Cisco on Cisco Executive Overview Version 2.0, Q1, FY 07 2005 Cisco Systems, Inc. All rights reserved. Cisco Public 1
Contents 1 - How Big is Cisco? 2 - Cisco on Cisco Technology Sound Bites 3 - About Us & Value Add 4 Appendix (Quotes) 2
How Big is Cisco? 3
How Big is Cisco? Technology and People 300 locations in 90 countries 400 buildings 50 data centers and server rooms 1000+ labs world wide (500+ in San Jose) 39,000 Employees 18,000 Contractors 20,000 Channel Partners 110+ Application Service Providers 210+ Business and Support Development Partners Over 125,000 People around the World in the Extended Cisco Family 4
Cisco Runs Its Business on a Cisco Infrastructure 312 x Content Engines 2510 x Voice and Remote Gateways 3433 x Switches 2485 x Routers 46,200 Unity Users 3240 x Access Points 123 x MDS 9000 Multilayer Directors 47,000 x Cisco Security Agents 66,000 x IP Telephones 24,500 x IP Communicator/ Softphones 5
Using Advanced Technology to Enhance Business Core routing and switching Advanced technologies Content networking Data Center IP communications Cisco Unity Voice Messaging Security Wireless LAN Networked home/access Storage networking Virtual campus IP COMMUNICATIONS & CISCO UNITY VOICE MESSAGING CONTENT NETWORKS STORAGE NETWORKING SECURITY NETWORKED HOME / ACCESS VIRTUAL CAMPUS WIRELESS LAN CORE ROUTING AND SWITCHING 6
The Cisco Network Infrastructure (Challenges) Versatility WE FACE THE SAME CHALLENGES AS OUR CUSTOMERS Functionality Performance Cost of Ownership Security Ease of Operation and Maintenance 7
It s Critical That the Right People Get the Right Access, to the Right Information, at the Right Time Communications Access Security Viewing the World as Our Campus Employees In the office At home On the road Global customers Global partners Global channels 8
Cisco on Cisco Technology Sound Bites 9
Recent Gains Made by Utilizing Cisco Solutions within Cisco Storage Networking Content Networking Security OPERATIONAL EXCELLENCE: Cisco MDS 9000 = improved provisioning, speed and ease of storage management COST SAVINGS: Total Cost of Ownership (TCO) reduced from $0.12 to $0.035/MB Maintenance savings in excess of $4.3M/year for over three years PRODUCTIVITY: Improved user experience for applications at remote offices OPERATIONAL EXCELLENCE: Immediate, proactive virus blocking COST SAVINGS: Reducing travel = $115M/year savings ACNS Video Caching saved $3M PRODUCTIVITY: Seamless, transparent solution minimizes business disruption COST SAVINGS and OPERATIONAL EXCELLENCE: Less time fighting and fixing attacks, reducing business disruption and damages 10
Recent Gains Made by Utilizing Cisco Solutions within Cisco Core Routing and Switching Virtual Private Networks (VPN) Wireless Local Area Networks (WLAN) PRODUCTIVITY: Latency minimized via shortest path any-to-any topology COST SAVINGS: MPLS VPN: 4 x bw (no extra cost) International VoIP calling Overall cost reduction of 23% through modernized IP network OPERATIONAL EXCELLENCE: MPLS VPN: 1 network connection = flexible office adds / moves PRODUCTIVITY: VPN improves mobility and global collaboration OPERATIONAL EXCELLENCE: VPN Concentrators support 35,000 employees At any time, Cisco has over 10,000 VPN connections PRODUCTIVITY: Mobile, collaborative workforce Instant network connectivity = productivity improvements of between $9M - $18M/year COST SAVINGS: WLAN = $400 - $700/employee cabling cost savings OPERATIONAL EXCELLENCE: 40,000 clients connected with few support cases 11
Recent Gains Made by Utilizing Cisco Solutions within Cisco IP Contact Center IP Communications Unity Voice Messaging PRODUCTIVITY: Collaboration features share more information than just voice calls OPERATIONAL EXCELLENCE: Decreased repeat call volume Reduced talk time (from 3 to 2 minutes) with higher customer satisfaction ratings COST SAVINGS: $30K/month on tie lines $19K/month on carrier routing PRODUCTIVITY: Use of IP tools from almost anywhere in the world OPERATIONAL EXCELLENCE: Automated global monitoring, management and upgrades COST SAVINGS: Removal of PBX lease and maintenance contract costs Reduced Data Center space Utilization of existing network PRODUCTIVITY: New ways to handle voice communications OPERATIONAL EXCELLENCE: In house support across fewer locations COST SAVINGS: Proprietary system replacement = over a 70% voicemail systems reduction and 92% fewer locations 12
About Us & Value Add 13
Cisco on Cisco: First Reference Account Objective Product Readiness Product Requirements Enterprise Market needs Product Gaps Product Integration Test Alpha Beta Early Field Trial Solution Architecture Global Enterprise Readiness Scalability Security Management Training materials Key solution benefits Solution Readiness Business Value Case & IT Leading Practices White Papers Migration Strategies Lessons Learned Business Case Studies Executive Briefings Technology Seminar VoDs CISCO IT@WORK 14
Cisco on Cisco Customer Support Mechanisms Newsletters Packet Magazine (Articles / CD s) Internal / External Website Field Website Integration Training: New Hire, Seminars & Certifications CUSTOMER ENGAGEMENTS EBCs Analyst Events Networkers, Expos & Solutions Forums IT Roadshows Conference Calls CD s, DVD s, Marketing Pack COMMUNICATIONS TECHNOLOGY DEPLOYMENTS Demonstrate best practices, solution design and lessons learned through showcasing our own technology 15
Cisco on Cisco Sales Value Add Sales Lead Generation Value Add Build Relationships Best Practices for Customers Cisco as Trusted Advisor 16
Cisco on Cisco Council Charter: To provide a strategic, senior executive view on the value to Cisco of being "the First Reference Enterprise account". http://wwwin.cisco.com/it/oncisco/exec_council.shtml Council Objectives: Meet monthly, addressing Key Program issues and priorities IT contribution to the business strategy at the strategic level Prioritization of IT Cisco on Cisco initiatives at the executive level Budget and resource support for new initiatives 17
Cisco on Cisco Engineering Partnership ENGINEERING VALUE - enable Engineering to build better products and solutions by leveraging IT resources, skills and experience. IT VALUE - take guidance from Engineering on how to best build out program tracks leveraging lessons learned from the CA/IT program GOALS Pre-FCS product enhancement Increase IT Engineer participation in product lifecycle IT Engineer support for development teams Enhance Engineering knowledge of First Reference Account METRICS Product Readiness Reporting, Adoption Position and Gap Analysis Infrastructure Metrics 1)Case Studies 2)Capability Influence 3)Product Readiness 18
Cisco IT@Work Sales and Customer Support "Cisco on Cisco is often the best salesman we have." Paul Ruinaard, Regional Sales Manager, South Africa Customers Trust Cisco IT Experience: We share real world business problems and solutions, designs, drawbacks, benefits and lessons learned Customers want to know how Cisco IT uses leading edge Cisco solutions to solve real world business problems We offer (web, CD, DVD, print, video) on: Case studies Operational practices Design Guides Presentations and VoDs We generate: 2500 Customer Leads to date (Apr. 06) 270,000 downloads a month (Apr. 06) 400,000 combined page visits a month (Apr. 06) 19
Cisco on Cisco Customer Advocacy Program IT as First Reference Account for CA Services Test out new services Enhance quality of internal solution deployments Career Development & Job Rotation Capture & Create Leading Practices for Plan, Design and Optimize services Increase productivity by utilizing key skills and knowledge across CA and IT Transfer Implementation practices to enable partner delivery capabilities Prepare Plan Design Implement Operate Optimize Cisco Partner CA Lifecycle services for strategic global accounts 20
Shortening the Advanced Technology Sales Cycle with Cisco on Cisco Position Cisco on Cisco early in the Solution Definition process to uncover the application of emerging technologies RFP ISSUED; VENDOR SELECTED PROOF OF CONCEPT; COMPLETED Technology Suppliers POC Results ORDER PLACED; IMPLEMENTED SOLUTION ELEMENTS DEFINED TECHNICAL REQUIREMENTS DEFINED System Integrators, Technology Suppliers Technology Suppliers, Industry Analysts Provide evidence to neutralize perceived risks, secure award, and successfully implement IT as the First Reference Account for both Products and Services CA/IT Leading Practices Case Studs CEO invests in Business Transformation for Sustained Competitive Advantage. Integrator Selected. BUSINESS PROBLEMS DEFINED Accenture, IGS Expose System Integrators to the application of Advanced Technologies Bake AT in the SI s Business Solutions BUSINESS OPPORTUNITY IDENTIFIED Accenture, McKinsey Opportunity for Sole-Source, thereby Eliminating Competition 2 Years 1 Year Red Zone 21
Cisco on Cisco Offerings Suite EXECUTIVE MODULE CERTIFICATIONS SEMINARS Q&A FORUMS CASE STUDIES E MODULE NEWS STORIES OPERATIONAL GUIDES CUSTOMER WEBSITE CD S & DVD S PRODUCT READINESS DEPLOYMENT STATUS TECH PRESENTATIONS ROTATIONS VIDEOS COUNCIL 22
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Quotes 24
A key competitive advantage for Cisco is how we use our own technology to drive productivity. John Chambers, President and CEO Letter to Shareholders - Cisco Systems 2005 Annual Report 25
Network infrastructure is directly tied to the ability to gain competitive advantage in the marketplace, today and in the future. David Passmore, Burton Group 26
There's no higher-profile embodiment of Cisco's architecture-to-business-solutions message than Cisco itself. The company is a rabid consumer and integrator of its own wireless, IP telephony, switching, routing, and security dog food. Cisco: On Its Feet and On the Prowl. October 28 th, 2004 27