managed Secure Allstream HCS architecture is multi customer / not multi tenant, delivering shared hardware, dedicated customer application instances per customer Cisco Security architecture within and across whole solution (data centre architecture, virtualization platform, application separation) Leverages MPLS connectivity to extend industry-leading security features of Allstream s national Business IP-VPN network Managed Reduced implementation times and risk Assurance toolkit integrated with Allstream s OSS tools, with flexibility for managing existing customer infrastructure Customer multi-level self-service capability (clear service visibility & management control through administrative portal)

Administration portals Customer Portal Add and change users and services View billing and usage reports Customer location based management Determine numbering plans for individual locations End User Portal View and make changes to voice, voicemail, mobility and presence services Promote discovery of UC features directly to the users 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 25

Management options for Allstream HCS Self-Administration Customer is provided with a fully functional and secure portal into their Allstream HCS applications Allstream Managed Send requirements to Allstream and Allstream performs admin and management within SLA specs Can administer password access to various admin capabilities End user portal for an individual to administer their personal features Allstream takes care of software upgrades, patching and maintenance fixes Shared Management Customer performs specific tasks and Allstream fills in the gaps 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 26

Financial flexibility Allstream understands that each customer is unique OPEX model (per user per month fee): Can include hardware within the per user per month fee (e.g. IP sets, gateways) Can include installation within the per user per month fee Can include the SIP trunks and MPLS access within the per user per month fee Can also be a CAPEX model Customers can purchase sets and gateways if desired Just about any combination of OPEX/CAPEX can be accommodated HCS enables your business growth by delivering choice 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 27

Total cost of ownership According to Forrester, average total cost of ownership of a CPE collaboration solution is $45.00 per user: One-time setup Hardware and software Ongoing expenses such as maintenance, hardware and software upgrades, floor space and utilities Cost of capital for a CAPEX purchase Connectivity to the outside world This did not include the multitude of soft costs HCS will typically deliver real savings of 20-40%

Practical applications of Allstream HCS Lab: Customer lab prior to deployment Test new applications or hardware on a per seat basis without capital investment Rapid deployment of tests from months to days Dynamic customer environments: Dynamic customers who flex up and down in staff levels can utilize this service and match their expenses to their usage e.g. contact centres, seasonal business impacts, new business ventures in an existing corporation, short term office locations Customers who want simplified budgeting, billing and charge back mechanisms Phased replacement of old solutions: Networkable within an existing Cisco CPE architecture e.g. use for new location Replacement of aging Cisco software releases migrate licenses and reuse sets HCS may be the redundant site and recovery location for CPE solutions Integrates into non Cisco CPE environments and can provide a long term migration strategy Less IT time spent on maintenance, repair, upgrades, capacity planning, etc. IT can spend more time delivering business benefits. 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 29

Case study Public Sector Organization dealing with the financial and operational challenges of maintaining aging legacy voice infrastructure for 2,700 users Challenges Solution Benefits Finding a cloud-based service to consolidate all voice and data - managed by a single provider Generation of immediate cost savings De-risk the transition from legacy to UC platforms Co-existence with legacy infrastructure (i.e., dial plans) Application integration Allstream delivered a hosted solution, including voice, video, IM, and presence, all on one platform Allstream MPLS and SIP Trunking Project manager assigned to execute a 3 phase transition plan based on building readiness. 1,400 users implemented in the first 3 months completing the 1 st phase. Integrated communications by combining voice and data and centralizing management Reduced operational costs and improved productivity through collaboration tools such as presence, conferencing, web sharing etc. Enhanced transparency through electronic billing and performance reporting Improved failover capacity, disaster recovery and business continuity 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 30

Key takeaways: How Allstream HCS drives performance Scale Proven, payas-you-grow architecture Flexible support for onpremises, cloud and hybrid deployments Optimize Empowers administrators and endusers via self-service capabilities Increased visibility and control into network, applications and services utilized across the organization Accelerate Accelerate adoption of collaboration, realize productivity gains and cost benefits faster through automated, less complex deployments Reduce user support complexity by providing a ubiquitous userexperience and access to a common set of services across the organization

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